The Startup Ideas Podcast

In this episode, I walk through a beginner-friendly, step-by-step way to set up Claude Skills so you can get more consistent, higher-value output over time. I show where to enable Skills (it’s not on by default), how to create a new skill using Claude’s “create a skill together” flow, and why Skills are different from Projects for ongoing, reusable workflows. Then I demo a real example: building a conversion-focused copywriting review skill for an agency workflow, installing it, and testing it on app store screenshots + website copy. I close with how to level up Skills by iterating them over time, using a 10-step process I reference from a “Boring Marketer” tweet. Timestamps: 00:00 – Intro 00:40 – Enable Skills (Settings → Capabilities → Skills Preview) 01:21 – Creating a new skill 06:34 – Why Skills are important Projects for “always-on” workflows 07:49 – Reviewing the skill 10:34 – Installing the skill (copy to skills / upload in Skills) 11:28 – Testing the Skill 16:14 – How to improve skill over time Key Points Skills make Claude’s output more consistent because you bake in reusable context and workflows. Skills aren’t enabled by default—turn them on in Settings → Capabilities. The easiest path for most people is “Create a skill together,” then answer Claude’s scoping questions. A strong skill includes frameworks, scoring, and an output template—not vague advice. The real power comes from iterating: test on real scenarios, critique, refine, and keep improving the skill over time. Numbered Section Summaries Why Skills Matter For Beginners I open by explaining that Skills help you get more consistent, higher-value output from Claude over time, especially if you’re a beginner and want repeatable results. Turn On Skills First Skills aren’t enabled by default, so I show the exact path: Settings → Capabilities → enable the Skills preview feature. Create A Skill (Three Paths) I walk through the three options: create with Claude, write skill instructions, or upload an existing skill Build A Real Skill: Conversion Copy Review I describe the skill I want: a conversion-focused copywriting reviewer for apps and websites, built like a specialist “employee” that can critique headlines, CTAs, value props, pricing pages, and more. Skills vs Projects (And Why Skills Win For Ongoing Work) I explain why I prefer Skills for ongoing workflows: Projects can be context-specific to a campaign, while Skills are meant to work across day-to-day work regardless of the project timeline. What Claude Generates (And Why Markdown Is Great) I show Claude generating the skill structure and markdown files (like skill md and framework docs), and I call out why markdown is practical and easy for non-technical folks to edit. Install + Test The Skill On A Real Example I install the skill (copy to Skills / upload) and test it on real assets—app store screenshots and website copy—to see if it actually follows the skill workflow. Make The Skill Better Over Time (The Improvement Loop) I share the idea that Skills shouldn’t stay static. I reference a 10-step process (understand the problem, explore failures, research, synthesize, draft, self-critique, iterate, test, finalize) and emphasize ongoing iteration based on real outputs. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Today I break down a big news item I think is flying under the radar: OpenAI quietly launched Skills for Codex, and I explain what that means (and how it differs from sub-agents and MCPs). I then share a fast-moving trend I’m watching and why it’s a strong wedge for a simple app. After that, I recommend the to-do app I’ve used for 14 years and give away a startup idea. I close with a practical 6-step framework for going from idea → viral validation → mobile app launch in 2026. Timestamps 00:00 – Intro: the new format (news, trend, app, startup idea, framework) 00:40 – AI New Item: OpenAI launches Skills for Codex 05:45 – Trend: Face Yoga 07:56 – App Recommendation: Things 09:33 – Startup Idea: Call-an-expert service for non-developers stuck at 80% done 14:44 – Framework: Viral Mobile App Framework Key Points OpenAI “Skills” make Codex/ChatGPT more reusable and consistent by packaging repeatable workflows. A “skill” is the recipe, a “sub-agent” is extra worker instances, and an “MCP” is the tool access plug. Face yoga is an emerging sub-niche with clear app potential (simple routines, monetization via paid or ads). Last 20 is a practical marketplace idea: pay for 15 minutes of expert unblock help to finish the last 20%. Viral validation favors apps that are visually obvious, explainable in three words, and tied to insecurity-driven outcomes. Numbered Section Summaries OpenAI Skills: The Quiet Upgrade I walk through OpenAI’s launch of Skills for Codex—reusable bundles of instructions/scripts/resources that can be called directly or chosen automatically. I’m excited because this makes agent workflows more consistent and scalable across tasks. The Foundation: Skill vs Sub-Agent vs MCP I clarify the taxonomy: a skill is the written playbook, sub-agents are extra “worker” copies of the model that split a big job, and MCPs are what let the model access external systems like tickets or repos. This is the mental model I want everyone using going into 2026. The Trend: Face Yoga As An App Wedge I share a niche trend I’m seeing—face yoga—and why it’s a product opportunity similar to how yoga apps became huge. I call out the obvious app angles: guided routines, jawline/face-slimming programs, and content-driven growth via short videos. The Tool: Things (My Simple Focus System) I recommend the Things to-do app because it’s simple: “Today,” “Upcoming,” and “Someday,” without a monthly fee. I also note what’s missing (I’d like more AI features), but it still wins for focus if you don’t want a “kitchen sink” system. The Startup Idea: Last 20 (Phone-A-Friend For Vibe Coders) I give away the idea: builders get stuck at 80% after using Cursor/Replit/V0, so Last 20 matches them with someone who’s solved that exact wall before. The product is a fast screen-share session—problem solved—priced per session or bundled for teams/agencies, with the marketplace taking a cut. The Distribution Framework: Viral Validation → Launch I share a 6-step process: warm up the account, design a visually obvious app, build a tiny MVP fast, post daily until something hits, build the community before the product, then launch with a hard paywall and keep content rolling. It’s a simple playbook for getting to organic traction in 2026. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

In this episode, I go over one AI news item I can’t stop thinking about, one trend you can build a business around, two tools I’m using, one startup idea you should steal, and one framework to end on. I start with a leak suggesting Anthropic is productizing “agent mode” for Claude with structured task buckets and a progress/context UI. Then I use Hyrox as an example of how I validate trends quickly with search data (and what “low competition + cheap CPC + explosive growth” signals). I wrap by pitching a hotel guest-communication concierge and the “thousand people framework” for getting to clarity on your ICP and what they’ll reliably pay for. Timestamps 00:00 – Intro 00:32 – AI New Item: Anthropic leak: Agent Task Mode for Claude 04:47 – Trend: Hyrox 08:59 – AI App: Krea and Notebook LLM 12:23 – Startup idea: Digital Hotel Concierge 15:59 – Framework: The “1000 People” For founders doing $50k+ MRR+: https://startup-ideas-pod.link/offline-mode Key Points Agent workflows get “productized” when the UI guides the task (not just a blank prompt box). Trend validation can be fast: look for explosive growth + low competition + cheap CPC, then ideate apps around it. NotebookLM’s slide generation is an underrated workflow for turning sources into clean decks. The “Guest Guide” concept is a simple AI/QR wedge: answer repetitive hotel questions and monetize per property. The thousand-people exercise forces clarity: who exactly buys, what they pay yearly, and how you reach them. Section Summaries The Claude Agent Mode Leak I break down a leak claiming Anthropic is preparing a more structured “agent mode” for Claude, organized into buckets like research, analyze, write, and build plus choices like depth, format, and outputs. The big shift is moving from “open chat” to “delegating distinct tasks” with visibility into progress and context. Productized Prompts = Better Output I explain why a blank text box can be daunting, and why UI that scaffolds intent (validate/compare/forecast, quick vs. thorough, doc vs. slides vs. spreadsheet) can make results meaningfully better. To me, it points at a future where you “check in” on agents like teammates. Trend Hunting I use Hyrox, an indoor fitness competition that’s “like the new CrossFit,” as a real example of how I sanity-check whether something is becoming a business opportunity. The workflow is simple: I see it in culture, then I go straight to Idea Browser to pull search/CPC/competition signals. Two Tools I’m Testing I call out Krea as a creative AI subscription bundling multiple models, and then I highlight NotebookLM’s slide/infographic feature as the underrated part—turning a source (including transcripts) into clean, well-designed slides with strong hierarchy. Steal This: Guest Guide I pitch a hotel digital concierge that handles common guest questions via QR-code guides, priced per property with affiliate upside, and I reference Sadie as an adjacent AI hospitality product (more on calls/reservations). Then I close with the “thousand people framework”: define the real ICP, map what they’ll pay yearly, and figure out distribution—because clarity is the driver. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

I’m joined by Sahil Bloom for a throwback episode where he walks me through his “personal annual review,” a 7-question framework to reflect on 2025 and set yourself up to crush 2026. We talk about why reflection beats raw experience, how to use your calendar to surface what you’ve actually changed your mind on, and how to identify what creates vs. drains your energy. We dig into “boat anchors” (the hidden drag holding you back), what fear kept you from doing, and how to learn from both your greatest hits and worst misses. By the end, you’ll have a practical set of questions you can answer on paper to extract real insights from the year and carry them forward. Get the Personal Review Template: https://www.sahilbloom.com/annual-review Timestamps 00:00 – Intro 02:54 – Why Reflection Matters (The “Annual Review” Setup) 04:12 – Q1: What Did I Change My Mind On? 11:29 – Q2: What Created Energy This Year? 18:58 – Q3: What Drained Energy This Year? 25:05 – Q4: What Were The Boat Anchors In My Life? 33:06 – Q5: What Did I Not Do Because Of Fear? 39:51 – Q6: Greatest Hits & Worst Misses (And Why) 44:04 – Q7: What Did I Learn This Year? (Synthesize 3–10 Learnings) Key Points You don’t learn from “having a year,” you learn from reflecting on it, and that reflection becomes usable data for the next year. Your outcomes follow your energy, use your calendar to identify what creates energy and what drains it, then adjust accordingly. For “draining” activities, evaluate how you feel after (not during), because many high-value things feel hard in the moment. The fastest progress often comes from cutting what holds you back (“boat anchors”), not adding new habits or protocols. Fear is often inexperience (not inability); shine a light on it with deconstruction exercises (e.g., upsides vs. downsides) and take action. “Hits vs. misses” reflection prevents bias, overly critical people only see misses; optimists only see wins, both lose learning. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAHIL ON SOCIAL X/Twitter: https://x.com/SahilBloom Instagram: https://www.instagram.com/sahilbloom/?hl=en YOUTUBE: https://www.youtube.com/@Sahil_Bloom

In this solo episode, I walk through 10 concrete rules to get way more out of Claude Code and Claude Opus 4.5, based directly on tips Anthropic has shared in their docs and blog posts. I show how to move from vague prompts to architected briefs that use tone, constraints, structure, and power phrases to avoid “AI slop.” I demo examples across writing, research, teaching, and planning so you can see exactly how to apply each rule. By the end, you have a practical playbook for prompting Claude like a teammate and using it as a true thinking partner in your work. Timestamps 00:00 – Intro 00:56 – Rule #1: Tone of collaboration 02:16 – Rule #2: Principle of explicitness (action verbs, quantity, audience) 03:20 – Rule #3: Define the boundaries with clear constraints 04:26 – Rule #4: Draft, plan, then act (outline → refine → execute) 06:39 – Rule #5: Demand structured output (tables, formats, schemas) 08:00 – Rule #6: Explain the “why” behind your request 09:05 – Rule #7: Control brevity vs. verbosity (expert, brief, simplifier) 10:21 – Rule #8: Provide a scaffold and templates 11:21 – Rule #9: Use “power phrases” and expert personas 12:28 – Rule #10: Divide and conquer complex projects 14:09 – Putting it all together with an example For founders doing $50k+ MRR+: https://startup-ideas-pod.link/offline-mode Key Points I share 10 specific prompting rules that come directly from how Anthropic suggests people use Claude. I show how friendly, clear, and firm prompts beat either vague or overly polite requests. I demonstrate how explicit constraints (length, style, audience, banned words) create more creative and focused outputs. I use outlines, scaffolds, and structured formats to turn Claude into a planning and synthesis engine instead of a random text generator. I introduce “power phrases” like “think step by step” and “critique your own response” to unlock more advanced reasoning. I wrap everything into a final Stoicism lecture prompt that combines persona, context, constraints, structure, and tone. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

On this episode I sit down with Rob Hoffman, who runs a portfolio of profitable SaaS businesses (Contact, Mentions, Kleo). Rob breaks down six proven customer acquisition playbooks using real examples doing between ~$20K and $300K MRR. The episode walks through concrete strategies like waitlist launches, trend-jacking, language arbitrage, AI search, signal-search, and high-ticket ads. You will learn how to go beyond “vibe coding” and use structured marketing systems to get their first customers, raise prices, and scale more predictably. Timestamps 00:00 – Intro 04:16 – 1) Waitlist Strategy: Kleo & Mentions Case Study 19:45 – 2) Wave Surfer Strategy: TrustMRR Case Study 27:54 –3) Language Arbitrage Strategy: Teachizy Case Study 33:53 – 4) AI Search Strategy: Tally Case Study 40:30 – 5) Signal Search Strategy: LocalRank Case Study 50:04 – 6) High Ticket Ad Strategy: MailScale Case Study Key Points Most indie builders can ship products but struggle to get customers; Rob packages his experience into six repeatable acquisition playbooks. The Waitlist Strategy pairs “edgy sales” content with email nurturing, scarcity, and beta cohorts to quickly reach tens of thousands in MRR. Riding an existing wave (like fake-MRR discourse on X) plus product-led virality can generate huge attention, which is better monetized with ads than subscriptions. Language and geo arbitrage—cloning a winning SaaS into another language/market—combined with non-English SEO is “marketing on easy mode.” AI search (ChatGPT, Perplexity, Claude) is an overpowered channel right now; deep “alternatives/versus/best of” pages are heavily cited and convert far better than Google traffic. Feature-first launches, faceless accounts, and enterprise plans let products like LocalRank and MailScale stack MRR with small audiences, YouTube demos, and high-ticket sales. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROB ON SOCIAL X/Twitter: https://x.com/RobHoffman_ Kleo: https://kleo.so

On this episode, I breakdown eight little-known mobile apps that each generate around $50,000+ per month and explain why they work. I walk through specific examples—from AI video generators and Bible note-takers to vinyl pricing tools and AI English tutors—then explain the common patterns behind their success. The second half of the episode is devoted to six clear frameworks for spotting high-potential niches and designing simple, sticky mobile apps around them. I end the episode with a batch of extra startup ideas built on high-intent inputs like photos, videos, and scans so listeners can “vibe code” their own profitable apps in 2026. Timestamps 00:00 – Intro 02:02 – App 1: Flashloop: AI Video Generator for Viral Character Clips 03:26 – App 2: Bible Note-Taker & Prayer Recorder for Churchgoers 06:35 – App 3: AI Home Decor Interior Design App and Visualization Pain 08:48 – App 4: Moji Lab: Emoji/Sticker Packs and Expression as a Business 11:43 – App 5: Vinyl Snap: Scanning Vinyl Records for Accurate Pricing 13:51 – App 6: Genora AI: Bundling Multiple LLMs into One Assistant 16:45 – App 7: Logo Maker: AI Generated Logos 18:57 – App 8: Menu Fit: Healthy Eating Recommendations at Any Restaurant 20:44 – App 9: LangLearn: Personal AI English Tutor and Duolingo Comparison 22:37 – App 10: Zozo Fit 3D Body Scanner: Tracking Body Change, Not the Scale 25:04 – The “ 50K MRR App Framework” 31:30 – Bonus Startup Ideas Key Points Profitable mobile apps often do one high-intent, recurring job for a specific identity-based group, then charge a subscription around that behavior. Many breakout apps turn photos, videos, or scans (high-signal inputs) into premium insights like valuations, design plans, or tailored recommendations. Simple, one-screen interfaces with clear before/after transformations make these AI-powered tools feel approachable and addictive to use. The “50K MRR App Framework” combines spending power, repeating problems, visual inputs, accuracy needs, and bad existing tools to guide idea selection. New app ideas can be generated by pairing these frameworks with underserved niches like golf swings, pet health, used cars, or RV layouts. Numbered Section Summaries Why Mobile Apps Are Printing Money in 2026 The host opens by arguing that now is an incredible time to build mobile apps, pointing to new apps that have appeared “out of nowhere” and reached $50K+ per month. He cites a tweet listing 10 such apps launched in the last 180 days and sets the goal of reverse engineering what makes them work so listeners can apply the patterns to their own ideas. The 50K MRR App Framework The “50K MRR App Framework”: find a group that (1) spends money, (2) has a repeating problem, (3) uses photos/videos as inputs, (4) cares deeply about accuracy, and (5) suffers from bad existing tools. He walks through how vinyl collectors fit every criterion and stresses that while the framework is simple, execution still requires great UX, clean UI, and the right niche. The goal is to make idea selection easier by checking all five boxes before committing to an app. Six Supporting Frameworks for Designing Hit Apps I expands into six additional frameworks: start with a “nerve” (identity, urgency, stakes, repetition); solve one job that always must be done; build around a single high-intent input (photo, address, object); use AI to unlock a premium insight (price, diagnosis, summary, design plan); wrap it in a simple, desirable interface (one screen, one button, one transformation); and create a recurring behavior loop that pulls users back daily or weekly. He summarizes these in a conceptual pipeline: high-intent input → AI premium insight → simple interface → recurring loop → $50K MRR. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

On this episode I sit down with indie app builder and designer Chris ****Raroque to walk through his real AI coding workflow. Chris explains how he ships a portfolio of productivity apps doing thousands in MRR by pairing Claude Code and Cursor instead of picking just one tool. He live-demos “vibe coding” an iOS animation, then compares how Claude Code and Cursor’s plan mode tackle the same task. The episode closes with concrete tips on plan mode, MCP servers, AI code review, dictation, and deep research so solo devs can build bigger apps than they could alone. Timestamps 00:00 – Intro 03:04 – Which Tools & Models to Use 09:16 – Thoughts on the Vibe Coding Mobile App Landscape 11:14 – Live demo: prompting Claude Code to build an iOS “AI searching” animation 18:07 – Live demo: prompting Cursor with same task 21:02 – Chris’s Best Tips for Vibe Coders Key Points You don’t have to pick one IDE copilot: Chris actively switches between Claude Code and Cursor because they have different strengths. For very complex bug-hunting, he prefers Cursor with plan mode; for big-picture app architecture, he leans on Claude Code with Opus. Non-developers should start on higher-level “vibe coding” platforms like Create Anything for mobile apps before graduating to Claude/Cursor. Plan mode plus detailed, spoken prompts dramatically improves code quality, especially for UI and animation work. MCP servers and AI code review bots let solo developers safely set up infra, enforce security, and catch bugs they’d otherwise miss. Claude’s deep research is a powerful way to choose the right patterns and libraries before handing implementation back to Claude Code or Cursor. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque X/Twitter: https://x.com/raroque Instagram: https://www.instagram.com/chris.raroque/

Join me as I sit down with Jonathan Courtney to host the second annual “Sippy Awards,” the most prestigious award show in tech for the products, games, and tools that shaped 2025. We crown our most-hyped products for 2026, favorite games of the year, best productivity tools, and best products under $100. We also dive into analog tools like Traveler’s Notebook, hi-fi systems, Japanese porcelain, and simple clothing uniforms as ways to make everyday life better and de-fragment your brain. Timestamps 00:00 – Intro 03:23 – Most Hyped Product of 2026 14:43 – Game of the Year 2025 19:49 – The Way to Innovate 25:41 – Premium Domains 29:56 – Best Productivity Product 42:02 – Favorite Product of 2025 54:10 – Best products under $100. Key Points The Sippy Awards are a playful but serious way for Greg and Jonathan to highlight the products and games that genuinely improved their lives in 2025. They argue that cult classics (Wind Waker, Pinkerton, Kid A, Breath of the Wild, Elden Ring) come from creators who put the audience last and follow their own taste, even at the risk of initial backlash. Distinctive visual identities and premium dot-com domains are framed as both trust builders for users and commitment devices for founders. Their favorite productivity and lifestyle tools—ChatGPT, Things, Endel, Traveler’s Notebook, YouTube Premium, Japanese porcelain—show how small, well-crafted tools reshape daily workflows and rituals. Analog practices (morning pages, notebooks, hi-fi listening) and simple clothing uniforms are presented as ways to de-fragment your brain, reduce decision fatigue, and focus on what matters. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL Unscheduled CEO Podcast: https://www.unscheduledceo.com/  X/Twitter: https://twitter.com/Jicecream  LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

I sat down with James, the Boring Marketer, to stress-test Claude 4.5 Opus against Gemini 3 Pro for real-world coding and design work. Together we live-build and compare landing pages and clickable prototypes for an “EstateClear” probate-family dashboard, then zoom out into conversion copywriting frameworks, “elevated direct response” brand voice, and ad creative workflows. The episode is a practical walkthrough of how non-technical builders can go from idea → landing page → prototype → ads using modern AI tools without vibe-coded, low-converting sites.  Timestamps 00:00 – Intro 02:00 – Startup Idea: EstateClear 03:17 – Claude Opus 4.5 04:47 – Gemini 3.0 Pro 09:02 – Reviewing Opus’ landing page 11:16 – Reviewing Gemini’s version 12:17 – Comparing the two 17:29 – Reprompting Opus 4.5 and Gemini 19:02 – Google’s vertically integrated stack (AI Studio, Anti-Gravity, TPUs, Workspace) 21:50 – Nano Banana Pro and ad creative experiments 27:35 – Opus 4.5 builds a clickable EstateClear prototype 31:38 – Gemini’s prototype and comparing product depth 36:40 – Anti-Gravity + Nano Banana workflow for mockups and code 44:41 – Claude Skills Workflow and Best Practices 56:41 – Final Thoughts Key Points Claude 4.5 Opus can act like a senior engineer for non-technical builders when paired with a tight skill and tools setup. Conversion wins come more from “elevated direct response” copy and clear page architecture than from fancy visuals alone. Claude’s front-end design skill meaningfully reduces “AI-looking” gradients and vibe-coded layouts, producing cleaner, production-grade UIs. Live tests show Opus 4.5 generates more refined layouts and deeper product thinking, while Gemini often injects clever AI product features. Google’s integration of Anti-Gravity, Nano Banana, and AI Studio points to a powerful end-to-end environment for shipping and promoting products. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/

On this episode I sit down with indie app builder and designer Chris Raroque to break down how solo developers can make apps that truly stand out in a world of “vibe-coded” clones. Chris walks through concrete examples from his own products, Ellie (planning), Luna (budgeting), and Amy (calorie tracking), showing how small details in animations, interactions, and haptics dramatically change how an app feels. We dig into mascots and illustrations, iconography and typography, widgets and Apple Watch apps, and the design resources Chris studies to sharpen his eye. The episode is a practical blueprint for turning AI-assisted prototypes into polished, premium-feeling apps that users remember and keep coming back to. Timestamps 00:00 – Intro 03:54 – Animation and Interactions 20:50 – Illustrations and Mascots 33:57 – Iconography and Typography 37:28 – Widgets 43:04 – Design Inspiration Resources Key Points In a world where anyone can ship an AI-generated app in 24 hours, polish and interaction design are the real differentiators. Thoughtful animations, micro-interactions, and haptics can be the difference between a tweet that flops and one that goes viral. Mascots and custom illustrations give apps a recognizable personality and can transform empty states and onboarding into memorable moments. Consistent iconography and basic typography choices have outsized impact on perceived quality, yet are often overlooked by “vibe-coded” apps. Home screen, lock screen, and watch widgets act as retention engines by giving apps constant real estate in users’ daily flows. Continuously studying well-designed apps and curated UI libraries sharpens design taste and makes it easier to brief AI tools effectively. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque  X/Twitter: https://x.com/raroque  Instagram: https://www.instagram.com/chris.raroque/

On today’s episode I stress-test Gemini 3.0 in Google AI Studio to see how good it really is as a designer, not just a code generator. Across the episode, I ask Gemini to redesign my personal website in a Windows XP–inspired style, build a restaurant analytics SaaS dashboard, and create a workout mobile app inspired by the “Brain Rot” app. Along the way, I experiment with prompts, visual annotations, and reference images to see how well Gemini takes feedback. By the end, he’s rating each build. Timestamps 00:00 – Intro 00:54 – Personal Website 15:48 – SaaS 21:52 – Mobile App 26:35 – AntiGravity 27:17 – Final rating and takeaways Key Points Gemini 3.0 can now generate full, styled web and mobile UIs (not just “purple Tailwind vibe-coded” layouts) when given strong prompts and references. greg-take-02 A Windows XP–themed personal site, built from a screenshot and a short prompt, impresses Greg enough that he considers redoing his actual homepage. greg-take-02 Visual annotation inside Google AI Studio (drawing on the canvas and commenting) is a powerful way to refine icons, backgrounds, and layout without “speaking designer.” greg-take-02 A restaurant analytics SaaS dashboard (“Chef OS”) shows how combining Dribbble shots + Teenage Engineering hardware as references pushes Gemini toward more tactile, “real button” UI. greg-take-02 The “Gains” workout app, modeled on the Brain Rot app, demonstrates that AI can remix an existing product pattern into a new behavior-change app with streaks, goals, and a reactive mascot. greg-take-02 Greg’s big takeaway: good ideas + taste + references + Gemini 3.0 let non-designers ship highly differentiated experiences, raising their odds of standing out. greg-take-02 The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Get a private, on-screen walkthrough of Google’s new Gemini 3.0 with Logan Kilpatrick. We vibe-code full apps, games, and product UIs in real time. You’ll see how to go from raw idea to working product in a single prompt, then iterate visually with design, features, and AI workflows. They turn an IdeaBrowser concept into a live talent-matching platform, screenshot-clone the IdeaBrowser UI, wire up a “generate tomorrow’s idea” feature grounded in Google Search, and even add co-founder matching on top. If you’re building with AI or still on the fence, this episode shows what’s now possible with Gemini 3.0 Pro in AI Studio. Timestamps 00:00 – Intro 01:00 – What Gemini 3 is and where it lives (Gemini app, AI Studio, API) 03:03 – Vibe Coding 3D games 09:27 – Vibe Coding an idea from IdeaBrowser 25:02 – Screenshot-cloning the IdeaBrowser UI and regenerating it in Gemini Key Points Gemini 3.0 Pro in AI Studio lets you “vibe code” full apps—UI, logic, and AI features—from natural-language prompts, then iteratively refine them. Games and complex simulations are a stress-test and showcase for the model’s capabilities, not just toys. You can paste an entire business idea (like IdeaBrowser’s generational talent-matching concept) into AI Studio and get a working, multi-screen product with AI-powered workflows. Gemini 3.0 Pro is free to use inside AI Studio up to generous limits, and the API is priced at $2 per million input tokens and $12 per million output tokens under 200K input tokens. Screenshot-driven UI cloning plus “add five more features” prompts are powerful loops for product and UX ideation. You can layer social features like co-founder matching directly on top of idea-discovery products with only a few additional prompts. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND LOGAN ON SOCIAL X/Twitter: https://x.com/OfficialLoganK  Youtube: https://www.youtube.com/@LoganKilpatrickYT  LinkedIn: https://www.linkedin.com/in/logankilpatrick/

Master Your Cashflow (Templates Included): https://startup-ideas-pod.link/money-map On this episode, I share my simple financial operating system that helps me run my business. I share actual workflows that have saved one of my portfolio company from an 11-week runway crisis (when they thought they had 8 months), and the templates behind his 13-week cash tracker, Bear/Base/Bull decision framework, and one-page board report. This is a rare look inside the tactics I use to think about cash flow, dilution strategy, and building companies that don't run out of runway by accident. Bank with Brex: https://startup-ideas-pod.link/brex-sip Timestamps 00:00 – Intro: The whiteboard that saved two companies 02:08 – The Financial Rhythm: Daily, weekly, monthly cadence 03:23 – Rule 1: The 13-Week Cash Flow System 06:10 – Rule 2: Cash vs. Accrual 08:14 – Rule 3: Extend Runway 12:13 – Rule 4: Be Exit Ready 15:06 – Rule 5: Cards and Credit 18:01 – Rule 6: Track 5 Weekly Metrics 20:00 – Rule 7: The Monthly One-Pager 21:12 – Rule 8: Tools and Automation 26:11 – Rule 9: Dilution Mindset 27:59 – How to implement: The weekly rhythm in practice 29:31 – Action plan and closing Key Points Your P&L lies about survival—one portfolio company thought they had 8 months of runway but actually had 11 weeks when mapped to real cash flow The Bear/Base/Bull decision framework prevents emotional spending: if two-plus scenarios say no, wait (a $60K conference booth was rejected in bear case, approved two months later in bull case) Acquisitions happen in 48 hours—keep a 10-file data room updated quarterly so you can respond to Tuesday emails with Wednesday meetings Trust doesn't scale, policy does: weekly corporate card reviews caught an $8K personal ad spend in 7 days instead of 30 The system runs itself once built: 15 minutes Monday + 30 minutes Friday + 4 hours/month replaces heroic monthly scrambles Every dollar raised costs ownership forever—cutting $40K/month burn has the same 12-month runway impact as fundraising but with 0% dilution The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation. Timestamps 00:00 – Intro 00:53 – Startup Idea 05:55 – Trend 08:17 – News Item 12:05 – Product Framework 15:31 – AI Tool 17:00 – Product Recommendation Startup Idea Solo Female Travel Safety Platform The problem: 84% of solo female travelers feel unsafe. No reliable platform answers basic safety questions. The solution: Map-based reviews where verified female travelers rate neighborhoods, hotels, and restaurants on actual safety metrics. Path to $500K ARR: 5,000 members at $30/month Hotel safety certifications at $500/month Lead magnet: Free travel safety quiz Distribution: Facebook groups (400K members), travel influencers, short-form video Trend: Gamification UI: Duolingo did it. Social platforms are built on it. More apps and websites are adding points, badges, leaderboards, and challenges. The opportunity: Launch an agency specializing exclusively in gamification. Start at $10K/month. News Item Ex-Reddit CEO: "AI Startups Have 12-18 Months" Yishan's viral take (20M views): AI apps are flash-in-the-pan cash grabs. Foundational models will crush them. Greg's counter: Great AI wrappers that own workflows, customers, and network effects will build billion-dollar companies. Remember when everyone said Apple would clone every successful app? That didn't happen. Product Framework: 3-Step Creator Growth Playbook for SaaS Attach the right creator (target 120K followers or less for higher response rates) Offer generous affiliates (30-50% lifetime, not 10-20%) Gamify the experience (contests, trips, prizes for top performers) Real example: Goji (apple cider vinegar gummy) hit hundreds of millions using gamified TikTok Shop affiliates. AI Tools: Krea AI: Alternative to Glyph AI. Generate images, video, 3D objects. Features Nodes product for building creative workflows. Mini apps: Virtual try-on, hairstyle generator, object remover, product photo editor. Product Recommendations: La Colombe Cold Brew (Light Roast) - $5-8.49 at Target for multiple servings. Light, smooth, always cold when you need it. Olipop Classic Root Beer - 35 cal, 3g sugar. Better than Diet Coke. 8.5/10. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

On this episode we dive deep into Glif. This beginner tutorial shows how AI agents on Glif automatically optimize prompts and workflows to create scroll-stopping content. We demo four agents live: Mr. Beast-style thumbnails, miniature documentaries, AI influencer videos, and automated Reddit story content. Total cost: $2. Timestamps: 00:00 – Intro 03:35 – Nano Banana Ultimate 08:53 – Diorama Shorts Creator 15:49 – AI Influencer Generator 23:27 – TikTok Reddit Story Creator 32:28 – Conclusion and Final Thoughts Key Frameworks: The ACP Funnel (Audience → Community → Product) Build businesses in this order: First create an Audience with storytelling/content (use creative AI here), then build a Community with paid memberships or IRL events, then create a Product to sell to them. This gives you the highest probability of success. Modern Social Strategy: 1 Brand + 10 People Old way: 1 brand account on multiple platforms. New way: 1 brand account + 10 different people accounts (real and AI influencers) across platforms. If 1-2 of 10 pop off, you win. Four Demos Shown: Nano Banana Ultimate: Redesigned thumbnail Mr. Beast-style with proper aspect ratios, high contrast, exaggerated expressions—got 3 variants that couldn't be achieved with regular Nano Banana Miniature Documentary Creator: Created 40-second tilt-shift video about Facebook IPO in ~5 minutes using Seadream, WAN 2.2, 11Labs—includes research, script, voiceover, animations, period music, and subtitles (agencies charge thousands; this cost $0.40) AI Influencer Generator: Generated 35-year-old woman in tennis clothing using Quen Realism and OmniHuman—creates realistic talking head videos for brand representative accounts or video ads at zero production cost Reddit Story Automation: Scraped r/SaaS for story about developer building $1M SaaS through Reddit, generated educational 60-second video with voiceover, Pexels stock footage, and subtitles—enables faceless content channels (example cited: 67% of customers from Reddit, zero CAC) Key Insight: AI agents get you 80% there but you still need to be the creative director, push agents to create better scripts, expect to iterate, and manually review for character consistency and details. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Micky and I rank the top vibe coding apps in 2025, from Cursor and Claude Code to Lovable, V0, Bolt, Windsurf, and emerging mobile-focused platforms. They break down which tools work best for technical developers versus non-technical builders, discuss the trust and ecosystem factors that matter when choosing a platform, and share hard-won lessons about the mindset shift required to build software with AI assistance. Timestamps 00:00 – Intro 01:11 – Windsurf 03:46 – Cursor 06:33 – Lovable, v0, Bolt 10:17 – Mobile vibe coding: Rork, VibeCode App, Anything 15:04 – Codex 16:52 – Claude Code 18:28 – Replit 20:23 – Chef by Convex 21:39 – Advice for Vibe Coders Key Points Community size and tutorial availability matter as much as technical capability when choosing a vibe coding platform For technical developers, Cursor and Claude Code dominate; for non-technical builders, V0 offers the best balance of power and accessibility Mobile vibe coding platforms (Rourke, Vibe Code App, Anything) represent a new wave of opportunity, especially for consumer apps monetizing through TikTok discovery Non-technical builders need a mindset shift: building real software takes time, testing, and iteration—not five prompts Betting on a platform means betting on the team and founder behind it; follow their vision to choose the right tool The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/rasmickyy  Youtube: https://www.youtube.com/@rasmic

Guillermo Rauch, CEO of Vercel and creator of Next.js, reveals exactly how he uses V0 to build products, pitch ideas, and ship features at startup speed. In this episode, he opens his personal V0 workflow, walks through the creation of his viral AI camera app (built in one afternoon), and shares a vault of free startup ideas you can build today, including conversational forms, AI opinion tracking, and multi-model research tools. This is a rare look inside how one of the most successful founders thinks about taste, execution, and turning ideas into reality. Timestamps 00:00 – Intro 02:01 – Inside Guillermo's V0 Workflow 10:56 – Startup Idea 1: The AI camera App 19:33 – Advice for building taste and generating ideas 22:56 – Visualizing products in your head before prompting 28:21 – Startup Idea 2: AI Forms 37:34 – v0’s AI SDK 41:55 – Startup Idea 3: Notion-style document tool with promptable blocks 43:53 – Startup Idea 4: LLM Vibes Radar 46:26 – Startup Idea 5: Deepest research Key Points Guillermo uses V0 to prototype, pitch, and refine products—often building functional demos in 15-30 minutes The viral AI camera app was built during a lunch break as proof that Nano Banana is a "GPT-4 moment for image models" Forms are underrated primitives of the internet and ripe for AI disruption through conversational interfaces Always work backwards from the ideal interface, not from technical constraints Fewer pixels are always better—delete until only the essential remains Dedicated tools with their own URL and interface can outcompete "modes" in larger products Links & Resources V0 — https://v0.app V0 Community Templates — https://v0.app/templates AI Camera Demo — https://v0bananacam.vercel.app Vercel AI SDK — https://ai-sdk.dev AI Gateway — https://vercel.com/ai Vercel Template Marketplace — https://vercel.com/templates Next.js — https://nextjs.org The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND GUILLERMO ON SOCIAL v0: https://v0.app X/Twitter: https://x.com/rauchg

In this episode, Amir takes us through how to use Claude Skills to build digital employees. We cover practical demos including an A/B testing idea agent, marketing insight analyzer, and a live build of a tweet-to-newsletter converter. You'll learn what Claude Skills actually are, why they represent the biggest leap since sub-agents, and how to build them yourself—even if you've never written a custom AI workflow before. Timestamps 00:00 – Intro 01:05 – What are Claude Projects 02:40 – Sub-agents in Claude Code explained 03:34 – Introducing Claude Skills 05:58 – Context rot and the performance degradation problem 08:01 – Why matter Claude Skills Matter 11:08 – Building a UTM link generator with Artifact Builder 17:41 – Claude Skill Demo: A/B test generator for website optimization 20:32 – Claude Skill Demo: Marketing analytics insights from campaign data 23:40 – Building a Claude Skill: Creating a tweet-to-newsletter converter skill 30:32 – Final Thoughts on Claude Skills 30:58 – Why AI adoption is falling and how better prompting solves it Key Points Claude Skills are automated workflows that apply globally or per-project, pulling context only when relevant to specific tasks Skills solve the "context rot" problem where too much context degrades LLM performance and increases hallucination You can create custom Skills using markdown files with instructions, reference documents, and executable scripts The tweet-to-newsletter converter built live demonstrates Skills' ability to match tone and style with minimal training Poor AI fluency and prompting—not the tools themselves—explain why enterprise AI adoption is declining The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND AMIR ON SOCIAL Humblytics: https://humblytics.com/?via=community  X/Twitter: https://x.com/amirmxt  Youtube: https://www.youtube.com/@amirmxt

Get the Blueprint to create scroll-stopping videos impossibly fast and Roberto's Core Stack: https://startup-ideas-pod.link/video-protocol Timestamps: 00:00 - Intro 03:21 - Roberto’s Recording Setup 05:00 - Script Writing Process 09:55 - Live Recording Video 13:00 - File organization system 16:12 - Editing Workflow 20:37 - Optimizing 23:17 - Incorporating Visuals 30:11 - Creating AI-generated visuals 33:57 - Caption creation and typography techniques 37:32 - Adding SFX and Music 43:17 - The Final Video 46:03 - High-level Strategy Overview 49:11 - Roberto’s Studio Setup Key Points: • Roberto demonstrates his complete workflow from scripting to editing for creating viral short-form videos • He shows his garage studio setup with detailed equipment walkthrough and recording process • The editing process includes audio treatment, visual effects, and strategic pattern interrupts to maintain viewer attention • Roberto explains his approach to AI-generated visuals using tools like Nano Banana and Kling for custom B-roll Roberto’s Core Stack: Software/Apps: Promptor Pro (teleprompter app) OBS (recording software) Adobe Premiere (editing) Magic Bullet (color grading plugin) Downy (video downloader) Screen Studio (screen recording) Apple Notes (scripting) Epidemic Sound & Artlist (music/SFX) Hardware: Canon R5C camera: https://amzn.to/4hi4le4 Mac Studio: https://amzn.to/4ovCJ7O Apple Studio Displays (2): https://amzn.to/4nZeOh5 Apollo Solo (audio interface): https://amzn.to/4niL6Td Samsung T9 4TB SSD: https://amzn.to/47iloIx Amaran lights 150C: https://amzn.to/47yrINg Spotlight with optional gobo: https://amzn.to/4hsrOcS Softbox with honeycomb/grid: https://amzn.to/4qkDvWL Amaran lights F22C: https://amzn.to/4747kUe Teleprompter: https://amzn.to/472yJWx AirPods 3 (as mic option): https://amzn.to/4hk3klL Shure MV7: https://amzn.to/42Q5u6N The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROBERTO ON SOCIAL X/Twitter: https://x.com/rpnickson Instagram: https://www.instagram.com/rpn/ Newsletter: https://rpn.beehiiv.com