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This Is Small Business

This Is Small Business

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This is Small Business explores the journey to success for small business owners by diving deep into the pivotal moments they have faced and conquered along the way. Brought to you by Amazon, this show is delivered through the unique perspective of a curious millennial trying to figure out what it takes to be a successful small business owner today. Episodes feature small business owners and industry experts from all walks of life who offer trends analysis, life lessons, and a different point of view. This is Small Business invites you to dig deep and find the tools you need to start, build, and grow your small business.

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Social media can help you connect with your audience authentically and foster meaningful growth. Just ask Sahra Nguyen, the founder and CEO of Nguyen Coffee Supply, who uses storytelling to keep her audience engaged. Sahra explains how she figured out what content her audience wants and what performs best on each platform. You’ll also hear from Kat Norton, the CEO of Miss Excel, who went viral on social media and used her online presence to successfully start her business. Kat digs deeper into how to keep up with trends and how to plan your content efficiently. Learn how Kat and Sahra used social media to their advantage and discover actionable strategies – like how to follow trends and create content – to elevate your online presence and reach your audience.In this episode you’ll hear:(02:16) How Kat used social media to start Miss Excel(07:06) How Sahra connects with her audience through social media by sharing her story and being authentic(09:24) Sahra talks about the challenges to centering the founder’s story in your brand’s social media(10:19) How Sahra uses data to figure out what type of content works for each platform(12:41) How experimenting with your social media content can make you go viral and how to take advantage of that virality – even if the content doesn’t align with your brand(15:50) How to keep up with trends(18:33) How to create social media content efficiently
Building a brand around your culture and history can help you stand out and create a loyal customer base. Just ask Teri Johnson, the CEO of Harlem Candle Co, whose scented candles are inspired by influential figures in the Harlem Renaissance. Teri opens up about how, in sharing stories from this moment in Black history, she was able to build a brand that people wanted to talk about, share and celebrate. "Storytelling is everything about the candle," she says. "People connect to it and they can feel it."Learn how Teri started her business, the stories behind some of her favorite scents, and how she integrates Black history into her branding.In this episode you'll hear:(01:18) Where Teri's story begins(04:23) How to find support (and cross promotion) in community(05:15) Andrea mentions one of our previous episodes, in which former NFL player Justin Forsett talks about finding your "huddle". You can listen to the full episode here: https://www.smallbusiness.amazon/podcast-episodes/ep-13-justin-tackles-the-top-3-steps-to-start-a-business(07:40) How to work storytelling into product packaging(08:30) How brand storytelling wins Teri media coverage and high-profile customers(09:55) How transparency builds customer loyalty
Ever wondered how to keep a seasonal business profitable year-round? Charlie Weiss, owner of Jummy, an organic hot cocoa company has it figured out. Find out how you can leverage slow periods for business growth and why customer loyalty is essential to your success during the high and low seasons. And because this is our last episode this season, you’ll also get to hear from experts from previous episodes who’ll be expanding on some of the tips Charlie points out, like making sure you stay up to date with your customer journey and figuring out your cash flow.—(6:23) Charlie reveals the seasonal customer journey of his business(15:33) The importance of forecasting when figuring out cash flow in a seasonal business(17:10) How to prepare for and take advantage of the slower season —Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Can your business meet eco-friendly regulations while thriving in a competitive market? Greg and Will Owens, the Co-Founders of Liberty Tabletop (who claim to be one of the most environmentally friendly flatware manufacturers on earth) will show you how. From using reusable materials to reducing carbon footprint, learn what it takes to grow your business as you implement environmentally responsible practices.—(02:42) Greg and Will discuss their flatware company's eco-friendly features and reduced carbon footprint with a 'factory-to-table' approach.(07:27) Greg explains the reasons behind their product's higher cost and why customers value it.(09:42) Will delves into their aim to acquire climate-friendly badges and their impact on consumer choices.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you wondering if you could use AI or technology to ease your workload? The answer is yes and we’ll show you how. Kevin Meyer, Co-Founder & CEO of Crunch Tech Inc., explains how he uses automation and AI to run his business more efficiently. And Michelle Weise, the CEO of Rise & Design, digs deeper into how you can future-proof your business and the importance of communication in an increasingly tech-oriented community.—(5:42) Can everything be automated? Kevin discusses the limitations of AI, particularly in terms of generating specific content and designing products.(14:47) Michelle emphasizes the importance of internal communications in the workplace, particularly the need to articulate the "why" and the vision behind organizational changes and technological advancements.(19:44) Andrea goes over the benefits of automation for small teams and how leveraging technology and project management tools can streamline operations.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Entering a new market can be challenging, especially if it’s an international one. But Max Gurevich, President of Warm Home Designs, has learned all the do’s and don’ts after successfully entering the Canadian and Mexican markets via Amazon. From making sure you switch up your marketing strategy to better suit the new market and trusting your customer feedback, to taking on the fear of a new language, Max has a wealth of helpful tips to share.This episode is brought to you by Amazon Ads. Amazon Ads helps you reach customers wherever they spend their time and is here for every type of small business. Amazon Ads has a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers, and/or agencies.—(03:25) How to tailor your products to non-US markets.(05:34) How to use research to gain a competitive advantage.(10:16) Andrea goes over the key takeaways for expanding to new markets which include thorough research, adapting marketing based on customer feedback, and starting with small-scale experiments for return on ad spend evaluation.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Trying to figure out how to make money while giving back through your business? Learn what it takes to grow your business when the foundation of your business model is social responsibility. Andrew Glantz, the Founder & CEO of GiftAMeal, explains how he managed to make a profit out of a business centered on giving back to the community. And Heather Cameron, a social entrepreneur and Michael B Kauffman Professor of Practice at the Washington University in St. Louis, tells us how to successfully build a business model that makes that possible.This episode is brought to you by Amazon Business. Amazon Business provides a wide product selection, business-only pricing, and account features that can make running your small business easier. Amazon Business supports small business through various programs such as the Small Business Grants where Amazon Business gives over $250,000 to 15 small businesses who are Amazon Business customers. Amazon Business is committed to the growth of small businesses and invests in grants to help small businesses overcome challenges they face, freeing up their resources to focus on their mission and customers. Small Businesses are the backbone of our economy and when they succeed we all succeed. Create your free account today at amazonbusiness.com.—(07:09) Andrew's insight on how to create a scalable, socially impactful business(10:47) Andrew talks about how he got the Amazon Business grant and the importance of putting yourself out there.(13:38) Quantifying the value and impact of your business quickly is essential for success because you'll have a compelling value proposition and make sales efforts more effective.(17:61) Heather underscores the importance of alignment in an entrepreneur's journey and how it connects your brand with what matters to both customers and your team.(20:56) Heather emphasizes that small business owners should think about their social impact in tandem with their business strategy.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you sure you’re reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer. —(02:19) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.(03:50) Why timing is crucial in finding the right customer (06:00) Why you should continuously adapt your strategies and the importance of direct communication with customers.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you interested in starting a crowdfunding campaign? Or maybe you’re wondering if you should pull money out of your savings to start your business? Learn the pros and cons of bootstrapping & crowdfunding and what it takes to launch a successful crowdfunding campaign with Josh Lipinski, the founder of Breakwater Supply, and Tess Estandarte, Director of Product Marketing at Rainfactory.This episode is brought to you by Amazon Business. Amazon Business provides a wide product selection, business-only pricing, and account features that can make running your small business easier. Amazon Business supports small businesses through various programs such as the Small Business Grants where Amazon Business gives over $250,000 to 15 small businesses who are Amazon Business customers. Amazon Business is committed to the growth of small businesses and invests in grants to help small businesses overcome challenges they face, freeing up their resources to focus on their mission and customers. Small Businesses are the backbone of our economy and when they succeed, we all succeed. Create your free account today at amazonbusiness.com.—(04:14) Josh points out the benefits of bootstrapping like having the freedom to call the shots and not having to meet investor demands which allows you to concentrate on improving your product and service.(05:40) Josh talks about why he decided to use bootstrapping to launch some of their products and emphasizes the importance of building trust by delivering on promises because it's a serious business that requires a solid plan.(12:23) Tess highlights the often overlooked legal aspects of crowdfunding, such as the importance of patents, trademarks, copyrights, intellectual property, reading the terms and conditions, and taxation.(14:06) Tess talks about the benefits of crowdfunding for entrepreneurs, highlighting the engagement with a supportive user community, brand and product awareness, and the ability to assess market readiness before seeking additional funding or investors.(19:33) To make your crowdfunding campaign stand out, Tess advises against cutting corners on the quality of assets, particularly images and videos, which can either make or break your campaign.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Have you been struggling with securing funding? The issue might be your cash flow. Ambro Blackwell, a best-selling author and VP and senior business banking relationship manager at JP Morgan Chase, explains what cash flow is and how to strategically plan it in a way that sets you up for success. —(04:14) How to use your cash flow to figure out and mitigate what problems you might run into.(08:18) Andrea goes over why cash flow is vital for securing funding, the key sections that are typically included in a cash flow statement, and what they represent.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you looking forward to exiting your company? Take a glimpse into what happens during and after exiting a business. Jewel Burks Solomon, managing partner at Collab Capital and the ex-CEO and founder of PartPic, tells us how PartPic got acquired by Amazon and what she would’ve done differently. And Danyel Surrency Jones, the head of Amazon's Black Business Accelerator program and co-founder and ex-CEO of POWERHANDZ, explains why she made the move to Amazon and offers some helpful entrepreneurial tips to keep you going.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
How do you keep customers coming back for more? By being attentive to their needs and priorities. Learn customer-centred ideas to integrate into your business from the best. Mitzi Rivas, CEO and Founder of Livie & Luca, is all about customer service and she’s got the customer retention rate to prove it. And John DiJulius, the founder, Chief Revolution Officer, and President of the DiJulius group, gives us some great tips on how to provide great customer service no matter where you are in your small business journey.—(04:13) How Mitzi personalizes her customer’s experience(09:46) How you can enhance the customer experience using delivery(15:04) What do entrepreneurs get wrong about customer service?(18:04) How do you maintain good customer service as you scale?(19:24) How can a smaller business compete with a larger business when it comes to customer service?—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Should I work with a manufacturer or do the manufacturing myself? That’s a question every small business owner starts thinking about as they grow. Sean Brownlee, the CEO of Ravenox, has made the choice to acquire a manufacturer for his business and is gonna let us know all the benefits that come with it.—(03:42) The benefits of becoming a manufacturer(04:56) How to manage inventory—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
How do you show customers that your product is different - and better - than competitors'? Aaron and Whitney Cordovez, Cofounders of Zulay Kitchen, talk about how they differentiated their brand in the crowded "kitchen gadget" category.And Rita Gunther McGrath, a best-selling author and professor at Columbia University Business School, shares her five-step discovery-driven planning process to help you succeed.Learn how to find out what really matters to your customer, and what to think about when you're just starting out to ensure you stand out from the crowd.—(05:10) Considerations Zulay Kitchen made to ensure their products are different(12:44) What is discovery-driven planning(16:02) How to find out what really matters to your customer(18:15) Considerations to make when starting out that will help you stand out—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
How much is my product worth - and what is my customer willing to pay? Every entrepreneur asks these questions at some point in their small business journey. Mark Stiving, Chief Pricing Educator of Impact Pricing, joins Andrea with insights on:(2:00) How to think about pricing your product or service.(02:58) How to figure out how much your customer is willing to pay.(04:46) Should you start pricing your products at a higher price?(06:04) How to grow a subscription model and why it's beneficial.(07:51) How to remain competitive while still growing.(09:21) What are valuables and how can they help your business grow?—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Every step you need to take to get your book in front of an audience - learn the process of publishing with Naibe Reynoso, a journalist and the founder of Con Todo Press. And Jane Friedman, a publishing industry expert, shares her secrets to ensuring your book is as discoverable as possible.—(05:32) What are the steps to publishing a book?(13:21) What's the ISBN and how do I get one for my book?(18:12) Considerations an aspiring author should make if they want to make a profitable business out of writing books.(19:50) What Business model works best for someone who just wrote their first children's book?(21:04) Technical elements that you need to know before trying to sell a book.(24:15) Andrea lists the key takeaways from the episode.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you ready to make your first hire? Learn how to find the right fit, and why retention is so critical. Keirsten A. Greggs, the Founder & Principal Talent Acquisition Consultant of TRAP Recruiter, tells Andrea what small business owners should consider at this important stage of growth.—(02:22) Considerations small business owners should make when they hire. (05:24) How to find the right fit when evaluating applicants.(07:08) Andrea lists the key takeaways from the episode.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
What happens if you don't protect your IP, and is it worth all the paperwork? Jeannell Darden, CEO of Moisture Love, shares her story of battling trademark and copyright issues, and how she overcame it. Learn when and how to start the process, what to consider when rebranding, how to avoid trademark disputes, whether you should register your logo, and where to find legal support for small businesses. Cynthia Dahl, Practice Professor of Law at the University of Pennsylvania Carey Law School, offers her insights. Stay tuned to the end of the episode where host Andrea Marquez lists her key takeaways!—(07:04) Considerations to make when rebranding.(14:54) Considerations for founders regarding trademark and protection.(16:47) When should small business owners start considering intellectual property (IP) protection.(18:08) Mistakes to avoid when protecting your brand.(20:16) How to avoid confusion among consumers and trademark disputes.(22:09) Should you register your logo?(24:18) Andrea mentions the cost of legal help for small businesses and points out free resources recommended by Cynthia. She also lists the key takeaways from the episode.—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you preparing to launch your first product? Andrea learns how to prepare your MVP (minimum viable product), and how to know when you're ready to go, with Trinity Mouzon Wofford, co-founder and CEO of Golde. Trinity also gives us a look into all the behind-the-scenes work she put into their brand as she prepared to launch.—(05:56) How distinctive packaging and vibrant colors helped Trinity's brand stand out in a crowded marketplace (07:58) Copying big businesses' marketing tactics doesn't work! Trinity explains how she found success by staying true to her vision(09:10) How to leverage friends and family to gather early feedback on your product - before you launch (09:42) Trinity explains how she knew she was ready to launch her business (11:06) Andrea's key takeaways for launching your MVP—Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
Are you struggling to identify your target market? Or maybe you’re wondering where you can find your ideal customer? Andrea breaks down the customer journey into five simple steps with Amber Murray, founder of Fidget Stickers. Once we've figured out who our ideal customer is, Darian Kovacs, founder of Jelly Digital Marketing, tells us how to reach them. Stick around to hear Andrea's key takeaways at the end of the episode.—(05:51) Amber breaks down the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy (12:54) How to identify your ideal customer BEFORE launching your product(18:31) Tools that small business owners can use to learn more about their customer's journey(25:59) Andrea's key takeaways for understanding your customer journey —Click HERE to leave us a message!By submitting your voicemail, you’re granting us permission to use the recording in episodes of This is Small Business. Please note, voicemails will not receive direct responses. For help with other questions to Amazon unrelated to this show, you can reach out to Amazon’s customer service team at amazon.com/contact-us.
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Comments (5)

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Jul 13th
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