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The Goal Digger Podcast

Author: Jenna Kutcher

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How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits?

Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!)

With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.

What do you say? Are you in? Because we believe that work doesn’t have to feel like work.
418 Episodes
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I actually emailed her way back in 2011, when I was just starting my photography business. She graciously answered every question I sent as a complete stranger, thousands of miles away. Over the last decade we’ve been quiet cheerleaders for one another, but I will never, ever forget the way she showed up for me when I dropped into her inbox, a mere admirer of her photography.  She’s a mother of five children, an author, a speaker, a retired photographer, and so much more. I want to get deep with Anjuli today, because she is so skilled at helping people unpack their vulnerabilities and understand the deeper places in their hearts. In this conversation we’ll chat about book writing and self-car and honoring her own time and space as a mother. I can’t wait for you to meet this woman. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/anjuli/
Some business experts actually believe that the number 1 mistake new business owners make is NOT niching down enough, and therefore speaking to a massive, unspecific crowd rather than a highly fixed group of people who would BEST benefit from their product or service. But I get it! When you’re starting out especially, you want to get as many clients or customers as possible. It feels scary to try and focus on a smaller group of people! Why would you want to exclude anyone? After all, customers equal profits which equals business health, right? Well, not exactly. We’re going to explore this notion of digging into a niche and I believe this can set you apart and move you forward more than SO many other top business practices. If you’re not sure if you need to drive down into a niche, or aren’t certain how to find the right niche, or just want to inspect your biz a bit to be sure your niche is the right target for YOUR goals and trajectory, this is your episode. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/narrow/
Who here started a lemonade stand as their first endeavor into the business world? I did. My brother and I dragged a cooler of Kool-aid down to the end of our driveway and I’m pretty sure my mom called the neighbors to drive by so we’d get a few customers. My lemonade business started and ended there… But when this guest started her lemonade stand, it transformed into something much, much bigger. Mikaila Ulmer is the youngest guest we’ve ever featured on the Goal Digger Podcast. She started her lemonade company at 4-years old. Now she’s the 15-year old CEO of Me & the Bees Lemonade and her special recipe lemonade is sold across the country. If you’ve got kiddos with the entrepreneurial bug, you’ll want them to tune into this episode… But let me tell you, Mikaila’s drive, her business acumen, and her mission to do good while running a profitable company is something we can all learn from, no matter what age. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mikaila/
These three students decided to take their own plunge by investing in themselves and enrolling in Amy Porterfield’s Digital Course Academy. This program is the gold standard for anyone who wants to create, launch, and scale an online course… And that’s exactly what Danielle, Chrissy, and Nicole have done over the last year. But investing in the program wasn’t a decision that came lightly. Their fear and reservations could’ve prevented them from diving into the water -- could’ve held them back from all of the success they’ve seen since making the understandably fear-filled decision to invest. Is that you? Are you standing on the edge thinking, sure, creating an online course sounds great, but should I, could I really dive in? That’s actually why Danielle, Chrissy, and Nicole are on the Goal Digger Podcast. They know better than anyone what it’s like to be where you’re standing, debating if this is the right jump. You’ll hear their before, during, and after stories of Digital Course Academy, as well as the reservations they had and how those went out the window as they started the course. I am so thrilled to have them here so you can picture yourself in their successes. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/dcastudents/
If we were to play word association for 2020, I’d bet the very last word that comes to mind is “certainty”. Many of us are watching our peers navigate big changes as we ourselves pivot and adapt. Whether it’s personally or professionally, we’re making decisions that we could’ve never predicted would be on our plates at the start of this year. Pivoting is the theme of this conversation with my friend Amy Porterfield. She was one of the voices I was listening to when I pivoted into the online course world, and I’m so excited to have her on the show once again to talk about the meaningful and even profitable pivots she’s seen during this season. If you walk away from this episode with only one thing, let it be your permission to pivot. These stories will paint what’s possible.  Join Amy for her free live training at jennaplusamy.com. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/coursepivot/  
My very first dive into the deep end of the online course world was the result of a friend’s comment on a social media post. She was signed up for this “discovery” call with a business consultant and told me I should hop on, too. By the end of that call I was pitched a course and I made the investment, and those two choices were the start of my career as course creator. Kylie is back on the show to ask me all the questions about online courses, what my very first course looked like, what I did to change my strategies from launch one to launch two, and I even challenge her on her own course creation objections… Plus, you have to hear about the email I sent to Amy Porterfield in 2016, back when I was a student, like you, looking for the next step in my business.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/creatingcourses/
You know you’ve got something to teach. But could you really put it into a course? I’m willing to bet the answer is YES. If you can coach one on one, if you can lead a group of people to see results, even if you’re teaching in an informal or unofficial capacity, then you’re equipped to dive into your first course. Vanessa Hicks is an incredibly talented wedding photographer, she leads a 12-week mastermind group, and now she’s looking at her business in a pandemic world thinking about what’s next. A course is on her mind, and I know she has some questions about adding that to her education offerings. Is it the right next step? How should she approach the daunting task of putting her knowledge into a course? And where will she find her students? Those questions and more, coming up in this coaching session with my friend, Vanessa Hicks. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/vanessahicks/
A funny thing happened when I was growing and gaining some success as an entrepreneur… people began coming to me and asking me how. How did I regularly get clients? How did I curate a social media presence that brought in awesome leads? How did I market myself to actually create consistent income in this unpredictable, heavy service industry? So much of what I was learning about entrepreneurship and marketing wasn’t from my college degree or someone teaching me — it was from DOING it. What I’m completely certain of is that YOU have something like this inside of you, a certain life experience or even an obsession you’ve been pouring over for months or years, that uniquely qualifies YOU as an expert in that area. That’s what this episode is about — how to uncover that gift and turn it into something teachable for others! Because we all have these experiences and knowledge unique to our own walks of life that we can tap into and package into something we can share with others. You don’t have to be a trained “educator” to do it — you just need to be willing to do a little digging! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/uncover/  
Educator, advocate, activist, storyteller, consultant, philanthropist, dog mom… Just a few titles that my friend Jess Weiner can hang her hat on. What Jess does is so important -- She advises and leads massive brands on how to better reflect people and their diverse experiences within their media, marketing, advertising, and workforce. She is a brilliant branding mind with a special super power of connecting companies with their communities. Jess is also expanding her work to connect with her own community and help people define what a “good life” means to them. I am so thrilled that she’s here on the podcast to dig into consulting, personal branding, marketing and messaging, building community, and more.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/jessweiner/
Where passion and profit intersect… THAT is where you want to build your business. Most entrepreneurs get into doing their own thing for a few main reasons: to pursue independence, impact, or their passions. Often, it’s some combination of all 3 but along the way, it can be easy to lose sight of that initial intention. That, my friend, is what we want to avoid. This episode is all about digging into those personal WHYs — the core values that motivate you and what you’re deeply interested in pursuing — and how to spin those things into a business model that grows with you, that doesn’t hold you down or stifle you. These are the 3 steps you need to take in order to build a business that sustains and supports your heart, desires, goals, passions and life trajectory.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/bizpassion/
Have you told yourself you’re bad at selling? That it’s scary or slimy? I have. Selling used to be my downfall. And then I learned (with the help of books and my coach and teachers like this guest) that selling requires a mindset shift. And this conversation will help you make that shift and start selling with confidence.  Ivirlei Brookes leads her students through the same transformations that she’s experienced herself, which is what makes her coaching so impactful. Her mindset tools for reframing your approach to selling will help you shed that “slimy seller” feeling and stand in confidence knowing that YOUR offer is what the world needs, even these uncertain times for businesses everywhere. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/ivirlei/
Have you ever had that fleeting thought pop into your mind about starting your OWN podcast? If you’re a fan of podcasts of any kind then you’ve probably considered it at least once or twice. And I fully think it’s a totally amazing, valid, and worthwhile consideration. Podcasting has been an instrumental part of my business, my brand and my growth. It’s allowed me to create new relationships, interview incredible humans, and dig deeper into topics I’ve wanted to learn about. My podcast allows me to connect with my audience (ahem, YOU) in new and more impactful ways. This show truly started as an experiment and has blossomed from there into one of the most important and valuable extensions of my business. And in this episode, I want to show you HOW, the 5 ways a podcast can help you to grow YOUR biz.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/podcastbiz/
Are you ready for a YouTube lesson?  Molly Burke launched her YouTube channel with make-up tutorials and fashion content, growing it into the massive platform it is today with over 2 million subscribers. Molly also happens to be blind. I’m so excited for Molly to share her story -- Why did she start her YouTube channel? What did she want to do with the platform when she was starting out? How does she continue her mission while creating video content people can’t help but watch? And what are the behind the scenes secrets to content that does really well on that platform? Hit play! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mollyburke/
An ending AND a beginning in one -- here’s where our journey wraps up and yours just gets going! Check it: you know how to craft an amazing offer, make a bomb opt-it to support it, and share it with the world. Dang. NOW, we are going to talk about how to serve your brand new, ever-growing list. This lesson covers 6 Types of emails to send your list to learn more about your people, planning out your next 30 days, what it looks like to prioritize serving before selling. Assignment 5: Log in to your email list platform and get ready to create the first email that you are going to send to your list! Then make a plan for your emails for the next four weeks. And then sneak a little moment to celebrate. Join the Free Zero-250 Challenge at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
Welcome to the threshold of going from doing the work… to pushing it out to the world! Don’t worry; I’ll walk you through all the steps so no crucial details are missed. Time to finally put yourself out there and share, share, share! I'm covering 5 tips for sharing your offer in a zero salesy, non-spammy way, the Power of One, where to share your offer and link, the anatomy of a post that converts, and 4 simple steps to effective offer launching. Assignment 4: You’re going to share your offer with your connections & watch your list grow! Use hashtag #zeroto250 so we can see what you have created and cheer each other on. Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
This process is moving quickly! Within these sacred audio walls, you will learn how to create your sign up form AND craft the perfect confirmation email to deliver the offer that you created yesterday with a pretty bow on top. In this lesson, I am covering three unique and easy ways to collect an email address for your opt-in, those must-include items for your opt-in form, how to design and tailor each sign-up form for every offer, structuring your workflow to lead you smoothly from opt-in to delivery (and beyond!) Assignment 3: Create a signup form and confirmation email for your newly created offer! You’ll also brainstorm 3 more fresh, unique ideas for other offers you’ll create next. The templates referenced in this module can all be found inside Flodesk. Login to your account, then simply click on “Create New” > “Jenna Kutcher” > and bam! All the coolest templates await! Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
The second lesson will cover how to pinpoint your perfect, niched offer for your audience -- one intentionally crafted with a clear purpose and obvious value that’ll get people excited to give up their email address to grab it! You'll learn six different things that you can offer, how to get started right now using resources that you already have, what MY three best performing opt-ins are, and that DONE is better than perfect! Assignment 2: Create your first freebie! Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
Congratulations! In signing up for this challenge, you have left the starting line and taken the first step towards serving your people with consistency, building a connection to your clients without an algorithm getting in the way, and clearing a path to profits for your business. In the first lesson you will learn why email marketing is a NECESSARY piece of an effective business plan, no matter your specific industry. Assignment 1: Log in to your current email service provider or create a free account with our recommended provider, Flodesk.  Join the Free Zero-250 Challenge and get video tutorials at listbuildchallenge.com Start your free Flodesk trial and get 50% off for life at jennakutcher.com/flodesk
Why not switch things up a bit? I’m tossing my interviewer hat to Kylie, the manager for the Goal Digger Podcast, and she’s putting me in the hot seat. Getting interviewed always brings out stories I’ve never thought to share, or methods and strategies that I’ve never revealed before.  In this episode, Kylie will take us back in time to my early days, when I was fresh on the full-time entrepreneur scene, still gaining my footing, and riding the learning curves alllll the way to right now. If you want to know how I invested in myself at the beginning, which early days marketing strategies I still use right now, and which of my business fears actually came true… Keep listening. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/myearlydays/
I love coaching sessions on The Goal Digger Podcast because we get into the nitty gritty of topics that are on your mind, and explore questions you might also have about your own business. It’s a chance for me to sit down with someone and teach to exactly where they are at. These coaching sessions are designed to propel inclusive growth for business women everywhere, from every walk of life. It is a way I am choosing to level the playing field for entrepreneurs. Sahar Twesigye just completed her first ever course launch, and I can’t wait to hear how that process felt for her, and I know she has some questions that will be helpful for you, too.  We discuss launching, scaling, and automating! Plus, we cover how to handle quick success and being in the spotlight. If you’re preparing for your first launch or wanting to fine tune your process for your next launch, this is the episode for you.  This episode is all about course creation and launches, led by Goal Digger Sahar Twesigye! If you want to apply to be coached on the podcast, head to goaldiggerpodcast.com and nominate yourself!  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sahar/
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Comments (96)

Kin W

Thanks Jenna for the value bursting podcast. Learned and grow a lot. I've even signed up for kbb through you after listening to the podcast and totally trust you. Thanks again and keep up the good works.

Jul 11th
Reply

Daryll Malbrough

Hi I'm Listing to your podcast right now thankyou

Apr 28th
Reply (1)

Big Lips Live

thank you so much for doing this podcast! both of my parents are out of work right now and the news doesn't help much with technical details. I am absolutely sharing this information with my family

Apr 13th
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Su Siva

I literally listen to you on my drive or at home almost every single day and I can't tell you how much you've inspired me to just get things done! Overthinking is no longer a thing for me! Thank you for the constant motivation, from one female photographer to another. - Su

Jan 15th
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Johanna Garcia Strand

Jenna! Love the ep but can you please NOT record your episodes with whatever setup you're using for this one, it sounds so strange and uncomfortable when listening with headphones!

Nov 28th
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Finally Ree

love this. i am rebranding so this will definitely help!

Nov 14th
Reply (1)

Moon O

I love that Barbara is always full of life! It's contagious.

Nov 4th
Reply (1)

Sarah Keyes

I needed to hear this soooooo badly. I am a workaholic and completely burnt out. Thank you for this! ❤

Oct 9th
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Alicia Lazri

I have been trying

Aug 19th
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Milena M

Good tips, but I don't think you are following this tips yourself. I had to unsubscribe from your email list twice, because it was just too much, email after email! And most if them were sell, sell, sell... too pushy! There needs to be a balance. I want an email which I want to read and enjoy.

Aug 18th
Reply (2)

Pinar Koseoglu

I love Jenna and her approach 💕 she is always kind, super friendly and helpful. All the tips and tricks of entrepreneurship, digital marketing are examplified in this beautiful podcast. Proud to say you are my idol, Jenna 💕🎶 Have a wonderful time with your family 👪 All the love and blessings, Pınar

Aug 5th
Reply (1)

Yulanda Tross

i needed this episode. I will do this, my career coach told me about SMART goals.

Jun 12th
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Platform Studios

perfect! today is the right time!

Jun 7th
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Stacey LP

love her!! what an amazing episode! Definitely have her back, I could listen to both of you all day.

May 29th
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Kristine Oslund

I just love your podcast and insights! Thank you for what you do! 💕

May 25th
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Sarah Morrison

soooooo enjoying your podcasts!!

May 4th
Reply (1)

Katie Schiek

jenna thank you!!!!

Apr 26th
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Monica Byram

I loved this episode. Please do this again. Better audio quality next time, I felt we missed some of his advice.

Apr 25th
Reply

J L

I literally had goosebumps when you asked at the end! 😅

Apr 24th
Reply

Michelle King

so great. I never knew about what I missing. thank you for sharing this.

Apr 23rd
Reply
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