Thought Feeder
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© 2025 Bravery Media
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Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.
55 Episodes
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Joel Goodman and JS Stansel explore the evolving landscape of social media, discussing the potential inflection points brought about by recent upheavals in platform dynamics. They delve into the implications of decentralization, the role of algorithms in shaping user experiences, and the shift towards more peer-to-peer communication. The discussion also touches on the uncertainty facing […]
Thought Feeder has run its course. Everyone is getting busier, and it’s time to move on.
THANK YOU to our guests for sharing your expertise and time with us, and most of all, THANK YOU to everyone who listened over the last few years.
We’re grateful.
You can still catch J.S. on all of the socials at @jsstansel: https://twitter.com/jsstansel
And if you want more Higher Ed specific thoughts from Joel, he just launched a 10-minute podcast at Bravery called, Appendix B: https://bravery.co/podcast/
Ashley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other’s backs.
Ashley’s Website: https://ashleybudd.com/
Ashley’s Newsletter: https://ashleybudd.com/newsletter/
Twitter: https://twitter.com/ashley_budd
Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group?
Follow Adrienne on Twitter: https://twitter.com/AdriSheares
Check out her site: https://www.adriennesheares.com/
Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/
Adrienne’s Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/
Happy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more!
Follow Codi on Twitter: https://twitter.com/Codishaa
Subscribe to her new YouTube channel: https://youtube.com/@Codishaa
Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-social-media-is-misunderstood
At first they were afraid, of the Fediverse. Kept thinking they could never live without that blue bird near. But then they listened to this episode on why Mastodon is great, for Higher Ed, with returning guest, Andrew Cassel!
Salary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve.
Follow Carolyn on Twitter: https://twitter.com/CarolynLyden
Salary Resources:
https://www.roberthalf.com/salary-guide
https://www.instagram.com/salarytransparentstreet/
https://www.instagram.com/careercontessa
https://www.instagram.com/your.richbff/
https://www.instagram.com/workhap/
Brianne Fleming joins the podcast to talk about the intersection between Pop Culture and Marketing. Growing your personal brand, teaching the youth without being cringe, as Stefon would say, "this episode has EVERYTHING."
It’s Elon’s Twitter now. What does that mean for the rest of us? Especially those of us in Higher Ed?
Teresa Valerio Parrot from TVP Communications joins the podcast to discuss how campus leadership can be more authentic in their communication.
Coming to you LIVE from HighEdWeb 2022, it's Joel and J.S.'s latest mailbag episode of Thought Feeder!
Learn the answers to questions like:
What metric is the best one to track?
What were the biggest takeaways from HighEdWeb?
Should Campuses start using BeReal?
Find out what happens when Joel and J.S. stop being polite and start... Being Real!
It's our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.
Joseph Master, Ologie's Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.
HighEdWeb’s President, Nikki Massaro Kauffman, joins the podcast to talk about the do’s and don’ts of pitching to conferences and the importance of being part of the Higher Ed community.
Steve App returns to discuss the findings from Simpson Scarborough's recently published MarCom Professional Development and Salary Study.
After more than a year apart, Joel and J.S. chat about what's changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.
Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special "Lost Episode," recorded LIVE from the All Day, All Night Conference in June 2021.
Can institutional social media accounts... be... funny? And if so, how can you get buy-in to experiment? In Austin's case, all it took was a willingness to take risks, a supportive boss, and an eye for trends.
Follow Austin on Twitter: https://twitter.com/austinonsocial
Sippin' Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot
Jenny Petty from the University of Montana joins the show in this special "Lost Episode" from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.
Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools.
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