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© 2022 Jonathan Bannister
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Join Home Service Hustle's Talented (and remarkably handsome) Host, Jonathan Bannister as he hosts fantastic and masterful guests bringing the heat when it comes to business, strategy, mindset and mastership in the Home Service Space.
85 Episodes
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🔥 NEW EPISODE DROPPED 🔥
On this week’s episode of The Home Service Hustle, Jonathan Bannister sits down with Derek Vacca, General Manager at Nashoba Air and BoilerWorks. Derek has been in HVAC for 26 of his 40 years and he knows how to turn a $5M shop into an almost $20M machine.
Inside the episode:
💰 How they grew from 5M to nearly 20M
📈 Why slowing techs down actually increases revenue
🧠 The EIO method for techs: Educate, Inform, Offer
🤝 Culture, transparency, and getting techs to buy in
Get to know him better here:
Facebook
LinkedIn
Website
🔥 This episode goes HARD.
Jonathan sits down with Tucker Yarbrough, and he brings INSANE value for home service entrepreneurs.
Get ready for:
💰 A real conversation about money and transparency
📈 How Tucker is beating PPC with content and brand
🧠 The mindset shifts contractors MUST make in 2026
⚡ How Yarbrough & Sons is selling installs online at 95 percent
If you care about growing your business, this is your episode.
Get to know Tucker here:
IG: https://www.instagram.com/tuckeryarbro/
FB: https://www.facebook.com/tucker.yarbrough
TikTok: https://www.tiktok.com/@yarbroughair
🚀 NEW EPISODE ALERT
This week on the Home Service Hustle Podcast, Jonathan sits down with Casey Mullis, founder of True Blue and one of the most powerful comeback stories in the trades.
From addiction and prison to rebuilding his life, learning HVAC, and launching a company, Casey proves what mindset and hustle can do. We talk money, marketing, community branding, and fighting through a tough year in the industry.
This one will fire you up.
🎧 Check it out now
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-home-service-hustle/id1607788237
Spotify: https://open.spotify.com/show/6WvQYDKBw0zmzDPtiE1A1S
Get to know Casey better here
IG: https://www.instagram.com/casey.mullis?igsh=dDJ3bmJsYmkxcDJx&utm_source=qr
Facebook: https://www.facebook.com/share/19uVQmFpFG/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/@caseymullis22?_t=ZP-90OEg01Dl0w&_r=1
Jonathan sits down with industry veteran Tom Kohberger. After 33 years in HVAC, Tom went from barely profitable to hitting 24 percent net profit in one month by following the right process. His story covers stress, survival, rebuilding, and accidentally launching a booming HVAC company in Florida.
If you want mindset shifts, real talk, and proven strategies, this is the episode.
🎧 Check it out now:
Apple PodcastsSpotify
👇 Get to know Tom better here
Facebook: FacebookTom Kohberger
X: Xtomkohberger
Website: Tomco-hvacServices - Tomco HVAC
LinkedIn: Linkedinlinkedin.com/in/tom-kohberger-559922361
🔥 NEW EPISODE IS LIVE!
This week, Jonathan sits down with Bob Muller — Army vet, 30+ year industry leader, and founder of Personal Plumbing Heating & Cooling.
Bob breaks down:
💰 How to survive tough economies
🧠 Trust as the #1 leadership tool
📈 Smart money moves to outlast downturns
🤝 Choosing the right partners
⠀Plus… Bob’s famous Pie Theory you’ll be thinking about for DAYS.
🎧 Check it out now:
Apple PodcastsSpotify
Get to know Bob:
🔗 LinkedIn: LinkedinBob Muller - Personal Plumbing Inc | LinkedIn
🔗 Website: PersonalplumbingsandiegoPlumber Oceanside CA | Oceanside Plumbing | Personal Plumbing
When your business faces change, chaos, or crisis, that’s where real leadership is forged.
In this episode of Home Service Hustle, host Jonathan Bannister sits down with Leo Morales of BCI Plumbing, Heating & Air to unpack 25 years of lessons from multiple industries, from culture and community to data and delegation.
🔥 Key takeaways:
Why numbers lie if you don’t know how to read themHow to build culture by investing in people, not just processesThe power of cross-training and giving employees autonomyThe genius of turning your marketing budget into community impactWhy authenticity and transparency are your biggest marketing advantages in the age of AI
Leo’s mindset is all about leading with purpose, understanding your numbers, and staying human in a tech-driven world.
🎥 Listen to the full episode now and get inspired to grow your brand, your people, and your impact.
🎙️ New Episode: Building Trust Through Transparency with Texas Medley
This week, Jonathan Bannister sits down with Texas Medley, President & CEO of Medley Heating, Air Conditioning & Plumbing, to talk about how integrity, leadership, and transparency can transform a home service business.
Texas shares how he built Medley on simple but powerful values: do the right thing, be honest, and keep your promises. From creating Clear Cost Pricing to redefining what a great customer experience means in today’s fast-changing world, he proves that success comes from putting people first.
💡 They discuss how to build brand equity before the customer ever calls, how technology and AI are reshaping the home service experience, and why adapting to change is key to staying ahead.
🎧 Catch the full episode of the Home Service Hustle Podcast — available now!
🎧 Also available on:
Apple PodcastsSpotify
Get to know Texas better here:
Facebook
From flipping a coin between career paths to building a seven-figure HVAC company, Michael Johnson’s story is pure inspiration.
In this week’s full episode, Michael and Jonathan talk about what it really takes to grow a business that thrives year-round. They dive into the importance of branding, database marketing, and building relationships that last far beyond the first service call.
Michael shares why every customer touchpoint matters, how to turn your database into a money-making machine, and why community involvement is one of the most underrated growth strategies in home services.
This episode is packed with practical takeaways for anyone ready to build a business that works smarter, not harder.
🎧 Check it out now:
Apple PodcastsSpotify
Guest: Michael Johnson
Get to know him better here:
Instagram: acmanheatingandair
TikTok: @michaeljamesjohnson11
TikTok: @acmanheatingandair
💪 From college dropout to Head of CX & Marketing at one of the fastest-growing HVAC companies in the country, Katie Biddle has built a career on grit, growth, and a relentless focus on customer happiness.
In this episode of the Home Service Hustle Podcast, host Jonathan Bannister dives into Katie’s incredible 21-year journey in the trades, from answering phones and dispatching trucks to leading the charge at Call Dad, a company that’s landed on the Inc. 5000 list four years in a row.
🔥 Katie shares:
How empowering CSRs to make real-time decisions transformed Call Dad’s customer experience.Why brand equity and storytelling matter more than ever in a post-Google, AI-driven world.The power of consistent content (like their daily “Dad Joke of the Day” videos) in boosting SEO and building trust.How Call Dad’s apprenticeship program is developing the next generation of skilled techs.
If you want to understand how to blend marketing, mindset, and mission to build a brand customers love, this is the episode to watch.
🎙️ Home Service Hustle Podcast
👤 Guest: Katie Biddle, Head of CX & Marketing at Call Dad
📲 Get to know her better here:
Facebook | LinkedIn
From selling cars to building multiple 7- and 8-figure home service companies, Jake Pettit proves that mindset, humility, and hard work are what separate the hustlers from the rest.
In this week’s episode of The Home Service Hustle, host Jonathan Bannister sits down with Jake to talk about his journey from the automotive industry to leading Resilient Roots LLC, where he helps contractors turn their trades businesses into market-dominating machines.
They dive into:
✅ How to turn marketing leads into real revenue
✅ The importance of attitude and hustle in sales
✅ Why brand awareness matters more than ever
✅ How to build systems that scale and create generational wealth
Jake’s story is packed with lessons about staying humble, working smart, and never losing the hunger that built your success in the first place.
🎧 Tune in now and learn how to build your business from the ground up — the right way.
Apple PodcastsSpotify
Get to know Jake better here:
👉 Facebook
👉 Resilient Roots Facebook
👉 LinkedIn
👉 Instagram
🔥 From rock bottom to running his own HVAC company.
In this week’s Home Service Hustle full episode, host Jonathan Bannister sits down with Tim Harrell, CEO of Giddy-Up Heating and Air, to talk about his incredible journey.
Tim grew up in rural East Texas, went to Baylor, made some hard mistakes, and even found himself in the ICU after a life-altering experience. But instead of staying down, he rededicated his life to Jesus Christ and started over.
He entered the HVAC world in 2018, got laid off, and started at the very bottom as an installer’s helper. By 2025, he launched his own business. Along the way, he learned what true grit, passion, and faith really mean in business and in life.
💡 In this episode, Tim shares:
✅ Why you only get out of business what you put in
✅ How trust, reputation, and marketing drive growth
✅ The role mindset and faith play in overcoming setbacks
✅ How being authentic, even goofy, can make you stand out in marketing
This episode is packed with raw honesty, powerful takeaways, and inspiration for anyone hustling in the home service industry.
🎧 Check it out on:
Apple PodcastsSpotify
👉 Get to know Tim better here:
Facebook: Tim Harrell
LinkedIn: Tim Harrell
This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Jon Andersen, former professional strongman, bodybuilder, and wrestler turned entrepreneur.
From overcoming childhood challenges to building multiple 6 and 7 figure businesses, Jon shares how mindset, discipline, and being willing to make uncomfortable changes can transform not just your business but your entire life.
🔥 Inside this episode:
How to reframe struggle into strengthThe role mindset plays in creating wealth and opportunityWhy success often comes from doing what others will notLessons from the world of strongman, bodybuilding, and wrestling that apply directly to entrepreneurship
If you are ready to level up your money, marketing, and mindset, this episode is a must watch.
🎧 Check it out now:
Apple PodcastsSpotify
Get to know Jon better here:
Instagram
TikTok
YouTube
Facebook
X/Twitter
Website: Jon-andersen.com
Max Performance Peptides: Maxperformancepeptides.com
🔥 Introducing D2D- the new growth system that every contractor needs to know about.
Branding + marketing + door to door canvassing = unstoppable momentum.
This collab between The Home Service Hustle, Close It Now, and The Kitchen Table Podcast is more than a conversation. It’s a revolution in how contractors get appointments, build trust, and dominate their neighborhoods.
Listen now and discover why D2D is the ultimate playbook for home service success.
🎧 Check it out now:
Apple PodcastsSpotify
On this week’s Home Service Hustle Podcast host Jonathan Bannister sits down with Chuck Thokey, a nationally recognized sales coach, author, and keynote speaker who has helped home improvement companies grow revenue by 50% to 200%.
In this powerful episode Chuck shares how he took sales teams from a 28% close rate to over 60%, why training is non-negotiable, and how the future of sales and marketing will be shaped by AI. He also dives into the importance of brand equity, storytelling, and creating long term success instead of chasing short term leads.
This conversation is packed with insights on money, marketing, and mindset that every home service professional needs to hear.
🔥 Don’t settle for average. Learn how to dominate your market with proven strategies.
👉 Watch the full episode now!
🎧 Check it out now:
Apple PodcastsSpotify
Get to know Chuck better here:
🌐 Website
🔗 LinkedIn
📸 Instagram
📘 Facebook
This week on the Home Service Hustle, we sit down with Eric Oberembt, the no-BS entrepreneur who rebuilt his life after addiction and turned D&M Roofing into a multi-million dollar machine.
Eric shares the hard truth about leadership, mindset, and building real culture in business.
You’ll hear about:
✅ How sobriety changed his life and business
✅ Why trust is the #1 leadership skill
✅ The TEAM method: Trust, Empathy, Authenticity, Meaning
✅ Why most people fake authenticity and lose
✅ How to build a brand instead of chasing leads
✅ His work with Roofers in Recovery and Cult Culture Movement
This one’s real. It’s raw. It’s what business owners need to hear right now.
👉 Get to know Eric better here:
Instagram: @oberembt
Facebook: facebook.com/eric.oberembt
LinkedIn: linkedin.com/in/eric-oberembt-73968112
Website: ericoberembt.com
“Your dispatch software is not your CRM.” 🚨📈
This week, Jonathan Bannister sits down with Jason Kramer, founder and CEO of Cultivize, for an episode every contractor and service-based business owner needs to hear. Jason drops nonstop insights on:
✅ Why your follow-up process is leaking money
✅ How a simple automated email campaign brought in $850,000
✅ The difference between “doing more” and “working smarter”
✅ Real talk on CRMs, ServiceTitan, HubSpot, and lead tracking
✅ Why educating your customer is the secret weapon for closing big-ticket jobs
Jason explains how connecting marketing to sales is the key to unlocking explosive growth and knowing where your leads are coming from, what they care about, and how to win them over.
🔥 Whether you're scaling or staying small, this episode will challenge your mindset and give you the marketing and operational tools to make your business more profitable today.
👤 Get to know Jason better:
LinkedIn: linkedin.com/in/jasonleighkramer
Website: cultivize.com
Facebook: facebook.com/cultivize
From first-grade teacher to $9M HVAC powerhouse, Stephanie Postell is changing the game in the trades.
In this episode of Home Service Hustle, she breaks down how:
Process builds culturePeople-first leadership drives customer obsessionBrand equals reputationAnd why building community beats chasing leads
This one’s packed with mindset, marketing, and money.
🔗 Get to know Stephanie better here:
LinkedIn
Website
Your Brand Is Your Business Card for the Future of Search
This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Tom Jameson, founder of AstroWatt Electric, and it’s a masterclass in modern brand-building for home services.
⚡ Want to survive the AI shift in local search?
⚡ Want to stop chasing leads and start attracting the right clients?
⚡ Want to lead with trust, not fear?
This episode dives deep into:
Why Google search as we know it is dying — and what to do about itThe rise of brand signals and how platforms like ChatGPT are changing the gameWhy Tom refuses to use fear-based sales tactics and built AstroWatt on transparency, culture, and integrityHow to turn one $600 visit into a $10,000 lifetime clientWhat it means to actually care about your customers and your teamAnd how to build a brand that customers keep in their yard for a year and a half (literally)
From career electricians to new business owners, this is the no-BS roadmap for building a business that wins on purpose, not just profits.
Tune in now. Your future self will thank you.
👉 Get to know Tom better here:
🔗 LinkedIn
🔗 Website
“Buy, Build, or Burnout? Inside the Mind of a Home Service Acquirer”
This week on the Home Service Hustle, host Jonathan Bannister sits down with acquisition entrepreneur and business growth strategist Tron Pham to break down what every home service business owner needs to know before selling, scaling, or stepping away.
🔑 In this episode:
How to grow through acquisition vs. organicallyWhy systems and processes determine your company’s valueThe five stages of exit (and why most owners only think of the last one)What private equity really looks for in a home service companyThe truth about roll-ups and why not every deal is a slam dunkWhy recurring revenue (yes, your club memberships) might be the golden ticketHow to prep your business 1 to 3 years out for a maximum exit
If you're thinking about retiring, selling, or even just scaling — this is the blueprint you didn’t know you needed.
🎯 Mindset. Marketing. Money.
This episode delivers all three.
📲 Get to know Tron better here:
🔗 LinkedIn
🔗 Facebook
🔗 Website
If you want to scale your home service business beyond $5M, this is your playbook.
This week on the Home Service Hustle, host Jonathan Bannister sits down with Bryan Shankman—founder of LeadTruffle and a strategic leader who’s helped take companies from $10M to $100M+ in revenue.
Bryan drops absolute 🔥 on:
💼 Building a people-first leadership system
🤖 Why AI text follow-ups are a game-changer
📈 How to actually scale without burning out
🧠 Creating more leaders—not more followers
⚙️ Aligning marketing and operations for real growth
💰 The mindset shift contractors need to unlock revenue
If your org chart still reflects where you are—and not where you're going—you NEED this episode.
🎯 Get to know Bryan better here:
@bryanshankman
https://www.leadtruffle.co/
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