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The Futur with Chris Do
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The Futur with Chris Do

Author: The Futur

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The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

289 Episodes
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Elevating Experiences In this episode, host Chris Do sits down with Paul Hoke, an unconventional master of wedding entertainment, who reveals the art of creating deeply personalized and memorable wedding experiences. Going beyond the traditional DJ and entertainment role, Paul shares his unique approach to engaging with clients—through listening, silence, and understanding their backstories—to craft events that resonate on an emotional level. From integrating personal stories and family traditions into the fabric of the occasion, to challenging industry norms with creative problem-solving under constraints, Paul's methods demonstrate the profound impact of empathy and personalization in transforming events into lasting memories. Through a series of touching stories, including the innovative engagement techniques and the thoughtful integration of family history, this episode is a testament to the power of thinking outside the box and the importance of creating meaningful connections. Join us as we delve into the mind of a creative genius who challenges clients to reimagine what a wedding can be, ensuring that each celebration is as unique and extraordinary as the individuals it honors. Learn more about your ad choices. Visit podcastchoices.com/adchoices
From Struggle to Strength In this episode, host Chris Do sits down with Jordan Rogers, detailing his recovery from heroin addiction and incarceration to achieving professional acclaim at Nike and becoming a significant advocate for personal branding. By leveraging his struggles to forge a connection and inspire athletes and individuals alike, Jordan highlights the essence of resilience, authenticity, and the strategic use of personal branding. The narrative further explores how personal experiences and unique stories can not only enrich one's professional growth but also inspire broad, impactful success. Jordan's work, particularly with college athletes, underscores the crucial role of embracing vulnerabilities, recognizing strengths, and the proactive pursuit of personal potential beyond waiting for opportunities. His success story, marked by growth in followers and recognition from figures like Tiger Woods, serves as a testament to the power of authentic personal branding and its pivotal role in achieving happiness, health, and wealth. The script encapsulates the intersection of personal hardships with professional triumphs, advocating for the strategic and authentic use of personal branding in navigating and leveraging one's unique journey towards broad-reaching impact and success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, host Chris Do sits down with Jule Kim, exploring the significance of SEO in the creative industry and how individuals can leverage it to generate high-quality leads. Jule Kim, a certified life coach with expertise in SEO, discusses the importance of understanding your customer, creating content that addresses common questions and objections, and effectively using keywords to improve search engine visibility. The episode covers practical SEO strategies, including the use of images and meta descriptions, organizing website content, and the importance of having a Google business profile. Additionally, Jule shares insights on transitioning careers, her affirmation deck 'Self Love Affirmations and Reflections', and the evolution of search on social media platforms. The conversation emphasizes the need for creatives to make their work findable online to attract and convert potential leads into clients. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, host Chris Do sits down with Sid Yadav, the co-founder and CEO of Circle, a community platform for creators and brands, shares his entrepreneurial journey along with valuable lessons for success. Talking about the early days of Circle, he acknowledges the impact of his experience with Teachable and how it influenced his venture. He articulates how he navigated through various challenges including technical hurdles, building a robust product, and creating an adept team. Sid explains his transition from a secure job to a startup and his ability to secure investment from Teachable's CEO. He also discusses the significance of making promises, delivering them, and sharing one's work with the world for feedback. Sid emphasizes that it is better to launch a product even with imperfections and refine it along the way. The talk also provides a glimpse into Circle's future endeavors towards transforming brand-creator engagement. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, host Chris Do sits down with Liz Mosley, a UK-based freelance graphic designer and podcast host, shares her inspiring journey of transforming rejection into a springboard for success. Liz candidly reveals how an initial refusal to appear on her podcast led her to initiate a personal challenge of gaining 100 professional rejections in six months, which in turn yielded surprising results. Her changed mindset and newfound confidence led to many acceptances, sponsorships, and opportunities, including having even the 'rejections' eventually turning into acceptances. Liz’s story underscores the idea of approaching rejection not as a setback but as an opportunity for growth. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Finding Million Dollar Opportunities in Everyday Problems In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in business. Noah Kagan emphasizes the importance of not just generating ideas but also their successful execution and the value they add. He talks about setting transformative financial goals, the power of validating business ideas, leveraging personal networks, focusing on one platform for growth, and the role of email lists. He also gives a peek into his upcoming book, 'Million Dollar Weekend'. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, host Chris Do sits down with Spencer Nikosey, the visionary founder of KILLSPENCER®, a brand that epitomizes the fusion of design, functionality, and craftsmanship in the creation of premium leather goods. Born and raised in the San Fernando Valley of Los Angeles, Nikosey's journey into the world of design was almost predestined, with both parents being designers themselves. Throughout the episode, listeners are treated to the fascinating backstory of KILLSPENCER® and the ethos that drives its founder. Spencer shares insights into his "athletic approach" to design and life—a philosophy centered on discipline, constant practice, and the pursuit of excellence. This approach, coupled with inspiration drawn from a visit to the American Military Museum, led to the creation of KILLSPENCER®'s Historical Reserve collection, which repurposes military-grade materials into stylish, functional products. The brand, known for its meticulously crafted bags, phone cases, and computer cases, operates out of its Los Angeles factory, embodying the spirit of American craftsmanship and innovation. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The last few years have seen leaps and bounds in technological innovation, with services like ChatGPT and MidJourney opening up a world of possibility for both creators and every day people to bring their ideas to life through the power of the internet. But those things are just today. What is the future of the internet? and how can we be good steward’s of it? Vitaly Friedman has been around since the early days of the web, and has spent his career helping to shape the internet. Vitaly will be talking with Chris about topics like inclusive design and accessibility, digital sustainability, and measuring the impact of web design. They’ll also be talking about why gaining insight and feedback from diverse user groups is becoming more and more important, all the time. Friedman has decades of experience in design work that is not only aesthetically pleasing, but also effective in achieving its purpose, to draw on for his insights. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, we delve into the mind and creative process of Radim Malinic, a Czech-born British designer, founder of Brand Nu Studio, and the author of “Creativity For Sale”. Radim shares his insights on the interplay of creativity and commerce, the role of ego, and the importance of authenticity and personal energy in shaping a successful career. He also explores the mindset shifts that come with experience, the value of mistakes, and the transformative impact of Behavioral Psychology on his design philosophy. Beyond the world of design, Radim talks about his life journey from being a Hockey Player, DJ, to a Music Journalist, before falling in love with design. He shares his personal 'Magic Formula' and 'Super Power' that keep him motivated, and stresses the importance of celebrating small wins. This episode is a must-listen for anyone interested in the intersection of creativity, personal growth, and business. Learn more about your ad choices. Visit podcastchoices.com/adchoices
LinkedIn Content Creator and Coach, Jasmin Alić, joins us to share his unique approach to crafting compelling LinkedIn posts. He will discuss with Chris the secrets of crafting a great hook, the cornerstone of any successful post. Jasmin will explain why the hook of your post is so crucial for grabbing attention, but equally important is maintaining that energy throughout the post. He emphasizes the importance of making a promise with your hook and crushing any objections with a re-hook. Beyond just grabbing attention, he underscores the significance of post retention, achieved through engaging hooks and relevant content. Jasmin also sheds light on the psychological aspects of writing and the importance of making your posts as easy as possible to read. He provides tips on using images effectively and discusses the strategy of commenting on posts as a growth hack on LinkedIn. He also introduces the "Dear Son” approach, a methodology that simplifies complex ideas and invites responses from readers, all while creating dynamic and engaging posts. This episode is a treasure trove of valuable insights for anyone looking to optimize their LinkedIn presence, enhance their writing skills, and engage more effectively with their audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Leila Hormozi began her career at the age of twenty-one as a fitness trainer. After realizing that every business sells in different ways, she began to understand how to succeed in her field and became one of the top-selling personal trainers in Southern California. After meeting her now-husband, Alex, they propelled Gym Launch and several other businesses to success. They now run the multi-million dollar Acquisition.com, a holding company for their businesses, as well as a platform for investing in other businesses. They are not only running multiple businesses, but they are also influencers in that world and have built successful social media presences across multiple channels. In the second part of a two-part interview, Leila and Chris focus on some of the lessons she has learned from running her own businesses and being an investor in others. They talk about what Leila wants to focus on when investing in new businesses, the ins and outs of embracing personal quirks as a business leader, why critique is more important than compliments, and the transformative power of self-acceptance. Leila's specific approach to business, focusing on benefiting everyone involved rather than stepping on others to reach the top, is enlightening. She emphasizes the importance of creating a working environment where everyone loves to work and partner with the company. Her perspective on the future of her business and personal life is both intriguing and inspiring. Learn more about your ad choices. Visit podcastchoices.com/adchoices
At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future husband, Alex Hormozi. She then pivoted to work with him in a business focused on helping gyms succeed. This business became wildly successful, leading to the start of several more businesses. Eventually, Leila and Alex formed Acquisition.com, a holding company for their businesses and a platform for investing in others. In the first of a two-part interview, Leila sits down with Chris to discuss her story - growing up in a dysfunctional household, leaving for Southern California to pursue her destiny, meeting her husband and business partner, and evolving from a personal trainer who was just trying to figure out sales to pay her bills, to running a business that generates tens of millions of dollars in revenue each year. Her insights come from hands-on experience, leading to her ultimate philosophy - "Do stuff you like with people you like, and do more and more of it". Learn more about your ad choices. Visit podcastchoices.com/adchoices
Everyone always has something to say about what you’re doing. Whether it’s a client, a friend, a family member, or a stranger, there’s always someone who has an opinion about you or something you’ve done. Most people look at the feedback they’re getting as being a reflection of the feelings the person giving the feedback has towards them. What if we told you it’s not the person giving the feedback that makes it positive or negative, but rather, you as the person receiving it? What if you could take any piece of feedback, and receive it in a positive way? In a conversation with Mo Ismail, Chris opens up about some of his history with receiving feedback - How he reacted (whether rightly or wrongly), and the tools he now uses to process feedback, from being cognizant of his own emotional state, to reinterpreting things into non violent language, and more. They’ll also discuss how our subjective lens often distorts the slender sliver of objective truth, leading us to form stories that may or may not serve us well. Chris takes Mo through his journey to better understand his own reactions to others. Mo also sums a lot of this method up in the anagram DAPPER, which makes for a concise and easy to remember take away from a deep and impactful conversation. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Networking is a term that, if you have a professional career, you've probably heard a million times. You've likely attended countless events and conversed with numerous people. However, networking is more than just attending a mixer or connecting with someone on LinkedIn, and quite frankly, many people are not as proficient at it as they believe. Loren Greiff, who operates the career services-focused Portfolio Rocket, joins Chris to discuss what she refers to as the "broccoli of business", something that is necessary but not particularly appealing to deal with. They'll discuss why networking is "the trampoline that allows you to get where you want to go faster", and why networking will continue to be crucial in the age of AI. She'll share her agency background, what led her into recruitment, and what eventually made her feel like she could no longer work in traditional recruiting, prompting her to establish Portfolio Rocket, a platform designed to equip job seekers with modern tools and techniques for success. Chris and Loren will also discuss some of the dos and don'ts of job searching, from a former recruiter's perspective, and some of the qualities that make someone stand out amongst other employees. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the invaluable role of personal conversations with potential members, explaining how these dialogues can offer more profound insights than data from surveys ever could. After all, a community is driven as much by the people in it as it is by the person who has organized it. Creating an online community can be a long and complex journey, but Tom Ross has built up a fair amount of experience in the field and is sharing it here. Tom’s goal is to help people build communities that bring a lot of value to members, while also being personally fulfilling for the one running it. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thousand true fans." When you get those TRUE fans, they're willing to support your endeavors. However, there is a difference between all of those followers you have on your social media accounts and those thousand true fans. The true fans are one of the building blocks of your community. They are the ones who will genuinely be with you on your journey to develop your voice, build your brand, and establish your authority. But, that's just one part of what it takes to build a solid community. In this episode, the first of two, Chris talks with Tom Ross of Design Cuts about what a community is and how to build one. Tom generously shares his invaluable insights and expert knowledge on key community-building questions. They will discuss the intricacies of engagement levels and how they can fluctuate, and highlight the importance of having a clear, compelling offering for your community. He'll also provide practical strategies for distribution and delve into the potentially challenging topic of how to rejuvenate a stagnant community, breathing new life into it. This is part one of a two part conversation. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself. Learn more about your ad choices. Visit podcastchoices.com/adchoices
“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Comments (29)

Marcel Wyser

great podcast withalot of really useful information. thanks much

Aug 3rd
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Alica Pancer

Vaauu, what a great man, designer, brand

May 28th
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φ Fibonacci

I am on Android app Castbox and the episode isn't playing. It is quite sad( where is the problem becouse on Google podcast the same error

Nov 2nd
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Brayan Acosta

Loved it 😊

May 20th
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Maddi A

Really loved these small episodes

Sep 17th
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Ashwynne Thorne

This was an awesome podcast

Feb 11th
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Ellen Lee

Some helpful points in increasing my instra followers! Thanks guys!

Nov 15th
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Elijah Claude

"The fear of losing it all is not more powerful than the fear of not living up to your fullest potential." Absolutely incredible. I feel that so much!!

Sep 18th
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Elijah Claude

Pass the baton by passing opportunity instead of resources. Thats powerful!

Sep 18th
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Ashish Kumar

I am not able to find the one with Unmesh Dinda

Jul 17th
Reply

Viviane

I cannot find the episode with Jessica foster (I think it was her) about LinkedIn. I wanted to listen to it again. is there anyway to access to it? (or maybe I'm blind but I've been looking for it without success)

Feb 17th
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Dc Patterson

what a great interview. A very useful topic and explanation.

Feb 11th
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Benjamin Harjo

This is great information for anyone thinking or wanting to start their own creative/design business.

Jan 7th
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Darrel Cheong

best episode ever.

Nov 20th
Reply (1)

Davis Varghese

probably one of the best episodes ever.

Oct 2nd
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Amin Jefferson

Totally life changing. Thank you All for doing this. Just to say you've helped a kid in Africa. Best podcast ever!

Sep 28th
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Alexandre Venturin

one page

Sep 21st
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charles-napier joubert

this interview was life changing

Sep 11th
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Thought Harvest

a great honest episode

Aug 14th
Reply (1)

Intalik

I love the girl in this episode. her comments make my day

Aug 6th
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