The Russell Brunson Show

Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.  In this episode of The Russell Brunson Show we talk about the Hero’s Journey! I open up Joseph Campbell’s The Hero With a Thousand Faces and show you why this framework has shaped your favorite movies, your personal development, your beliefs, and even the way ClickFunnels grew to a billion dollars in sales. If you want your message to resonate at a primal level and persuade people without feeling pushy, this is the story structure your business has been missing. Key Highlights: ◼️How Joseph Campbell discovered that every enduring story across time and culture follows the same pattern. ◼️Why George Lucas built the first Star Wars movie using this exact framework and how thousands of Hollywood films now follow it. ◼️The core steps of the Hero’s Journey and why audiences subconsciously connect to it in movies, books, and real life. ◼️How applying this structure transformed my webinars, funnels, events, and ultimately the growth of the ClickFunnels movement. ◼️The three versions of the Hero’s Journey you can study and use: Campbell’s original, Christopher Vogler’s Hollywood version, and my Expert Secrets version. The Hero’s Journey isn’t just some ‘fun’ thing to talk about... It is the blueprint behind every story that has ever moved a crowd, converted an audience, or transformed a customer. Once you understand it, you start seeing it everywhere and you will know exactly how to weave it into your own marketing, sales presentations, and content. If you want my notes with all three frameworks side by side, you can find them here: ◼️⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.  Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction.  If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever. Key Highlights: ◼️Why status determines everything in a negotiation and why lowering the other side’s status is often more effective than raising your own ◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal ◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm ◼️How to raise stakes so decisions happen now instead of drifting into endless follow up ◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level.  Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden’s event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have the courage and determination to put out an offer.  In this episode, you’ll hear the five times in my life when a single offer literally changed everything for me. This one skill saved my business more times than I can count at this point, and has made all of my success possible. If you have ever doubted yourself, felt stuck financially, or wondered how to create momentum when everything feels impossible, this episode will show you what is actually possible when you learn how to build and launch irresistible offers. Key Highlights: ◼️Why the person who makes the most offers always wins, even if some fail! ◼️The Christmas couch story and the first offer that changed everything ◼️How a high ticket idea created under pressure saved payroll and became a five year revenue machine ◼️What happened when every merchant account disappeared overnight and how a one thousand dollar teleseminar offer kept the company alive ◼️The ClickFunnels launch that failed six times before a room of three hundred people triggered a billion dollar breakthrough ◼️The twenty million dollar library vision no bank believed in and the million dollar seat offer that raised fourteen million dollars in Mexico If there is one theme that has repeated itself in my life over the last twenty plus years, it is this: Whenever I hit a wall, whenever I felt out of ideas, whenever I thought everything was about to collapse, the thing that turned everything around was an offer.  I hope this episode gives you the belief and the tools to start putting more offers into the world because you are always one offer away… ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I’ve ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks. Key Highlights: ◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit. ◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens. ◼️Jason’s Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals. ◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points. ◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky. ◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters. If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we’re talking public speaking… Something that’s second only to death on people’s list of things that terrify them! Haha!  Before I ever dreamed of stepping on a stage, I was just an internet ‘nerd’ trying to make money online. In this episode, I share the story of how I first discovered the art of public speaking, why it terrified me, and the moment I saw someone speak with so much conviction that it changed my entire life trajectory.  I also dive into the original version of The Art of Public Speaking by the real Dale Carnegie, why this rare edition matters, and the single biggest lesson it teaches about becoming a powerful communicator. If you have a message, a product, or a mission you believe in, this episode will shift the way you think about sharing it. Key Highlights: ◼️The day I watched speakers make 60k and 100k from stage and realized that speaking to sell was a real skill ◼️How I overcame my fear of public speaking by learning persuasion first, not performance ◼️The emotional story of a speaker whose message reached me at exactly the moment I needed it ◼️The truth I’ve learned watching 250 plus Funnel Hacking Live speakers and why passion always beats technique ◼️What the original Dale Carnegie taught about conviction, belief, and why loving your message matters more than perfect delivery The power of public speaking isn’t about flawless articulation. It is about falling in love with what you are sharing so deeply that people feel it when you talk. That was true for me when I started talking about funnels, and it is still true for me today as I study the roots of great communication. If you’re looking to improve on your public speaking… This episode (and book!) is for you! ◼️⁠https://russellbrunson.com/notes⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I’m the first ex-CIA officer to launch an information product… everything I’ve learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel.  In this episode I sit down with Andrew Bustamante to unpack how he went from CIA to info business, why his name started triggering the algorithm, and how a single quiz became the engine that turned curiosity into qualified buyers. Key Highlights: ◼️The earned-media ladder that took him from small shows to the biggest podcasts and sent every viewer to one conversion link ◼️How a CIA-inspired spy quiz filters for personality, pinpoints a weakness, and turns attention into buyers ◼️The zero-ad viral strategy he ran on repeat and when to layer paid traffic on top of it ◼️CIA tradecraft mapped to marketing: adopt vocabulary, build commonality first, then shift beliefs, plus the nine-month conversion model ◼️Inside his value ladder: tripwire, smart order bumps, a daily intelligence brief, community, and high-ticket experiences that move readers into video buyers Most people chase views, but people like Andrew simply demand views by being so interesting and informative! He proves you can turn story, psychology, and smart funnels into a system that compounds without brute-force ad spend. If you run content, a podcast circuit, or a personal brand, study this one. Build a single path for attention. Use a diagnostic that creates desire to fix a revealed weakness. Move customers up with offers that prepare them for the next medium and the next level. That is how you turn interviews into income and strangers into true fans. This episode of The Russell Brunson Show will self-destruct in 3…2…1… ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Want to learn more from Andrew? Find your Spy Superpower: https://yt.everydayspy.com/47oTFXR Read Andrew’s CIA book ‘Shadow Cell’: https://geni.us/ShadowCellBook  Follow Andy on YouTube: https://youtube.com/@Andrew-Bustamante Explore Spy School: https://everydayspy.com/  Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy Listen to the podcast: https://youtube.com/@EverydaySpyPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I got an email from someone saying, “Hey, you should interview this guy… He used to be the CEO of Marvel.” And I thought... wait, like Marvel-Marvel? As in Iron Man and Spider-Man??  Yeah… That guy. His name’s Peter Cuneo, and what he shared about leadership, storytelling, and turnarounds is pure gold. We talked about how he rebuilt Marvel from the ground up, and got to learn multiple lessons that will be in his upcoming book!  He’s one of the most fascinating leaders I’ve ever talked to. What he did at Marvel wasn’t just a financial turnaround, it was a transformation in leadership, storytelling, and how to connect people emotionally to a brand. Key Highlights: ◼️How Marvel used character development to rebuild emotional connection with fans ◼️Why great leaders embrace flaws and authenticity to build trust ◼️How consistent communication (like Peter’s pizza lunches) transforms culture ◼️Why strong leaders take ownership, admit mistakes, and lead through change ◼️The leadership framework behind his upcoming book Super Hero Leadership This conversation completely reframed how I think about leadership. Peter reminded me that people don’t follow products or plans… They follow characters. The same way fans connect to Iron Man or Captain America, your customers and employees connect to you when you let them see who you really are…. And communicate effectively with your team! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling isn’t something you have to do… It’s something you get to do! When I first picked up The Romance of Selling, it completely reignited my passion for what we do as entrepreneurs. This book reminded me that selling isn’t about pressure, manipulation, or tactics. It’s about excitement, belief, and love for the thing you’re sharing with the world. In this episode of The Russell Brunson Show, I share what I learned from the book and how it connects to my own journey. From knocking doors as a missionary to failing in my first infomercial, I talk about the moment I realized that selling is really about energy and certainty. When you’re genuinely excited about what you have, that enthusiasm transfers to other people. And that’s when sales become effortless. Key Highlights: ◼️Why enthusiasm will always outperform the perfect script ◼️The difference between entrepreneurs, technicians, and true salespeople ◼️How a failed infomercial taught me the real meaning of belief in your offer ◼️The power of energy and certainty to move people to action ◼️Why selling is the greatest expression of service and leadership Here’s the truth: selling isn’t just how you make money, it’s how you change lives. When you sell, you’re inviting someone into a new story. You’re giving them hope, possibility, and transformation. That’s why I love this game so much. It’s not about closing deals. It’s about opening doors. ◼️If you want to go deeper and see my personal notes on The Romance of Selling, you can grab them here: https://russellbrunson.com/notes ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing everything. Jobs are disappearing. Industries are majorly changing overnight. And yea… while most people are panicking… The next generation of entrepreneurs will be the ones who create and sell opportunities. In this episode of The Russell Brunson Show, I share what I’ve learned after six days of Inner Circle meetings with some of the smartest business owners in the world. You’ll hear how AI is transforming business models, where the biggest opportunities are emerging, and why the real gold rush of the next few years will come from helping others make money… Not just making it yourself. Key Highlights: ◼️Why AI will make most traditional jobs obsolete sooner than you think ◼️How entrepreneurs can make more money with smaller teams using AI ◼️The danger of a “jobless economy” and what it means for customers ◼️Why the biggest winners will be those who sell opportunity ◼️How to turn your existing product, service, or framework into a scalable opportunity This conversation is a wake-up call for every entrepreneur who’s paying attention. The old ways of doing business are vanishing fast, but new paths are opening for those willing to build them. If you can help someone else earn income, find meaning, or unlock a skill that changes their life, you’ll never run out of customers. The future isn’t about competing with machines…It’s about teaching humans how to win in a world shaped by them! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠ https://sellingonline.com/podcast⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you stopped chasing views and started building real influence? In this episode of The Russell Brunson Show, Adam Ivy shares how he went from years of chasing attention to building a thriving business through purpose-driven content. After losing hearing in one ear and learning to listen in a new way, Adam discovered the secret that most creators miss: success on YouTube isn’t about going viral… It’s about providing value that builds trust, converts, and compounds over time. We dive into the systems, mindsets, and frameworks he used to turn a single 25-minute YouTube video into over $1 million in revenue, and how you can use the same approach to grow your brand, authority, and audience with intention. Key Highlights: ◼️How shifting from attention to intention completely changes your YouTube growth trajectory. ◼️The 5 C framework that builds clarity, content, clients, conversions, and confidence. ◼️Why valuable content beats viral content every time, and how to create it. ◼️The SOUND strategy for structuring videos that hold attention and drive action. ◼️How to turn one video into an entire binge-worthy content ecosystem that fuels your business. Adam’s story is a reminder that success online isn’t about luck or timing, it’s about consistency, purpose, and knowing exactly who you serve. Whether you’re just starting or trying to scale your YouTube audience, this episode will show you how to create content that actually builds a business, not just a following. Listen in and learn how to make your message binge-worthy, and build something that lasts! ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I dive into a rare first-edition copy of The Power of Awareness by Neville Goddard, and after reading it, I realized it’s one of the most important books I’ve ever owned! This isn’t just about mindset or positive thinking. It’s about how REAL awareness itself can shape your results, your relationships, and even your sleep. In this episode, I break down what Neville taught about imagination and creation. The thoughts you hold and the states you live in become the world around you. I share the exact nightly exercise I’ve been using from this book to fall asleep faster, solve problems that used to keep me awake, and align my actions with the outcomes I actually want. Key Highlights: ◼️ The single practice from Neville’s book that changed the way I approach business and life. ◼️ How awareness and visualization work together to create real, measurable results. ◼️ Why athletes use visualization for success, and how entrepreneurs can apply the same principle in business. ◼️ How Neville combined self-help with spirituality to make transformation both practical and powerful. When you truly understand awareness, success stops feeling like a grind and starts becoming a reflection of who you already are. Every major breakthrough begins with the ability to see yourself as the person who has already achieved it. This book taught me that what you imagine before you sleep is what you eventually wake up to. If you want to transform your business, your habits, or your peace of mind, this episode will show you where that transformation really begins. If you want my notes from The Power of Awareness, get them here: https://russellbrunson.com/notes And if you want to grab a copy to read for yourself, you can find it on my essential reading list here: https://amzn.to/4hEXf33 ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I talk about what happens after you’ve achieved everything you set out to do and still feel like something’s missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn’t what made me happy. What I wanted was to build something that would last… something that would outlive me. That’s what sent me down the rabbit hole of legacy… and what led me to rediscover the power of the written word. Books don’t fade when the algorithms shift. They keep selling, keep teaching, keep changing people’s lives long after we’re gone. That’s why I started building a 20,000-square-foot library behind ClickFunnels HQ. It’s why I flew home with thirty crates of Napoleon Hill’s personal manuscripts. And it’s why I’ve spent the last few years turning presentations, newsletters, and even funnels into timeless assets that can live forever. Key Highlights: ◼️ The story behind my private library project and what it represents for entrepreneurs who are truly “driven.” ◼️ The wild story of buying Napoleon Hill’s personal archive and what it taught me about stewardship, history, and preserving ideas. ◼️ How rebuilding Dan Kennedy’s M.I.F.G.E. revealed a repeatable way to build continuity funnels that pay for themselves from day one. ◼️ Why Ben Settle’s high-ticket print strategy inspired me to create physical books and assets designed to be passed down, not forgotten. ◼️ How every entrepreneur can turn their knowledge, presentations, and ideas into a printed, high-value offer that stands the test of time. At some point, every entrepreneur faces the same question: what will remain when the launches end and the spotlight fades? This episode is about learning to build for forever. The written word, the frameworks, the teachings… those are the real legacy. If you want to build something that lasts generations, it starts with putting your message into a form that never dies. Because one day, someone else might be reading your words the same way I now read Napoleon Hill’s… and that’s the real game we’re playing!!! ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It’s a story that completely reframed how I think about work, entrepreneurship, and responsibility. This isn’t a book about tactics, it’s about character. It’s about becoming the kind of person who doesn’t need hand-holding, doesn’t need to be pushed, and doesn’t make excuses. The kind of person who simply takes the message, figures it out, and delivers. Key Highlights: ◼️The timeless principle from A Message to Garcia that every entrepreneur and team member needs to master. ◼️Why success has less to do with talent or opportunity, and everything to do with how you respond when no one’s telling you what to do. ◼️How this mindset applies directly to marketing, funnels, and leadership inside your business. ◼️The personal challenge I give every entrepreneur who’s tired of waiting for direction and ready to start executing. It’s so short, it will only take you a few minutes to read it… So, why not!? This message has shaped how I build teams, launch offers, and show up every day… And I think it’ll do the same for you. Want to read it or give it to your team? Grab your own copy of A Message to Garcia HERE → ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠ ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠ https://sellingonline.com/podcast⁠ ◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it’s taught. From posting his first awkward Facebook Live while locked in a hotel room, to closing high-ticket clients and building recurring programs, Ryan’s story is a real-world INSANE example of what happens when you take imperfect action and trust the process!! He went from running a service business and undercharging for his work to finding confidence, raising his prices, and turning his niche expertise into a movement. We break down the mindset shifts, the marketing strategy, and the business model behind it all…And how these same principles can work in any industry. Key Highlights: ◼️ The moment he stopped waiting to be confident and started publishing anyway. ◼️ How going live on Facebook every day built a loyal audience and filled his first beta high-ticket program that ultimately catapulted his business to success. ◼️ Why charging more created better results for his clients and freedom for him! ◼️ The exact framework he followed to turn one ‘niche’ skill into a scalable, purpose-driven business that truly is his calling! If you’ve ever wondered whether your idea is “too small” or your audience “too niche,” Ryan’s story will show you what’s possible when you take consistent action and follow the right playbook! See what Ryan’s built and how he teaches his craft at lightingforprofits.com ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don’t have a funnel?ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…  Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales. You’ll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you’re selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment. Key Highlights: ◼️ Why we “funnel hack first” before launching any new campaign ◼️ How and why running a live webinar first outperforms most evergreen and book funnels ◼️ My sneaky secret for turning a free ebook into a strategic bonus that boosts show-up rates (Instead of just being a plain, boring lead magnet…) ◼️ The simple pricing move that makes group programs sell themselves ◼️ Why tiny conversion wins compound into huge sales growth ◼️ Why the facilitator model is hands down better than the ‘coaching’ model If you’re serious about marketing, online sales, or building funnels that convert… This episode gives you some very applicable tweaks and shifts you can make starting now in your business! And if you want to funnel hack and follow the bread crumbs I dropped in this episode… Here are the links to the funnels I mentioned:  Agora-inspired test funnel → offerlablaunch.com Using ebook to keep visitors on the webinar → salesfunnels.com ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don’t look at comments live, and how I use two monitors to keep things flowing. Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience’s current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you haven’t built the right runway. Key Highlights: ◼️The right way to set up your slides and screens when presenting ◼️Why I avoid reading comments live (and what I do instead) ◼️How to simplify your funnel by leading with one clear product ◼️Adding upsells after the sale to increase conversions ◼️Tips for creating curiosity and rewriting webinar headlines ◼️Why $500 to $1K is the sweet spot for most webinar offers If you’ve ever felt overwhelmed by your tech, your funnel, or your messaging… This episode will help you tighten it all up! ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!! I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I’ve ever learned from any book. You’ll also hear the actual testimonial that Napoleon Hill wrote to Charles Haanel in 1919, crediting this course for a big part of his success. The core message? Your environment doesn’t shape you… Your thoughts about your environment do!  And it all ties back to something Haanel called the Universal Mind, the same thing Napoleon Hill would later call the sixth sense. I break down how this concept works, why it's still relevant, and how to actually apply it in your life. Key Highlights: ◼️ The one lesson from The Master Key System that changed my entire perspective ◼️ Why you are the architect of your own destiny ◼️ Understanding the Universal Mind, and how to tap into it ◼️ How your subconscious mind connects to God and delivers answers ◼️ Napoleon Hill’s personal testimonial to Charles Haanel (I read it word-for-word) ◼️ The role of concentrated thought and why it's more powerful than you think If you’ve ever felt like you’re stuck in your circumstances, this episode is a wake-up call. Your thoughts are building your world whether you realize it or not, and once you understand how to direct them, everything changes. And if you want to get my personal notes from The Master Key System, just click the link in the description and download them for free here: ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠ ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠ https://sellingonline.com/podcast⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today. If you’ve ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground. Key Highlights: ◼️ Why the Book of Mormon was the first book I ever bought for my collection (and what it’s worth today) ◼️ The connection between religious texts and modern marketing movements ◼️ How books like Dotcom Secrets created the Clickfunnels community ◼️ Why your “heretic message” is what your people are waiting for ◼️ How to start writing your book or manifesto (even if you’re not a writer) This isn’t about converting you to any religion, haha! It’s about understanding the power of putting your beliefs into a book, and how that act alone can change the trajectory of your business and your life. Want to see my favorite verses about Christ from the Book of Mormon? Grab them in the show notes below. ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠ ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you’re looking for a simple way to make money online with zero ad spend… or you’re an offer owner wanting more traffic, more exposure, and more reach without paying Zuckerberg, this episode lays it all out.  Emrah shares how he went from broke college student to making over $130,000/year clipping videos!! It’s insane! He reveals how he was part of Andrew Tate’s original clipping team, what he learned, and how creators today are building armies of clippers to generate millions of views (and real money). And how you can do it too! Key Highlights: ◼️ How Emrah made $45K in affiliate commissions and $87K in clipper payouts ◼️ The #1 thing that gets clips to go viral (hint: it’s not editing) ◼️ Why most beginner clippers fail… and what to do instead ◼️ How offer owners can get free traffic from an unpaid content army ◼️ The biggest mistake he made when we first tried clipping (and how to avoid it) Whether you want to become a clipper, hire clippers, or just understand how this whole thing works… This episode gives you the road map. And if you want to go deeper, grab our Affiliate Clipping Secrets course… it’s inside Affiliate Bootcamp at affiliatebootcamp.com It's just $7 to get started on this! Clipping could be the easiest way to make money online right now… and you don’t have to have any money to get started with it - That’s why it’s so cool! ◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way)  Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️ Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices