The Kelly Roach Show

One of the hardest parts of scaling a 7 or 8-figure business, is being able to balance rewarding your team with protecting your company’s profitability. In this episode, Kelly discusses how to design compensation and incentive plans that motivate and inspire your team to perform at their best, create simultaneous promotion of interests (good for the team, the client, and the company), and keep your business financially healthy and sustainable If you’ve ever wrestled with questions like: “how do I pay competitively without overextending the business?” or “should I give raises or one-time bonuses?” this episode is a must-listen. You’ll learn: The #1 mistake business owners make when designing incentive plans, and what every compensation plan should start with instead How to structure incentives so your team can earn 6 or multiple 6 figures  while the business remains profitable The 4X Method: how to ensure every hire brings in 4x what they cost Timestamps:  01:16–03:10 – Why every compensation plan should be designed one year at a time. 03:11–05:20 – The “simultaneous promotion of interests” principle: good for the team, clients, and company. 05:21–07:00 – The biggest mistake leaders make: constant salary increases instead of incentive pay. 07:01–09:00 – Why one-time bonuses protect your profit and performance. 09:01–10:30 – Start with your profit plan: reverse-engineer roles that bring in 4x what they cost. 10:31–12:15 – How to cap salaries like a sports team to sustain profitability. 12:16–13:45 – Transitioning old incentive models to fit new business offers or pricing structures. 13:46–14:45 – The power of creating multiple income streams for your team tied to performance. 14:46–15:15 – Invitation: Join the October 30th 4X Method training + March Legacy Leaders Immersive. Resources:  Register for the 8-Figure Roadmap Info Session on Thursday, Oct 30 at 1pm EST: https://events.thebusinessadvisory.com/opt-in-page-7731-7080-2242  Learn more about our Legacy Leaders In-Person Immersive March 10th & 11th, 2026: https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/    Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachin 

In this soul-stirring episode of The Kelly Roach Show, Kelly sits down with author, speaker, and transformational coach Tracy Litt, whose groundbreaking framework, The Choice Method, helps entrepreneurs bridge the gap between what they know they need to do and what they actually do. Kelly and Tracy dive deep into the neuroscience and spirituality behind decision-making, self-sabotage, and the power of consistency, and how your nervous system plays a bigger role in your results than you realize. If you’ve been feeling stuck, out of alignment, or like you’ve lost your spark — this episode will feel like both a wake-up call and a warm hug at the same time. You’ll learn: How your nervous system decides whether you play big or stay stuck How to shift from victimhood to personal power and sovereignty The spiritual and scientific foundation behind The Choice Method This is an episode every leader, entrepreneur, and change-maker needs to hear — especially if you’re ready to reconnect with your highest potential and reignite your joy. Timestamps:  03:30: Origin story: How the Choice Method was born — and its evolution from private IP to public offer. 07:00: The four neurobiological requirements for change 10:00: Nervous system primer: “Safe vs Unsafe” — why your nervous system resists unfamiliar success and creates sabotage. 13:00: How to settle the nervous system so your prefrontal cortex (decision-maker) returns. 23:00: Identity & the higher self: how to embody the future version of you and execute decisions from that identity. 25:30: Energetics & magnetism: frequency shift when you step into higher-choice leadership 27:30: Breaking cycles of victimhood: emotional addictions, radical responsibility, anger as fuel to exit powerlessness. 29:30: Why high performers are vulnerable when markets shift, and why the Choice Method supports sustainable scaling. Resources:  Learn how to leverage The Choice Method in just one hour: https://www.theschoolofbecoming.com/the-choice-method Follow Tracy on Instagram: https://www.instagram.com/thetracylitt/  Connect with Tracy on LinkedIn: linkedin.com/in/tracylittlester   

Signature System Intensive for ONLY $27 (before 10/22) and turn your IP and existing offer into a marketable, sellable, signature system: https://go.virtualbusinessschool.com/the-daily-sales-accelerator-8058  ----- In today’s episode of The Kelly Roach Show, Kelly pulls back the curtain on one of the most powerful and underused sales tools in business: your signature system. If you’re tired of explaining what you do and still hearing “I need to think about it,” this episode will show you how to make your offer crystal clear in your buyer’s mind. You’ll learn how to turn your expertise into a defined, repeatable framework that instantly builds trust, elevates authority, and increases conversions (without completely overhauling your current offer).  Whether you’re a coach, consultant, or service provider, this episode will help you transform vague expertise into a tangible system your clients can see, believe in, and easily say “yes” to. TIMESTAMPS:  [01:10] – What is signature system (and why is it the secret to higher conversions without extra work?) [02:40] – The psychology of clarity: people are 48% more likely to buy when they understand this one thing [04:00] – The “burden of expertise": how your advanced knowledge might actually confuse buyers. [07:00] – Creating safety, familiarity, and trust in a “trust recession”. [08:15] – The difference between marketing your program name vs. your signature framework. [11:00] – Real-world examples of our own signature systems: The Live Launch®, Conviction Marketing®, Miracle Hour, Dream 1000, and more.  [13:30] – How to turn invisible intellectual property into tangible, marketable assets. [15:00] – Our live intensive happening this week: how to design, market, and sell using your own signature system. RESOURCES: Join Kelly's LIVE virtual workshop this Thursday for just $27 and turn your IP and existing offer into a marketable, sellable, signature system: https://go.virtualbusinessschool.com/the-daily-sales-accelerator-8058  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/                 Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachin 

In a world where “charge what you’re worth” and “raise your prices” dominate the entrepreneurial conversation, Kelly is flipping the script with a reality check: In this episode, she reveals why some of her biggest business wins — from stage appearances to multi-million-dollar brand growth — came not from getting paid upfront, but from playing the long game. You’ll learn when it actually pays to work for free, how to evaluate opportunities strategically, and how to turn short-term sacrifice into long-term expansion. If you’ve been wondering whether to charge or say “yes” for exposure, relationships, or visibility — this is your playbook for discerning which “free” is actually profitable. Timestamps:  [00:40] – Why “charge what you’re worth” isn’t always great advice — and how nuance creates better business decisions. [02:00] – The problem with instant gratification and how long-term strategy builds wealth  [04:15] – Free vs. paid speaking engagements — the $20K talk vs. the thousand-person audience. [05:45] – The free, local speaking events that led to new paying clients within 48 hours. [07:00] – The asset advantage: why visibility and brand content are often worth more than upfront payment. [08:30] – Kelly’s 4-part checklist for evaluating an unpaid opportunity [10:15] – The truth about big stages: how most speakers land them — and why most aren’t getting paid. [13:30] – Why Kelly doesn’t take podcast sponsors (yet) and how the show makes millions without a single paid ad slot (and why long-term audience trust is more profitable). [18:00] – The currency of integrity: why doing the right thing compounds in value over time. [19:00] – Final encouragement: trust your discernment, play the long game, and remember — nothing is impossible with God.   Resources: Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Learn more about our Legacy Leaders Mastermind: The premier mastermind for established 7- and 8-figure CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Join us in person this March for our annual Legacy retreat ($2M+ business owners): https://advancesociety.org/2026rsvp  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/                Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

Even the most successful leaders can feel isolated, especially when they’re always running the room instead of being a part of it. In this episode, Kelly Roach dives into the hidden epidemic of loneliness among entrepreneurs and shares four tangible ways to reconnect, reignite joy, and create real human connection while leading at the highest levels. Learn how to rediscover your passions, build local community, find rooms where you get to grow, and collaborate from a place of fun and authenticity. If you’ve been feeling disconnected in your leadership journey, this episode will show you how to refill your cup and reawaken the fulfillment that fuels your business and your life. Timestamps: [02:00] – Kelly’s personal goal this year: to invest in relationships — and what she’s learned through that process. [03:00] – Rediscover the hobbies you loved most in your younger years and bring them back into your life. [06:00] – The difference between running the room and being in the room — and why it matters for fulfillment. [07:00] – Build connection locally — and why local community is becoming more valuable in the age of AI. [10:00] – Seek out rooms where you get to be the student, not the coach. [12:00] – The Legacy Leaders Mastermind: a curated space for established 7- and 8-figure CEOs who want to be challenged and expanded. [13:55] – Collaborate for fun — the key to rekindling joy and creativity in business. Resources:  Join our Legacy Leaders Mastermind – an intimate retreat for 7- and 8-figure CEOs: https://advancesociety.org/2026rsvp  Learn more about Selena Soo's Rich Relationships Club – A private, curated community for high-level leaders focused on relationship-building and collaboration: https://rich-relationships.com/  Called to Lead 2026: the premier women's networking event in South Florida: https://www.sandiglandt.com/called-to-lead  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/               Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w    Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

This special episode is a repaly from Kelly's latest Trust Building Offer LIVE masterclass.  In this episode, Kelly walks you through a crash course on creating daily sales in your business using a Trust Building Offer. She reveals the exact systems and frameworks that Fortune 500 companies have mastered for decades—and shows you how to adapt them into simple, repeatable strategies that produce consistent, predictable revenue without requiring massive followings or endless launches. If you’ve been stuck on the hamster wheel of sporadic sales or depending on “online influencer” tactics that just aren’t working anymore, this episode will help you install the habits, systems, and offers you need to sell daily, profitably, and with freedom. You'll learn: Kelly’s Miracle Hour™: 7 core daily activities to consistently generate and close sales How the Dream 1000™ relationship rolodex can help you scale without chasing endless leads Why reactivations, renewals, referrals, and upsells are your fastest, easiest path to profit Timestamps 5:01 – 9:30 | Lessons from Fortune 500 sales teams: followers ≠ revenue 9:31 – 15:00 | The Miracle Hour™: 7 daily sales activities explained 21:01 – 27:00 | The Dream 1000™: your $100M relationship rolodex (and where 90% of sales come from) 27:01 – 33:00 | Why reactivations, referrals, renewals, upsells, and trust-building offers matter more than cold leads 38:01 – 45:00 | Bonuses, resources, and how to join VBS for less than $1,000/year Resources: Listen to the FULL half-day intensive on how to craft your 'easy yes' Trust Building Offer: app.helloaudio.fm/feed/2d57d7d8-27ff-443b-a4f6-39ead6d22821/signup   Join The Virtual Business School now for just $87/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab our FREE Trust Building Offer Guide: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/              Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w   Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this episode of The Kelly Roach Show, Kelly challenges you to think about what “muscles” you’re building in your business and life, and which ones you’re allowing to atrophy. Kelly shares personal stories that highlight how habits form by either default or design, and why intentionality is key if you want to build the life, business, and relationships you truly desire. You’ll learn how to identify which areas of your life need investment, which ones may need to be intentionally let go, and which skills and resources you should start building now for the future you want to create. Timestamps. 3:11 – 6:00 The concept of “muscle building” in business, relationships, and life. 6:01 – 7:45 Recognizing what’s atrophying by default versus by design. 7:46 – 9:45 Kelly’s return to dance after letting it go extinct for years. 9:46 – 11:50 Future-facing preparation: skills, tools, and mindsets you’ll need in your back pocket. Resources:  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/             Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w  Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they’re doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn’t, and how you can apply these lessons to your own events. You’ll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly’s team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead  Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    .

So many entrepreneurs hit a point where the business they built for freedom begins to feel more like a burden than anything else. In this episode of The Kelly Roach Show, Kelly shares how to identify and break through the hidden bottlenecks keeping your company heavy, hard, and slow. Instead of chasing external fixes, Kelly reveals why INTERNAL reinvention is the true path to sustainable growth and freedom. This episode is all about how to simplify your systems, strip your business down to essentials, and stop tolerating the things holding you back so you can move with speed, agility, and clarity. Timestamps: 2:30 – The cumulative effect of years of layering systems, policies, and infrastructure that create bottlenecks. 4:45 – The #1 natural advantage of entrepreneurs: agility and speed. 6:15 – How bottlenecks kill momentum and why reinvention must start from the inside out. 8:20 – An exercise you can follow 10:30 – Why hustling works when building to $1M but not when you're growing from $2.5M to $10M. 12:15 – Cutting expenses, offers, systems, and staff down to essentials. Resources Download Kelly's FREE Reinvention Playbook: https://thekellyroach.com/reinvention Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

In this episode of The Kelly Roach Show, Kelly shares the key mindset and leadership shifts she made coming into the year that set her and her businesses up for success. From preparing for market contraction, to pacing with speed of change, to making tough team calls, Kelly walks through the exact adjustments that freed her as a leader and positioned her companies for explosive growth.  If you’ve been feeling weighed down by your team, slowed by your systems, or uncertain about how to lead into the next cycle—this episode will give you both clarity and courage. Timestamps 0:45 – 2:15 — Why September/Q1 planning determines next-year results 2:15 – 4:00 — Market outlook (contraction) & why expectation → preparation → execution 4:00 – 6:00 — Mindset shift: stop slowing down for people who can’t pace with you 6:00 – 8:00 — The “no-rehire” decision and why Kelly implemented it this year 8:00 – 10:00 — Pruning layers: moving market-facing, regaining creativity and bandwidth 12:00 – 14:00 — How to build/keep high-performance teams   Resources Mentioned Download The Reinvention Playbook (free guide) →  https://thekellyroach.com/reinvention  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold    Grab Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team (The Audiobook) → https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?srsltid=AfmBOopsIwU82GAjvrXC3fO92kjWEE_pY99UFZSjuEDRi_cVCyodZ_zs  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/             Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/        Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs. In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads. You’ll learn: Why trust-building offers actually make it easier to sell high-ticket. How to turn your newsletter + email list into your #1 salesperson. Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches. How to use social media and one-word marketing to generate daily sales. Timestamps 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls. 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession. 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.  8:46 – 10:30 Kelly’s 2026 plan 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales. 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales. 19:21 – 22:15 The new LIGHT launch model Resources: Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! https://podcasts.apple.com/us/podcast/1167-using-feedback-loops-to-create-instant-offers/id1052353755?i=1000726197198 Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead   Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook:  https://www.facebook.com/kelly.roach.520/        Connect with Kelly on LinkedIn:  https://www.linkedin.com/in/kellyroachint/       

In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking. With rapid market changes, even seasoned CEOs are second-guessing themselves.  Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action. Timestamps 0:06 – Why even successful entrepreneurs lose confidence 0:20 – Action > evidence > confidence: the unshakable formula for growth 1:30 – Why confidence disappears when certainty does 3:00 – Lessons from advertising: why you can’t predict outcomes before testing 4:00 – Confidence isn’t knowing the answer; it’s committing to iterate until you win 5:30 – How shifting markets have shaken entrepreneurs’ belief in themselves 6:20 – Leadership in uncertainty: staying in integrity while building confidence 7:30 – Overthinking is costing you thousands (or millions) 8:45 – How entrepreneurs abdicate their power by seeking validation elsewhere 9:50 – Build confidence by acting without all the answers 10:15 – Challenge: identify where you’re treading water 11:30 – The difference between winners and losers in uncertain market Resources:  Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting practice, this episode will show you how to make your client base your #1 asset for scale. Timestamps:  1:00 – Why your existing members are your #1 growth engine. 3:00 – Affiliate marketing vs. referral marketing vs. the Inner Circle strategy. 4:20 – What the Inner Circle Client Partner strategy is and why it works. 5:45 – How to motivate referrals 8:30 – Tools and tracking: how to make it simple 9:50 – One-to-one sales vs. one-to-many collaborations. 11:00 – Why repeated exposure to the same audience beats “drive-by” marketing. 12:30 – How just one client can double your business. 15:00 –  Where toconnect with high-caliber collaboration partners in person. Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business. You’ll learn: How to use objections as fuel for instant offers Real-world examples of feedback loops leading to 5-figure sales in just 24 hours The four key sources of feedback you should be tapping into every day Whether you’re scaling to six, seven, or eight figures, this framework will help you simplify, speed up results, and sell with more ease. Timestamps: 2:33 — The four layers of feedback 2:34 – 3:42 — How to align with the market zeitgeist for instant conversions 5:17 – 6:30 — Trust-building offers and the role of feedback in acquisition 6:31 – 10:19 — Case study: turning sponsor objections into $10K+ in 24 hours 10:20 – 13:39 — How to flip objections into proactive marketing and sales tools 13:40 – 16:07 — Building systems to capture and act on feedback instantly 16:08 – 18:04 — Real-time team example: solving an offer gap  18:05 – 19:20 — How rapid execution + feedback loops fuel visionary leadership Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger isn’t always better, how to create the right conditions for success in this season, and why giving yourself permission to evolve may be the most important strategy of all. Timestamps 0:04 – The importance of discerning the right path for your next era 2:24 – The danger of “me too” marketing and how brands self-commoditize 3:38 – Stick to one business or pursue multiple paths? 5:54 – Why focusing deeply on one business may not be “settling” but strength 7:40 – Discerning between ambition, culture, and God’s calling 11:10 – Bigger isn’t always better: why small can be powerful and purposeful 20:40 – Kelly’s own focus for 2026 and the importance of pruning 22:28 – Creating the conditions for success in your current season 25:21 – Invitation to the Legacy Leaders mastermind event in Miami Resources: Grab a copy of Conviction Marketing: Your Guide to Influence, Authority and Market Leadership Online: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Grab a copy of Discerning the Voice of God by Priscilla Shirer: https://www.amazon.com/Discerning-Voice-God-Revised-Recognize/dp/1462774040  Legacy Leaders Mastermind: High-level strategic mentorship and community for $1M+ entrepreneurs: https://programs.thebusinessadvisory.com/legacy-leaders Legacy Leaders Miami Mastermind Event (Sept 26–27): Two-day in-person strategy and networking intensive at Miami Ironside: https://events.thebusinessadvisory.com/eventrsvp-4871 

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business. You’ll discover: Why passive membership models aren't effective The 3 essential elements of designing a membership for premium clients How to engineer a quick win within 30 days to build trust and move members into your upsell machine Timestamps 1:17 – The rise of subscription growth and why memberships are exploding 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model 3:44 – Why “downsell” style memberships are failing today 5:08 – Why memberships make sense as a first step for your high-ticket buyer 7:00 – How to design your membership for a 30-day quick win 11:19 – Core differentiators of a highly effective and profitable membership 13:25 – Turning your membership into a million-dollar business (and beyond) Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re principles you can apply today to create consistent, scalable results. Timestamps 01:03 — The #1 lesson Kelly learned about sales from corporate 07:56 — The Dream 1000: organizing your future customer base 09:47 — Best buyers only respond when they’re ready to buy 15:53 — Reactivating past customers 18:55 — Why churn stops most businesses from growing 19:55 — Growing customer market share vs. chasing new clients 21:39 — The trust-building offer strategy explained 24:47 — Resources to implement these strategies now Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes (from Christianity to investing) 15:22: Madison’s first business milestone 18:42: Building confidence, public speaking, and resilience in young girls 22:28: Why community matters for kids as much as it does for entrepreneurs. 29:39: Looking ahead: year two of homeschooling and big lessons from year on Resources: Join The Courage Club (for girls ages 7–14): https://thecourageousbrand.com/ Join the Courageous Moms, Confident Daughters Private FB Group: https://www.facebook.com/groups/2017495274972679  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     Connect with Kelly on Instagram: @kellyroachofficial

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age of AI 5:13 – The third key: moving from information to implementation 7:40 – The fourth key: disrupting how you structure delivery and client interaction 9:03 – Using asynchronous learning (private podcasts, AI tools, transcripts) to reduce Zoom fatigue and maximize live time 10:08 – Why businesses that focus on community, specialization, implementation, and innovation will stand the test of time 11:00 – A sneak peek at an upcoming project that incorporates all of these elements Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen. You'll learn: How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it The game-changing impact of the Trust-Building Offer and how it complements live launching How to create offers that consistently sell while giving your clients transformational results Why the online business world is entering a new era—and what you need to do to adapt Timestamps 0:00 – 4:25 | Kelly introduces Julie and their history working together 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model Resources: Learn about Julie’s work: https://julieciardi.com  Follow Julie on Social: https://www.instagram.com/julieciardi/  Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo       Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/