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Startup Advantage Podcast

Author: Tania De Ridder

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You can be your most strategic, purposeful and confident self as a first-time entrepreneur. Startup Advantage Podcast is where rising entrepreneurs gain encouraging insights on the strategies, habits and mindsets of successful entrepreneurs and leaders. You’ll hear conversations on how to act strategically, live purposefully, and think confidently to give you an advantage in the early-stages of building your business. Your host, Tania De Ridder, also explores the role of relationships and how to approach entrepreneurship collaboratively as a team sport for a competitive advantage, whether you work independently or in a team.

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Most entrepreneurs have to pivot their dreams in order to achieve business success. In this podcast episode, Tania speaks with a young entrepreneur, Joshua Littlejohn, about his entrepreneurial journey and how he learned to pivot his dreams. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development, and the benefits of running your business so that it looks like a large corporation.Joshua Littlejohn is a Canadian entrepreneur, marketer and author. In January of 2017, he launched Norgress, a Edmonton- based technology company where he currently serves as the chief executive officer. He is also the author of "The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs". Joshua believes any small business can look like a large corporation without the large costs to experience the benefits that go along with it. "It's funny, the older you get, you really do pivot on your dreams. Whether it's a case where you realize, okay, it's just not going to work. Or somewhere along the line, you lose motivation." - Joshua LittlejohnWe discuss in this episode with Joshua, on pivot your dreams to achieve business success:Joshua's passion for social upliftment and progressive ideals and values. (4:20)Benefits Joshua has experienced by running his company so that it looks like a large corporation. (7:16)Why there are businesses that will see their best milestones during COVID-19. (8:41)What inspired Joshua's work ethic and passion for community upliftment. (10:19)Joshua's advice on how to know if you should focus on building the brand of your business or your personal brand. (12:06)What Joshua found challenging in becoming an entrepreneur. (14:07)How Joshua managed to grow his company Norgress into the success that it is today. (15:43)How Joshua started to pivot for his dreams. (18:14)How to approach networking to build relationships like Joshua does. (20:27)How Joshua was deliberate from a young age to challenge himself to step outside his comfort zone. (23:15)The habits Joshua has to manage his health and energy. (25:37)A mindset Joshua recommends for whatever habits you choose to have. (26:44)How Joshua uses his values in his hiring strategy and to select partners or team members. (27:53)How to get a free copy of Joshua's book, The Marketing Fallacy' - the ebook and the audiobook. (30:00)Full show notes, the transcript, resources and how you can connect with Joshua, can be found here: https://www.startupadvantagepodcast.com/33Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/33 See acast.com/privacy for privacy and opt-out information.
When you start your own business it can feel challenging to manage your time or to create a daily schedule and routine that is optimal for both your productivity and your mental health. In this podcast episode, Tania speaks about how you can use pre-planning of your day as a time management strategy so that you can both optimize your productivity and avoid burnout.We discuss in this episode, on pre-planning your day as a time management strategy:What time management means and why you should have a daily schedule. (6:08)The benefits for entrepreneurs of making the scheduling of your day a daily habit. (8:09)3 tips for pre-planning your day for optimum efficiency. (11:19)Full show notes can be found here: https://www.startupadvantagepodcast.com/32Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/32 See acast.com/privacy for privacy and opt-out information.
There’s more to being a frugal entrepreneur than how you spend your money.In this podcast episode, Tania speaks about what it means to have a frugal entrepreneurial mindset with an entrepreneur who shows others how to launch and manage an online business on a budget.Sarah St John has created several startups throughout her entrepreneurial career of over a decade. She is an entrepreneur, podcaster, author and describes herself as an animal lover and world traveler. Sarah currently owns a podcast production agency called PodSeam and she is also the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget”."You could do like I did and try different things out.  But at a certain point you do need to pick that one thing and focus on that one thing, because I learned that when your hand is in a bunch of different things, it gets overwhelming.  If you're putting 20% of your energy and focus into five different things instead of a 100% into one thing, none of them are going to be that successful." - Sarah St JohnWe discuss in this episode, on how a frugal mindset can lead to online business success:How Sarah (with the benefit of hindsight) knows that she has always been an entrepreneur at heart. (5:03)The internal struggle of finding an entrepreneurial identity. (8:09)The main reason why Sarah believes some of her earlier businesses failed. (10:46)How Sarah found financial peace and inspiration for her brand Frugalpreneur. (13:46)How to get started with an online business affordably on a budget. (14:40)The most common mistake entrepreneurs make when it comes to their financial mindset. (18:20)How much time you'll likely need to spend on your online business per week when starting out. (19:20)Why Sarah predicts that most businesses will soon have a podcast. (21:05)About Sarah's Preneur Series ebooks for online entrepreneurs and how you can get access to it for free. (24:02)How to be frugal with your time. (25:02)How to build relationships with like-minded entrepreneurs online. (26:20)Full show notes, the transcript, resources and how you can connect with Sarah, can be found here: https://www.startupadvantagepodcast.com/31Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/31 See acast.com/privacy for privacy and opt-out information.
If you want to make it easy for new customers to find your business, and for existing customers to repurchase from you, you should prioritize your online presence.Having a strong online presence will support you in making your business more accessible to customers amid COVID-19 safety concerns and uncertainties and it can add credibility to your brand.We discuss in this episode, on why you should prioritize the online presence of your business:Why being accessible through an online presence is important in 2021. (3:15)What an online presence can include. (6:15)The benefits of having a strong online presence. (7:33 )Full show notes can be found here: https://www.startupadvantagepodcast.com/30Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/30 See acast.com/privacy for privacy and opt-out information.
Finding or creating opportunities to build strong customer relationships, as we navigate through a time of change, starts with perspective.In this podcast episode, Tania speaks to an expert on perspective whose passion is helping people find the perspective that will enable them to generate extraordinary results. Patti Mara has spent nearly 20 years helping companies and individuals take a fresh look at the way they operate and has worked with hundreds of entrepreneurial owned and operated businesses to reposition them for success and dramatically increase their growth, customer retention, and profit. Patti is a popular speaker to groups from diverse industries, ranging from finance and commercial real estate, to restoration and cleaning, restaurants, and independent pharmacies. She has also been a featured speaker to North American women’s and entrepreneurs’ groups. She is the founder of Maranet Inc. and the creator of The Profit Generator Program*, which takes business owners through a process for developing the ability to see through their customers’ eyes. She also created the Breaking Through Barriers Program*, which helps business owners identify and eliminate the bottlenecks that impede growth and success. She is the author of UpSolutions – Turning Your Team into Heroes and Customers into Ravings Fans."We have buying patterns and everything's been interrupted right now. For businesses that are going out there and engaging in increasing accessibility and trust and building relationship and providing confidence, this is the biggest opportunity you'll ever have to create really strong customer relationships." - Patti MaraWe discuss in this episode, on the opportunity in change for strong customer relations:The opportunity in change and challenge for entrepreneurs. (4:53)What is key for businesses to provide to their customers to be successful in 2021 and beyond. (09:58)How Patti found her way into entrepreneurship during university (which was during a time of change and challenge too). (13:21)Why entrepreneurs need to shift their business model from sales to solutions. (16:16]What an entrepreneur can do to identify the unique value their business offers. (19:12)How to approach customer engagements so that it leads to value and stronger customer relations. (21:10)Patti's customer Touchpoint Scorecard and how you can get access to it for free. (24:12)Why you need to prioritize rest and work-life balance. (27:06)A quick and easy way to cultivate gratitude daily. (30:02)Patti's top strategy for building strong relationships as an entrepreneur. (33:31)Full show notes, transcripts, resources and how you can connect with Patti, can be found here: https://www.startupadvantagepodcast.com/29 Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/29 See acast.com/privacy for privacy and opt-out information.
Goal setting is a well-known best practice for business owners, especially at the beginning of a new year or project, but many first-time entrepreneurs fail to have specific written goals for their business for the short, medium and longer term. If you want to increase your chances of business success, writing down your goals is an activity you should make time for.We discuss in this episode, the reasons behind the write way to set goals:Why it's important to set goals in writing. (6:06)Why writing goals down lead to success. (9:18)Learn what the leading business coaches agree on when it comes to goal setting. (10:29)What research shows about the success rate of people who write down their goals. (13:05)Full show notes and resources can be found here:  https://www.startupadvantagepodcast.com/28Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/28 See acast.com/privacy for privacy and opt-out information.
Becoming purposeful about your productivity can give you a competitive advantage in your business and in life.In this podcast episode, Tania speaks to one of the world's leading experts on productivity and high-performance, who shares advice on how entrepreneurs can become purposefully productive. Matt East is one of the world's leading experts on productivity and high-performance. Matt’s books, podcasts, and coaching teach you how to plan your day so you can spend more time on the projects, activities, and relationships that are most important and meaningful to you. He's best known for his one-on-one coaching, where he's been lucky enough to work with many brilliant creatives, entrepreneurs, and business professionals. Matt is the author of The Purposeful Planning Method: How to Plan Your Day, Beat Procrastination, and Regain Control of Your Time. And hosts two popular podcasts, The Goal Achievement Podcast and the Better Humans Podcast.If you start making progress, just incremental progress, day after day, magic can start to happen. You can start to feel like, 'hey, I'm actually doing it; I'm actually doing the things that I'm setting out to do'. - Matt East We discuss in this episode, on purposeful productivity:Why we all struggle with being purposefully productive at times. (3:49)Why clarity matters and what you can do to find it. (7:11)How Matt became an entrepreneur and developed his business model. (9:30)How top priorities each day increases overall productivity. (17:17)The most common productivity challenge among entrepreneurs. (20:08)One thing you can do that can help you maintain a productivity mindset during challenging times like COVID-19. (29:19)Matt's views on entrepreneurship as a team sport. (35:45)Full show notes, transcripts and resources and how you can connect with Matt can be found here: https://www.startupadvantagepodcast.com/27Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/27 See acast.com/privacy for privacy and opt-out information.
How to Find A Mentor

How to Find A Mentor

2020-11-0520:41

Having a mentor to turn to is one thing many successful entrepreneurs have in common. But how do you find a more experienced entrepreneur to mentor you, especially if you're a new entrepreneur? In this podcast episode, Tania shares advice on ways to find a mentor; especially if you want to try mentorship for the first time.We discuss in this episode, on how to find a mentor:How a good mentor can support you. (3:17)How to have realistic expectations. (4:11)How to know if you're ready for mentoring. (4:57)3 tips for finding a mentor. (7:46)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/26 Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/26 See acast.com/privacy for privacy and opt-out information.
One thing many successful entrepreneurs have in common is a close relationship with a mentor. However, many entrepreneurs (especially new founders) do not seek out a mentor as a trusted advisor as hard as they try to find a co-founder, partners or investors; likely because they don’t understand the value of mentorship. In this podcast episode, Tania shares what entrepreneurship mentorship is briefly (as she can talk about it for hours); you'll also hear about what a mentor does and doesn't do in a mentoring relationship.We discuss in this episode, on finding a trusted advisor through mentorship:What mentoring means. (3:18)The benefits of mentorship for entrepreneurs. (4:48)The role of a mentor. (6:50)The goal of mentoring. (9:22)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/25Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/25 See acast.com/privacy for privacy and opt-out information.
In the past month, have you experienced any of the following:Feelings of self-doubt?Harshly criticized yourself about your business decisions? Excessive fear that you won't live up to expectations in starting/running your business? If you did, you share some of the common signs among entrepreneurs of imposter syndrome.In this podcast episode, Tania shares what you can do to start working through feelings of imposter syndrome successfully.We discuss in this episode, on working through imposter syndome:Common signs of imposter syndrome. (3:21)What imposter syndrome means and how it's defined. (6:21)Why it's important to manage imposter syndrome to maintain good mental health. (10:37)Reasons for imposter syndrome among entrepreneurs. (12:23)How to start working through imposter syndrome. (15:28) Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/24Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/24 See acast.com/privacy for privacy and opt-out information.
COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others are struggling to stay motivated. Do you need some encouragement? And some advice on how to keep moving forward when you don’t feel motivated? That’s what this episode will support you with. In this podcast episode, Tania shares three steps with you that you can take to find motivation in taking action.We discuss in this episode, on finding motivation in taking action:Why motivation is not a feeling. (3:02)Why taking action isn't always the effect of motivation. (6:17)Why you should use the five-second rule. (8:40)The three-step process to get motivated through action. (11:11)Why celebrating your wins is an important part of staying motivated. (14:29)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/23Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/23 See acast.com/privacy for privacy and opt-out information.
Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times. But how do you know when you’ve found a good co-founder match?In this podcast episode, Tania shares a strategy that can help you during your co-founder dating phase to identify a good match; it's a strategy that involves asking purposeful questions.We discuss in this episode, on questions to ask potential co-founders:Why co-founder dating and asking planned questions can help you make strategic partnering decisions. (4:09)Why you should consider having a standard draft of questions as a guide for conversations. (8:25)What you should do first before you draft your questions for your meetings. (9:12)Three categories of question types that will help to ensure a basic personality and interest match. (12:11)Why behavioural type questions are a good tool you can use. (17:12)Guidance on how long to take before you make a decision on who to partner with. (20:25)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/22Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/22 See acast.com/privacy for privacy and opt-out information.
Each co-founder relationship is unique, but there are things any founder (including you) can do right from the start to ensure you are in agreement with your co-founder from the get-go on the important aspects of your working relationship. It's important to have purposeful conversations and the necessary written documents in place to start working together on a strong foundation of agreement.In this podcast episode, Tania shares with you what you can do at the beginning of your relationship to help get you and your co-founder on the same (legal) page. We discuss in this episode, on getting in agreement with your co-founder:What a co-founders agreement is. (7:27)Why you need a written agreement with you co-founder(s). (8:50)What an agreement usually includes. (10:49)How to create an agreement. (21:47)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/21Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/21 See acast.com/privacy for privacy and opt-out information.
If you’ve decided you need a co-founder for the many benefits it offers OR if you just don’t like working alone and for that reason are exploring options of finding someone to help you build your business, you're likely wondering: where do I start looking for a co-founder? How do I go about looking for a co-founder? In this podcast episode, Tania helps you identify where to start looking for a co-founder or partner if you’re feeling a bit lost on how or where to start. We discuss in this episode, on how to look for a co-founder:Why it's important to be clear on what you're looking for in a co-founder. (3:22)3 resources you can use when looking for a co-founder. (5:59)The value of your personal network. (6:25)About founder matchmaking/dating sites. (8:41)How a shortlist can help during the process. (14:00)  Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/20Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/20 See acast.com/privacy for privacy and opt-out information.
If you're considering adding a co-founder to your business, or are actively looking for a co-founder, you will have a lot of questions around what to look for in a new partnership.Strong co-founder relationships are rooted in alignment.In this podcast episode, Tania shares tips on what to look for in a co-founder that will help you determine if they'll align with you and your business mission so that you can function together just like a well-practiced sports team would. We discuss in this episode, on how to choose an aligned co-founder(s):The key to a strong co-founder relationship. (4:11)What business alignment means for a co-founding pair. (4:25)3 key things you can look for in a co-founder. (7:58)Why you should look for complementary skills in a partner (8:36)The value of values alignment. (13:58)Why your mission matters when choosing a co-founder. (17:09) Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/19Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/19 See acast.com/privacy for privacy and opt-out information.
Starting and growing a business is a lot of work and takes commitment. Having a co-founder or business partner can help you gain momentum or help you grow faster than on your own, but it's not necessarily the best solution for every founder. That’s what we’ll talk about.In this podcast episode, Tania helps you to identify if you would benefit from having a co-founder or a business partner for the stage you're at, and shares a few alternatives to consider if partnering up is not right for you right now. We discuss in this episode, on knowing if partnering is for you:Benefits of partnering with others. (3:25)Basic definitions of what it means to work with a co-founder or in a partnership. (4:17)The difference between a co-founder and a partner. (6:25)How to identify if you would benefit from having a co-founder or partner. (9:06)Why you always have options. (13:35)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/18Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/18 See acast.com/privacy for privacy and opt-out information.
As an entrepreneur, you are in a unique and powerful position to choose who you want to work with or not. When choosing who you work with, whether it's co-founders, business partners, mentors, coaches or employees, research shows it works best for all parties involved when your values are aligned.In this podcast episode, Tania helps you start to identify your core values (and the values of others) so that you can choose working relationships that work.We discuss in this episode, on how shared values and goals leads to working relationships:Why it is important to choose your working relationships strategically. (3:09)What you can do to help you identify potentially good working relationships. (5:30)An easy way to start identifying your core values. (7:57)How to start identifying the core values of others. (11:54)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/17Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/17 See acast.com/privacy for privacy and opt-out information.
Have you heard of business being compared to sports before? If you’ve listened to previous episodes of this podcast, you have heard me say that we approach entrepreneurship as a team sport here and that it’s a mindset that will be an advantage for your startup. In this podcast episode, Tania explains why it matters to be relationship-focused and shares with you three advantages of approaching entrepreneurship as a team sport.We discuss in this episode, on why you should consider entrepreneurship a team sport:Why business is often compared to sports. (2:35)Why the most successful entrepreneurs value teamwork. (5:00)Three advantages of approaching entrepreneurship as a team sport. (8:30)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/16Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/16 See acast.com/privacy for privacy and opt-out information.
Consistency is the difference between failure and success. Whether it’s with an exercise plan or with starting a business. As a founder, what can you do to achieve consistency? You want to feel confident that you can flex your consistency muscle when you need to.In this podcast episode, Tania shares with you two steps that will help you to confidently achieve a level of performance that does not vary greatly in quality over time.We discuss in this episode, on confident consistency:Benefits of being consistent. (6:20)What it means to be consistent for you as a founder. (7:56)Two steps to achieve consistency confidently. (8:50)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/15Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/15 See acast.com/privacy for privacy and opt-out information.
What do you believe: are entrepreneurs born or made? Many people, and maybe you too, wonder if there are some innate qualities or personality traits that some people naturally possess that they are born with that gives them the ability to succeed as an entrepreneur.This podcast episode is for the analytical-minded, so if research and theory tends to make you snooze, this episode is not for you. If exploring mindsets and ideas while comparing it with research from the past is your thing, this is an episode specifically made for you.We discuss in this episode, on whether entrepreneurs are born or made:The debate on whether entrepreneurs are born or made. (2:20)Research on nature versus nurture. (4:10)Key traits of successful entrepreneurs. (8:23)Full show notes and resources can be found here: https://www.startupadvantagepodcast.com/14Enjoyed this episode? Heard something useful? Let us know!Please leave a review to support the show on your favourite podcast player. Thank you if you're willing!Please share this episode with a friend who can benefit from it: https://www.startupadvantagepodcast.com/14 See acast.com/privacy for privacy and opt-out information.
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