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Sliced Bread

Author: BBC Radio 4

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While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

The new series of Toast starts on Thursday 4 April, 2024 by looking at the roadside restaurant chain Little Chef.

Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations on Thursday 9 May, 2024. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

101 Episodes
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Why did Mothercare have to close all of their UK stores?Sean Farrington discovers what happened to the baby goods retailer which once dominated the high street. Alongside him, analysing Mothercare's fortunes, is the entrepreneur, Sam White.The pair hear from Tim Curtis who once ran Mothercare's website, catalogue and home delivery service; Amena Khan, a loyal Mothercare customer and Richard Lim, CEO of Retail Economics. They chart the highs and the lows and learn how Mothercare continues to trade today, albeit in a different form. Produced by Jon Douglas and Shanaye Mainoo-Magnone. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast - Vine

Toast - Vine

2024-04-1125:302

Why was the video sharing platform, Vine, closed down?Sean Farrington discovers what happened to the app which pioneered short, shareable videos on social media. Sean speaks to one of Vine's founders, Rus Yusupov, the Vine content creator, Eric Dunn, and the BBC's Technology Editor, Zoe Kleinman.Alongside them all analysing Vine's fortunes is the self-made millionaire and serial entrepreneur, Sam White.Produced by Viant Siddique. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast - Little Chef

Toast - Little Chef

2024-04-0425:161

Why did the restaurant chain, Little Chef, disappear from our roadsides? Sean Farrington discovers what happened to the brand which brought us Jubilee Pancakes, Olympic Breakfasts and free lollies for the kids. At its peak, Little Chef had over 400 restaurants on most of our major highways and a turnover well in excess of £100m. So, how did such a successful business ultimately end up toast? Sean speaks to Fiona Alper who was married to the Little Chef co-founder, Sam Alper; the entrepreneur, Lawrence Wosskow, who once owned Little Chef and Becky Parr-Phillips who started as a waitress but rose through the ranks to become Little Chef's head of operations. Alongside them all to analyse Little Chef's fortunes is the self-made millionaire and serial entrepreneur, Sam White. Produced by Jon Douglas. Toast is a BBC Audio North production for Radio 4 and BBC Sounds. You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes. Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Mushroom Coffee

Mushroom Coffee

2024-03-2830:251

This one's all about mushrooms - not so much your chestnut, button or portobellos from the supermarket, but more the likes of lion's mane, reishi and chaga. These much-feted fungi are claimed to offer all sorts of benefits, from relaxation to disease-fighting properties. We've had loads of questions about products containing them, particularly around mushroom coffee. Is there any evidence that it's better for you than your regular brew? Listener Leon is fond of it - and wants to know if there's any science to back up his inclination. To get him some answers, we hear from a registered nutritionist and a mycologist (fungi expert) who's just written a book all about medicinal mushrooms. So are they the best thing since Sliced Bread?If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know how it stacks up, then email us: sliced.bread@bbc.co.uk or send a voice note to our WhatsApp number: 07543 306807PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY
Dishwashers

Dishwashers

2024-03-2131:25

Is it better to wash your dishes by hand or use a dishwasher? This question from listener Eve has got to be among the most hotly contested debates out there. She wants to know which method uses more water and which is more energy efficient. To find out, we speak to a man who's spent decades studying the differences - Professor Rainer Stamminger from the University of Bonn in Germany.Eve also wants to know about the eco settings on dishwashers: how can they save money if they take so much longer? And should you pre-rinse before putting things in?! In short, does the evidence around dishwashers stack up (sorry!) Greg will be finding out.PRESENTER: Greg Foot PRODUCER: Simon Hoban
Greg's getting electric for this one, as he tries out a tens machine. Tens (transcutaneous electrical nerve stimulation) is a type of pain relief which uses a mild electrical current. They're marketed at all types of pain - but do they work? The NHS isn't convinced yet. Listener Patrick is one of many who have asked about these devices, so we got in touch with a a professor who's studied them for 40 years. Also - another type of electrotherapy is a circulation booster. These circular devices claim to be able to help sore legs by activating the muscles. On behalf of listener Rick, Greg finds out what the evidence is for their effectiveness.PRODUCER: TOM MOSELEY PRESENTER: GREG FOOT
Milk Alternatives

Milk Alternatives

2024-03-0733:112

Which is the cream of the crop for your health and the planet?The supermarket shelves are fairly bulging with plant-based options for people who either prefer not to drink cow's milk or can't for health reasons like an allergy. Some have been around for a while - like soy, almond and the current best-seller in the UK, oat - but there are newer additions to consider like hazelnut, hemp and a drink made from dried peas.Listener Sian wants to know if these milk alternatives are better for her health and the environment than cow's milk. Do they give you the same nutritional benefits? And what's the carbon footprint of each, and how do they compare to the production of cow's milk? If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807Presenter: Greg Foot Producer: Simon Hoban
Fitness trackers

Fitness trackers

2024-02-2928:021

Millions of us use fitness tracker watches to count how many steps we take each day - they also claim to tell us how we're sleeping and how stressed we are, as well as a host of other metrics. But how accurate are they - and are they the best thing since Sliced Bread? We've had loads of requests from you to look into fitness trackers. So with multiple watches on each arm, Greg's being put through his paces at Loughborough University under the watchful eye of Dr James Sanders, senior research associate in digital health for lifestyle.PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY
Pots and Pans

Pots and Pans

2024-02-2229:57

What cookware is best for your kitchen?There is a bewildering array of pots and pans on offer: stainless steel saucepans, cast iron skillets, even 10-in-1 cookware systems that use layers of various materials. But do they deliver on their promises to help you reach culinary bliss? Listener Emily wants to know if the ones she's seen live up to the hype or are just marketing BS. What do all the materials do? What about cleaning them? And just what is the much-vaunted 'hot spot' that lights up at a certain temperature?!There are also lingering concerns about non-stick coatings. Are they safe? And what about the alternatives if you're not sure?Please do keep your suggestions coming of wonder products for me to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807Presenter: Greg Foot Producer: Simon Hoban
Dog dental chews

Dog dental chews

2024-02-1530:271

Gum disease is extremely common in dogs - with some breeds particularly badly affected. So it's no surprise there are all sorts of products on the market offering to clean your pet's teeth - which might be particularly appealing if you don't fancy grabbing a toothbrush and doing the job yourself. As well as chews of many shapes and sizes, there are additives to water - and even seaweed extract to sprinkle on their food. It's a serious business. We've had loads of emails asking us to look into this one - including from listener Sarah, who wants help on behalf of Heidi, her Miniature Schnauzer. To get them some answers, Greg hears from a pet nutritionist and a vet who's an expert in dental care. Are dog dental chews the best thing since sliced bread?PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY
Face Creams

Face Creams

2024-02-0833:181

Are more expensive face creams worth it?I'm back with a new series of Sliced Bread to investigate more of your suggested wonder products and I'm starting with one of the most-requested so far. Do more expensive moisturisers, serums and oils live up to the hype? Can they result in smoother, brighter, firmer, healthier skin or is it all just marketing BS? Listener Aristide wants to know whether one of the most expensive products on the market - 'Creme de la Mer' (£80 for 15ml) - has any more evidence to back it up than the cheap moisturiser he uses from the High Street. And listener Fiona is keen to hear about the effectiveness of retinol, one of the most popular ingredients used in creams and serums today.In this episode I'll get the answers with the help of our expert, consultant dermatologist Dr Emma Wedgeworth.Once again this series I'm looking for more of your suggestions for wonder products to investigate. If you’ve seen an ad, trend or fad rproduct promsing to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807Presenter: Greg Foot Producer: Simon Hoban
Sliced Bread is back!

Sliced Bread is back!

2024-02-0502:58

Greg Foot returns to investigate a whole new batch of so-called wonder products suggested by you, the listeners.Sliced Bread is back for a new series from Thursday 8 February, 2023 on BBC Radio 4 and BBC Sounds, with new episodes available weekly on Thursdays on BBC Sounds and wherever you get your podcasts.
Toast - Jamie's Italian

Toast - Jamie's Italian

2024-01-1125:222

What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean and the serial entrepreneur, Sam White, examine the fortunes of Jamie Oliver's Italian restaurant chain. It was a big hit when it launched so why couldn't it maintain that success? Expert commentators - and Jamie Oliver himself - reflect on what made his restaurants so special and what led to their demise.Tracey MacLeod, formerly of The Independent, was one of the first restaurant critics through the door; Emma Lake, Assistant Editor at The Caterer magazine wrote extensively about Jamie's Italian; Peter Harden, the co-founder of Harden's Restaurant Guide, has trawled through reviews of Jamie's Italian to see what changed from the customers' perspective.Jamie Oliver's perspective comes through an interview he did with Kirsty Young for the Radio 4 series 'Young Again'.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Why did the best-selling computer manufacturer, Commodore, go bust?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers. Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular? Expert commentators and employees reflect on why the company was so successful and what led to its demise. Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Club 18-30

Toast - Club 18-30

2024-01-1125:41

Why did the package holiday brand, Club 18-30, disappear?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean learns why Club 18-30 fell out of favour. Its package holidays for young people were a hit for decades so why couldn't it keep going? Sean speaks to holidaymakers who remember their Club 18-30 experiences well. A former manager explains how they hoped to keep the brand going and why that proved impossible.Alongside them all, analysing the business' fortunes is the self-made millionaire and serial entrepreneur, Sam White. You can email the programme at toast@bbc.co.ukFeel free to suggest topics which we could cover in future episodesSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Sunny Delight

Toast - Sunny Delight

2024-01-1125:321

Why did sales of the best-selling soft drink, Sunny Delight, suddenly bomb in the 1990s?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean learns why sales of Sunny Delight faltered in the UK after an extraordinarily successful launch. Sean speaks to some of the people who worked on the brand, hearing how it became a hit before a series of unfortunate coincidences undermined its popularity. The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed Sunny Delight's fortunes.'Sunny D', as it is known today, is still sold in some UK supermarkets. It has different owners and ingredients but it has never matched the incredible sales figures which it achieved in its early days. You can email the programme at toast@bbc.co.ukFeel free to suggest topics which we could cover in future episodesSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Toys R Us

Toast - Toys R Us

2023-12-1826:061

Why did Toys R Us have to close all of its UK superstores in 2018? While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today? In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered. Expert commentators and employees reflect on why the business had been so successful and what went wrong. Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes. Together, they hear how Toys R Us is making a comeback in the UK. You can email the programme at toast@bbc.co.uk Feel free to suggest topics which we could cover in future episodes. From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast is back!

Toast is back!

2023-12-1502:01

Sean Farrington returns with the Radio 4 series that examines the spectacular failures of wonder products and businesses which had promised so much.Toast is back with a special Christmas episode looking at the rise and fall of toy superstore Toys R Us on 18 December, 2023, and then returns for a new series on BBC Radio 4 and BBC Sounds on 11 January, 2024.
Bedding

Bedding

2023-12-0730:502

Can changing your sheets be good for you - and the environment? We've had loads of requests to look at the best way to make your bed - specifically, how all the different options for sheets and pillowcases compare. Cotton seems to be king when it comes to popularity, but is it justified? Listener Rosemary is a linen fan, but wants to know whether eucalyptus bedding lives up to the hype. How do its eco credentials stack up - and what does it feel like? Speaking of feel - silk pillow cases have a reputation for luxury, but listener Cathy wants to know whether sleeping on one will - as the marketing promises - also help your skin and your hair. Could it really help with acne? We'll hear from a dermatologist and a fabrics expert - and there are some surprising answers to this one!If you've seen a claim you'd like investigating, you can email the team on sliced.bread@bbc.co.uk or send us a WhatsApp voice note on 07543 306807.PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY
Christmas Trees

Christmas Trees

2023-11-3030:182

Which Christmas tree is better for the environment - real or fake?Everyone loves the smell of a freshly cut pine or spruce but the vast majority of them go to landfill. So would a plastic tree be better?Listener Eleanor wants to have a more sustainable Christmas and has some great questions. Is there a better way to dispose of your real tree? How about a pot-grown tree you could use again the next year? And she's even heard about the possibility of renting a Christmas tree - the same one, year after year! Is that a thing?In this frankly festive episode I attempt to get to the root of the problem (sorry!) by speaking to an ecological expert and a journalist who's attempted to rent the whole of Christmas.Presenter: Greg Foot Producer: Simon Hoban
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Comments (3)

Isaac Price-Sosner

The big thing this forgets is that you can buy reusable nappies second hand at a tiny fraction of the upfront cost of new. Baby charity shops and online platforms have lots of them around. Would easily halve the cost again per reusable nappy.

Apr 15th
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Sankul R. Mandavia

No new podcasts?

Mar 15th
Reply (1)
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