The Startup Ideas Podcast

I’m joined by Ashwinn Krishnaswamy, an expert in launching and growing consumer brands, where we discuss how he evaluates market opportunities and creates unfair advantages. We discuss various tools for market research including Ahrefs for keyword analysis, Particl for competitor sales data, and AI tools for product design. Ashwinn emphasizes that entrepreneurs should work backward from distribution channels rather than focusing solely on product development.Timestamps:00:00 - Intro03:45 - Ahrefs tool for keyword research15:08 -  Particl for analyzing competitor sales data18:52 - Why start a CPG brand21:05 - How to stand out in crowded categories24:57- Opportunities in Branding for Older Adults28:40 - Bootstrapping Your Product Idea33:56 - Researching Your Market and Competitors36:52 - Manus AI for automating market research39:58 -  Distribution is everything.Key Points:• Ashwinn shares tools and strategies for evaluating market opportunities for physical products and brands• Tools like Ahrefs and Particle provide valuable data on search volume, competition, and sales trends• AI tools like Manis can now automate much of the market research process that previously cost thousands• Distribution strategy should come before product development, not vice versa1) First, understand that DISTRIBUTION is everything."First-time founders focus on product, second-time founders focus on distribution."The hard truth? Many subpar products CRUSH IT because they nail distribution and operational excellence.Always work BACKWARDS from how you'll acquire customers!2) Use Ahrefs to evaluate category demand and competition Type any keyword to see:• Monthly search volume (market size)• Keyword difficulty (competition level)• Seasonal trends• Geographic distributionThis helps you VALIDATE demand before building anything!3) Look for geographic OPPORTUNITIES in the data When Ashwinn checked "electrolytes" he found:• 74% of searches from English-speaking Western countries• Only 3% from India, PhilippinesThis reveals potential to build "Element for Germany" or other untapped markets where trends haven't diffused yet!4) For physical products, use Particle to spy on competitorsThis tool shows:• E-commerce sales data for brands• Best-selling SKUs• Category trendsCrucial insight: Often 90% of revenue comes from just 4 SKUs!5) The REAL opportunity in physical products?They force you to become EXCEPTIONAL at marketing."The bleeding edge of marketing happens in consumer products because it's SO HARD to get attention and convince someone to part with their dollars."It's a marketing masterclass in real-time.6) How to stand out in crowded categories:Study the competition obsessively! Ashwinn showed how most magnesium supplements look generic and medical.But brands like Moon Juice and Lemme differentiate through:• Distinctive packaging• Custom bottles• Clear positioning• Targeting specific demographics7) The BIGGEST opportunity right now?Find UNDERSERVED demographics!Most brands target coastal millennials or Gen Z because that's who creates them.But what about products for older adults with:• More disposable income• Less saturated marketing channels• Different aesthetic preferences8) AI is your UNFAIR ADVANTAGE for research• Competitor analysis• Market sizing• Customer needs• Design trends"It's putting together a report Nielsen would charge $20K for!"99% of people aren't using AI this way yet.9) Before building ANYTHING, become a "relentless researcher":• Study every competitor's positioning• Read all the 1-2 star reviews in your category• Visit stores and talk to owners• Contact potential customers directlyNotable Quotes:"First time founders focus on product, second time founders focus on distribution." - Ashwinn"Building a physical product business is very hard and by most people probably just shouldn't be done on a whim. But if you can do it in a somewhat low stakes way or low risk way... I think it is a phenomenal way to get really good at marketing." - AshwinnLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ASHWINN ON SOCIALX/Twitter: https://x.com/ShwinnabegoInstagram: https://www.instagram.com/shwinnabegobrandBrand Brothers Podcast: https://open.spotify.com/show/2wgTQ7mXBngdiNzcJ2cUJZ

How to build an audience in 2025: https://www.startupempire.co/build-an-audienceI’m joined by Jonathan Courtney to jam on how to  build an audience in 2025. We explore various tactics including finding your unique format, implementing consistent systems, and measuring progress against clear goals.Timestamps:00:00 - Intro01:58 - The ACP Framework04:06 - Step 1: Identify Who You're Creating For10:05 -  Step 2: Find Your Format19:43 -  Step 3: Build Systems That Stick24:52 - Step 4: Pick ONE Primary Goal28:08 - Where to Begin? The Reply Guy Strategy31:08 - WHY Building an Audience MattersKey Points:• ACP framework for building an audience in 2025: Audience (people passionate about your niche), Community (hardcore followers), and Product (what you sell)• The four-step playbook includes identifying your audience, finding your format, creating systems, and setting goals• Starting as a "reply guy" on platforms like X (Twitter) is recommended as a low-pressure way to begin building an audience• Building an audience serves as an "insurance policy" that provides options for future business opportunities1) The ACP Framework: Your FoundationA = Audience (people passionate about your topic)C = Community (your hardcore followers)P = Product (what you sell to them)The KEY insight: Start with audience FIRST, then community, then product.Why? Because audience-first gives you OPTIONS and CONFIDENCE when you launch.2) Step 1: Identify Who You're Creating ForDon't just create random content. Be strategic!• Focus on people interested in YOUR specific niche• Understand what they're NOT getting from others• Find your unique "sauce" (Greg gives away ALL his startup ideas)• If not getting engagement, start one level broader than your nicheExample: Jonathan's company wanted to be known for design sprints, but started with broader UX content to build audience first.3) Step 2: Find Your FormatYour format is HOW you deliver your content. This is CRUCIAL but often overlooked!• Test one format each business day• Look for formats OUTSIDE your niche (don't copy what's saturated)• Consider what's working platform-wide (short-form video in 2025)• Focus on what feels NATURAL (or you'll quit)• Test for 90 days and let data guide youRemember: Formats have lifecycles! What works today might not work in 6 months.4) Step 3: Build Systems That StickThe difference between creators who quit and those who succeed? SYSTEMS.System breakdown:• Build a "creative faucet" routine (what gets your ideas flowing?)• Create an ideas capture system (Greg uses Apple Notes)• Schedule weekly time to turn ideas into content• Be strategic with timing (post when your audience is active)5) Step 4: Pick ONE Primary GoalDon't try to do everything at once!• Choose ONE metric (100K followers? 25K email list? $1M in sales?)• Measure your formats against this goal every 90 days• Optimize for your goal, not vanity metrics• Remember: attention is SCARCE - build it as an assetThe BEST advice: Just start! Don't get stuck in analysis paralysis.6) Where to Begin? The Reply Guy StrategyFeeling overwhelmed? Start as a "reply guy" on X:• Less pressure than posting on your own profile• Lets you experiment with formats• Builds connections with established creators• Gives you confidence before going solo7) WHY Building an Audience MattersAn audience is your INSURANCE POLICY:• Gives you clarity into your niche• Creates a pool of potential customers/users• Provides job opportunities during recessions• Allows you to monetize when neededNotable Quotes:"The audience first approach gives you so many options, also gives you so much confidence when you release something and people actually use it." - JC"I think the number one reason why anyone should create an audience is to have something to fall back on, period. It's like an insurance policy." - GregWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

I’m joined by Ras Mic to explain MCPs. Mic breaks down how MCPs essentially standardize  how LLMs connect with external tools and services. While LLMs alone can only predict text, connecting them to tools makes them more capable, but this integration has been cumbersome. MCPs create a unified layer that translates between LLMs and services, making it easier to build more powerful AI assistants.Timestamps:00:00 - Intro02:39 - The Evolution of LLMs: From Text Prediction to Tool Use07:51 - MCPs explained11:11 - MCP Ecosystem Overview13:59 - Technical Challenges of MCP15:18 - Conclusion on MCP's Potential16:00 - Startup Ideas for Developers and Non-Technical UsersKey Points:• MCP (Model Context Protocol) is a standard that creates a unified layer between LLMs and external services/tools• LLMs by themselves are limited to text prediction and cannot perform meaningful tasks without tools• MCP solves the problem of connecting multiple tools to LLMs by creating a standardized communication protocol• The MCP ecosystem consists of clients (like Tempo, Windsurf, Cursor), the protocol, servers, and services1) What are MCPs and why should you care?MCPs are NOT some complex physics theory - they're simply STANDARDS that help LLMs connect to external tools and services.Think of them as universal translators between AI models and the tools they need to be truly useful.This is HUGE for making AI assistants actually capable!2) The Evolution of LLMs: From Text Prediction to Tool UseStage 1: Basic LLMs can only predict text• Ask ChatGPT to send an email? "Sorry, I can't do that"• They're glorified text predictors (if I say "My big fat Greek..." it knows "wedding" comes next)• Limited to answering questions, not DOING things3) The Current State: LLMs + ToolsStage 2: LLMs connected to tools• Companies like Perplexity connect LLMs to search engines• This makes them more useful but creates problems• Each tool = different "language" the LLM must learn• Connecting multiple tools = engineering NIGHTMAREThis is why we don't have Jarvis-level assistants yet! 4) Enter MCPs: The Game-ChangerMCPs create a UNIFIED LAYER between LLMs and external services.Instead of your AI speaking 10 different "languages" to use 10 different tools, MCPs translate everything into ONE language.Result? LLMs can easily access databases, APIs, and services without massive engineering headaches.5) The MCP Ecosystem ExplainedThe MCP system has 4 key components:• MCP Client: User-facing apps like @tempoai, Windsurf, Cursor• Protocol: The standardized communication method• MCP Server: Translates between client and services• Service: The actual tool (database, search engine, etc.)Brilliant move by Anthropic: SERVICES must build MCP servers!6) Why This Matters For BuildersFor technical folks:• Opportunity to build tools like MCP app stores• Easier integration between services• Less engineering headachesFor non-technical folks:• Watch closely as standards evolve• When standards finalize, new business opportunities will emerge• Think of MCPs as Lego pieces you'll stack to build powerful AI appsNotable Quotes:"LLMs by themselves are incapable of doing anything meaningful... The only thing an LLM in its current state is good at is predicting the next text." - Ross Mike"Think of every tool that I have to connect to make my LLM valuable as a different language... MCP, you can consider it to be a layer between your LLM and the services and the tools." - Ross MikeLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MIC ON SOCIALX/Twitter: https://x.com/rasmickyyYoutube: https://www.youtube.com/@rasmic

I’m joined by Min Choi to test if Manus AI can replace your AI tech stack. Throughout the episode, we test Manus AI's capabilities by asking it to create a DocuSign clone, research startup ideas, and analyze website SEO.Timestamps:• 00:00 - Intro• 02:18 - What is Manus AI?• 03:58 - Project 1: DocuSign clone• 16:54 - Project 2: Research Greg’s top startup ideas• 27:09 - Security concerns with Manus AI • 30:16 - Manus bug and reboot • 32:06 - Deploying DocuSign Clone• 39:42 - Project 3: SEO Optimization • 44:14 - Discussion of Manus’s Limitations and Scaling issues• 48:23 - Project 4: Build a Flight Simulator Video Game• 49:48 - AI companies facing scaling issues• 52:05 - Where does Manus excel? • 53:48 - What Manus was able to accomplish during the episodeKey Points:• Testing Manus AI by asking it to autonomously research, plan, and execute complex tasks• Having Manus create a DocuSign clone, research startup ideas, and analyze website SEO• Manus AI functions as a multi-agent system that can browse websites, write code, and deploy applications with minimal prompting• The tool has limitations including context windows, deployment issues, and daily usage limits1) What makes Manus AI different?Unlike ChatGPT or Claude, Manus is a TRUE AGENT system that:• Researches, plans, and executes simultaneously• Controls browsers to gather information autonomously• Creates full applications from simple prompts• Deploys working code with minimal guidance"It's the closest thing to AGI yet" - Min Choi2) The DocuSign Clone Experiment With just a 4-WORD PROMPT ("create a DocuSign clone"), Manus:• Researched DocuSign's core features• Created a complete project structure• Built login, document upload & e-signature functionality• Generated deployable codeAll without templates or boilerplate code!3) Human-in-the-loop capabilities One of the MOST IMPRESSIVE features:• You can interrupt Manus WHILE it's working• Refine requirements mid-process• Add constraints or pivot directionWhen they narrowed focus to "just e-signature features," Manus immediately adjusted its plan without starting over.4) Multi-agent workflow Manus feels like having MULTIPLE EMPLOYEES working simultaneously:• A researcher gathering information• A PM creating specifications• A developer writing code• A marketer analyzing opportunitiesIt's like an entire team in one tool!5) Beyond coding: Marketing & Growth Manus can also:• Analyze websites for SEO improvements• Target specific audiences (like executives)• Create content strategies• Scrape data for market researchIt's not just about building - it's about GROWING your business too.6) Current limitationsManus isn't perfect (yet):• Context length limitations on complex tasks• Deployment issues with sophisticated apps• Daily usage limits (currently ~10 sessions)• Server load causing errors as popularity growsIt's still beta, but even with limitations, it's REVOLUTIONARY.7) Security considerationsSince Manus is a Chinese company, there are valid concerns:• Be mindful of what data you share• Don't connect personal accounts or payment systems• Use for learning & experimentationMin's advice: "Always be careful with the data you share online."The BIG TAKEAWAY: We're witnessing a fundamental shift in how businesses will be built.What used to take weeks now takes MINUTES.What required TEAMS now needs just ONE PERSON with AI.This is just the beginning of the agent AI revolution.Notable Quotes:"I think that we're getting closer and closer to sort of the glimpse into what the AGI is gonna look like." - Min Choi"It feels like we have like four employees working at the same time... We've got this marketing person. We've got this researcher. We've got this cracked PM slash developer." - Greg IsenbergWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND MIN ON SOCIALX/Twitter: https://x.com/minchoi

Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.Timestamps: 00:00 - Intro01:51 - Trend 1: The Buy It For Life22:59 - Trend 2: AI Landing Page Builder29:49 - Trend 3: TikTok Template Aggregator 34:48 - Why we are in the Golden Age of Online Business OpportunitiesKey Points:• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing• We explore opportunities in AI landing page builders for digital marketing agencies• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats• We emphasize how easy it is to build online businesses in the current environment using AI tools• We discuss strategies for building audiences on different platforms1) The "Buy It For Life" Trend69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.Here's the opportunity:Build a directory website with:• Beautiful UI (unlike Reddit's clunky interface)• Filters by category• Price drop alerts for premium productsMonetize through:• Affiliate commissions• Newsletter with exclusive deals• Premium membership for instant alertsMarketing strategy? Create value-packed Reddit posts with subtle domain signature.2) AI Landing Page BuildersDigital marketers DESPERATELY need landing pages that match ad keywords.Current tools are clunky and time-consuming.The opportunity:Create an AI tool where you:• Input brand aesthetics• Generate landing page templates instantly• Deploy to subdomains with one click• Modify with point-and-clickTarget audience? Digital marketing agencies running paid ads who need SPEED."But what about Webflow and Shopify adding AI?"Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."3) TikTok Template Trend98,000 monthly searches from creators hunting for viral TikTok formats.The opportunity:Create a newsletter showing:• This week's viral TikTok templates• How brands can adapt them• One-click editor accessAcquisition? Twitter threads breaking down viral formats with newsletter CTA.Monetization:• Free weekly version• Premium daily version• Eventually build video editor techBONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.Cody's FINAL WISDOM:"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website.""Don't buy a laundromat during the greatest gold rush of all time."Notable Quotes:"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - CodyWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup:  https://www.landingcat.comX/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

In this episode, I test Polymet AI, an AI product designer tool, by creating a YouTube analytics prediction SaaS concept inspired by a viral tweet about predicting tweet performance. I compare Polymet AI with V0, keep in mind that while Polymet required multiple prompts and offered less feedback during the design process, both tools ultimately produced usable designs. Timestamps: 00:00 - Intro02:33 - First Impressions of Polymet03:57 - Startup Idea: Predicting YouTube Engagement05:03 - Initial Design Prompt10:11 - Polymet’s First Design Output: TubePredict11:04 - UI and Functionality Issues and Debugging16:08 - Polymet’s Second Design Output17:44 - Debugging pt 220:48 - Prompting v0 22:30 - v0’s Design Output 23:41 - Polymet’s Third Design Output24:49 - Comparing v0 and Polymer and Final Thoughts on Design Outputs27:36 - Conclusion and Recommendations for AI Design ToolsKey Points• I test Polymet AI, a new AI product designer tool, that claims to help non-designers create production-ready designs• I compare Polymet AI with v0 by having them design a YouTube analytics prediction tool• Both tools produced functional designs, but with different user experiences and output quality1) First impressions of Polymet AI:• Clean interface similar to ChatGPT• Includes voice input (huge plus!)• Image upload capability for reference designs• Credit-based system (250 free credits to start)• 50 credits per page generation2) The design process with Polymet was... interesting.PROS:• Named the product "TubePredict" automatically• Created decent landing page copy• Saved version historyCONS:• Slow generation (2+ minutes)• No progress indicator (frustrating!)• Initial designs missed the mark completely 3) After 3 attempts with increasingly specific prompts, Polymet finally delivered:• Clean, modern interface• Detailed A/B testing dashboard• Statistical confidence indicators• AI suggestions for optimizationBut the communication was ONE-WAY. No feedback loop!4) Meanwhile, v0 showed its strengths:• Real-time reasoning as it designed• Conversational approach ("I'll create a SaaS that...")• Faster FEELING process (transparency helps!)• Ability to ask clarifying questionsThe difference in experience was NIGHT and DAY.5) The final designs were surprisingly similar in quality!Polymet's strengths:• More detailed product features• Hover states built in• Actual code generationv0's advantages:• Slightly more polished visually• More "glassy" as requested• Better feedback loop6) MAJOR INSIGHT: The future isn't about finding ONE perfect AI design tool.It's about using MULTIPLE tools strategically:• Generate initial concepts in one• Refine in another• Mix and match their strengthsJust like we do with ChatGPT, Claude, Gemini, etc.7) The REAL lesson? Knowing design terminology matters!When I specifically requested "glassmorphism" instead of just saying "glassy," both tools performed MUCH better.The more precise your design vocabulary, the better your AI design results.8) Would I recommend these tools? YES - but with expectations in check.Two years ago this would have been MIND-BLOWING.Today, our standards are higher.But for quick prototyping or inspiration, both tools deliver value in different ways.Notable Quotes:"Two years ago, if I would have seen this, I would have been like, 'Oh my God, everything has changed.' And now our bar for all these AI products is so high that the output needs to be incredible for you to really use it in your workflow.""How do you get the most out of them is just you use all of them, you realize what's best for each individual product... There's these nuances that make these products better."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

In this episode I share my exact framework for identifying profitable AI SaaS business opportunities by focusing on manual workflows that could be automated. We focus on export buttons and other manual processes in enterprise software as indicators of workflow breakdowns that AI could solve. The framework breaks down to solving niche problems, charging immediately for solutions, and focusing on quantifiable ROI.Timestamps:00:00 - Intro02:50 - The Export Button Theory of AI Opportunity04:03 - Step 1: Identifying Repetitive Pain Points08:31 - Step 2: Adding Intelligence to Manual Processes10:53 - Step 3: Identifying Data Silos that Need Bridging12:47 - Step 4: Finding Missing Connections Between Tools14:12 - Step 5: Start Small, Grow Naturally16:55 - Exploring Additional Manual Buttons for Startup Ideas19:03 - The QuickBooks Export Gold Mine20:43 - Your First 30 Days: Getting Started with Your AI SaaS Startup24:02 - Final Thoughts on AI Startup OpportunitiesKey Points:• The "Export Button Theory" - Every export button in software represents a business opportunity worth $10,000-30,000/month• Five-step framework for finding AI SaaS opportunities• Manual buttons in software (like "generate report," "schedule meeting," "upload CSV") represent AI automation opportunities1) The Export Button Theory of AI Opportunity Every time a user clicks "export" in software, they're signaling:• A workflow breakdown• Manual labor that could be automated• A potential $10-30K/month feature2) The 5-step framework for finding these opportunities:Step 1: Identify repetitive pain points Watch how people use enterprise software daily:• Exporting data to reformat it (Salesforce → Excel → PowerPoint)• Copying between tools (Jira → Slack)• Building the same reports weekly• Maintaining spreadsheets manually3) Step 2: Add intelligence to manual processes Every manual task is an LLM opportunity:• Turn Stripe exports into AI-powered revenue analysis ($50-100K MRR)• Convert CRM data into AI-formatted presentations ($80-120K MRR)• Generate sentiment trends from support tickets ($30-70K MRR)4) Step 3: Bridge data silos Look for phrases like:"I need to pull this data every week""I wish I could see this alongside that""We keep this in a separate spreadsheet"5) Step 4: Find missing connections between tools Watch for "I wish these two things worked together":• HR system + Payroll → AI opportunity: automatic sync with anomaly detection• CRM + Marketing automation → AI opportunity: bi-directional sync with AI prioritization6) Step 5: Start small, grow naturally The MOST successful AI SaaS businesses:• Pick a specific niche big players ignore• Focus on ONE painful workflow• Make it 10x better with AI• Let AI suggest next actions• Charge immediately (if solving real pain, people will pay day one) 7) Beyond the export button, look for these manual buttons in software:• "Generate Report" → AI opportunity: automatic insight generation ($2.5B market)• "Schedule Meeting" → AI opportunity: context-aware scheduling ($1.8B market)• "Upload CSV" → AI opportunity: intelligent data processing ($3.2B market)8) The QuickBooks goldmine • 250M financial reports exported annually• Each export = 45-90 mins of manual work• Value of time: $75-150 per export• Total addressable market: $12-18B annuallyThis is just ONE platform with massive opportunity!9)  Your first 30 days roadmap:Days 1-5: Select software with high export volume, research communitiesDays 6-10: Interview power users about export habitsDays 11-20: Build minimal prototype (using V0, Lovable, Bolt, etc.)Days 21-30: Get 3-5 PAYING beta usersNotable Quotes:"Every export button in software represents a business opportunity. When a user clicks export, what are they saying to us? They're basically saying this software doesn't do what I need to, so I'm taking my data elsewhere to do manual work.""The best AI opportunities aren't where everyone is looking. They're hiding in these mundane, repetitive tasks that knowledge workers are doing every single day."Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

David Park, founder of Jenny AI, details his step-by-step approach to building a profitable AI startup that reached $10 million in annual recurring revenue. He emphasizes starting with organic short-form content and influencer marketing before moving to SEO and paid advertising. Park attributes much of Jenny AI's success to finding viral content formats that could be repeated with variations, working with the right influencers regardless of follower count, and focusing on retention metrics as the company scaled.Timestamps: 00:00 - Intro03:00 - Organic Short Form Content08:25 - The Power of Fresh Accounts in Influencer Marketing11:17 - Case Study: MengMengDuck and Influencer Partnerships18:01 - New Creator Guidelines25:57 - Order of Virality: Steps to Achieve Success30:55 - Finding Influencers36:21 - Outreach Strategies40:34 - Negotiating with Influencers44:50 - Content posting strategy49:15 - Final UGC Tips 51:52 - SEO Strategy57:00 -  Paid Ads Playbook59:53 - David's final advice:01:02:08 - From $5M to $10M1) ORGANIC SHORT-FORM CONTENT David's shocking truth: Fresh accounts with 1 follower can OUTPERFORM accounts with millions!The algorithm rewards quality, not history.2) The "Fresh Account" Strategy:• Create new accounts specifically for your product• Find creators to be the face of these accounts• Pay them to create consistent content• Focus on hooks that resonate with your audience3) The Viral Series Formula Find ONE format that works, then repeat it with slight variations.Example: "POV: You have an essay due" videos for Jenny AI generated 300M+ views and $500K+ in revenue!4) INFLUENCER MARKETING Don't waste time with mega-influencers charging $20K per post.Instead:• Find creators whose audience matches your users• Create a new account with them as the face• Pay for consistent content (not one-offs)• Let them maintain their authentic style5) How to find the RIGHT influencers:• Ask your users which creators they follow• Create a "scout" account that only follows relevant creators• Let the algorithm suggest similar accounts• Look for creators with high engagement (not just followers)6) Outreach hack that WORKS:Send money via Venmo to influencers you want to work with!They'll get a push notification and respond out of curiosity.7) Negotiation strategy:• Start by asking for their HIGHEST price point (all features)• Remove elements you don't need to lower the price• Negotiate bulk deals (20% off for multiple videos)• Split payment between upfront and performance-basedNEVER pay based on follower count - that's outdated!8) Content posting strategy:• Post 1+ videos DAILY to test different hooks• Trust creators to maintain their authentic style• Create systems that let influencers work autonomously• Don't be afraid of videos looking like ads - they convert BETTERScale to a video every few hours!9) David's final advice:"I'm a non-technical founder, a college dropout, not from Silicon Valley. If I can build this, YOU CAN TOO." - David Park"The truth? Only 1% of people reading this will implement these strategies for a full year." - David ParkNotable Quotes"We had one video that got 20 million views that had almost a negligible effect on conversions that day for Jenny. It was as if we got zero views, like nothing really happened that day. And yeah, it's just important to create content for people that actually want to convert and want to actually use your product." - David Park"I'm a non-technical person. I'm a non-technical founder doing an AI startup. I am a college dropout. I would not say I'm like one of those cracked people. I'm not from Silicon Valley... and I was able to kind of build this company." - David ParkWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DAVID ON SOCIALJenni AI: https://jenni.aiX/Twitter: https://x.com/Davidjpark96Instagram: https://www.instagram.com/paviddark/

Today’s episode  features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.Timestamps:00:00 - Intro01:36 - Startup Idea: Hit Me App04:28 - The Foundation Sprint Overview05:16 - Step 1: Customer07:50 - Step 2: Problem12:25 - Step 3: Capability15:20 - Step 4: Insight23:34 - Step 5: Motivation31:44 - Step 6: Competitors 38:57 - How to use AI in the Development Process41:55 - Differentiation Analysis51:58 - Reviewing Foundation Sprint Click Book: https://www.theclickbook.comKey Points:• Introduction to the Foundation Sprint framework for evaluating startup ideas• Discussion of building AI wrappers and product differentiation• Exploration of a case study: “Hit Me” - an app for controlling digital consumption• Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights• Analysis of differentiation strategies and competitive positioning1) The Foundation Sprint Framework:• Start with the basics• Define clear differentiation• Map possible product forms• Test & validate assumptionsKey insight: Most founders skip this critical planning phase! 2) The Basics Framework includes:• Customer identification• Problem definition• Special capabilities• Key insights• Core motivation• Competitor analysisPro tip: Write these down BEFORE touching any code!3) Real Example Breakdown:JC pitched his “Hit Me” app idea:• Target: Entrepreneurs (25-40)• Problem: Digital overconsumption• Insight: Consumption vs Creation balance• Motivation: Personal struggle with anxiety• Competition: Self-control & existing blockers4) Key Differentiator Exercise:Plot your product on scales:• Speed (not important)• Intelligence (basic)• Ease of use (very easy)• Price (free)• Focus (targeted)The goal: Find your unique position in the market 5) Major Insight:Most digital wellness apps focus on REMOVING distractionsThe opportunity: Build tools that REPLACE consumption with creationThis is the kind of differentiation that makes marketing easy! 6) Framework Benefits:• Clarifies fuzzy ideas• Forces first principles thinking• Reveals hidden opportunities• Saves time & resources• Prevents building "Homer's Car" Notable Quotes:"It's hard to build when your hands are on fire." - Greg"If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JCLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.comFIND JAKE ON SOCIALX/Twitter: https://x.com/jakekWebsite: https://jakeknapp.com/LinkedIn: https://www.linkedin.com/in/jake-knapp/

Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideasI compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses.Key Points:• Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation• Both platforms were tested with identical prompts for creating AI-based startup ideas• Comparison of response speed, depth, and quality between the two platforms• Practical demonstration of how to use AI tools for business planning and market researchTimestamps:00:00 - Intro01:33 - Defining the Startup Prompt02:29 - Initiating Research with ChatGPT05:05 - Initiating Research with Perplexity09:13 -  Perplexity results (Legal Contract AI)15:44 - ChatGPT results (AI Sales Outreach Assistant)26:10 - Comparing Perplexity and ChatGPT Outputs27:55 - Follow-Up Prompts and Further Exploration31:55 - Perplexity's Follow-Up results34:43 - ChatGPT's Follow-Up results 37:07 - Where to get Greg’s Deep research research notes37:31 - Conclusion: Choosing Between Tools1) THE SETUP:• Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo)• Same prompt: Build a defensible AI agent startup• Target: $5M ARR in 3 years• MVP budget: $5K2) PERPLEXITY AI WINS ON SPEED • Completed research in ~2 mins• Analyzed 34+ sources• More concise, actionable insights• Free tier available!3) CHATGPT WINS ON DEPTH • Longer, more detailed analysis• Comprehensive playbooks• Better market context• More examples & case studies4) BEST STARTUP IDEAS GENERATED:Legal Contract AI (Perplexity):• $2.4B market opportunity• Auto-redline contracts• Defensible through learning• Clear path to $5.4M ARRAI Sales Assistant (ChatGPT):• Virtual SDR automation• Network effect moat• Product-led growth strategy• $100M+ potential5) MVP INSIGHTS:For $5K budget:• Use existing APIs (OpenAI/GPT-4)• Start with Chrome extension• Focus on single workflow• Manual fallback for quality• Self-serve freemium model6) KEY TAKEAWAYS:Both tools are INSANELY good• Perplexity = Fast, concise, free tier• ChatGPT = Deeper analysis, more context• Both provide actionable insights• Worth integrating into workflow7) PROTIP:For best results:• Be specific with constraints• Ask follow-up questions• Double-click on interesting areas• Cross-reference competitor insightsBottom line: These AI research tools are an unfair advantage for founders right now.Notable Quotes:"Distribution is the new moat" - Greg"This is an unfair advantage right now" - Greg regarding AI research toolsConclusion: Both platforms demonstrated valuable capabilities, with Perplexity offering speed and efficiency while ChatGPT provided more comprehensive analysis. The video suggests both tools can be effective for startup planning, with the choice depending on user preferences for depth versus speed.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models.Timestamps:00:00 - Introduction and technical setup01:31 - Startup Idea 1: Lightroom Preset SaaS04:41 - Startup Idea 2: Domain Portfolio for Lead Gen10:56 -Startup Idea 3: E-commerce newsletter AI tools15:19 -Startup Idea 4: High-LTV SaaS Services20:08 - Startup Idea 5: Productized Service  Agency28:11 - Startup Idea 6: Dog park bar concept32:53 - Startup Idea 7: Micro app StudioKey Points:• Detailed discussion of an AI-powered Lightroom preset subscription business opportunity• Analysis of e-commerce newsletter AI tools and market potential• Exploration of physical business concept: Dog park combined with bar• Discussion of micro-apps trend and opportunity in riding viral waves1) Lightroom Preset SaaSPhotographers spend $$$ on presets. Time to disrupt.• Build AI tool to generate Lightroom presets from sample photos• Convert XML packets at scale• $29/month subscription model• Target Adobe users on FB adsInfinite margins. Just code.2) Domain Portfolio for Lead GenLaw firms do it. Now apply it everywhere.• Buy 1000+ exact-match domains for niche keywords• Rank organically (still works!)• Bundle leads to specific industries• Sell entire portfolio to PE firms40k+ per lead in some niches 3) AI for Ecomm NewslettersPeople hate coding email templates.• AI chat interface for newsletter design• Product storytelling automation• Holiday campaign generation• Template modification without codeKlaviyo users desperate for this.4) Lalo Agency PlayNew CRM taking music industry by storm.• Help artists build fan lists• Run targeted merch giveaways• Geographic targeting for tours• Less than $1 cost per signupAll major labels switching over 5) Dog Park Bar ConceptThe millennial country club is here.• Combine dog park + bar• Add app for daily dog updates• Target high-income dog owners• Members-only model potential4pm is packed every day 6) Micro AI Apps StudioText-behind-image went viral. More coming.- Build simple, focused AI tools• Ride viral trends• Credit pack monetization• $7/week pricing psychologyAdobe does this. Why not you?7) High-LTV SaaS ServicesFind tools people pay for but barely use.• Target Klaviyo, HubSpot, Sage• Build productized service• Create digital assets/templates• Add custom plugins25k+ customer LTV Notable Quotes:"Labels are like a bank. That's all they turned into." - Cody Schneider"Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody SchneiderWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND CODY ON SOCIALCody’s startup: https://www.swellai.com/X/Twitter: https://tinyurl.com/5fjdn8d7LinkedIn: https://tinyurl.com/28e89f5r

Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directoryThe episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.Timestamps:00:00 - Intro03:40 - Examples of Profitable Directories and their traffic10:35 - Why Build Directories12:23 - Finding and validating directory ideas26:44 - Data collection and enrichment42:21 - WordPress implementation46:36 - Monetization strategiesKey Points:• How to identify profitable directory website opportunities using keyword research and competition analysis• Step-by-step process for validating directory ideas using Reddit and social listening• Data collection and enrichment techniques for building comprehensive directories• Simple implementation strategy using WordPress or other CMS platforms• Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities1) First, find your niche:• Use Ahrefs "near me" searches• Look for 30-100K monthly searches• Target keyword difficulty under 20• Avoid seasonal/branded keywords• Find niches with fragmented search intent2) Validate your idea:• Check competition on Google• Look for basic/outdated directories• Browse Reddit discussions• Confirm real user pain points• Set a "bounty" on weak competitors3) Data Collection Strategy:• Use Google Maps scraping tools (like Outscraper)• Focus on exact category matches• Collect key data points:- Name, address, phone- Reviews & ratings- Hours & location links- Street view images4) Data Enrichment • Add unique features competitors lack• Include amenity details (shade, benches, etc)• Use AI tools to automate enrichment• Focus on solving specific user problems• Make data actually USEFUL5) Building The Directory:• Start with simple "static pillar pages"• Target city-specific keywords• Include:- Table of contents- Location details- Embedded maps- Reviews- Internal linking structure6) Monetization Options • Display ads (most passive)• Affiliate partnerships• Lead generation• Data collection/email lists• Potential SaaS upsellNotable Quotes"AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu"People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top of these directories." - Greg IsenbergLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND FREY ON SOCIALX/Twitter: https://x.com/freychuYoutube: https://www.youtube.com/@FreyChuFrey’s Newsletter: https://shipyourdirectory.kit.com

In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.Timestamps:00:00 - Introduction and background02:47 - Discussion of the Nine Steps framework08:13 - Team building and executive compensation10:35 - The Reality of Startup Valuations14:36 - The importance of setting a strong foundation15:59 - Focus on Retention Before Growth22:26 - Evaluating Opportunities and Thinking Big29:47 - Examples of Successful Founders that Ayman admires31:35 - The Importance of Focus in Business33:26 - Build Skyscrapers, Not Strip-malls 36:01 - The importance of being the best in the market37:54 - Where to double down in your business40:22 - Testing and Investing in Business Strategies42:05 - Identifying Bottlenecks in Your Business44:39 - Finding Your Zone of GeniusKey Points:• The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up• Focus on retention and customer loyalty before aggressive growth• Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments• Structure executive compensation with a 50-50 split between top-line and bottom-line metrics1) The "Nine Steps to Nine Figures" Framework:Breaks down into 3 phases:• Startup (Product Market Fit)• Scale-up (Company Creation)• Grow-up (Legacy Protection)Most founders get this wrong from day 1...2) RETENTION over GROWTH "Building a business without focusing on retention is like building a skyscraper on sand"Every 3% increase in net revenue retention = DOUBLES company valuationStop chasing growth before you nail retention!3) The 80/20 Marketing Rule:• 80% of resources on proven channels• 20% on experimental channelsReal example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel4) The Shield vs Sword Framework for Decision Making:Rate every opportunity 1-5 on:• Impact (Sword)• Effort (Shield)Only pursue 8+/10 total score opportunitiesIgnore the rest - they're distractions5) On Building Your Executive Team:Two core functions:• Sales (CRO)• Delivery (COO)Pro tip: Hire first in YOUR zone of geniusWhy? You'll know what excellence looks like6) The Triple, Triple, Double, Double Path to $100M:Year 1: $3M → $9MYear 2: $9M → $27MYear 3: $27M → $54MYear 4: $54M → $108MThis is how you hit 9-figures in 5 years 7) REVOLUTIONARY Compensation Framework:Forget traditional equity!Instead:• Set total comp package• Let employees choose cash vs equity split• Makes equity REAL by forcing skin in the game8) CEO Evolution:"The founder is the hardest working personThe CEO should be the laziest"Your job: Think 3-5 quarters ahead while your team executes Key Takeaway:Focus on retention firstBuild processes before hiringThink in 5-year blocksExecute with intentionNotable Quotes:"Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman"Every 3% increase in net revenue retention doubles a company's valuation." - AymanLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AYMAN ON SOCIALAyman’s Website: https://aymanalabdullah.comX/Twitter: https://x.com/aymanalabdulLinkedIn: https://www.linkedin.com/in/aalab003/

Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startupIn this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today.Timestamps:00:00 - Introduction and overview04:22 - Technical, Audience, and Cultural Shifts10:12 - Explanation of sequential prompting14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI26:18 - Startup Idea 1: Custom AI Greeting Cards36:43 - Teenie Tales MVP showcase43:10 - How to animate AI Avatar’s using Kling AI 52:50 - Startup Idea 2: Personalized AI Sticker’sKey Points:• Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools• Exploration of business opportunities in personalized greeting cards and educational materials• Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI• Integration strategies with print-on-demand services like Printful for physical products1) The Big Shift in Business Models:Traditional path:• Raising VC $$$• Years to launch• Large teams• Office space neededNew AI-First path:• Build instantly• Low cost• Zero employees• Remote-first2) The Sequential Prompting Framework Omar's genius method:• Use ChatGPT to create prompts• Feed prompts to specialized AI tools• Chain outputs together• Build user-friendly frontendExample flow:ChatGPT → Leonardo AI → Kling AI → 11Labs3) Business Idea #1: AI-First Greeting Cards The $400M Moonpig-killer:• Upload photos → Get AI avatars• Generate personalized scenes• Add animation & voice• Print physical cardsMonetization:• $7-10 per card• $10-15 monthly subs• Gift upsells4) Business Idea #2: Educational AI Stickers Target market: Schools & TeachersThe product:• Custom teacher avatars• Personalized student stickers• Achievement celebrations• Classroom decorationsDistribution:• Direct mail to principals• School district partnerships5) The Technical Stack Tools needed:• ChatGPT for prompts• Leonardo AI for images• Remove.bg for backgrounds• Printful API for fulfillment• Zapier/Make for automationCAC potential: $15/customer6) Marketing Strategy Guerrilla tactics:• Find faculty directories• Create custom samples• Direct mail campaigns• Social media DM outreach• Leverage virality in schoolsPro Tip: Start manual, perfect the process, then automate!7) BONUS INSIGHT The real opportunity isn't just in the tools - it's in the UX layer on top.Build specific solutions for specific problems.Create branded experiences.Make it dead simple to use.The tools are commodities. The experience is the moat.Notable Quotes:"We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar"By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - OmarLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND OMAR ON SOCIAL5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/aboutInstagram: https://www.instagram.com/omarchoudhry/X/Twitter: https://x.com/OmarChoudhryLinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

In this episode, Sari Azout, Founder and CEO of Sublime,  explores various startup ideas and business concepts. The discussion centers on the evolving nature of startups in the AI era, emphasizing the importance of focusing on specific, well-defined problems rather than broad solutions. Sari shares multiple business ideas, from parental control services to creative tools, while discussing the philosophy behind building successful products in today's market.Timestamps:00:00 - Introduction and setup00:57 - Startup Idea 1: DrScreenTime06:39 - Startup Idea 2: Business-in-a-box ideas13:34 - What becomes scarce in an AGI world? 14:38 - Founders and Their Approaches16:10 - Akio Morita Simplicity Principle 17:01 - Startup Idea 3: Podshot 22:10 - Discussion on micro-startups 25:53 - Testing Ideas and Positioning29:03 -  Feedback and Intuition33:04 - Startup Idea 4: Meme generator Key Points:• Discussion of several innovative startup ideas including "DrScreenTime" (parental control franchise), PodShot, and meme generator • Exploration of business-in-a-box concepts and the future of trades/crafts• Analysis of micro-startups vs. traditional startup approaches1) The "Franchise for Parental Controls" Idea Parents are desperate for help managing screen time. Current solutions = messy.Opportunity: In-home screen time consultants who:- Set up controls- Create family rules- Recommend apps/toolsRevenue model:• $2K setup fee• Recurring affiliate revenue• Think "Dr. Screen Time" 2) The "Business in a Box" Trend Big insight: What becomes scarce in an AI world?Answer: People doing things with their hands!Opportunity: Modern craft business franchise• Partner with local artists• Supply chain + education• Target: offline-first experiences• Status = disconnecting from screens3) The Trade School Revolution Huge opportunity in modernizing trade education:• Lambda School model for trades• Zero upfront tuition• Revenue share after job placement• Bundle with business tools/marketing• Focus: plumbing, electrical, etc.Why? Trades becoming MORE valuable in AI era4) The Micro-Startup Strategy Modern startup playbook:1. Have a 10-year vision2. Unbundle into micro-products3. Start with easiest/viral pieces4. Build distribution firstKey insight: "Nobody searches for an inspiration engine"5) Product Development Philosophy Two types of founders:• Artists (creative vision driven)• Scientists (iteration driven)Choose your path but stick to it.Sari’s 2024 goal: "Take less feedback, trust intuition more"6) The Meme Generator Opportunity Final killer idea: Long-form to meme converter• Input: articles, presentations, links• Output: culturally relevant memes• Train on curated meme library• Potential $10M+ SaaS businessWhy? No idea goes mainstream without memes Key Takeaway:2024 startup strategy:1. Build close to OR far from AI2. Focus on what becomes scarce3. Start micro, think macro4. Distribution not ProductNotable Quotes:"No idea will become mainstream if it's not captured in a meme." - Sari Azout"Screenshots are the new bookmarks." - GregLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND SARI ON SOCIALSublime: https://sublime.appX/Twitter: https://x.com/sariazoutSubstack: https://sublimeinternet.substack.com

Greg's DeepSeek Cheetsheet: From Installation to Expert Prompting: https://www.gregisenberg.com/deepseekRay Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app.Key Points:• Comprehensive overview of DeepSeek AI and its reasoning capabilities• Discussion of data privacy concerns when using Chinese-hosted models• Detailed tutorial on running AI models locally using Docker and OpenWebUI• Comparison of different AI model providers (Fireworks, Grok, OpenRouter)• Mobile implementation of AI models using Apollo appTimestamps:00:00 - Introduction02:34 - Overview of DeepSeek05:29 - Data privacy concerns with Chinese-hosted models08:02 - Running Models Locally with OpenWebUI10:06 - Comparing Hosting Providers: Fireworks and Groq16:54 - Cost Comparison of using/running AI Models18:35 - Improving Prompts for Better Outputs22:41 - Running AI Models Locally: A Step-by-Step Guide37:09 - Mobile AI implementation discussion45:27 - Future implications and closing thoughts1) DeepSeek's R1 Model - What's the big deal?• On par with ChatGPT's reasoning capabilities• Open source & free to use• BUT hosted in China (data privacy concerns)• Incredible for analysis and content generation2) Alternative Ways to Use DeepSeek:• Fireworks AI ($8/million tokens)• OpenRouter• Grok API• Local hosting (safest for sensitive data)3) Running AI Models Locally Step-by-step setup:• Install Docker• Use OpenWebUI• Download models via Ollama• Configure API connectionsPro tip: Takes 5 mins to set up, saves hours of worry about data privacy4) Mobile AI is HERE!• Apollo app lets you run models locally on phone• Download smaller, optimized models• Works offline• Perfect for quick analysis on the go5) Temperature Settings Explained:High temp (0.8-1.0) = Creative modeLow temp (0-0.3) = Logical modeChoose based on your needs!6) FUTURE PREDICTIONS • Watch-based AI coming soon• Emergency response applications• Real-time negotiation assistance• Advanced audio analysis7) Getting Started Tips:• Start with public data on DeepSeek• Experiment with different models• Use temperature settings wisely• Focus on practical use casesNotable Quotes:"We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg"Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still trying to understand what this intelligence can give us." - Ray FernandoLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND RAY ON SOCIALX/Twitter: https://x.com/RayFernando1337YouTube: https://www.youtube.com/@RayFernando1337Ray's Website: https://www.rayfernando.ai

Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger.Timestamps:00:00 - Intro and Founders Origin Story 07:10 - The importance of Naming and Branding14:56 - Energy Transfer in Relationships and Cities 19:51 - How to become World-Class25:03 - Startup Idea 1: Founders for Kids26:52 - The Value of Biographies31:28 - The Power of Long Attention Spans37:42 - You’re never too late39:32 - Innovative ways entrepreneurs monetized their business44:05 - Work - Life Balance Problems with High Achievers48:38 - Meeting with Charlie Munger55:22 - Monetization strategy and business model of Founders 1:01:28 - Biography recommendations and reading strategies1:08:55 - Career Advice from Charlie Munger1) On Building a World-Class Podcast:"Find what you're meant to do and let time carry the weight"David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first.And he keeps going. 2) On Business Models:Fascinating approach to podcast monetization:• Only 2 long-term partners (2-year contracts)• Focus on brand partnerships vs CPM• Deep relationships with founders first• Think Nike/Tiger Woods, not traditional podcast ads3) On Learning from History:"Biographies are the closest thing to finding a cheat code in real life"Every great entrepreneur studied other great entrepreneurs:• Elon read Franklin, Ford, Tesla• Edison read every bio in Detroit library• Jobs studied Edwin Land4) On Work Ethic & Balance:Key insight: Almost every legendary figure sacrificed balance for greatnessOne exception: Ed Thorpe (Episode 222)• Built first quant hedge fund• Amazing father/husband• Stayed in shape• Lived a thrilling life5) On Memory & Knowledge:It's not natural talent - it's "maddening repetition"David's method:• Rereads highlights daily• Re-listens to old episodes• Updates/re-edits past content• Constantly connects historical figures6) STARTUP IDEA "Founders for Kids" - Comic book-style biographies teaching entrepreneurship to childrenWhy it works:• Proven model (worked for @SamParr)• Huge educational value• Underserved market• Scalable content7) Key Quote Worth Remembering:"Money comes naturally as a result of service" - Henry FordThe best entrepreneurs don't chase billions - they chase excellence in service.8) Final Wisdom:Want to be world-class? The competition isn't as fierce as you think.Most people:• Never try• Quit quickly• Lack patienceNotable Quotes:"I think podcasting is building relationships at scale." - David Senra"Money comes naturally as a result of service." - Henry Ford (quoted by David Senra)LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DAVID ON SOCIALX/Twitter: https://x.com/FoundersPodcastYouTube: https://www.youtube.com/@founderspodcast4055Founders Podcast: https://www.founderspodcast.com/

Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.Key Points:• Detailed breakdown of successful webinar funnel structures and challenge funnels• Discussion of basic marketing fundamentals that still work in 2025• Exploration of how software companies can use traditional funnel marketing techniquesTimestamps:00:00 - Intro03:17 - Greg’s New Year Reflections11:19 - JC's transition from CEO to an advisory role22:07 - How to make deals with influencers25:10 - Detailed breakdown of webinar funnels30:28 - The structure of webinar funnels37:07 - How to use funnels for SaaS products and challenge funnels explained 47:25 - Product recommendations and wrap-up1) The Basic Funnel Formula Still Works:• Email list → Webinar → Product sale• Even with just 2,500 subscribers• Live training converts WAY better than direct email• 90-min webinar can turn 200 attendees into 20 buyers2) Perfect Webinar Structure (by Russell Brunson):• 20min: Your story & struggles• 15min: The "vehicle" (solution you discovered)• 20min: Impact & transformation• Present options: DIY vs accelerated path• Close with clear next steps3) Challenge Funnels Are Underrated:• Perfect for SaaS & digital products• 30-day format with daily support• Free trial + structured program• Examples:- Notion + Second Brain challenge- Fitness apps + weight loss challenge- Meditation apps + mindfulness challenge4) The Warm-Up Step is CRUCIAL:• Direct pitching rarely works• Need a middle step to build excitement• Options:- Webinars- Challenges- Info sessions- Live trainings5) List Partnerships Done Right:• Never cold pitch for list access• Build relationships first• Consider paid partnerships ($10k can be worth it for 1M+ list)• Focus on value alignmentKEY TAKEAWAY:Basic funnels still work incredibly well in 2024, but you need:1. A list (even small)2. Warming step (webinar/challenge)3. Clear transformation story4. Tactful executionNotable Quotes:"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg IsenbergLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.com/

Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-aiTimestamps:00:00 - Intro01:03 - Why Learn to write with AI05:06 - Choosing a Content Topic07:38 - Framework for idea development12:40 - The role of AI in the Idea generation process16:39 - The Editor-in-Chief approach to writing with AI18:53 - Creating a Compelling Hook28:28 - Framework for structuring an article34:13 - The "10 Magical Ways" framework45:54 - Collaborating with AI for improving output49:37 - The Power of Education in the Digital AgeKey Points:• Framework for using AI as a writing tool while maintaining quality• How to effectively prompt AI for content ideation and refinement• The "10 Magical Ways" framework for structuring content• The importance of making strategic decisions before writing begins1) The biggest mindset shift:AI isn't replacing writers - it's AUGMENTING them.Just like Photoshop didn't kill designers, it created 1000x more designers.Just like Instagram didn't kill photographers, it made everyone a photographer.2) Key Framework: The Editor-in-Chief Method Don't treat AI as a writer - treat it as your junior staff writer.YOU are the editor making high-level decisions.AI helps execute your vision.3) Writing Process Revolution:- Don't start writing immediately- Make key decisions BEFORE writing:- Clear headline promise- 3 main tangible points- Format for each section90% of value comes from these decisions!4) The "10 Magical Ways" Framework:Every piece of content can be broken down into:- Tips- Steps- Lessons- Stats- Examplesetc.Pick your format FIRST, then structure accordingly.5) Pro Tip: Use AI ConversationallyTwo approaches:1. Chunk-by-chunk dialogue2. Massive single promptMost people fail by sitting in the middle.Start conversational, then compress into mega-prompts.6) Quality Control Method:1. Generate multiple versions2. Apply your taste/judgment3. Refine best options4. Test against goalsRemember: AI suggestions need human curation!7) The Education Leverage Play:Learning frameworks = AI superpowersWhat took experts years to master can now be:1. Learned quickly2. Taught to AI3. Scaled infinitelyThis is the real opportunity!8) Bottom Line:The future belongs to "orchestrators" - people who:- Understand frameworks- Make high-level decisions- Use AI as a tool- Maintain quality controlDon't fight the future - leverage it! Notable Quotes:"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas ColeLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND COLE ON SOCIALX/Twitter: https://x.com/Nicolascole77Youtube: https://www.youtube.com/@nicolascole77/featuredWrite with AI: https://writewithai.substack.com

Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.Growth guides to turn your startup into a money printerGet access: https://www.gregisenberg.com/growth-guidesTimestamps:00:00 - Intro03:41 - Why YouTube09:26 - Evergreen Content vs Timely Content11:54 - The Value of Comments and Engagement14:44 - YouTube's Unique Position in Content Consumption15:26 - Monetization Potential on YouTube17:14 - The Challenge of Mastering YouTube19:36 - YouTube's Popularity Among Younger Audiences20:35 - Algorithm Stability on YouTube30:27 - Depth vs. Discovery on YouTube36:51 - The 12-month growth strategy breakdown1:17:38 - Content ideation framework discussion1:32:26 - Thumbnail and packaging strategiesKey Points:• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"1) First, understand what YouTube really is:• It's NOT social media - it's a streaming platform• 60-70% of views come from TV screens• It's the biggest streaming service worldwide• Videos = digital real estate that appreciates over time2)The 12-Month YouTube Growth Plan:Months 1-4 (Establishment Phase):• Find your niche using triple Venn diagram:1. What you love2. What you're good at3. What people want to watch• Post 2x per week consistently• Don't overthink quality yet3) Months 5-8 (Improvement Phase):• Generate 100 video ideas weekly• Make 3 thumbnails per video• Study outlier content in your niche• Switch to 1 high-quality video per week• Focus on packaging (title + thumbnail)4) Months 9-12 (Optimization Phase):• Analyze your top 10% performing videos• Double down on what works• Spend 4 hrs/week studying YouTube• Make small 1% improvements each video• Build systems for consistent output5) The Golden Rule of Audience Overlap:Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.6) Thumbnail Psychology:• Use the "3 Focus Areas" rule• Pass the "Glance Test" (1-second viewability)• Max 4-5 words of text• Make it bright and clear• Being good at graphic design ≠ good at thumbnails7) Smart Title Strategy:• Keep under 60 characters• Use simple, universal language• Include superlatives when possible• Write for humans, not algorithms• Grade A readability score (7-8 year old level)8) The CCN Framework for Ideas:Every video should appeal to:• Core audience• Casual viewers• New viewers9) The Video Idea Pipeline:Start with 100 ideas → Filter to 10 strong ones → Pick the best one10) The ROI reality:• Expect 12 months minimum before seeing real returns• Need 50+ videos to find your groove• Success = Volume + Quality + Consistency• Best converting platform after email• Worth the long-term investmentRemember: YouTube is a game of marginal gains.Notable Quotes:"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy GallowayLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND PADDY ON SOCIALX/Twitter: https://x.com/PaddyG96Youtube: https://www.youtube.com/@paddygalloway8780YouTube Job Board: https://ytjobs.co