The Game w/ Alex Hormozi

“The ultimate win at life is where you can shift things that are out of your control that you deem winning to things that are under your control which you can deem winning.” Today, Alex (@AlexHormozi) shares insights on building a billion-dollar business, emphasizing the power of consistent practice, and the value of hard work. He explores key success factors including persistence in content creation, using evidence to build credibility, and redefining personal success through effort and character development.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - Building confidence through experience(2:18) - The power of persistence in content creation(4:39) - The turning point: from obscurity to recognition(5:00) - Content vs. context: the real game changer(6:39) - Redefining success: effort over outcome(10:25) - The infinite game: a new perspective on winning(12:35) - Building character: the ultimate winFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“You need to have an equally strong force that will cause it to go down.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share key strategies for long-term success, emphasizing the importance of hard work, self-improvement, and leveraging current activities for greater returns. He also shares insights on integrating media business into one's life, setting a learning budget, experimenting with new ideas, and leveraging referrals for sustainable growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:29) - The importance of hard work and satisfaction(1:26) - Optimizing for satisfaction to reduce anxiety(2:53) - The power of repetition and self-improvement(6:01) - Investing in yourself and your learning(7:07) - Experimentation: the key to innovation and growth(10:10) - Content creation: reducing friction and leveraging your life(14:06) - Referrals: the most overlooked yet impactful lead generation strategyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in." Today, Alex (@AlexHormozi) discusses the idea of overcoming difficult situations and becoming a champion rather than letting those situations make you weaker. He emphasizes the importance of the story that we choose to tell ourselves and its impact on our ability to overcome adversity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - The mindset of champions(2:09) - When personal issues impact work(3:38) - The power of perception(9:09) - Unconditional love and the harsh reality of conditions(10:30) - Crafting your story(12:49) - Using adversity as fuel to winFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on August 13, 2019)

“Most businesses fail because the entrepreneur gives up.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - The high altitude of business growth(2:13) - Understanding your plan B(4:32) - The entrepreneurial journey: challenges and choices(8:27) - Focusing on what makes money(9:42) - The essence of entrepreneurship: discipline and focus(10:37) - Embracing the entrepreneurial struggleFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on September 18, 2019)

“Why would you allow it to change your behavior?” Today, join Alex (@AlexHormozi) as he guests on Sean Ferres channel to talk about strategies for customer acquisition, value enhancement, and retention, focusing on the importance of niche specialization and productizing services. He further explores the vital skills for financial success, AI utilization in digital marketing, balancing work discipline and freedom, and leadership development for business scalability.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Sean Ferres on:➤ Instagram | LinkedIn | Facebook➤ Check out the episode on YouTube!Timestamps:(0:25) - Mastering the trio: build, sell, lead(1:14) - Product quality over marketing(2:13) - Navigating the path to riches with limited resources(4:01) - Rebuilding from scratch: strategies for rapid recovery(5:37) - Maximizing lead nurturing and conversion in digital marketing(10:55) - Balancing freedom and discipline for success(12:54) - The truth about achieving an elite physique(17:03) - Embracing AI: the future of digital marketing and beyond(20:28) - Navigating business and dating(22:56) - Cultivating leadership to scale your businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“It's always never lose money.” Today, Alex (@AlexHormozi) shares effective wealth management strategies for entrepreneurs, focusing on long-term growth and capital preservation. He discusses key lessons from building a billion-dollar portfolio, emphasizing strategies like yield, equity growth, tax advantages, and risk reduction through diversified investments.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - The fundamentals of investment(2:41) - Understanding investment yield and appreciation(3:23) - The importance of tax advantages and capital preservation(4:47) - Breaking down the wealth allocation strategy(5:33) - The three main investment buckets explained(9:18) - Leveraging indexes for low-risk, high-return investments(10:35) - The entrepreneurial approach to wealth managementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on January 11, 2022)

“The big caveat off the top is, if you want to go into one of those careers that requires a degree, it requires a degree.” Today, Alex (@AlexHormozi) explores the value of a college education versus real-world experience, drawing from their own journey from university to successful entrepreneurship. He encourages listeners to weigh the potential debt, networking benefits, and learning opportunities of college, guiding them in making informed decisions about their educational and career paths.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - The college conundrum(2:55) - The real cost of college: debt and its implications(3:10) - Evaluating the value of education: earnings and opportunities(9:54) - The impact of education on different demographics(18:03) - Choosing the right path: college or career?(21:38) - Self-education and real-world experience(27:02) - Making the decision that's right for youFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"The real is that the longer I wait for things to happen, the more rewarded I am for waiting." Today, join Alex (@AlexHormozi) as he guests on The Learning Leader Show with Ryan Hawk to share his unconventional success strategies, emphasizing the role of honesty in sales, the importance of character building over wealth, and the transformative power of challenges. He also talks about his journey as an entrepreneur, from owning gyms to facing losses, achieving remarkable success, insights on long-term thinking, consistency, and the essence of strategic patience in personal and professional endeavors. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Ryan Hawk on:➤ Instagram | Spotify | Apple | LinkedIn | Twitter➤ Check out full episode on YouTube!Timestamps:(0:33) - From Persian royalty to modern success(1:32) - The philosophy of wealth and hardship(3:44) - The path to genuine confidence(7:22) - From failure to fortune(14:16) - Honesty, trust, and long-term thinking(16:47) - Playing the long game(22:11) - The evolution of a podcast(25:59) - The power of packagingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“It's amazing what you can do when you have no choice.” Today, Alex (@AlexHormozi) emphasizes the importance of effort and dedication over talent in achieving success, highlighting the role of an identity-driven narrative in maintaining focus on goals. He also discusses managing overwhelm by concentrating on controllable factors and prioritizing actions, attributing motivation to a fear of failure.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Navigating challenges and staying motivated(1:21) - The power of fear and overcoming overwhelm(3:54) - The essence of grit: perseverance over talent(5:41) - Creating your identity through challenges(7:36) - Reflections and insights on entrepreneurial journey(14:56) - The continuous pursuit of growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was July 19, 2019)

"The questions you ask dictate the problems you'll solve," Today, Alex (@AlexHormozi) talks about the importance of learning from past mistakes, strategic thinking, and leveraging skills to succeed, including starting ventures without initial capital. The discussion revolves around resilience, innovation, and the power of asking the right questions, leading to the ambitious goal of building a billion-dollar enterprise.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Having a Plan B is beneficial due to unknowns.(3:47) - Learning from loss: the art of bouncing back(8:07) - Building businesses with skills, not capital(14:17) - The philosophy of cashflow positive businesses(15:29) - Creative problem solving and entrepreneurial questionsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on October 25, 2022)

“The purpose of your brand is to help people solve a problem.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to emphasize the power of simple content and strategic branding for business growth. He highlights the importance of solving customer problems, creating exceptional products, and producing content that remains valuable beyond the author's lifetime, with insights from successful brands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:49) - Deep dive into branding philosophy(2:36) - The power of brand and its impact(3:31) - Content strategy and problem solving(4:09) - Personal branding and authenticity(6:31) - Crafting a content strategy that works(8:27) - The journey of writing a book that lasts(15:49) - Breaking down the perfect book launch(20:00) - Balancing perfectionism and execution in product launch(23:42) - Preparation and mindset for successful launchesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"When you have an opportunity or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur, and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - The power of going all in(2:52) - Opportunity cost: The key to making big moves(4:01) - The importance of speed in decision making(8:04) - The delta between short and long term gains(9:03) - Choosing your mentors wiselyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on September 26, 2019)

Watch the YouTube video of this episode HERE"You will know and understand what your cap rate or your hypothetical max is for your business simply by doing the math." Today, Alex (@AlexHormozi) breaks down three primary methods for calculating customer Lifetime Value (LTV) — lifetime earnings, churn rate, and sales velocity — and their impact on strategic business decisions. The discussion emphasizes the importance of LTV in projecting business growth, enhancing customer acquisition strategies, and improving profitability, making it a must-listen for businesses aiming to optimize their growth trajectory.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Three different ways to calculate LTV(1:21) - The significance of LTV in business growth(2:19) - Calculating LTV based on churn(4:23) - Calculating LTV based on sales velocity(6:19) - The impact of LTV on business decisions(10:18) - Strategic business decisions based on LTV(12:23) - Conclusion: The power of LTV in business scalingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on May 19, 2022)

"Privacy is the cost of fame. For some people, that cost is always too much.” Today, join Alex (@AlexHormozi) as he guests on The Matt Gray Show to share the importance of understanding the concept of private equity, leveraging personal brand, and utilizing smart business strategies to grow companies rapidly. He breaks down the costs and benefits of building a personal brand, which comprises talent attraction, trust building, quick problem solving, audience testing, and community connection. The discussion sheds light on different aspects of entrepreneurship, such as decision-making, understanding market dynamics, identifying key business opportunities, and scaling businesses to achieve financial success. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(2:20) - The billion dollar goal(4:02) - The journey of entrepreneurship(6:38) - The art of opportunity selection(15:04) - The power of media and building an audience(19:35) - Attracting talent and building trust(21:11) - The pros and cons of fame(24:39) - The strategy behind keeping portfolio companies private(27:12) - The ideal founder and company characteristics for investment(29:34) - The impact of personal branding on business valuation(34:14) - The investment in content creation(37:36) - The importance of branding over growth hacksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"Right thing for the wrong reasons rather than the wrong things for the right reason.” Today, Alex (@AlexHormozi) discusses the importance of envy as a driver for success and self-improvement. He identifies envy and jealousy as distinct emotions, with the former being a desire for something someone else has while the latter is the fear of losing something one already possesses to someone else. Alex argues that understanding and acknowledging envy can be empowering and beneficial towards achieving business and personal goals. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:36) - Understanding envy and jealousy(1:36) - Personal experiences with envy and jealousy(2:31) - The adaptive nature of envy(3:22) - The power of naming emotions(4:23) - The impact of motivations on actions(6:02) - The importance of emotion in decision making(6:57) - The freedom of accepting desires(7:57) - Embracing emotions and desiresFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on December 4, 2020)

Watch the YouTube video of the episode HERE“Put money in stuff you love and you understand.” Today, Alex (@AlexHormozi) interviews Dave Ramsey, founder and CEO of the company Ramsey Solutions, as he discusses key strategies for business growth, investment wisdom, and the importance of avoiding business debt. The episode delves into the operations of Ramsey Solutions, and the success of initiatives like the 'Every Dollar' app and 'Financial Peace University.' Highlighting the role of strategic decision-making, brand associations, and effective content strategies, this comprehensive discussion offers invaluable lessons for aspiring entrepreneurs and those interested in media experimentation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - The power of appreciation and dealing with critics(2:13) - The importance of financial education for business owners(6:56) - The importance of trust in business(10:37) - The growth and challenges of Ramsey Solutions(14:09) - The role of trust in branding and business growth(18:46) - The future of Ramsey Solutions: digital expansion(35:29) - Understanding Ramsey Trusted and its revenue contribution(38:41) - The impact of personalized investment advice(40:29) - The importance of investing in what you understand(48:11) - The role of debt in business and investment(58:52) - The power of incremental progress in business(1:01:05) - Navigating different platforms for business growth(1:05:48) - Final thoughts and advice for business ownersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"If you're in business or really just in life in general, you're bound to have expectations that are not met.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to share valuable insights on life and business strategies, focusing on stress management, personal finance, and the importance of passion-driven living. Key topics include the power of expectation reframing, the necessity of responsible spending habits, and the significance of perception in overcoming adversities. This engaging discussion provides listeners with actionable advice on enhancing their worth, developing a content creation system, and leading a life that dismisses external criticism. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Iced Coffee Hour on:➤ Instagram | Apple | Spotify➤ Check out the video episode on YouTube!Timestamps:(2:20) - Advice for employees: tying your job to revenue(6:47) - The role of social media in life(14:33) - The philosophy of life and business(17:11) - The dynamics of relationships and business(28:18) - The importance of individual experiences in relationships(32:50) - The grand plan for content creation(36:29) - The new office space and its impact on work culture(51:07) - Perspectives on life, work, and dealing with stressFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - The impact of emotion on business decisions(2:24) - The journey to emotional neutrality(3:20) - The unexpected surprises in business(4:24) - The power of consistency and routine(5:43) - The role of math in decision making(8:30) - The importance of making hard choices(9:51) - The power of basics in businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition (This episode is a re-run. Original airdate was on April 23, 2019)

“Business and the level of detail that it takes to go from good to great- it's so much wider than people think it is.” Today, Alex (@AlexHormozi) shares more brutally honest advice on topics like achieving success through personal growth, developing strong work ethics, and building a unique brand. He shares his unique perspective on building a brand, creating a product, and understanding the importance of leveraging people's perception and reputation, using personal stories and examples to anchor his points. He also highlights the importance of having a clear vision, debunking the concept of rigid morning routines, dismissing perceived limitations imposed by age, and being wary of toxic elements in one's environment.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - #1: The work needs doing(1:42) - #2: Actions create the result(3:00) - #3: Spend your 20’s growing(6:56) - #4: Seasons of learning and earning(9:43) - #5: The cost of not knowing(11:24) - #6: Playing the right game(14:05) - #7: What hard work really is(16:49) - #8: The value of brand(20:56) - Bonus: Cutting off relationships that don’t serve youFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“You can work smarter not harder, but you have to work hard in order to work smarter.” Today, join Alex (@AlexHormozi) as he guests on Iced Coffee Hour to his unconventional perspectives on entrepreneurship, success, and achievement. He sheds light on his unique strategies that transformed struggling gyms into prosperous businesses and his journey towards building a billion-dollar brand. Alex challenges widespread beliefs around personal development, emphasizing the role of consistent action and mindset over mood. He also exposes the intricate relationships between doing, being, and having, stressing the importance of action irrespective of one's current mood. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Iced Coffee Hour on:➤ Instagram | Apple | Spotify➤ Check out the video episode on YouTube!Timestamps:(2:00) - Dealing with insults and negative perceptions(5:54) - The journey of entrepreneurship and business success(7:57) - The art of acquisition and business growth(21:12) - The power of branding and perception(31:27) - The importance of taking action in business(33:28) - The role of deprivation and motivation in success(36:51) - Billionaire ambitions and impactful content(42:57) - The concept of future self and motivation(48:56) - The importance of mindset and overcoming labels(54:14) - The power of doing and winningFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition