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The Side Hustle Show
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The Side Hustle Show
Author: Nick Loper of Side Hustle Nation | YAP Media
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© Nick Loper
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The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
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This episode is all about making use of the Piggyback Principle — why it's easier to fill demand than to create it from scratch.
Just like how kids would rather get a piggyback ride than walk because it's easier.
The same is true in business — this strategy allows you to ride the wave of success software products are experiencing to catch that rising tide and get better, faster results with less work.
To help illustrate this, I connected with Kristi DaSilva from DaSilvaLife.com.
DaSilva Life helps small businesses build success by setting up and integrating two popular software tools, HoneyBook and ClickUp, into their workflow and operations.
This earns her thousands of dollars per project along the way.
Tune in to Episode 627 of The Side Hustle Show to learn:
how to use the Piggyback Principle to build on what's already popular
how to combine software with consulting or services to add value
how to guide your audience with clear calls to action in every piece of content
Full Show Notes: From $30/hr to $300/hr: The Software Consulting Playbook
New to the Show? Get your personalized money-making playlist here!
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Yes, you can get paid for your opinion — and actually get paid pretty well.
But ... the most lucrative ways to get paid for your opinion take more time and effort than simply answering surveys.
In this post, I'll break down several legit ways to turn your ideas, opinions, and feedback into real income. Combined, these methods are worth thousands of dollars a month.
Ready? Let's do it!
Full Show Notes: 13 Ways to Get Paid for Your Opinion
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Shopify — Sign up for a $1 per month trial!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
Mint Mobile — Cut your wireless bill to $15 a month!
Have you ever thought about renting out other people's stuff for profit?
That's exactly what Garr Russell from firesidervrental.com did with RVs (recreational vehicles), and he's turned it into a thriving business.
Could you do the same thing? Could you apply this idea to a different niche?
I think there are some valuable lessons here for aspiring side hustlers in any niche.
Tune in to Episode 625 of the Side Hustle Show to learn:
how to profit from renting out other people's RVs
the numbers behind a successful RV rental business
creative ways to boost income with add-on services
strategies for scaling to a nationwide operation
Full Show Notes: Getting Paid to Rent Out Other People’s Stuff
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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One question I get all the time is, "What are the most profitable side hustles?"
Well, there are a couple ways to look at profitability. First, there's profit margin — how much of every dollar actually flows to your bottom line after expenses.
Then there's raw profit – like Walmart making $10-15 billion a year, but on $500-600 billion in sales. Low margins, but HUGE volume.
But in this post, we're gonna focus mostly on higher-margin, lean operation side hustles.
Let's dive in!
Full Show Notes: The 10 Most Profitable Side Hustles
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Many side hustlers dream of passive income — that magical money machine that keeps churning even while you sleep.
But is it a realistic goal for everyone?
And with limited time, what should side hustlers focus on? To help break this down, we're going three rounds with Mr. Passive himself, Mike Hoffmann.
(Check out Mike Hoffmann’s Vendingpreneur training program and get 10% off!)
Full Show Notes: Active vs. Passive Income
New to the Show? Get your personalized money-making playlist here!
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One of the best ways to come up with business ideas is to start by solving your own problems.
That's exactly how today's guest started his dispatching business.
What started as a way to keep his trucks busy turned into a service business that serves other trucking companies.
Roman was able to turn dispatching into a scalable process and now can work from wherever he wants.
Find out how Roman created this niche-specific specialized service and scaled it with a team of virtual assistants.
Full Show Notes: How to Start a Dispatch Business
Listener Bonus: 101 Service Business Ideas
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Shopify — Sign up for a $1 per month trial!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
One challenge that most new businesses face is the awareness problem – nobody knows you exist.
To help erase this problem, I’ve invited Dustin Lien from JumpXmarketing.com back on the show.
Dustin first appeared on episode 251 back in 2017. Back then, he was just ramping up JumpX after shutting down his own physical product business.
Since then he’s grown it into a 6-figure operation and built it in such a way that it only requires part-time attention.
What’s been his key driver?
Partner workshops, essentially virtual lunch-and-learn sessions where he can showcase his expertise and build his client roster without ads or bidding for work.
This works in just about any niche and in this episode, Dustin breaks down his exact process so you can go out and apply it in your own business.
Tune in to The Side Hustle Show interview to learn:
Dustin’s fast-track strategy to getting in front of the right audience
how he quickly built his email list
his top tips for creating warm outreach emails and connecting with customers
Full Show Notes: Webinar Marketing: How to Grow Your Agency w/ Virtual “Lunch and Learn” Events Live Workshops
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Shopify — Sign up for a $1 per month trial!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
Last year, I spoke with Tony Lysandrides on episode 565 where we talked about YouTube automation. Back then, the process was much more manual.
The typical workflow was something like this: coming up with viral video ideas, hiring scriptwriters, voice artists, and video editors to create content.
The aim was to hit the viral YouTube lottery by planting a bunch of digital assets and hoping enough would hit big to turn a profit on ad income.
But what a difference a year makes.
Now, we've got AI tools to assist in just about every step of that production process, and Tony's been on the front lines of these changes.
So I wanted to have him back on to find out, first of all, is that a good thing for content creators, YouTubers, and side hustlers? And how much can you make in this new AI-powered YouTube landscape?
Full Show Notes: How to Make Money on YouTube with AI Video Tools
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Let's talk about 9 rules to scaling up your side hustle.
We've got a lot of episodes on the zero-to-one part of the equation, but now it's time to go from one to two to ten.
Joining me is Justin Williams, a serial entrepreneur who's done it all—from flipping over a hundred houses a year to scaling and selling an online education business.
Now, he's the brains behind millionaireuniversity.com and its accompanying podcast.
Full Show Notes: 9 Rules to Scale Any Side Hustle
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Do you have an overwhelming number of photos scattered across your phone or even tucked away in dusty albums in the attic?
Would you hire someone to organize it for you?
I never imagined photo organizing as a side hustle could pay $100/hr, nor did I anticipate its high demand.
But Cheryl DiFrank from mymemoryfile.com says she's building a six-figure business in the process.
Tune in to Episode 619 of the Side Hustle Show to learn:
how photo organizing works
who it might be a good fit for
how to launch this side hustle going off the ground
Full Show Notes: $85/hr Organizing Other People’s Pictures
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
Shopify — Sign up for a $1 per month trial!
Are you ready to hand in your two week's notice and become your own boss?
Not so fast.
Quitting your job to pursue your business full-time is a dream for many side hustlers, but there are a few things you should have in place before you make the leap.
When I was working in my corporate gig, I probably stuck around longer than I needed to because I'm a little more risk averse. I was out to dinner with my boss in Eureka, CA ... and it wasn't until my second beer I finally got up the nerve to tell him I was leaving.
Since I'd been thinking about it for at least a year, it felt amazing to get that off my chest. But it wasn't a spur-of-the-moment decision or a triumphant flip-off-everyone-in-the-office-and-make-a-dramatic-exit.
It was the result of 3 years of hustling nights and weeks to build my business (the now-defunct footwear comparison shopping site).
Here are the most important questions to answer before you make the leap.
Full Show Notes: 7 Questions to Ask Before You Quit Your Job
New to the Show? Get your personalized money-making playlist here!
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It’s 2019, and we hear from a couple of guys on the Side Hustle Show about their part-time website.
It’s about a year old, and they’re writing these in-depth product reviews and comparison posts, monetizing with affiliate partnerships, and doing around $20k a month. Fantastic results for a fairly new site.
That site was finvsfin.com, and it recently sold just a few months ago for a 7-figure sum.
Co-founder Alex Goldberg is here to catch us up on what’s working today in a volatile SEO landscape and how website owners can still position themselves for success while relying less and less on organic traffic.
Tune in to Episode 617 of the Side Hustle Show to learn:
the traffic source that saved Fin vs Fin during SEO volatility
how to de-risk your business from organic traffic dependence
the basics of ads arbitrage for your niche
how to secure profitable partnerships
for the latest about Alex's new project, check out Paid Media Affiliates.com
Full Show Notes: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Shopify — Sign up for a $1 per month trial!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
We all have a limit to our capacity. For some entrepreneurs and small business owners, that’s a tough pill to swallow.
But when you’re up against that ceiling you've got two options. You can:
Settle in.
Get help.
This episode is about growing your team in such a way that you have some breathing room in your schedule and in your mental bandwidth to do the work that’s required of a business owner.
Even though I’ve been hiring virtual help in my businesses since 2005, I’ve still got a lot to learn! This is something that’s been on my mind this year as I think about where I want my current operations to go and who can help get me there.
To help dive into this topic, I’m excited to welcome John Jonas and Nate Hirsch to the show.
Between them, they’ve got more than 60 virtual team members and have been practicing remote management for more than a decade.
They both run platforms to help you make your first virtual hire as well:
John heads up OnlineJobs.ph, the largest remote job board and resume database for workers in the Philippines.
Nate created FreeeUp.com, a curated freelance marketplace for workers all around the world. He also founded Ecombalance.com, a monthly bookkeeping service for Ecommerce Sellers/agencies, and OutsourceSchool.com where he teaches his hiring processes.
Tune in to hear John and Nate’s take on when it’s time to hire, how to find the best talent for your budget, and some common mistakes to avoid.
Full Show Notes: Hiring Your First Virtual Assistant: When, Where, and How to Do it Right
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!
In this episode, we're diving deep into the listener mailbag for a Q&A session.
I'll tackle things like lifestyle creep, the role of luck, and inadvertently breaking a bunch of links.
And hey, why does it seem like every podcast guest is selling an online course?
Spoiler: there’s some truth to it, and we’ll dig into why that happens.
This is the 16th installment of this series, so feel free to check out the older ones:
585: Giving Away Ideas, Getting Great Guests, Growing Your Business, and More: 20 Questions With Nick
556: Pricing, Podcasting, Permission to Quit, and More: 20 Questions with Nick
498: Profitable Podcasting, Getting Clients, and $50k/mo in Passive Income: 20 Questions with Nick
451: Affiliate Marketing, Early Retirement, and Side Hustle Shifts Over 8 Years of Podcasting: 20 Questions with Nick
431: Fear of Selling, Protecting Ideas, Podcasting and More
412: Side Hustle Ethics, Charging Your Friends, the Side Hustles I’m Most Excited About, and More
365: Market Saturation, Mind Mapping, Miracle Mornings, and More
346: The Con of the Side Hustle, Beanie Babies, Affiliate Marketing, and More
320: Multiplying Money, Morning Routines, and $100k Side Hustles
291: Email, Ebooks, Platforms, and Conferences
271: Brilliant Blogging, Ruthless Productivity, and Guaranteed Success
245: Network Marketing, Imposter Syndrome, My Side Hustle Mistakes, and More
219: Growing Traffic, Monetization, List-Building, a Day in the Life, and More
198: Blogging, Branding, Book Writing, and Finding the Right Side Hustle for You
181: SEO, Affiliate Marketing, Self-Publishing, Udemy, and More
It's a jam-packed Q&A session with actionable insights to help you level up your side hustle game, so there's a little something for everyone in this episode.
Let's dive in!
Full Show Notes: Lifestyle Creep, Luck, and Why Every Podcast Guest Has an Online Course: Q&A w/ Nick
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!
Local newsletter business opportunities have always caught my eye as a side hustle enthusiast.
I'm constantly on the lookout for ventures that are low overhead, scalable, and sellable.
Newsletter businesses, with examples like The Hustle and Morning Brew, tick all these boxes, selling for impressive 8-figure exits.
But Ryan Sneddon from Naptown Scoop has taken a unique approach to the newsletter business, focusing on his local hometown, Annapolis, Maryland.
He has become a pillar of the community along the way while making $200k a year from 18k subscribers.
Tune in to Episode 615 of the Side Hustle Show to learn:
how Ryan grew his subscriber base
how he monetizes the business
the logistics of putting out high quality newsletter five days a week
Full Show Notes: Local Newsletters: $200k from 18k subscribers
Your Listener Bonus: 50+ Newsletter Niches
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Tailor Brands — Get 35% off LLC formation plans!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!
LinkedIn Sales Solutions – Try LinkedIn Sales Navigator free for 60 days!
It's not every day you spot one of your podcast guests' yard signs while driving, but that's exactly what happened to me.
As we cruised the neighborhood, a bright pink "Kroopin's Poopin Scoopin" sign caught my eye.
We first heard from this guest in 2020.
She was earning around a thousand bucks a week from her part-time pooper scooper/pet waste removal business.
And since then, it has grown to serve almost 200 weekly residential customers at an average ticket price of $99/month.
In this 'Where Are They Now?' episode, I have once again Erica Krupin from Kroopin's Poopin Scoopin to talk about what this former side hustle looks like at scale.
Full Show Notes: Scaling a Local Service Business: Multi 6-Figures in Pet Waste Removal
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Ladder – Get instantly approved for term life insurance—no doctors, no needles, no paperwork!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!
Tailor Brands — Get 35% off LLC formation plans w/ code SIDEHUSTLE.
In honor of father’s day, I wanted to share some of the best advice I’ve received from my dad over the years, and how we can all work to apply it in life and in business.
For the sake of background, dad is a chemical engineer — he spent decades of his career at one company — but still had lots of entrepreneurial experiences and insights along the way.
(He did do a bit of consulting in retirement!)
The funny thing is almost all of these were very literal conversations, which I’ve extrapolated out (30 years later!) to have a broader meaning.
And as I think about the kind of advice I want to be passing along to my own kids, I think these kinds of concrete illustrations may be a really effective way to do it. Especially if they turn out to be the over-analyzing types like me!
Full Show Notes: Best Dad Advice: 10 Life and Business Lessons from Dad
New to the Show? Get your personalized money-making playlist here!
Sponsors:
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Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
Tailor Brands — Get 40% off the all-in-one platform to build your online brand the smart way w/ code SIDEHUSTLE.
Income producing assets are things you own (or control) that pay you every month, quarter, or year.
In this post, I’ll share some of the best income producing assets you can build or acquire — starting on the side.
These selections are based on:
15+ years building income-producing assets online
20+ years as an investor in income producing assets
500+ interviews with successful side hustlers
You’ve probably heard the saying that it “takes money to make money,” but that’s not always true. Sure, starting with money will help, but you can also create income producing assets with a little sweat equity.
Ready? Let’s do it!
Full Show Notes: 14 Income Producing Assets
New to the Show? Get your personalized money-making playlist here!
Sponsors:
LinkedIn Sales Solutions – LinkedIn’s deep sales platform gets you more conversations with people that matter!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
This is Small Business Podcast – Brought to you by Amazon, explore the stories of small business owners as they navigate their path to success!
Tailor Brands — Get 40% off the all-in-one platform to build your online brand the smart way w/ code SIDEHUSTLE.
A service business is one of the fastest side hustles to get off the ground, and you can scale it by hiring other people to deliver the work.
But is there an advantage to staying a solo operator?
In this Side Hustle Showdown, we're looking at freelancing vs. building an agency.
For this debate, I invited a couple members of The Side Hustle Nation community who both run cleaning companies:
Chris Schwab from ThinkMaids.com represented the agency side. We last heard from Chris in episode 294, where he talked about how he’d built his cleaning business to $60k a month in revenue, and scaled back his own involvement to just 10 minutes a day.
Ken Carfango from SmartCleaningSchool.com represented the solo freelance side. Ken’s a former engineer and a father of 5 who’s got his cleaning business dialed in where he can knock out the work himself in just a couple days, and enjoy 5-day weekends with his family.
Tune in to hear both Chris and Ken discuss which business model is best for:
Getting started
Finding new clients
Scaling
Start-up costs
How to exit
And more
If you’re trying to decide which path you want to take, stick around to learn how to avoid the dreaded “valley of despair” that often afflicts service businesses, and how to get started on the right foot.
Full Show Notes: Should I Start a Freelance Business or Build an Agency? Side Hustle Showdown
New to the Show? Get your personalized money-making playlist here!
Sponsors:
Squarespace — Start building your professional website for free today, and take 10% off your first website or domain!
Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
Tailor Brands — Get 40% off the all-in-one platform to build your online brand the smart way w/ code SIDEHUSTLE.
Before we begin, I should note that the single BEST way to make your side hustle feel official is to get paid.
As soon as you’ve got your side hustle idea, go sell something.
Seriously.
That first income — no matter how small — is an empowering moment.
In fact, I did a whole episode describing how I got my first sale in 6 different businesses, and later another 25 members of Side Hustle Nation shared their story in this fun round-up episode.
But I also understand that many people — myself include — often want some level of “establishment” before they feel comfortable saying they’re open for business.
I opened my first LLC while I was still in college and really had no idea what I needed it for. But it felt good, and if I’m being honest, made me feel smart and important too.
And later I got plenty of use out of it.
And that’s what this post is about. Even though in the early days of your side hustle, you’re better off focusing on getting customers, sometimes you need a little foundation before you’re mentally ready to focus on getting customers.
My only caution is not to use this list as fodder for procrastination, but to use it as a checklist to build positive momentum and keep going.
Again, before you pull my hustle card, know that you don’t need any of these to get started. But you will need to do most of these eventually, and if you’re the person who likes to get everything in order first, let’s get that excuse out of the way.
Ready? Let’s do it.
Full Show Notes: 10 Ways to Make Your Side Hustle Feel More Official
New to the Show? Get your personalized money-making playlist here!
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Such a great episode!
I thoroughly enjoy your content as usual. You make some great points & shared some useful tips on your podcast; In last, thank you for all you do to bring us all this information. Regards Sam https://tinyurl.com/53z9pnz5
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Quite interesting and still relevent podcast. Thanks for sharing!
Great episode!
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Thank you Nick!! GREAT podcast... chuck full of information!! and I'm only half way through listening! Love that you share the nuts and bolts and share actionable advice!
Very practical podcast show ever found!
I need to start make 2,000 a month in the next month what should I do? I live in St. Louis and I have no job and my saving is running out and I have v-tach and a heart condition and need to pay my medical bills?
I kid you not, I literally tried one thing from what he said and I got a reply!!!!
they're such amazing clients! I'd love to work with them
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loving your podcast thank you for all you do to bring us all this information
Everyday I'm Hustlin
very interesting and after working 23+ years in physical therapy, I think he made a wise decision in pursuing Ytube video creation instead
She can use bees wax wraps as reusable bags & they're super easy to clean & shape into a cone
Very insightful trading strategies.
Excellent programming. Both guests are well-versed and just good guests in general.