Travis Makes Money

On this episode, host Travis Chappell is joined in-studio by his producer Eric for a candid breakdown of how influencer marketing has evolved from wild-west swipe-up deals to long-term brand partnerships and creator-led product companies. They unpack why “buying trust” is the real asset behind celebrity endorsements, how brands and creators both burned themselves in the first big influencer bubble, and what actually works now if you’re trying to monetize an audience. On this episode we talk about: Why brands pay celebrities and athletes: they’re not buying reach, they’re buying trust with an audience. How early influencer deals (like Kardashians promoting tea) turned pennies into multi-six-figure revenue and sparked an overspending bubble. Why follower count alone no longer converts, and why alignment between creator, product, and audience matters more than raw views. The shift from big celebrity endorsements to UGC and niche influencers as brands take traffic “in-house” and cut costs. How creators can move beyond one-off sponsorships into equity, co-branded products, and launching their own brands (MrBeast x Jack Link’s, Prime, Sour Strips, etc.). Top 3 Takeaways The real leverage in influencer marketing is audience trust, not just attention; views without trust rarely translate into sales anymore. Both brands and creators need to evolve past short-term sponsored posts toward deeper, longer-term partnerships or creator-owned products with actually good R&D-backed offerings. If you’re a creator, your most valuable asset is your built-in test group of loyal fans—use it to launch or co-create products instead of relying solely on unpredictable ad deals. Notable Quotes “They’re not buying followers; they’re buying trust. That’s why Nike spends tens of billions on athletes—they’re literally paying to borrow the relationship those people already have with their audience.” “Your brand will get people to try something once, but it will never make up for a bad product—if the product sucks, trust erodes and the sales die.” “Influencer marketing isn’t dead; it just graduated. If you want to make real money now, you can’t just be the ad space—you have to become part of the brand.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other (Website): https://travischappell.com Travis Makes Money is made possible by High Level – the all-in-one sales and marketing platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Swigunski is an entrepreneur, investor, and bestselling author focused on helping people earn from anywhere in the world. As an early team member at Empire Flippers, he helped facilitate over $120M in online business acquisitions. Now, as the founder of Global Career and Dividends Capital, Mike is building platforms that allow everyday investors to access passive income through established online businesses. Having traveled to over 100 countries and built multiple remote companies, he brings a truly global perspective on making money online. On this episode we talk about: How Mike got started flipping furniture and discovered arbitrage The reality of buying online businesses vs. starting from scratch What makes a “good” acquisition (and what to avoid) How to structure deals using seller financing and reduce risk Using AI to scale and optimize existing businesses Top 3 Takeaways Buying a business can accelerate your path to income—but only if you understand what to look for and have the right support. Recurring revenue businesses with strong margins and simple operations offer the best risk-adjusted opportunities. The real upside in acquisitions comes from improving conversion, marketing, and operations—not just buying growth. Notable Quotes "I was making more money flipping furniture than I was working on the trading floor." "The broker is not representing you—you need someone on your side." "I’m not trying to find the rocket ship—I’m looking for the flat line I can scale." Connect with Mike Swigunski: LinkedIn: https://www.linkedin.com/in/mikeswigunski Instagram: https://www.instagram.com/mikeswigunski Webiste: https://mikeswigunski.com/ Other: https://globalcareerbook.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Travis reflects on powerful lessons from end-of-life regrets and how they connect directly to money, career decisions, and personal fulfillment. Drawing from research by a palliative care nurse and his own life experiences, he challenges listeners to rethink playing it safe, working too much, and letting fear dictate their path—while offering a more intentional approach to building a life (and income) that actually aligns with what matters most. On this episode we talk about: The top regrets people have at the end of their lives—and why they matter now Choosing authenticity over expectations from family, society, or authority figures The hidden cost of overworking and missing life’s most meaningful moments How fear drives decision-making and keeps people from pursuing big opportunities Building a money strategy that supports your ideal life—not just your bank account Top 3 Takeaways The biggest regret people have isn’t financial—it’s not living a life true to themselves. Working hard is valuable, but not when it comes at the expense of time with the people who matter most. Letting fear dictate your decisions leads to a lifetime of “what ifs”—calculated risk is necessary for a fulfilling life. Notable Quotes "You’re the only one who has to wake up and look at yourself in the mirror every single day." "Don’t spend 365 days living a life you don’t want just to impress people you see five days a year." "Your kids won’t learn courage from what you say—they’ll learn it from what you do." Connect with Travis: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis sits down to debrief a powerful conversation with bestselling author and former Navy SEAL Jack Carr. Known for his high-intensity thrillers and the hit series adaptation of The Terminal List, Jack’s journey from elite military service to fiction powerhouse is anything but typical. What makes him stand out isn’t just his background—it’s his unwavering certainty, disciplined focus, and refusal to compromise on the quality of his work. On this episode we talk about: The power of singular focus and committing fully to one path Why “delusional belief” can be a competitive advantage How Jack Carr transitioned from Navy SEAL to bestselling fiction author The realities of adapting books into TV and film (and letting go of control) Why quality and long-term thinking beat rushing to publish Top 3 Takeaways Absolute clarity and commitment to one goal can eliminate distractions and accelerate success. Belief alone isn’t enough—but belief paired with consistent action changes how you show up and creates opportunities. Taking the time to create exceptional work pays off more than rushing to meet deadlines or chasing quick wins. Notable Quotes "Why would I do it if I didn’t believe it would be this big?" "You can’t just write it on a vision board—you have to act accordingly." "I don’t want to put my name on something that isn’t the best it can be." Connect with Travis: Instagram: https://instagram.com/travischappell Website: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Perkins is a hedge fund manager, film producer, high-stakes poker player, and bestselling author of Die With Zero. Known for his unconventional philosophy on money and life, Bill challenges the traditional approach to saving and wealth-building by emphasizing fulfillment, intentional living, and maximizing life experiences. His perspective blends financial acumen with a deep focus on living a rich, meaningful life—not just accumulating wealth. On this episode we talk about: Bill’s early journey from a struggling clerk to hedge fund manager The mindset shift that helped him believe wealth was possible Why money is a tool—not the end goal The concept of “memory dividends” and maximizing life experiences How to balance saving, investing, and actually enjoying your life Top 3 Takeaways Money is only valuable when it’s used to create meaningful life experiences—don’t confuse wealth accumulation with fulfillment. “Memory dividends” compound over time, making experiences often more valuable than delayed consumption. You should align your spending and saving with different life stages—what you value (and can physically enjoy) changes over time. Notable Quotes "The money is just a tool for the life that you want." "If you're not in the arena, you have no chance." "When’s the party? What are you saving all this money for?" Connect with Bill Perkins: Twitter/X: https://x.com/bp22 Instagram: https://www.instagram.com/billperkins Other: Die With Zero   Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Producer Eric joins Travis in the newly rearranged studio to vent about a brutal budget-airline trip that destroyed camera gear, froze passengers on the tarmac, and turned a simple flight into a four‑and‑a‑half‑hour odyssey via Denver. Along the way, the two dig into how airlines design systems that feel impossible to navigate, and what tradeoffs are actually worth paying for when you travel a lot for business. This is a funny, highly relatable episode for anyone who flies budget carriers to save money but pays for it in time, stress, and broken equipment. On this episode we talk about: How Frontier destroyed their tripod and sent Joanna on an hour‑long customer service loop with zero resolution. Why airline support systems feel intentionally designed to avoid helping you (and how that shows up at baggage desks and hotlines). Eric’s nightmare cold-weather boarding experience in Denver, with wheelchairs, crying kids, and 20 minutes freezing on the tarmac. The real economics and ethics of ultra‑cheap flights, from standing‑room “saddle seats” to charging passengers to use the restroom. Which travel “extras” are actually essential (TSA PreCheck, lounges) versus non‑essential depending on how often you fly. Top 3 Takeaways Budget airlines might save you money on the ticket, but they often cost you far more in broken gear, time delays, and emotional energy, especially if you fly for work. Airline customer service loops are often structured to deflect responsibility, so if you choose ultra‑low‑cost carriers, you need to assume minimal support when things go wrong. For frequent travelers, paying for things like TSA PreCheck and lounge access can be a worthwhile investment in comfort, productivity, and sanity—even if the base fare is higher. Notable Quotes “Basically you have built a system that is designed to not help anybody do anything.” “I paid 78 bucks five years ago so I never have to go in the regular line.” “I’ll pay the extra money for a better seat on Frontier just so I can get a direct flight—even though I know it’s not going to be a great experience.” Connect with Travis: • LinkedIn: ⁠https://www.linkedin.com/in/travischappell⁠ • Linktree: ⁠https://linktr.ee/travischappell⁠ • Instagram: ⁠https://www.instagram.com/travischappell⁠ • Other: ⁠https://travischappell.com⁠ Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

Piera Gelardi is a creative entrepreneur, speaker, and artist best known as the co-founder of Refinery29 and the visionary behind 29Rooms. Now the founder of Numa Luma and author of The Playful Way, Piera helps individuals and organizations tap into creativity, connection, and joy through the power of play. Blending art, business, and personal development, she brings a fresh perspective on how play can be a serious advantage in both life and work. On this episode we talk about: Why play isn’t a reward for hard work—but the fuel behind it How to integrate a “playful mindset” into your daily work and leadership style The concept of “plork” and blending play with productivity How Piera overcame burnout by reconnecting with her creative instincts Balancing intuition with expert advice when scaling a business Top 3 Takeaways Play is not frivolous—it’s a powerful tool that enhances creativity, resilience, and problem-solving in both business and life. You don’t need to separate work and play; adopting a playful mindset can transform even the most routine or high-pressure tasks. Trust your intuition as a creator or leader, but use outside input as collaboration—not a replacement for your vision. Notable Quotes "Play is actually the fuel in your tank to do the hard work—and to do it with more creativity, connection, and joy." "In any moment, we can choose the pressured way or the playful way." "Why do you think you have to become a different person to get to the next level of success?" Connect with Piera Gelardi: LinkedIn: https://www.linkedin.com/in/piera-luisa-gelardi-3493336/ Instagram: https://www.instagram.com/pieraluisa Other: Website: https://www.pieragelardi.com Nooma Looma App: Available for download Book: The Playful Way  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

On this solo episode, Travis breaks down the real first steps of starting a business without getting lost in legal paperwork, logos, and websites that do not actually bring in revenue. Drawing from his own journey and his clients’ experiences, Travis shows you how to validate an offer fast, get your first paying customers, and only then worry about formal structures like LLCs and bank accounts. On this episode we talk about: Why obsessing over LLCs, websites, logos, and merch keeps you from making your first dollar. The only two things you truly need to start a business: something to sell and someone to sell it to. How to pick a specific customer avatar, identify their real problems, and build a simple offer that solves them. Why service-based offers are the fastest way to get started, even if you do not see yourself as “the best” in your niche. How to price your first deals, raise your rates over your first 5–20 clients, and discover your true price ceiling. Top 3 Takeaways: Stop overcomplicating your first business. You do not need a perfect brand, LLC, or website to get started; you need a clear problem you can solve, a simple offer, and a few people willing to pay you for it. Start with a scrappy sales-first approach. Use basic tools (even a personal PayPal account) to collect money, validate that people will pay for your solution, and then reinvest that cash into formalizing your business structure. Earn your way into higher prices. For your first handful of clients, prioritize proof and results over profit, then gradually raise prices with each new customer until the market tells you where the ceiling is. Notable Quotes: “All you really need to get started is something to sell and people to sell it to. That is it.” “You are putting all this extra work into an unproven concept, and it is literally preventing you from taking the first step.” “The first money I ever made online was the most important money, because it proved to me that it was actually possible.” Connect with Travis: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Website: https://www.travischappell.com Travis Makes Money is made possible by High Level – the all-in-one sales and marketing platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Travis and his producer Eric dive into the Live Nation/Ticketmaster antitrust verdict and what it really means for fans, artists, and everyday consumers trying to enjoy live events without getting gouged. They also draw parallels to platforms like Yelp and the Better Business Bureau, unpacking how pay‑to‑play review systems quietly hurt small businesses and distort trust online. This conversation blends current events with real small‑business experience, from running an Ever Bowl location to watching reviews disappear unless you pay for ads, and contrasts it all with fan‑first models like the Savannah Bananas. On this episode we talk about: The federal jury verdict that found Live Nation/Ticketmaster operated as a monopoly under federal and state antitrust laws How Ticketmaster’s control of venues, promotion, and ticketing lets them stack fees and suppress competition Why platforms like Yelp feel “mafia‑style” to small business owners and how their “not recommended” filters quietly bury real reviews The exploding cost of live events like Coachella and why attending a “simple” festival now runs into the thousands How fan‑first models like the Savannah Bananas show a different way to price tickets, remove junk fees, and build long‑term brand equity Top 3 Takeaways Monopolies don’t just mean higher prices; they often mean worse experiences, fewer choices, and bullying tactics behind the scenes for venues, artists, and fans. If your business depends on platforms like Yelp, you’re playing in someone else’s sandbox, and their opaque algorithms and ad pressure can erase years of hard‑earned social proof overnight. There is real opportunity for creators and companies who are willing to take short‑term profit hits—like eliminating junk fees or doing their own ticketing—to build massive trust and loyalty by putting fans and customers first. Notable Quotes “The only thing on this planet I hate more than Coffee Bean is Ticketmaster.” “What’s even crazier is the volume of people who can’t afford to be doing that.” “Money only solves your money problems, but it’s easier to solve the rest of your problems when you got some money in the bank.” Connect with Travis: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All‑In‑One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

George Antone is the founder and CEO of Fynanc, a guided wealth technology company focused on helping individuals grow their money faster and more efficiently. With a background in math, technology, and years of experience at Intuit, George has developed innovative frameworks around leverage, velocity of money, and strategic investing that have helped over 10,000 people take control of their financial futures. On this episode we talk about: How George’s early exposure to entrepreneurship shaped his mindset around money Why building skills first is critical before pursuing entrepreneurship The difference between an “asset-first” vs. “finance-first” approach to wealth How leverage, spread, reinvestment, and sequencing accelerate wealth building Practical ways to increase income and use it to fuel long-term investments Top 3 Takeaways Wealth isn’t built by picking the “right” asset—it’s built by increasing the speed (velocity) at which your money grows. Strategic use of leverage can accelerate wealth, but only when assets are stable, cash-flowing, and properly structured. Focus the majority of your time on increasing income and skills—those are the true drivers that fuel long-term investing success. Notable Quotes "Don’t fall in love with an asset—fall in love with how you combine them." "The speed at which you build wealth is more important than the asset itself." "Spend 90% of your time on earning more—because you can only cut expenses to zero." Connect with George Antone: Website: https://fynanc.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

On this solo episode, Travis dives into the current state of side hustles and how to choose ones that can actually change your financial life, not just cover a few extra bills. He breaks down the difference between quick-cash gigs and side hustles that can realistically replace your full-time income over time. On this episode we talk about: The current “state of side hustles” and why they’re more popular than ever. The difference between trading time for money vs. building something scalable. Examples of fast-start side hustles like social media agencies and AI consulting. Why some common side hustles (like pet sitting and dog walking) are hard to scale. How to know when it’s time to go full-time on your side hustle. Top 3 Takeaways Ask one key question before starting: “Is this potentially scalable?”—can this side hustle grow beyond just your time-for-money and eventually replace a meaningful portion of your salary? Prioritize side hustles that can be spun up quickly (like social media management or AI consulting) but also have room to grow into an agency or larger business. A smart path is to build your side hustle up to a sizable percentage of your annual salary, then evaluate whether you enjoy it enough—and have enough savings—to quit and go all in for 6–12 months. Notable Quotes “My biggest encouragement to anybody who's starting a side hustle is to ask yourself the question, ‘Is this potentially scalable?’” “Dog sitting is not super scalable unless you build a network of dog sitters—and that’s harder when apps like Rover already exist.” “What would happen if I took the next six months, quit my job, and just did this thing full-time?” Connect with Travis Chapel: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other (Website): https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're throwing it back to an old style episode we used to do where we took a theme and combined parts of different interviews that spoke to that theme. On this mashup, we talked all things showbiz. From movies to comedy to production, Travis covers it all with this special edition of Travis Makes Money episode. Let us know what you think- should we bring this style back? Connect with Travis: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Charles Duhigg is a Pulitzer Prize–winning journalist and New York Times bestselling author of The Power of Habit, Smarter Faster Better, and Supercommunicators: How to Unlock the Secret Language of Connection. A graduate of Yale and Harvard Business School, he writes for The New Yorker and has spent his career decoding how habits, productivity, and communication shape success in business and life. In this conversation, Charles breaks down the science behind “super communication,” how to handle emotionally charged conversations, and why mastering these skills is one of the highest‑ROI ways to make more money. On this episode we talk about: How Charles went from third‑grade sticker arbitrage to Harvard Business School, private equity, and ultimately a career writing blockbuster business books. Why business stories—and the drama, risk, and reward inside companies—make for the most compelling lessons about money and careers. The three types of conversations (practical, emotional, and social/identity) and why mismatching them destroys connection. Motivational interviewing: how to ask questions that move people toward better decisions without arguing, lecturing, or triggering defensiveness. How to protect friendships and relationships in a polarized world by getting curious instead of furious, asking deep questions, and managing your own reactions first. Top 3 Takeaways Great communicators don’t just talk well; they recognize which kind of conversation they’re in (practical, emotional, or social/identity) and match the other person so both sides feel heard. Motivational interviewing and deep questions let you influence others far more effectively than debates or data dumps, because you help them talk themselves toward insight instead of trying to “win” an argument. Self‑observation—catching your own motives, reactions, and habits in real time—is a trainable skill that turns better communication into a habit and becomes a major edge in leadership, sales, and making money. Notable Quotes “If you’re feeling furious, get curious.” “Successful communication requires having the same kind of conversation at the same moment.” “The best communicator in any room usually isn’t the one talking the most—they’re the one everyone feels understood by.” Connect with Charles Duhigg: LinkedIn: https://www.linkedin.com/in/charlesduhigg Twitter/X: https://x.com/cduhigg Website: https://charlesduhigg.com Newsletter (The Science of Better): https://thescienceofbetter.net or via his site Book: Supercommunicators Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this throwback solo episode, Travis shares powerful insights inspired by conversations with high performers like Ed Mylett, along with personal stories and real-world lessons from his own entrepreneurial journey. From pushing physical and mental limits to rethinking societal “rules” around success, Travis breaks down how discipline, intentional living, and attention-driven strategy can unlock massive financial growth. On this episode we talk about: The concept of “extremity expands capacity” and how pushing limits unlocks potential Why constantly upgrading your lifestyle can actually hold you back financially How Travis downgraded his life to create long-term freedom and business growth The importance of investing in yourself over material possessions How attention—not money—is the true driver behind massive wealth creation Top 3 Takeaways You don’t truly know your limits until you push yourself to the extreme—growth happens outside your comfort zone. Lifestyle inflation is one of the biggest traps to financial freedom; discipline and intentional spending win long term. Attention is a powerful currency—building trust at scale can unlock massive opportunities and wealth. Notable Quotes "Extremity expands capacity." "You are your number one asset—invest in yourself accordingly." "It’s not about being liked at first, it’s about being known." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

This special mashup episode of Travis Makes Money is jam-packed with insights from branding experts on how to build a memorable and influential brand. Tune in to get advice from an unconventional baseball team owner, a highly successful online marketer, and an entrepreneur who recently rebranded his company. You’ll come away with specific tips you can implement right away to make your brand stand out. Don’t miss these great insights from Jesse Cole, Billy Gene, and Patrick Bet-David.  Main takeaways: Be unapologetically yourself. Jesse Cole, owner of the Savannah Bananas baseball team, wears a bright yellow tuxedo to amplify his strengths. Figure out what makes you unique and lean into it fully. Confidence is key. Billy Gene shares how self-belief is critical but warns not to cross over into arrogance, where you think you can do everything alone. Have confidence in your abilities while remaining open to guidance. Constantly reinvent yourself. Patrick Bet-David explains how personal brands and businesses need to continually evolve just like people do as they mature and grow. Stagnation leads to irrelevance. Start now and refine over time. All three guests emphasize getting started on building your brand right away. You’ll identify what works through trial and error. Don’t overthink it or try to be perfect upfront. Focus on value. Billy Gene stresses that networking is about value exchange. Figure out how to add value to others through your skills and assets. Valuable people attract valuable relationships. This all-star panel will inspire you to put these tips into action to create a distinctive, magnetic brand. Follow Travis on: IG 👉🏻 instagram.com/travischappell FB 👉🏻 facebook.com/traviscchappell Subscribe to Travis Makes Money on Apple Podcasts and Spotify, and don’t forget to leave a 5-star rating!  Travis Makes Money is made possible by HighLevel – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. John La Puma is a board-certified physician, two-time New York Times bestselling author, and pioneer of culinary medicine—a field that integrates food, lifestyle, and environmental health into medical practice. He also runs a regenerative certified organic farm in Santa Barbara that serves as his living laboratory for “nature as medicine,” where he tests how deliberate time outdoors can restore sleep, focus, resilience, and long‑term health. His latest book, Indoor Epidemic, distills insights from more than 2,200 studies to show how spending 93% of our time indoors steals our energy and performance, and how small, intentional doses of nature—the “Outdoor Rx”—can get them back. On this episode we talk about: How a 12‑year‑old’s 4 a.m. paper route shaped Dr. La Puma’s work ethic and lifelong love of making money. Why his curiosity about food, ethics, and lifestyle pulled him from traditional medicine into entrepreneurship and book writing. How modern indoor living “environmentally hijacks” us through air quality, light, and movement—and why that quietly taxes your cognition and health. The surprising science behind walking, outdoor movement, and “minimum effective doses” of nature for performance, creativity, and weight loss. Practical ways founders and professionals can redesign their day—walking meetings, morning light, and distance breaks—to make more money by thinking and performing better. Top 3 Takeaways Your environment is either handicapping or amplifying you: sealed, indoor spaces with stale air, dim light, and little movement quietly create a cognitive tax, inflammation, and burnout that no amount of hustle can fix. Small, specific doses of outdoor light, air, and movement—like a 17‑minute morning walk outside and walking meetings—are free levers that dramatically improve sleep, focus, creativity, and long‑term health. You can treat nature like a prescription: structure your day with “daylight before screen time,” frequent distance breaks from your devices, and simple outdoor routines that compound into better decisions, productivity, and ultimately income. Notable Quotes “Most people aren’t burned out—they’re just indoors too much.” “You’re leaving gains on the table if you don’t use the natural inputs your brain evolved to expect.” “Daytime before screen time—getting your light first and then your coffee—might be the most powerful way to improve performance that I know.” Connect with Dr. John La Puma: LinkedIn: https://www.linkedin.com/in/johnlapuma Instagram: https://www.instagram.com/johnlapuma/ Other (Book & Free Outdoor Reset): https://IndoorEpidemic.com Website: https://www.drjohnlapuma.com/ Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode,Travis dives into the fundamentals of sales, negotiation, and personal branding, pulling insights from top experts like Chris Voss. Drawing from real-world experience and proven frameworks, Travis breaks down how to handle price objections, improve your sales skills, and build a brand that drives long-term success. This episode is packed with actionable strategies for both beginners exploring sales and seasoned professionals looking to level up. On this episode we talk about: How to overcome the “too expensive” objection in sales Why value—not price—is the key to successful negotiation The importance of personal brand in driving business success Frameworks for improving your sales skills and education How to break into sales as a career path Top 3 Takeaways If a prospect is focused on price, it’s usually a value problem—shift the conversation to uncover what’s missing. Cutting your price rarely solves the real issue; instead, improve delivery, trust, or perceived value. A strong personal brand can outperform market conditions and accelerate business growth—but long-term success still depends on product quality. Notable Quotes "If you're haggling over price, you're talking about the wrong thing in the negotiation." "The brand brings the first sale, but the product keeps people coming back." "If you truly overdeliver, whatever you're charging becomes a bargain." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by HighLevel – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis and his producer break down a viral financial conversation sparked by a high-earning creator who didn’t know her own net worth. Using real-world examples—from viral internet personalities to celebrities like Dane Cook—they unpack the dangers of financial illiteracy, blind trust, and poor money management. This episode is a candid, practical discussion on why understanding your finances is just as important as making money in the first place. On this episode we talk about: The viral clip that exposed a major gap in financial literacy—even among high earners Why not knowing your net worth can cost you millions The risks of blindly trusting financial advisors or money managers Real-world examples of financial mismanagement and fraud Simple ways to protect your money and stay financially informed Top 3 Takeaways Making money is only half the battle—understanding and managing it is what builds long-term wealth. Blind trust in financial professionals without verification can lead to devastating losses. You don’t need to be an expert—just a basic understanding of your finances can dramatically increase your net worth. Notable Quotes "If you don’t know your numbers, you don’t know your business." "Trust—but always verify, especially when it comes to your money." "A tiny bit of effort understanding your finances can multiply your wealth." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Linktree: https://linktr.ee/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Gil Petersil is a global speaker, serial entrepreneur, and expert in strategic partnerships with over 25 years of experience building high-trust business ecosystems. Having co-founded more than 20 ventures and delivered over 1,000 talks worldwide, Gil specializes in helping founders unlock growth through relationship capital. In this episode, he shares how intentional networking, mentorship, and value-driven connections can lead to massive business and personal breakthroughs. On this episode we talk about: Gil’s first entrepreneurial experience and early lessons about making money Why traditional education isn’t the only path to success How to find, attract, and build meaningful relationships with mentors The importance of leading with value in every relationship How strategic partnerships can drive massive business growth Top 3 Takeaways The fastest way to build powerful relationships is to focus on how you can serve others—not what you can get from them. Mentorship isn’t about asking for help once—it’s about consistently adding value and nurturing the relationship over time. Your network is one of your most valuable assets—intentional connections can unlock opportunities you can’t access alone. Notable Quotes "All relationships are built on an exchange of value—start by giving." "One conversation can change your life, but only if you follow up." "Find ways to be valuable, and the right people will want to keep you around." Connect with Gil Petersil: LinkedIn: https://www.linkedin.com/in/gilpetersil Instagram: https://www.instagram.com/gilpetersil Other: https://gilpetersil.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Travis Chappell breaks down the most powerful lessons he’s learned from interviewing over 1,000 high performers—from billionaires and entrepreneurs to athletes, creators, and bestselling authors. Instead of focusing on surface-level success factors like intelligence or background, Travis reveals the deeper, more accessible traits that truly separate successful people from the rest. This episode is a practical and mindset-driven guide to building long-term success, rooted in real-world patterns observed across elite performers. On this episode we talk about: Why overcoming rejection is a non-negotiable skill for success The importance of delaying gratification and thinking long-term How “delusional belief” in your ability to figure things out creates momentum Why massive action and high volume are required to win The role of persistence, consistency, and strategic pivots over time Top 3 Takeaways Success isn’t about avoiding rejection—it’s about embracing it and continuing forward without losing enthusiasm. Long-term thinking and delayed gratification consistently outperform short-term decision-making. Belief alone isn’t enough—pairing belief with massive, consistent action is what creates real results. Notable Quotes "Rejection isn’t the problem—it’s the path." "Belief means nothing without action." "You can fail as many times as you want—as long as you stay in the game." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Linktreee: https://linktr.ee/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices