Tetragrammaton with Rick Rubin

In this bonus episode, Ian Rogers turns the tables and interviews Rick Rubin, recently named one of TIME Magazine’s 100 Most Influential People in AI, about The Way of Code: The Timeless Art of Vibecoding. Ian Rogers is a pioneering executive whose career spans music, luxury, and crypto, with leadership roles at Beats Music, Apple, LVMH, and now Ledger. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Ian Rogers is a technology and business executive whose career spans music tech, luxury retail, and crypto. He began by building early music websites in the 90s, including one for hip-hop group The Beastie Boys, before leading digital music at Yahoo!. Rogers went on to serve as CEO of Topspin and then Beats Music, which was acquired by Apple. In 2015, he became Chief Digital Officer at LVMH, helping modernize digital strategy across its portfolio of luxury brands. Since 2020, he has been Chief Experience Officer at Ledger, where he oversees consumer strategy for the crypto hardware company. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Randall Wallace is a screenwriter, director, and producer. He is best known for writing the screenplay of "Braveheart", later making his directorial debut with "The Man in the Iron Mask", and going on to direct "We Were Soldiers", "Secretariat", and "Heaven Is for Real". Braveheart became a critically and commercially successful film, winning multiple Academy Awards and earning Wallace a nomination for Best Original Screenplay. He is the author of Living the Braveheart Life, part-autobiography and part-masterclass, in which he shares the personal journey behind writing Braveheart and explores the life lessons and archetypes within the story that continue to inspire audiences.  ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Bernard MacMahon is a filmmaker, most recently directing Becoming Led Zeppelin, a music documentary that holds the record for the highest-grossing opening weekend across IMAX theaters worldwide and is currently the highest-grossing documentary of 2025. He gained international acclaim with the American Epic series, which chronicles the origins of American roots music and the revolutionary impact of early sound recording technology. MacMahon has been recognized for his groundbreaking approach to documentary filmmaking, blending historical research, rare archival footage, and innovative audiovisual storytelling. His work has earned multiple prestigious awards, including audience honors at major film festivals, Emmy, BAFTA, and Grammy nominations and wins. Becoming Led Zeppelin was released in IMAX on February 7, 2025, with a wider cinema release following on February 14, 2025. The film is streaming now on Netflix, Apple TV, and Amazon Prime Video.  ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Ed Ruscha is an artist whose six-decade career spans painting, photography, printmaking, film, and book art. His first artist’s book, Twentysix Gasoline Stations—featuring 26 photographs taken along Route 66—marked the beginning of his ongoing exploration of the interplay between image and text, while later works such as Tulsa Slut and The End expanded this approach across different media. He draws inspiration from magazines, comics, and newspapers, experimenting with inventive materials like blackberry juice, chocolate, and gunpowder to explore the legibility and permanence of words. His work has been featured in major exhibitions including, most recently, ED RUSCHA / NOW THEN at MoMA in 2023 and LACMA in 2024, along with solo shows in Gagosian galleries worldwide. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dr. Joe Dispenza is an author, researcher, and lecturer whose work bridges neuroscience, epigenetics, and quantum physics to explore the science of personal transformation. Known for books like New York Times bestseller You Are the Placebo, Breaking the Habit of Being Yourself, and Evolve Your Brain, he teaches how meditation and self-regulation can lead to measurable changes in health and consciousness. He leads workshops and lectures internationally, and he is recognized for integrating scientific approaches to understanding how thoughts and beliefs can influence physical and mental well-being. Spots are still available for Dr Joe's upcoming Nashville Week Long Retreat on September 14-20, 2025. Now through September 13, enjoy $400 off registration. Register here. For other upcoming retreats and events, explore the full schedule here. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Bob Pittman is the former CEO of MTV Networks and co-founder of MTV. Beginning his career in media at age 15 as an on-air radio announcer, he went on to play a central role in launching MTV in 1981, targeting a youth audience with music video programming. Throughout his career, Pittman has held executive positions at several prominent companies, including AOL Networks, Six Flags Theme Parks, Quantum Media, and Time Warner Enterprises. He currently serves as the CEO of iHeartMedia, overseeing 863 radio stations in 160 cities across the United States and operating on an annual revenue of over $3.5 billion. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Ian Astbury is the longtime frontman and founding member of The Cult. He began his music career in 1980, initially gaining recognition with the post-punk group Southern Death Cult. The band later evolved into The Cult, with guitarist Billy Duffy, bassist Jamie Stewart, and drummer Raymond Taylor Smith. Known for their blend of post-punk, gothic rock, and hard rock, The Cult released several successful albums throughout the 1980s and 1990s, including Love, Electric, and Sonic Temple, featuring hits such as “She Sells Sanctuary,” “Love Removal Machine,” and “Fire Woman.” Astbury continues to lead The Cult in the present day, most recently fronting the band on their 2025 North American tour, which features music from both The Cult and their earlier incarnation. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Alex Spiro is a partner at Quinn Emanuel Urquhart & Sullivan and one of the most prominent trial lawyers in the United States. A Harvard Law School graduate, he serves as Co-Chair of the firm’s Investigations, Government Enforcement & White Collar Defense Practice. Spiro has represented a wide range of high-profile clients—including Elon Musk and New York City Mayor Eric Adams—and has served as lead counsel in over 50 trials across federal and state courts. A former Assistant District Attorney in Manhattan, he has also contributed to legal education as a faculty member of Harvard’s Trial Advocacy Program, a lecturer at Harvard Law School, and Chairman of the Board for the Fair Punishment Project, a Harvard criminal justice initiative. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Chris Carter is a television writer, producer, and director best known as the creator of science fiction series The X-Files. He began his screenwriting career at Walt Disney Studios in 1985 before moving to Twentieth Century Fox Television. There, he developed The X-Files, which ran for 11 seasons and earned him multiple Golden Globe Awards, Emmy Award nominations, and a Peabody Award for Excellence in Broadcasting. Carter has created additional series through his production company, Ten Thirteen Productions, including Millennium, Harsh Realm, The Lone Gunmen, as well as two film adaptations of The X-Files.  ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Urs Fischer is a contemporary artist renowned for his experimental and highly unpredictable practice of sculpture, installation, painting, and photography. He often uses unconventional materials, such as wax, bread, and everyday objects, which he employs to explore themes of transformation, impermanence, and creative destruction, allowing his works to transform or decay over time. Fischer’s work, influenced by movements like Surrealism and Pop Art, is marked by a dynamic interplay between construction and deconstruction, permanence and ephemerality, inviting audiences to reconsider the boundaries of art and the fleeting nature of existence. Fischer has held major solo exhibitions at institutions such as Kunsthaus Zürich, the New Museum in New York, Palazzo Grassi in Venice, MOCA in Los Angeles, and galleries including Sadie Coles HQ in London and Gagosian locations worldwide—most recently at Gagosian Gstaad in Switzerland. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Tobias Lütke is the founder and CEO of Shopify, an e-commerce platform that enables businesses to sell products online and in person. Channeling his background as a self-taught programmer, he built Shopify out of a need for e-commerce solutions while running an online snowboard shop. Under Lütke’s leadership, the company, founded in 2006, opened its platform to third-party developers in 2009, went public in 2015, and has grown to support millions of merchants worldwide. Beyond tech, Lütke is also a racing enthusiast, currently competing in the 2025 IMSA SportsCar Championship as a full-season driver for Era Motorsport.  ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Dan Reynolds is the lead vocalist and founding member of Imagine Dragons. Alongside guitarist Wayne Sermon, he founded the pop rock band in 2008, releasing their debut album, Night Visions, in 2012. From the album, hit single “Radioactive” won a Grammy for Best Rock Performance and achieved RIAA Diamond Status. As the frontman of Imagine Dragons, Reynolds has led the band through a string of Platinum and multi-Platinum albums, including Smoke + Mirrors, Evolve, and Origins. In recognition of his songwriting talent, he received the Songwriters Hall of Fame Hal David Starlight Award in 2014. Outside of music, Reynolds founded the LOVELOUD Foundation to support and uplift LGBTQ+ youth through music.  ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Gwyneth Paltrow is an Academy Award-winning actress and wellness entrepreneur. Spanning a career over three decades, she is celebrated for her performances in critically acclaimed films such as Shakespeare in Love, The Talented Mr. Ripley, and also in her recurring role as Pepper Potts in the Marvel Cinematic Universe. Beyond acting, Paltrow is the founder and CEO of lifestyle brand Goop, and she has authored bestselling cookbooks including It’s All Good and It’s All Easy.  ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Jack Clark is the co-founder of Anthropic, an AI research company focused on building reliable and interpretable artificial intelligence systems. Before Anthropic, he was a policy director at OpenAI, where he shaped strategy, communications, and policy. With a background that spans journalism at Bloomberg, policy leadership, and deep involvement in AI governance, Clark has built a reputation for his expertise in AI safety, co-authoring influential research papers and launching the widely-read Import AI newsletter. At Anthropic, Clark guides the company’s work on creating safer and more understandable AI systems, while also engaging in discussions around AI ethics and regulation. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Benedikt Taschen is a publisher, contemporary art collector, and founder of TASCHEN, one of the world’s most successful international publishing houses. Starting from a comic book store in Cologne, Germany at age 18, he built a global brand by making visually striking, high-quality books accessible to a wider audience. Under Taschen’s leadership, the illustrated publications celebrate a wide range of themes, spanning art, architecture, design, film, photography, pop culture, and lifestyle. Benedikt Taschen has published works ranging from affordable art books to ambitious collector’s editions, including Helmut Newton’s SUMO and the monumental Muhammad Ali tribute GOAT – Greatest of All Time. Today, TASCHEN has twelve stores worldwide, including Beverly Hills, New York, Brussels, and Paris. ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

David “Avocado” Wolfe is a prominent figure in the alternative health and wellness movement, best known for his advocacy of raw food diets, superfoods, and holistic living. He has dedicated over 30 years to exploring the world’s most potent foods and natural health practices. The best-selling author of books such as Superfoods: The Food and Medicine of the Future, The Sunfood Diet Success System, and The Beauty Diet, Wolfe has also appeared in documentaries like Food Matters and Hungry for Change. He is the co-developer of the NutriBullet and is the visionary founder of the Fruit Tree Planting Foundation, aiming to plant billions of fruit trees worldwide. Through his books, films, and global influence, Wolfe has empowered millions-including celebrities and athletes-with his insights on nutrition, superfoods, and holistic wellness, inspiring a movement toward vibrant health and natural beauty. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

André Benjamin, popularly known as André 3000, is a rapper, singer, songwriter, producer, and actor best known as one half of the Southern hip hop duo Outkast. Described by Rolling Stone as “one of the genre’s most gifted lyricists,” André helped redefine Southern rap with classic albums like ATLiens, Aquemini, Stankonia, and the Grammy-winning Speakerboxxx/The Love Below, producing hits such as “Ms. Jackson” and “Hey Ya!” Beyond Outkast, he has contributed to music as a producer and collaborator with artists including Aretha Franklin, John Legend, and Frank Ocean, while also acting in films including Four Brothers and portraying Jimi Hendrix in Jimi: All Is by My Side. In 2023, André released his ambient flute album New Blue Sun, earning three Grammy nominations for Album of the Year, Best Alternative Jazz Album, and Best Instrumental Composition. This year, André released his album 7 Piano Sketches, a short, intimate collection of mostly improvised piano pieces that showcases the artist’s continued exploration of instrumental music beyond his hip hop roots. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

David Mamet is a Pulitzer Prize-winning American playwright, screenwriter, and director. He first gained acclaim in the 1970s with plays like Sexual Perversity in Chicago, American Buffalo, and later the landmark Glengarry Glen Ross, which earned him both a Pulitzer and a Tony nomination. A founding member of the Atlantic Theater Company, Mamet’s prolific career spans theater, television, film, and essays. Mamet’s most recent play, Henry Johnson, premiered in 2023 and is currently being adapted for the screen. Starting May 9th, Henry Johnson will be available for rental directly through the film’s website - and will also be screening in theaters across the country, including stops in Dallas (May 6), Santa Monica (May 9), and a weeklong run at Bryn Mawr Film Institute in Pennsylvania (May 9–13). ------ Thank you to the sponsors that fuel our podcast and our team: Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Adam D’Angelo is the co-founder and CEO of Quora, the online question-and-answer platform. Before founding Quora in 2009, he was Facebook’s first Chief Technology Officer and Vice President of Engineering, playing a key role in the company’s early technological development. Aiming to provide more personalized and efficient responses to users’ questions on Quora, which is valued at $900 million, D’Angelo is now integrating artificial intelligence into the platform to enhance its capabilities. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter