The Cardone Zone

Look, whether you're dealing with financial struggles, personal setbacks, or something else entirely, there's one thing you need to understand: you can't afford to be average. Being average is a disease that will eat away at your potential and leave you with nothing but regret. That's why you need to become obsessed with your goals, your dreams, your vision for the future. Obsession is the key to unlocking your true potential and achieving the kind of success that most people only dream about. So don't settle for mediocrity. Don't be content with just getting by. Be obsessed, and watch as your life transforms before your very eyes.

Being OBSESSED will give you the life YOU DESERVE! It's important to tap into your energies of your obsessions and harness them for good. You'll notice that all geniuses are labeled "obsessive" but YOU can use your obsessions to create balance in your life, manifest wealth, AND overcome all fear AND insecurities. Be obsessed or be average...

If you're not number one in your category or field, you are in a precarious sitiation!   You need to know how to perform at an exceptional level during a crunch period, otherwise you risk getting left behind. That's why being NUMBER 1 is vital. If you're not first, who even knows you?

Growing up, I had no one to teach me about money, and the people who were giving me advice about it, didn't seem to have very much of it. When I figured out these simple tips about money, and how to get it, keep it, and multiply it, is when my life began to change. I want to share this knowledge with you so one day, you can be financial free, and live the life you deserve. Enjoy.

Your network should increase your net worth. Surround yourself with people who challenge you, teach you and push you to be your best. Find out how to build a network to change your life. Networks just don’t happen and if they do they will cost you. To network you need time, energy, resources and a commitment.

You can either look at the economic state of this country as a crisis, or you can look at it as an opportunity.

You MUST learn how to sell. Regardless, of what you do and what industry you're in. In all circumstances you're either selling or being sold. Which do you want to be?

Are you retired or inspired? You have more potential inside you than you realize. Are you hungry to reach your potential? Have you ever seen someone really hungry? If you put a pizza in front of a starving man, would he sell you that pizza for money? It depends on how hungry he is, right? At some point, the value of the pizza becomes so great he’s got to eat it, and no amount of money is worth it. There’s simply a different level of hunger in people for different things as we all go through life. Ice to an Eskimo may not be worth much while air to a drowning man is worth everything. Between those two extremes lie a lot of things that give you varying degrees of hunger. How much hunger do you have to grow and contribute, in some way, in this world?  People who “have enough” are not hungry. They are, by definition, self-satisfied. People who don’t go for more, who don’t go after new goals and dreams, get stuck in the past. We’ve all met this person. It’s the ex-high school quarterback who relives that state championship game 20 years later vicariously through his son. It’s the old man who talks about what life used to be 30, 40, and 50 years ago. It’s living in yesterdays.It’s all downhill in life when you start living your todays in yesterdays. Hungry people live for today and for the future. They aren’t sold that they’ve had enough.

With the right motivation, anyone can turn their life around and be successful. If you’re seeking a better life, I have a story for you. It’s the story of how I overcame drug addiction and stopped wasting my life – to become one of the wealthiest people on the planet. Over the last 40+ years I’ve achieved massive success in my businesses… And I’ve built a real estate empire worth billions of dollars. How did I get there? I found the courage to do what’s right. I left my old life behind. And I got sober. I’m living proof that you can overcome the odds and become great.

The keys to your success. Dame Dash, Co-Founder of Rock-A-Fella Records breaks them down   Why creating your “Selfish Dream” is the 1st step to success and why you should never dream cheap.   Think you can hang around mediocre people and win? think again!   Why investing in yourself first is the critical missing piece most people miss.   Why you must surround yourself with dreamers and people with a boss mentality.   The education system has failed you. how to escape and create a mentality of greatness.   Where will you be in 10 years? How to become the architect of your future.   The key difference between an amateur and a professional (and how to make sure you’re on the pro path).   If you want to win the war of success, you have to surround yourself with generals (here’s how).   Why becoming a boss in life and business comes down to a simple shift in your mindset   What 10X means to Dame.   If you’re ready to start designing a 10X life, then discover the 5 things you can immediately do to grow your business & income…   Click here to 10X for FREE >> https://gc.grantcardone.com/optin-544870321651935762637

Free game on how to become successful from  Percy R. Miller (AKA Master P)   Why service first and excitement for life is vital to winning in your life.   Struggle = Success? Yes. But only when you learn life's lessons, execute, and remain grateful.   How the “Lion Mentality” is a must if you want to win big in life   Why investing in yourself and giving back is crucial for a successful life.   How to measure success (hint: it’s not just about the money)   Why cracking the code and escaping a mindset of poverty and scarcity will explode your results (and how to do it)   Why surrounding yourself with people who push you is key to your success (you can either walk with the pigeons or fly with the eagles)   What 10X means to Percy.   If you’re ready to start designing a 10X life, then discover the 5 things you can do NOW to grow your business & income…   Click here to 10X for FREE >> https://gc.grantcardone.com/optin-544870321651935762637

The keys to designing a successful life. Let investor, and multifamily real estate master,  Rob Dyrdek, hand you the keys.   Unlock the 7 cores to build a successful business.   Why designing your life is the key to success (and how to do it).   The key questions you must ask yourself if you want to create a 10X life.   Hope is not a strategy: Why developing patience with purpose is vital to your success.   The X-factors to look for when building your team (Hint: it’s not the degrees).   Why thinking bigger is a must if you want an exceptional life (skip this, and you’ll never make it).   What 10X means to Rob.   If you’re ready to start designing a 10X life, then discover the 5 things you can do NOW to grow your business & income…   Click here to 10X for FREE >> https://gc.grantcardone.com/optin-544870321651935762637

60% of NBA players go flat BROKE after retiring, but not Shaquille O’ Neal. Find out why he was able to break through and the lessons you can start using today.   The key high school lesson that taught Shaq the lesson of being a humble professional.   Why being the smartest man in the room is a mistake (and why mentors are key to your success).   Why the get rich quick mindset will always fail you.   The #1 key to creating a successful business team.   Why not being the smartest is fine (as long as you’re the smartest in listening).   Why entertainment, humor, and grabbing attention is vital for your marketing.   What 10X means to Shaq.   If you’re the smartest in the room then it’s time to level up with a Mentor to create a new level of massive success.   Start designing a 10X life with the 5 things you can immediately do to grow your business & income…   Click here to 10X for FREE >> https://gc.grantcardone.com/optin-544870321651935762637 Okay, so Shaq, so good to have you here today. Really, really appreciate you taking your time. Uh, I'm one of the billions of people on this planet that have, you know, just crazy ma admiration for you and been a fan for many years, but more so than just the basketball. It, it's your business savvy man and your entrepreneurship and your, the remake of who you are. Uh, that, that I'm so impressed with in your life. So thank you so much for taking time with us today. Thanks for having me, sir. So, so talk to me, man. How, how does a guy, like you're one of the, like, probably most liked celebrity people in the world. Everybody likes Shaq. Uh, how did you do that? Did you do that purposely? Or like, how, how do you make people like you in the, So when I was coming up, I was a high level juvenile league. My father was a drill. So through a lot of discipline and punishment means I'm programmed to pay attention, listen and learn. For example, he used to always take all the others, uh, athletes that made a mistake and I would get in trouble for it. Uh, my, my last discipline spanking was there was a gentleman by the name of Lynn Bias. Uh, he was going to be the first pick. The night before he got drafted. He died from a cocaine overdose. My father came in the house, li bit crying like it was his son, and he just took me and he shook me. He's like, If you ever do coke, I will kill you. And I'm so young. At the time, I was like 12 or 13 and I was like, Daddy, we don't drink coke. We drink Pepsi. He's like, No drugs. Drugs. Don't ever do drugs. That's why. Never done drugs, never smoked cannabis, none of that. Never did alcohol. So I would learn from other people's mistakes. Uh, what humbled me in high school was in 1989, I saw my first article said Cole's O'Neil the best in the us. And I went to a small school and there was all these other big schools in the city, but they were talking about. So I actually felt like I'm bigger than you. I'm bigger than you. I'm bigger than you. So my school was nine through twelve, two hundred and thirty nine students, nine through 12. Senior class had 39 people. So my best friend who actually still works with me today, they orchestra a plan that's like, Okay guys, if shack shackle act like God and treatment like God. So let's just say I come in school and I walk on the left side, the whole school move to the. And they wouldn't say anything. They wouldn't do anything. This went on for like two days. I said, Okay, I, So I go in the lunchroom. There's people in the lunchroom. As soon as they see me sit down, every student picked their tray up and they walked out. Like just, yeah. So that was day two, Day three. I go to the gym, practicing with the guys. I'm like, Hey, what's up everybody? Just sprint to the side on the. So then I sprint down to the other side of floor, they sprint back. So then I finally asked my guy, I said, Hey man, what's going on? He said, Hey man, you didn't get here by yourself. You know, ever since you got that, you've been treating us a little different. So you wanna act like God, we're gonna treat you like God. So from that day on, wow, I've been very humble. And the last reason is my mother is my favorite person. Mm. He's an avid TV watcher. It would hurt my heart to see, to have her sitting down watching tv. And seeing me do something idiotic, yes, I'm gonna make mistakes and say crazy things. And when I do, she calls me, but I don't wanna make a major mistake and just have her sitting there with her friends and see me doing something crazy. So all those things that, that, all those that you, Go ahead. I'm sorry. Yes. So all those things combined have kept me outta trouble. That is an amazing story. I've never heard that. Um, where did you get Shaq? Your money? You didn't grow up rich, right? No. So where did you get your money? Mindset. Where did you start changing the way you think about money and finance and debt and cash, et cetera? Again, when you don't know something, you have to learn. Some people teach themselves by trial and error, and some people ask questions. I was never afraid to ask questions. Cause I know I'm not the smartest guy in the room, but if I see somebody that's doing it, take one question. Like, Hey man, how'd you do that? Oh man, I did this, I did this, and I write it down and I memorize it. So when I got my first million, I said, I gotta take care of my family. How, how old are you at this point? 18 years old. Wow. I get a, a signing deal and I get a million dollar bonus. My agent called and said, Hey, I'm gonna send you a million dollars in your bank account. Right. So I said, Okay, and at this time I'm doing simple matters. I said, I, I, I, I gotta go get this car up. Always wanted Mercedes-Benz 150,000. So I know one 50 minus a million. I still got eight 50 left. I'm still rich. Yeah. Yeah. So, so I get that Benz and I come home. My father, man, I'm proud of you. Where's mine at? Jump in the car big. Go buy him the same bin, come back home. My mom's looking like, Oh, you guys are, but she's looking sad. I got you too, mama. I don't give the big one, but I get her the little one. So I spend 400,000 that day. Right. So after that, you know, I gotta go get some, I, I gotta go get the, I gotta go get the jury. I was living at home because I left LSU and this was the time. You know, right before I get drafted, I knew I'm gonna come back to Antonio, so penthouse and pay it for year rent was a check for call from the bank. And I grew up on an army base, was very close, you know, so I had, you know, the guy was like, you know, everybody know how it was. Cause I was, you know, product of the base. The president calls me over and he, I'm at, and you know how you, you always hear stories about how people steal money from athletes and all that. So I'm looking and now I'm pissed. I'm like, who the hell is spike? Who the hell is Fi FICO stole 250 million thousand for me and he just started laughing. And so he, he reaches behind it that, and he gives me a book, The Dummies Guy, the Starting Your Own Business. And he tells me, he says, Shaq, I don't want you to be like 70% of these to have nothing. Cause see, I thought when my agent called me and said, Hey, you got a million, I thought that was a million net Vica had to take. Sales tax, state tax, I only had about six, 600,000, but that was gone. Like I spent 400 on cars, hundred on Missouri, 30 on the real estate, you know, 20 on rims and all that stuff. All that money was gone and I had no idea. Now, I, I talk about being programmed. I'm also programmed never to make the same mistake twice. So now that I, I had a million dollars and I spent it all in one day, I'm back being broke again. That'll never happen again. So I'm reading this. I don't know what I'm looking at, but the chapter that interest me the most was starting the Sub chapters Corporation and it said something like, you start a corporation, you can put your family on salary. You write these things off. And I was like, What's the write off? Write it off. Business expense, Get it back. That's the first thing I did. Second thing, the chapter I enjoy with joint venture. And then when I was, you know, coming along the business, I'm like, I want a shoe company, but I can't run a shoe company. How, how would I do this? Reebok, Hey, we want, gimme a deal. Nah, don't wanna my own shoot deal. I wanna be in partnership with you guys. Let's do a joint venture. They were kinda impressed that I knew it. A joint venture. I said, So it'll be Shaq and Reebok and we'll just do a collaboration for four or five years. See how it works. So I had to learn, I had to teach you. Now let me ask you, Shaq, was that you were, you were 18, 19 at this time? 19, yes. Is that, is that when you did your first big endorsement? Yes. And who's helping you? Who's helping you? Like, like, you know, you don't know everything. So, after I, after I spent a million dollars, I interviewed five of the top financial advisors. Mm. And I know from being from the streets that it was too good to be true. Stay away from. So the first guy, Yeah, you gonna get about 50 million, your contract, you can be a billionaire by 25. I was like, Stay away from him. And another guy, boom, boom, boom, boom, boom. Then another guy, then the last guy that came in and said, Hey man, I'm just starting. I government bonds, bonds, no risk annuities. Save your money. And I said, Well, who, who do you represent? He said, My biggest clients are n. I was like, nwa, the rap group. He's like, He ain't represented. I told my dad, I like, I want get with him. My dad, No, he, I said, No, I like him. He's real. And I've been with this guy since 1992 and he helped me in business. He knows a lot of people, and again, I tell people it's okay to ask questions, really is like I met a gentleman one day and I always used to see him in la and in LA I'm making a hundred million. I'm rich. This guy, he's coming in with Ferrari and Lamborghini, and I asked him, and I fou

The keys to success from OG Power Players, Grant Cardone, and Shark Tank’s Robert Herjavec you can use right now.   Develop a success mindset: Why the mindset of possibility is the key to your success.   Why “hard work” does not equal success (and what to do instead).   Why you must become a marketing monster: There’s no genius in the darkness of a basement.   The #1 key to building a powerhouse team. (Hint: it’s not the degrees or experience)   Stop overthinking success! Discover the X-factor to winning in business and life.   So, you want to become a success? The #1 question to ask yourself daily to become great is inside.   The great separator between the successful and unsuccessful. (Nail this, and you’re guaranteed to win big).   The keys to massive success are in your hands.   If you’re ready to start designing a 10X life, then discover the 5 things you can do to grow your business & income…   Click here to 10X for FREE >> https://gc.grantcardone.com/optin-544870321651935762637  

Today I interviewed The Super Coach, Micheal Burt and he talked to my sales team about strategies to generate leads, and how you need a calculated, coordinated STRATEGY to attack your week, not react to your week. If you want to drive up the probability of you selling something, you need a selling system.

Who are you? You need to market yourself. If you are not telling your story, you are not growing your business.

If they don't know you, they won't flow you!  People need to know who you are or they won't buy your product. You have to be known, thought about, and considered. Social media is KEY to this.

Average thoughts will give you average actions. In order to become above average, you need to start with changing your mind set. You won't believe the level of success you are capable of.

People say there are three degrees of action. #1 The Right Action, #2 The Wrong Action, and #3 NO Action, but the reality is that there are 4 degree of actions and the 4th action is the one I LIVE by      

In life you get what you negotiate for not what you deserve. The winner is always the best negotiator. Being able to negotiate is the key to being successful.