Share Your Screen

My apologies for the delay in upload of the audio version of this episode! I had some technical difficulties with the hard drive that had this episode saved on to it, but I ordered a new chord and we are back up and running! Thank you so much for watching <3 Don't forget to leave a Rating on the podcast and we will see you soon

We filmed this video a week before leaving for Coachella! Watch our Coachella Debrief for our thoughts on Lana Del Rey's performance from Weekend 1. Watch "The Lana Del Rey (Part 1)" episode: https://youtu.be/XXBNly3FZJE?si=1BqV3Iq7Y2VwiRiN Watch our Coachella Debrief: https://www.youtube.com/watch?v=qrzznSbmWbI&t=1s Time Stamps: Introduction 0:00 Part 1 Recap (SNL to Coachella 2014) 2:45 Lana Del Rey Movie Soundtracks 3:42 Ultraviolence hits #1 on Charts 7:03 Honeymoon Album 7:33 Radiohead sues Lana Del Rey 8:30 Norman F’ing Rockwell 11:12 Jack Antonoff w Taylor Swift + Lana Del Rey 12:30 Taylor Swift TTPD 14:00 Charlie’s Angels Song 16:45 Von Dutch Remix Charli XCX + Addison Rae 20:25 Did You Know That There’s A Tunnel Under Ocean Blvd 21:40 Lana and Taylor @ the Grammys the 25:36 Lana’s Future 29:18 Let us know what topics you want Nicky and Coco to cover in the next episode of the "Share Your Screen" podcast! Follow us! @cocomocoe @nicky.reardon Email us: nickyandcoco@gmail.com #LanaDelRey #TaylorSwift #Coachella

Nicky and Coco just went to weekend 1 of Coachella! It was nothing short of beautiful chaos. From Lana Del Rey, to multiple Billie Eilish surprise performances, to Doja Cat to Chappell Road stealing the show. We talk about it all in this bonus episode of "Share Your Screen" Let us know what artists or pop culture topic you want us to cover next on Share Your Screen with Nicky Reardon and Coco Mocoe! Follow us! @cocomocoe @nicky.reardon Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC

We sat down with Bryan Johnson from Spotify for today's episode. In it, we discuss Spotify's findings for 2023 and how artists made money on the platform. You can read more about this in the Loud&Clear report: loudandclear.byspotify.com Time Stamps: Introduction 0:00 Heritage Artists (ex. Kate Bush) 4:30 Sophie Ellis Bextor 6:10 Spotify Paid $9B 9:00 Transaction vs Passive Economy 11:00 Why now is a great time to be an independent music artist 12:35 Non-English artists generated profits on Spotify 17:55 Spotify’s Playlist Curation 22:00 Heritage Artists (ft Bryan) 24:17 Other “Loud&Clear” Recommendations 26:10 Watch our Lana Del Rey episode: https://youtu.be/XXBNly3FZJE?si=R19FKusv-_36UDR0 Say hi to Nicky & Coco if you see us at Coachella 2024! ❤️ Follow us for Coachella content! @nicky.reardon @cocomocoe Email: nickyandcoco@gmail.com Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here Join the discord here #MusicMarketing #Spotify #MusicVideo

Did you know Lana Del Rey used to go by the name "Sparkle Jump Rope Queen" and her first record label only gave her $10,000? Since then, she has become one of the most influential artists of the 21st century and has become the queen of anti-pop. 2012 was a stand-out year for Lana. In this episode, we break down her musical evolution from 2007 to 2014. In next week's episode, we will break down 2014 to 2024. From tumblr to SNL to her first Coachella performance in 2014, Lana Del Rey had a pivotal influence on the 2010's. Let us know what artists or pop culture topic you want us to cover next on Share Your Screen with Nicky Reardon and Coco Mocoe! Time Stamps: Introduction 0:00 Thesis: “Opposite of trendy is timeless” 3:07 Stage names before “Lana Del Rey” 4:26 Lana Del Rey’s background 5:06 Viral “Video Games” music video 8:10 SNL performance 13:09 “Born to Die” album released 18:16 Singles vs. Albums 19:30 “Young & Beautiful” pulled for “Summertime Sadness” Remix 22:15 Frank Ocean Influence 23:25 Taylor Swift vs Lana Del Rey Fame 26:56 Lana First Coachella Performance 31:37 Watch our last episode (The Demise of Kylie Jenner): https://youtu.be/E11lDfy0hko?si=KuuRd78-3dv7U8alFollow us for Coachella content! @nicky.reardon @cocomocoe Email: nickyandcoco@gmail.com Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC #LanaDelRey #Coachella

Hii! WELCOME BACK! We apologize for our ~short hiatus~. We had a video file COMPLETELY corrupt and destroy an entire video :( This week on SYS we are diving into the Rise & Demise of Kylie Cosmetics, and the entirety of the Kardashian/Jenner brand. 5 years ago, the name "Kylie Jenner" was synonymous with internet fame. Every product she used, song she listened to, or food she ate instantly turned to gold. Yet in 2024, every single business she has is struggling. In fact, Kylie Costmetics has seen a decrease in revenue every year for the past 7 years... When did the "magic" of Kylie die? Was it replaced by someone else? Is there any way to get it back? We answer all of these questions and more in this episode of Share Your Screen. Infamous Podcast on Kylie Jenner w/ Forbes Reporter: https://open.spotify.com/episode/1bO9...

Happy 'Eternal Sunshine' Day! In honor of Ariana Grande's new album premiering today, we are diving into one part of her business that no one ever talks about but has generated $1 billion in sales (according to Vogue). We are talking about the billion-dollar, celebrity perfume industry today including Paris Hilton, Britney Spears, J. Lo and more. TIME STAMPS: 0:00 - Welcome back to Share Your Screen 6:34 - The Origin of Celeb Perfumes 11:30 - The “Golden Age” aka the 2000’s 14:38 - Top 10 Celeb Perfumes in 2010 16:27 - Paris Hilton’s Billion-Dollar Perfume Empire 21:00 - Gen Z Celebs Launch Perfume Lines 26:20 - Kylie Jenner Launches Perfume + Copying Allegations 29:00 - Timothee Chalamet Doesn’t Audition Anymore 34:30 - The Rise of Tarayummy 40:53 - “Love is Blind” Recap 45:50 - Rachel Ziegler vs. Dakota Johnson Treatment Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here: https://www.youtube.com/channel/UC1GM-dGGv1ke6LnW-o3NY_g Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky Reardon and Coco Mocoe on socials: @cocomocoe @nicky.reardon This is an opinion-based podcast. We encourage you all to do your own research! Email: nickyandcoco@gmail.com #ArianaGrande #EternalSunshine #Marketing #Tarayummy

**THIS EPISODE IS 95% SPOILER FREE** (minor details discussed but no major plot lines revealed) Welcome back to the SYS podcast! This week we are diving into the world of Dune 2, and why we believe it to be one of the greatest sci-fi stories ever told. Great story telling always boils down to one thing. "How are you able to connect with an audience?" The magic of Dune is exactly that. It is a story filled with symbolism and metaphor to mirror our modern age. Dune is filled with political conflict, battles over commerce and resources, impacts of religion & technology, and so much more. The movies are an absolute masterpiece. However, the world is so expansive and deep that they left a LOT of information out from the books. The purpose of this video is to fill that gap and give a better understanding of the dune world to have a greater appreciation for the film FOLLOW US ON YOUTUBE: https://www.youtube.com/watch?v=yiMEWagQVMw #Dune2 #dunemovie #timotheechalamet #zendaya

Did you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year? Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be willing to be “polarizing”. Watch the Coachella Documentary on YouTube here Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky and Coco on IG: instagram.com/cocomocoe/ instagram.com/nicky.reardon/ Email: nickyandcoco@gmail.com #Coachella #LanaDelRey #Beyonce #MusicFestival #Marketing #KylieJenner

Hello Beautiful, This week we wanted to discuss the concept of Creativity vs Commodity in Marketing. From Lana Del Rey for SKIMS, to Beyonce Superbowl, to the Hailey Bieber Rhode phone case-- so much of success is centered around being data driven. However, time and time again we see creativity and art is what really pushes the needle of internet culture. There have been so many fascinating campaigns lately it felt like the perfect time to go through them all and analyze why they went viral. NEXT WEEKS EPISODE: "The Coachella Effect" YOUTUBE DISCORD #lanadelrey #popculture #socialmediamarketing #creativedirector #creativemarketing

WATCH OUR INTERVIEW WITH SPOTIFY 💚 https://youtu.be/L41mZRY_Maw Today's episode is about Victoria Monet: From ghost writer to grammy winner "It takes 10 years to be an overnight success" 🏆 SOURCES: "We Said What We Said" Interview: https://www.imdb.com/title/tt17078264/ Victoria Monet on "Way Up w Angela Yee": https://www.youtube.com/watch?v=vNE17506zUA&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Victoria Monet breaks down "Jaguar 2" with Pop Buzz: https://www.youtube.com/watch?v=phVGOyRsmEU&t=26s&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Other topics today include UMG vs. TikTok, the rise of country music from Lana Del Rey to Beyonce, we are going to Vegas before the Superbowl and more! For business inquiries, email: nickyandcoco@gmail.com TAGS: Victoria Monet, Jaguar, Grammys, Best New Artist, Ariana Grande, Fifth Harmony, Miley Cyrus, UMG, TikTok

25 years ago the music industry was in a crisis. Every year for 16 years the music as a businesses was losing more and more money. Until one day a company called Spotify came around and changed that forever. The invention of music streaming built a bridge between artists and fan the likes of which we had never seen, and in 2024 the music industry is the biggest it's ever been. We sat down with Sulinna Ong, The Head of Editorial at Spotify, to learn exactly how this happened. She explained how her team discovers new artists, curates Spotify's editorial playlists, and responds to Artist's pitches. This was our first guest episode and we could not be more excited about it <3

Today's episode is about the rise of Tate McRae and how she is anything BUT an "industry plant". From dancer, to youtube singer to next pop star -- Tate McRae's story is one of hustling. LINKS: Tate McRae - Billboard Music Awards Tate McRae - Greedy Tate McRae - Run For The Hills Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.gg/zyWvNuEQU8 Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #TateMcRae #Greedy #Exes #MusicVideo

HAPPY 2024 WE MISSED YOU ALL!!!Sorry for our short 2 week hiatus, but we are back to weekly uploads for the rest of the year.Today's episode is the Renee Rapp effect. Her story is a beautiful one because she is living proof that your direction is more important than your speed. Renee has always had this north star in her career, music, and her relentless pursuit of that dream. The first step of your career does not have to look like the last step. No matter how small the step, or how big the setback, Renee always kept moving in the direction she knew she was meant to.

Welcome back to part 2 of "that was not on my 2023 BINGO card" and our FIRST episode of the new year!!! 🤪 Thank you all so much for the recent love and support and we could NOT be more excited to get back in the studio and start filming. 2023 was a year riddled with MANY firsts for the industry, some good and some bad, but I truly believe 2024 has the potneital to be a year that goes down to define music, movies, and internet culture for the next decade. We thought it would be fun to make a game out of it, and have 2 separate BINGO cards full of predictions. Throughout the rest of the year, any time a prediction comes true, we will mention it in the episode and discuss how we think it is going to come to life. Make your 2024 BINGO card predictions with us and see if you can beat us this year ;) Link: https://www.canva.com/design/DAF2tXDD... VIDEO VERSION: https://www.youtube.com/watch?v=qh8SgN4q-xk

How many times did you say, "Wow, that was not on my 2023 bingo card" this year? We said it a couple times. From the TikTok senate hearing, to the Taylor Swift and Ice Spice collab, to Gwenyth Paltrow accidentally becoming relatable and Lizzo having the opposite problem. This was a weird year to be a celebrity. Enjoy the second to last episode of #ShareYourScreen of the year. Check back next Monday for our 2024 pop culture and marketing predictions. Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast... Join the discord here:   / discord   Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #PopCulture #Marketing #EntertainmentNews

Welcome back to Part 2 from our last video "The Sabrina Carpenter Effect" where we discussed the concept of overnight fame vs slow burns. Olivia Rodrigo is the perfect example of how sometimes you just have your moment, and your life can COMPLETELY change over night. We loved looking into the careers of these artists because it truIy proves there is no "right or wrong" path to success. We walk the path we are meant to, and it is beautiful to see how both of their careers have flourished over the past few years. Glamour Article for Research on Olivia and Taylor: https://www.glamour.com/story/olivia-... Video Version on YouTube: https://www.youtube.com/watch?v=W8MXuGltIeA&t=990s

Is it better to become an overnight success or to build your craft when no one is looking? We dare to answer this question in this episode of #ShareYourScreen -- all about one of our new favorites, Sabrina Carpenter. While she has been in the public eye since she was 9 years old, herself has said that she is a "tortoise" and grown frustrated many times and how long it took for her music career to take off. Listen to her Variety Hitmakers speech here: https://www.youtube.com/watch?v=YYNoRKZ9sIA&pp=ygUZc2FicmluYSBjYXJwZW50ZXIgdmFyaWV0eQ%3D%3D In this episode, we discuss: 1. How Miley Cyrus is connecting to Sabrina Carpenter getting discovered 2. Sabrina Carpenter's early acting on Girls Meets World 3. Sabrina Carpenter signing to Hollywood Records then Universal 4. Who was snubbed for Grammy Best New Artist? 5. "Emails I Can't Send" Success 6. Opening for Era's Tour 7. Halloween Costume Theory 8. Best Non-Sense Outros Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #SabrinaCarpenter #ErasTour #NonSense #TaylorSwift

It feels like just about every new release to come out of Hollywood in the past year has been some sort of "nostalgia-bait". When I was a teenager over a decade ago, we were enjoying things like Hunger Games, Mario, HSM, Gossip Girl, etc. Yet 10 years later, that is STILL all that is being released. It seems as if the industry has sacrificed this idea of creativity, originality and fostering new IP to ONLY greenlight projects when they are tied to a previously existing franchise. Nostalgia Marketing is something that has existed for a long time, but why has it become so rampant over the last 2 years? Well that is exactly what we set out to discover today.

Did you know that Rachel Zegler originally turned down the role of Lucy Gray Baird in the 'Hunger Games'? This movie is filled with fascinating behind-the-scenes details and lore, which we dive into on this episode of #ShareYourScreen with Nicky Reardon and Coco Mocoe! In this episode, we discuss: 1. Coco's reaction to Hunger Games: Ballad of Songbirds and Snakes movie 2. Alma Coin + President Snow Theory 3. Rachel Zegler's previous tweets about the Hunger Games franchise 4. How they cast Tom Blyth as Coriolanus Snow + Rachel Zegler as Lucy Gray Baird 5. Why she initially turned down the role 6. Rachel's past rejections before her big break 7. Jacob Elordi vs. Rachel Zegler hate for "I need a job" comments 8. Jacob Elordi vs. Austin Butler 'Elvis' potrayals 9. Matt Rife controversial Netflix special Subscribe to our YouTube channel:  @NickyandCoco  Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.com/invite/wUCrUWsbyC Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco@gmail.com #Marketing #HungerGames #RachelZegler #JacobElordi #MattRife