Travis Makes Money

Peter Imburg is the founder and CEO of Elfster, the world’s most widely used Secret Santa and gift exchange platform, now serving over 40 million users globally. He bootstrapped the company from a side project in his basement into a profitable, affiliate-driven e‑commerce engine—without taking a dollar of venture capital or angel money. On this episode we talk about: How Peter went from paper routes and grocery bagging to tech consulting and then founding Elfster. The origin story of Elfster and how a frustrating family Secret Santa experience sparked a global platform. Bootstrapping for years without outside funding, including early experiments with sponsorships and brand campaigns. The pivotal shift from seasonal ad deals to an affiliate/e‑commerce model that finally aligned user growth with revenue. What Elfster looks like today: tens of millions of users, hundreds of millions in gross merchandise volume, and a lean global team. Top 3 Takeaways You don’t need VC money to build something big; you do need a real problem, relentless iteration, and patience through years of “keeping the lights on.” Business models matter as much as product—Elfster didn’t really turn the corner until it aligned its product with an evergreen revenue engine (affiliate commerce) instead of one‑off ad experiments. Long-term success often comes from saying yes to “small” opportunities (like a late‑season campaign) and then spotting the bigger strategic insight hidden inside them. Notable Quotes “There’s got to be somebody doing this online…I looked all around, there’s nothing.” “For years we were getting enough money to keep the lights on, but user growth didn’t translate into revenue growth.” “Once we made the shift, as we grew users, our revenue grew too—that was the pivotal moment.” Connect with Elfster: Website: elfster.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis and his producer Eric react to a series of viral skits that poke fun at B2B sales reps, door-to-door bros, and MLM stereotypes—and use them to break down what actually makes for good, ethical selling. The conversation hits on empathy, objection handling, long-term thinking, and why trying to “pound” customers for one big commission check is a terrible strategy if you want a real career in sales. On this episode we talk about: Viral comedy skits about B2B sales, breakups with sales bros, and door-to-door stereotypes—and why they’re so accurate. Why great salespeople are genuinely empathetic, listen deeply, and try to understand prospects instead of waiting to talk. How phrases like “totally understand” and “so what I’m hearing is…” can be powerful when they’re rooted in real curiosity, not manipulation. The difference between transactional, burn-and-churn sales (pest control, alarms, etc.) and relational, long-cycle sales where reputation matters. Why treating people well, solving real problems, and playing the long game leads to referrals, repeat business, and an actual book of business. Top 3 Takeaways The best salespeople don’t see selling as “winning” against a customer; they aim for a genuine win–win where the client’s problem is solved and the rep is fairly paid. Simple frameworks like “feel–felt–found,” restating what you’re hearing, and handling objections are ethical and effective when you truly believe in your product and its fit. Burning customers for a slightly bigger commission check destroys long-term opportunity; taking care of people builds referrals, repeat deals, and an actual business instead of just a job. Notable Quotes "Your job as a salesperson is to remove all obstacles to the person making a decision that’s going to help them." "If only you win in the deal, that’s a problem—either your product sucks or you’re actually in a pyramid scheme." "Most salespeople just want to get through the pitch; they forget there’s an actual person on the other side of the call." ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew Giancola is the creator of MasterMoney.co and host of The Personal Finance Podcast, a top personal finance show doing over 400,000 downloads every month. He started with no money, no investing knowledge, and the same fears around asking for a raise most people have, and now teaches millions how to build real, lasting wealth through simple systems, smart debt strategies, and increasing income.​ On this episode we talk about: How Andrew went from $30,000-a-year financial analyst to business owner, real estate investor, and top personal finance podcaster.​ Why most people dramatically overcomplicate money—and how automating your finances can free up your time and mental energy.​ The “1–3–6 Method” for building your emergency fund and getting out of the paycheck-to-paycheck cycle.​ Why paying off high-interest credit card debt is a “pants-on-fire” emergency and how credit card APR really works against you.​ The fastest paths to increasing your income: raising your W‑2 salary, smart side hustles, and stacking high-value skills.​ Top 3 Takeaways Build a rock-solid foundation with Andrew’s 1–3–6 Method: save one month of expenses, pay off high-interest debt (6%+), then grow to three and finally six months of essential expenses before going aggressive on investing.​ High-interest credit card debt is compound interest working against you; if you’re carrying balances at 20–30% APR, paying them off should be your top financial priority.​ Long-term wealth is built in “the gap” between your income and expenses—so you must both manage money well and actively increase earnings through negotiating raises, job-hopping strategically, certifications, and scalable side hustles.​ Notable Quotes "Credit card debt is compound interest basically working against you."​ "Once you have your foundation in place, the biggest catalyst for most people is increasing their income."​ "Everything out there is an opportunity—you just have to be able to see it and then take advantage of it."​ Connect with Andrew Giancola: Website: MasterMoney.co​ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.​ 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.​ 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis teams up with his producer Eric to react to a wild news story about two Dairy Queen franchise owners in Long Island who got hit with a $6 million lawsuit over a technical payroll violation. Using their situation as a springboard, Travis unpacks the often invisible risks of small business ownership, the realities of razor-thin margins, and why the legal and regulatory environment can feel stacked against entrepreneurs. On this episode we talk about: The Dairy Queen “DQ sisters” case—how paying employees every two weeks instead of weekly triggered a multi‑million‑dollar lawsuit under an old New York pay‑frequency law. Why lawyers, not workers or owners, often walk away with the biggest payday from these kinds of class actions. The myth that small business and franchise owners are “rolling in cash” versus the reality of 12–16% profit margins and massive fixed costs. How minimum wage pressures, government regulations, permits, and franchise fees compound the financial strain on brick‑and‑mortar businesses. Why demanding higher pay without building new skills can backfire as automation and robotics become more attractive than hiring entry‑level labor. Top 3 Takeaways Small business owners—especially franchise operators—often operate on thin margins and can be wiped out by unexpected legal or regulatory hits, even when they’re acting in good faith. Many “worker protection” lawsuits end up benefiting attorneys far more than employees, while leaving owners financially devastated and sometimes out of business. The most reliable way to increase your income is not to rely on lawsuits or mandated wage hikes, but to build valuable skills, increase your earning power, and keep extra cash reserves for the inevitable surprises of business and life. Notable Quotes "People think business owners are taking their workers to the cleaners, but a lot of them are barely keeping the lights on." "You might feel like you’re suing ‘McDonald’s,’ but in reality you’re wrecking the local franchisee who leveraged their house to open that one store." "We need a skill‑building mindset, not a ‘demand more money for the same work’ mindset, or we’ll just price ourselves right into being replaced by robots." ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Retired Navy Senior Chief Travis Winfield is a bestselling author and the CEO of Military Operated Real Estate (MORE), the first national real estate brand built specifically for service members and veterans. He went from growing up with almost nothing to building a powerhouse six‑agent team that has closed over 700 homes and more than $350 million in sales, and his mission now is to fix the financial literacy crisis holding military families back from real wealth. On this episode we talk about: How Travis went from bad credit, 25% car loans, and debt to building a multi‑million‑dollar real estate business. Why so many service members leave the military in a worse financial position than when they joined. The blended retirement system, why it’s dangerous without financial literacy, and what it means for younger service members. How military families can use benefits like the VA loan, GI Bill, and state education programs to build long‑term wealth instead of selling key assets. How MORE and programs like SkillBridge and GI Bill on‑the‑job training help veterans transition into real estate with a real runway instead of starting from zero. Top 3 Takeaways You do not need to start wealthy to build wealth; understanding budgeting, debt payoff, and compound interest is enough to change your financial trajectory. Military benefits like the VA home loan, education benefits, and the new blended retirement plan can be powerful wealth tools—but only if service members actually know they exist and how to use them. Real estate remains one of the strongest paths to long‑term wealth for veterans, especially when combined with VA loan strategies, house hacking, and guided transition programs into the industry. Notable Quotes "Everybody thinks you need to have wealth to build wealth—but you can come from nothing and still build a multi‑million‑dollar business." "Congress basically banked on the lack of financial literacy with the blended retirement; if you don’t understand it, you’ll choose spending today over security tomorrow." "Every service member deserves to own a piece of the land they defend—hard stop." Connect with Travis Winfield: Website & book: traviswinfield.com Military Operated Real Estate: militaryoperatedrealestate.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Austin Armstrong is a 20+ year social media marketing veteran who started on MySpace at 14 and has since built a successful agency and AI-powered software company, Syllaby. He’s also the author of Virality, a book distilling two decades of wins, losses, and experiments into a practical playbook for turning attention into income.​ On this episode we talk about: How Austin stumbled into social media marketing as a teenager on MySpace and turned it into real income.​ Why mentorship, agency life, and eventually software shaped how he thinks about content and business.​ The volume vs. quality debate and how to systematically “test” content topics, formats, and platforms.​ How to use AI to speed up ideation, scripting, and production without creating generic “AI slop.”​ Why entrepreneurs should treat content as a growth channel for their business, not their entire business.​ Top 3 Takeaways Consistent volume matters, but it must be paired with strategic testing—categories, formats, and topics—so you can double down on what actually performs instead of blindly posting.​ AI should be used to buy back time (ideation, drafting, B‑roll, scheduling), not to fully replace your voice or expertise with regurgitated content that audiences and platforms are starting to reject.​ The real money is made when you connect content to a clear backend offer, system, or product—views are leverage, but they only pay if they point to a business.​ Notable Quotes "You’re not going to science the hell out of this—the only way to keep getting hits is to increase volume, maintain quality, and keep publishing."​ "There are seasons of growth and seasons of learning; when what used to work stops working, it’s time to experiment, not quit."​ "AI shouldn’t be an excuse to ship more garbage—it should make you more productive at the parts of the process you already understand."​ Connect with Austin Armstrong: Instagram: https://www.instagram.com/socialtypro Purchase a copy of his book: https://www.amazon.com/dp/B0FSTK8QNB ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis and his producer Eric react to a call from The Ramsey Show with George Kamel and John Delony, where a 26-year-old caller wrestles with whether to wipe out his $20,000 savings to pay off credit card and truck debt. Using that scenario as a springboard, they dig into the psychology of safety, why cash in the bank feels like a “warm blanket,” and how to make smarter decisions about debt payoff and emergencies—without accidentally rebuilding high-interest debt later. The conversation eventually veers into gambling, new casino tech, and the dangerous allure of hooking your bank account up to slot machines and even Uno tables. On this episode we talk about: Why a $1,000 emergency fund often isn’t enough in real life, even if it sounds good on paper The tradeoff between aggressively attacking debt versus keeping meaningful cash reserves for job loss or life emergencies How gambling debt, sports betting, and new “bank-connected” casino tech can quietly wreck your finances Why having cash while still in debt can be a psychological trap—and why zero cash can be just as dangerous Creative ways to pay down car loans faster (without draining your savings) like extra jobs, lump-sum payments, and clear payoff rules Top 3 Takeaways Credit card debt should go first: if you have the cash to kill high-interest consumer debt—especially from gambling—do it quickly before it snowballs. Staying liquid matters: draining a $20,000 cushion down to $1,000 just to slightly lower a truck balance can backfire if you lose your job or get hit with real emergencies. Systems beat vibes: set clear rules (e.g., “everything above X in savings goes to the loan each quarter”) so you can both protect your downside and make real progress on debt. Notable Quotes "If you have credit card debt that lasts beyond a 30-day cycle, you’re using it wrong." "When you see cash in your account, you think it’s yours—but if you’re in debt, by definition, it’s not; it belongs to your creditors." "Please don’t hook your debit card or bank account up to a slot machine—that’s how you go from ‘just having fun’ to ‘I’m not going home tonight.’" ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis and his producer Eric riff on the wild success of Jesse Cole and the Savannah Bananas, a baseball franchise that exploded by obsessing over fan experience instead of traditional revenue models. Using Jesse’s journey from near-bankruptcy to selling out NFL stadiums, they unpack how “fans first” thinking can transform any business, not just sports. On this episode we talk about: Why Jesse Cole eliminated every ad in the stadium and built a business that doesn’t rely on sponsorships How the Savannah Bananas turned low-level summer league baseball into a sellout national phenomenon The power (and risk) of saying no to traditional TV money and insisting on non‑exclusive broadcast deals Why most owners cling to short‑term cash (fees, sponsors, overpriced concessions) instead of long‑term fan loyalty How to apply “fans first” thinking in your own business by overdelivering value and playing a longer game Top 3 Takeaways When you truly put fans first—removing junk fees, overdelivering on experience, and making the product genuinely fun—you create word-of-mouth growth that no ad budget can buy. Long-term vision requires rejecting easy, short-term money; saying no to ads, exclusive rights, or bad-fit sponsorships can unlock far bigger upside later. Disruptors often look “insane” at first, but building for the next 10–20 years instead of the next 10–20 months is how you end up owning the category. Notable Quotes "Nobody walks into a ballpark saying, ‘I can’t wait to see what billboards they have in the outfield.’" "Most people would rather keep the sponsors and the processing fees than mortgage their house to build the experience they actually believe in." "If you massively overdeliver for the people already willing to part with their hard-earned dollars, it’s going to end up going pretty well for you." ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Bishop Kevin Foreman is a visionary leader, entrepreneur, and wealth strategist who has generated and managed millions through ministry, real estate, coaching, and digital ventures. From pioneering his first business at 12 to building Denver’s largest Black-owned mortgage company and leading Harvest Church, he blends biblical principles with bold execution to help people break cycles of lack and step into abundance. On this episode we talk about: How Bishop Foreman combined a “Bible and briefcase” mindset from childhood into a life of purpose and profit Starting a first business at 12, pioneering a youth business loan program, and learning to “stack” cash early Building a multi-million-dollar mortgage company in his early 20s and navigating the 2000s housing collapse How painful pivots led to planting a debt-free church, Bible college, and a portfolio of M&A-driven businesses Why biographies, constant learning, and seeing yourself as a lifelong student are unfair advantages in life and business Top 3 Takeaways Faith and finances are not enemies: when money is treated as a tool for purpose, wealth-building becomes a spiritual assignment, not a selfish pursuit. Seasons of collapse and reinvention (like the mortgage crash) can be the catalyst that pushes you into your real calling—if you’re willing to pivot instead of panic. One of the most underutilized wealth vehicles is buying existing businesses: M&A lets you acquire cash flow, corporate credit, and teams instead of always starting from scratch. Notable Quotes "Money was a tool. Money was a resource. The purpose of obtaining wealth was what I would do with it, not just getting it for its own sake." "The idiot is the one that thinks they know everything. The smart guy sits there and listens as a student." "Sometimes the best move isn’t to build from nothing—it’s to buy what someone else already built and make it better." Connect with Bishop Kevin Foreman: Twitter/X: https://x.com/bishopforeman Instagram: https://www.instagram.com/bishopforeman/ Other: https://bishopforeman.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Producer Eric joins Travis in this episode to break down why creators, podcasters, and business owners do not need millions of followers to build a serious income online. Eric is a veteran content producer and host in his own right, bringing a creator’s eye for monetization strategies, niche positioning, and long-term brand building to the conversation.​ On this episode we talk about: Why a massive audience is not required to make a full-time income as a creator How brands are shifting ad dollars toward small and midsize, niche creators Real examples of niche creators making five figures per month with modest audiences Why CPMs/RPMs vary wildly by niche (finance vs comedy vs generic entertainment) How to think about “blue ocean” opportunities and combining niches like Chiefs + Swifties Top 3 Takeaways You can out-earn much bigger creators by going narrow: a small, high-intent, niche audience often monetizes better than a huge, generic one because sponsors know exactly who they’re reaching. Niche, high-ticket categories (brain health gear, vertical farming, audiophile equipment, real estate, finance) command far better ad rates and affiliate payouts than broad entertainment content. The real lever is fit, not fame: if your content solves a specific problem for a clearly defined group—and you either sell something yourself or attract aligned sponsors—you do not need a massive following to build a multi–six or seven-figure business. Notable Quotes "You don't need to have a million subscribers on YouTube to be able to make a full time income from doing YouTube videos." "Some people will have a half a million subscribers and make less than somebody with 15,000 subscribers, because it's in a very broad market that has really low RPMs." "Sometimes niching down means niching up—you can combine two things you care about and create a blue ocean where there’s literally no competition."​ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.​ 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.​ 🎁 Get an extended free trial at gohighlevel.com/travis​ Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis sits down with long‑time friend and entrepreneur Jason Haugen to unpack the very real, very unsexy side of building and exiting a nine‑location RV dealership group that peaked at $100M a year—then got crushed by a 70% sales drop and exploding interest costs. After taking some time off, walking through his wife’s cancer battle, and licking his wounds, Jason is now co‑founder and CEO of Black Jet Ventures, acquiring and growing brands with a focus on operations, marketing, and sustainable profitability. On this episode we talk about: How Jason scaled from a few RV stores to nine locations and $100M+ in revenue—and what actually triggered his decision to sell The brutal reality of a market swing: going from 350–400 units a month to 100, floorplan interest jumping from ~$107k to ~$700k, and why revenue can hide operational inefficiencies Losing $20M, having an executive team walk out, sleeping at the office, and how he managed his mental health and focus through calls from the bank and constant crises Why he believes in “grow, then stabilize, then grow” (not growth at all costs), and how over‑expansion can kill a business even when top‑line numbers look impressive What Black Jet Ventures and Iconic Marketing do today—acquiring CPG and media brands, running a major golf‑focused content/marketing agency, and helping founders build real systems, not just hype Top 3 Takeaways Big revenue doesn’t equal real success; without tight operations, intentional growth phases, and clear profitability targets, you can “grow” your way straight into a cash‑flow crisis. Mental resilience in entrepreneurship comes from focusing only on what you can control, staying in motion, and building routines (like golf or other outlets) that let you reset even in the middle of chaos. Sustainable businesses are built by going deep, not just wide: simplifying SKUs, optimizing existing locations, and stabilizing systems before expanding again often leads to far better margins than chasing vanity scale. Notable Quotes “The best thing that ever happened to me was losing $20 million—because I get to take those lessons into everything I do now.” “You can’t grow and stabilize at the same time; you grow, then you stabilize, then you earn the right to grow again.” “If you’re not absolutely crushing it with three locations, adding six more isn’t going to save you—it’s just going to multiply your problems.” Connect with Jason Haugen: https://www.iamjasonhaugen.com/ ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Aden Bahadori and Brett Granstaff join Travis to unpack how AI is about to change the economics of filmmaking and content creation. Aden is an award‑winning editor, post‑production engineer, and longtime Adobe advisor who has cut music videos, TV, and features; Brett is a veteran producer, writer, and actor, and the president/founder of Ridge Rock Entertainment Group with two decades in independent film. Together, they’re building Tachi‑AI, a human‑centric tool that automates the most tedious parts of editing so creatives can spend more time actually telling stories. On this episode we talk about: How Aden went from working for free on music videos to six figures by year two, and how Brett parlayed ADR gigs and “distressed” studio scripts into a producing career What producers actually do, why there are so many different producer credits, and the real split between creative vs. financial producers The origin of Tachi‑AI: Aden’s 2012 dream of an “auto‑edit” button, an early proof of concept (Fast Track), and why now is the moment to bring AI into post‑production How Tachi‑AI ingests raw footage and a script to generate multiple assembly edits—saving editors from hours of slogging through dailies and freeing them to focus on nuance, performance, and story Why they see AI as a creative utility (like AutoCAD for architects), the democratization of filmmaking, and how lower technical barriers can make story—not budget—the real differentiator Top 3 Takeaways The biggest immediate impact of AI in film will be in post‑production, where automating assembly edits and other technical grunt work gives editors and directors more time and energy for true creative decisions. As tools like Tachi‑AI spread, high‑quality visual storytelling will no longer be reserved for massive studio budgets; independent creators will be able to prototype and finish projects faster and cheaper than ever. AI will not replace filmmakers; it will reward those who learn to wield it—by treating it as an assistant that expands their capacity, not a shortcut that replaces taste, judgment, or original stories. Notable Quotes “Our goal isn’t to replace editors; it’s to give them their time and mojo back by killing the most tedious, technical parts of the job.” “Think of it like AutoCAD for filmmakers—the software doesn’t design the building for you, it just lets you explore way more options, way faster.” “As AI democratizes the creative process, the thing that wins isn’t the biggest budget anymore; it’s the strongest story and the most original point of view.” Connect with Tachi‑AI: Website: https://tachi-ai.com  ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Bob Phibbs joins Travis to break down why great retail is really about great human connection—and how that truth is even more important in an AI‑driven world. Known globally as “The Retail Doctor,” Bob has spent decades turning around struggling stores, training more than 250,000 associates, and helping brands like LEGO, Seiko, and Yamaha boost sales with people‑first systems that actually work in the real world. On this episode we talk about: How a paper route, cowboy‑boot sales, and a near‑dead coffee shop across from Starbucks led Bob to create “The Retail Doctor” and land a New York Times business feature The turnaround of a Long Beach coffee roaster that was down 10% a year for eight straight years and facing two nearby Starbucks—and how Bob helped it grow 50% in year one, 40% in year two Why so many retailers die: undertrained staff, no standards, commoditized experiences, and leaders who think customers (not employees) are the “greatest asset” The future of brick‑and‑mortar vs. e‑commerce, why online sales have likely capped around 20%, and how physical stores can win by focusing on discovery, experience, and real conversations How retail work “normalizes” young people—teaching responsibility, resilience, and people skills—and why every aspiring entrepreneur should spend time on a sales floor Top 3 Takeaways Products and locations don’t win in retail—people do. Training front‑line associates to make shoppers feel seen, heard, and helped is the most reliable sales lever any store owner has. E‑commerce and AI will keep eating the easy, transactional parts of shopping, but brick‑and‑mortar thrives when it leans into what online can’t replicate: laughter, serendipity, and genuine human connection. If you’re serious about entrepreneurship, you should treat retail or customer‑facing work as a rite of passage; learning to open hearts and make someone else’s day is foundational to making serious money later. Notable Quotes “It doesn’t matter what I sell; it matters how the person feels when I’m standing in front of them.” “You’re known more for your compromises than for your successes—especially in how you treat your people.” “If you can’t get someone to open their heart to another human being, you’re not going to make money, no matter what business you’re in.” Connect with Bob Phibbs (The Retail Doctor): Website: https://www.retaildoc.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis and producer Eric dig into an old clip from 2019 where a 27‑year‑old Travis explains why polarizing beliefs and “true fans” are critical for creators and entrepreneurs. Using that as a jumping‑off point, they talk candidly about content, integrity, legacy, and what it means to build an audience your future kids can look up—and cringe—at. On this episode we talk about: Whether Travis still agrees with his past take that 100 “true fans” can fuel a multi‑seven‑figure business The difference between healthy polarization (clear beliefs and opinions) and cheap outrage or political hot‑takes How becoming a parent changed the way Travis thinks about what he says online and the digital footprint his kids will one day see The pressure and temptation to use extreme hooks (“you’ll never be a millionaire if…”) versus playing the long game with trust and authenticity Why Travis believes entrepreneurs who refuse to create content will be “left in the dust” over the next decade Top 3 Takeaways You don’t need millions of casual followers; a relatively small group of true fans who deeply trust you can support a highly profitable business. Being “polarizing” doesn’t require rage‑bait or politics—it means taking clear, defensible stances on ideas you actually believe, even if others disagree. As an entrepreneur, publishing content is no longer optional; showing up consistently online is becoming a baseline requirement for long‑term relevance and opportunity. Notable Quotes “If you talk to everybody, you’re talking to nobody—lines in the sand are what turn listeners into true fans.” “If I wouldn’t feel in integrity saying it to my kids one day, I’m not going to say it just for clicks.” “If you’re refusing to create content as an entrepreneur, you’re going to be left in the dust in the next ten years." ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Solin joins Travis to explain why most investors are overcomplicating things and quietly lighting their wealth on fire. A former Wall Street attorney who spent decades representing clients burned by bad brokers, Daniel became a New York Times bestselling author of the “Smartest” series of investing books and now focuses on helping ordinary people outperform most professionals with a no‑nonsense, low‑cost strategy. On this episode we talk about: How 30 years as a securities lawyer opened Daniel’s eyes to how often brokers harm clients while putting their own commissions first Why most “experts” don’t actually know how to beat the market—and why the real experts are the researchers publishing peer‑reviewed data, not pundits on TV The core strategy: broad‑market index and ETF investing, keeping fees ultra‑low, not timing the market, and doing as little trading as possible Red flags when hiring an advisor, including complex portfolios, stock‑picking, market‑timing promises, and products stuffed with hidden costs and conflicts How to think about crypto, real estate, and other speculative plays versus your core, set‑it‑and‑forget‑it retirement portfolio Top 3 Takeaways Most people don’t need an advisor or a complex strategy; owning low‑cost, globally diversified index or ETF funds and leaving them alone will beat the vast majority of active managers over time. Fees, turnover, and advisor conflicts quietly erode returns; simple, transparent portfolios almost always outperform complicated, high‑fee “genius” strategies. Treat speculative assets like crypto or concentrated real estate deals as gambling with a small slice of your net worth—never as the foundation of your long‑term financial security. Notable Quotes “Investing is really simple: do as little as possible, ignore almost everything you see in the financial media, and capture the total return of the market at the lowest possible cost.” “Wall Street has a vested interest in making investing look complicated so you feel forced to use them—even though complexity usually just means higher fees and lower returns.” “If you buy one broad stock‑market fund and a short‑term Treasury fund in your 30s, then barely touch it for decades, you’ll likely beat 95% of professionally managed money.” Connect with Daniel Solin: https://danielsolin.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis brings producer Eric into the virtual studio for a late‑night, high‑energy reaction episode on how money, status, and expectations collide in modern relationships. Using viral clips about insane car payments, a rejected Walmart engagement ring, and a boyfriend insisting on separate finances and a prenup, they break down what these decisions reveal about values, red flags, and long‑term wealth building. On this episode we talk about: Why multi‑thousand‑dollar car payments are almost always a wealth killer, not a “flex” The viral story of a woman rejecting an $898 Walmart engagement ring and what it says about priorities How the wedding industry exploits “once in a lifetime” emotions and traps couples in years of debt When prenups make sense, what they actually do (vs. the myths), and why they’re different from keeping money separate Why shared financial values and a common mission matter more than ring size, wedding cost, or follower count Top 3 Takeaways Massive payments on depreciating assets like cars are usually a sign of poor financial priorities; if you want to build wealth, avoid over‑leveraging on status items. Engagement rings and weddings are symbols, not investments—if they’re forcing you into debt or exposing deep value misalignment, that’s a relationship red flag, not “romance.” A prenup can be smart planning, but separate finances inside a marriage often signal that you’re not truly on the same team; long‑term success requires a shared mission and transparent money conversations. Notable Quotes “If you want to build wealth, don’t get a $3,700 car payment—that’s not a flex, that’s financial self‑sabotage.” “You’re not owed a $10,000 ring or a six‑figure wedding—love doesn’t magically make more money appear.” “Marriage is a partnership and a shared mission; if you’re sharing a bed and kids but not money, something’s off.” ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis and producer Eric perform a tongue‑in‑cheek “autopsy” on the rise and fall of Clubhouse, revisiting a 2021 conversation with Jordan Harbinger where they questioned whether the app could ever compete with podcasting. They unpack why a product that looked brilliant on paper—and raised money at a $4B valuation—collapsed so quickly, and what creators, founders, and marketers should learn before betting their careers on the next hype platform. On this episode we talk about: What Clubhouse actually was (live, invite‑only audio rooms) and why early hype convinced many people it might “kill podcasting” Why Travis and Jordan were skeptical from the start: no on‑demand listening, chaotic audio quality, unqualified speakers, and a format that demanded hours of real‑time attention How follower counts and moderator status created a hollow, status‑driven game that rarely translated into real audience or revenue The psychological moment Travis realized the opportunity cost—half‑listening to a room while missing time with his infant son—and decided to walk away even if Clubhouse “won” How a few marketers did monetize the app (treating rooms like live webinars), and why podcasts and audiobooks still win for durable, compounding content and leverage Top 3 Takeaways Any platform that requires constant real‑time presence, but doesn’t create durable assets (episodes, clips, searchable archives), is risky as a primary growth strategy. Vanity metrics and FOMO can lure smart people into massive time sinks; always weigh status and follower counts against actual business outcomes and life trade‑offs. Long‑form, on‑demand media like podcasts remain powerful because they respect the listener’s time, allow deep preparation, and compound over years instead of disappearing after one live session. Notable Quotes “Clubhouse was like a podcast that doesn’t get recorded, done by everybody on AirPods, with eight unprepared guests, none of whom are qualified to talk.” “I realized I was half‑present with my son just to ‘be a mod’ and chase followers on an app that might not exist in a year—that was a terrible trade.” “Even if this is the next Instagram, I’m okay not ‘winning’ here if the time cost means sacrificing what actually matters.” ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis reconnects with long‑time friend and solar sales leader Steven Cohen to break down how door‑to‑door solar has created life‑changing income for thousands of reps—and why the recent merger of Sunder Energy with publicly traded SunPower has only strengthened that opportunity. From early days earning a few hundred dollars per kilowatt to today’s multi‑thousand‑dollar commissions, Steven explains how the industry has evolved, what the new legislation means, and why performance‑based sales is still one of the fastest paths out of a capped paycheck. On this episode we talk about: How Sunder Energy grew into one of the largest solar sales dealerships in the U.S. and why SunPower acquired it to power their third‑party ownership (TPO/lease/PPA) strategy going into 2026 What the recent “big, beautiful bill” did to tax credits, why homeowners will lose the 30% credit on ownership, and how finance companies now use that credit on TPO to lower customer costs Current solar commissions (often $700–$800+ per kW and even higher in some markets), realistic income potential for committed reps, and why many people are now earning the same money on less volume The realities of 100% commission work—no base, no benefits, but unlimited upside—and why solar, pest control, alarms, and similar models are better viewed as businesses than jobs How industry corrections, higher interest rates, and weak operators have shaken out tourists from solar—and why those who stay, build teams, and play the long game are best positioned for the next upswing Top 3 Takeaways Performance‑based sales can compress your earning timeline dramatically, but only if you treat it like a business, manage volatility, and stay in the game when conditions get hard instead of chasing the next “easy” industry. Door‑to‑door isn’t just about commission checks; it forges rare skills in communication, resilience, team building, and leadership that transfer to any future venture or career. Solar is still a long‑term growth industry despite short‑term corrections; as energy demand soars with AI, data centers, and crypto, those who remain and level up through this cycle are likely to benefit most from the next boom. Notable Quotes “Profits are better than wages—any time you can be paid on the value you create instead of the hours you clock, you give yourself a real shot at financial freedom.” “It’s never just about your comp plan; it’s about what you believe you’re worth and whether you’re willing to bet on your performance instead of your time.” “Most people play the finite game and quit when a cycle turns; if you can stay planted for a decade in the right vehicle, you usually win by simply outlasting everyone else.” Connect with Steven Cohen: Instagram: https://www.instagram.com/stevencohen/?hl=en ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Neri Karra Sillaman joins Travis to unpack why immigrant entrepreneurs are disproportionately likely to build enduring, billion‑dollar businesses. Drawing on her journey from refugee child expelled from Bulgaria, to founder of a 25‑year‑old leather goods company, to PhD and entrepreneurship expert at Oxford University, Neri shares the eight principles from her book Pioneers: Eight Principles of Business Longevity from Immigrant Entrepreneurs and how any founder can apply them. On this episode we talk about: Neri’s family being expelled from Bulgaria with two suitcases, becoming refugees in Turkey, and how that shaped her obsession with education as a path to a better life Coming to the University of Miami at 18, discovering that the Intel chip in the computer lab was created by a refugee, and how that reframed her identity as an immigrant Launching a sustainable leather goods brand by repurposing surplus luxury Italian leather, and eventually manufacturing for houses like Prada and Miu Miu Why nearly half of Fortune 500 companies and the vast majority of billion‑dollar startups have immigrant founders or executives, and what she calls the eight “pioneer” principles behind that success How cross‑cultural bridging, future‑back vision, deep community orientation, humility, and a lack of entitlement help immigrant entrepreneurs spot opportunities and build companies that last Top 3 Takeaways Immigrant founders often win because they blend cultures, see problems from multiple vantage points, and design solutions informed by their past while building toward a very clear future vision. A strong sense of non‑entitlement—expecting to earn every opportunity—and humility in leadership (inviting employees, suppliers, and communities into the solution) are core to long‑term business resilience. Treating your company as part of an ecosystem, not the center of the universe, leads to healthier relationships with suppliers, employees, institutions, and even the environment, which supports business longevity. Notable Quotes “Being an immigrant is not something to hide; it can be the very source of the ideas and resilience that build great companies.” “You are not a star operating alone—your company is only as healthy as the ecosystem it’s a part of.” “You can’t have ego in this game; you can’t take rejection personally when you’re building something that matters.” Connect with Neri Karra Sillaman: https://nerispeaks.com ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Travis react to a clip of Riaz Meghji. Riaz breaks down the craft of powerful conversations, drawing on his two decades as a TV host, human connection keynote speaker, and author of Every Conversation Counts. Known for helping leaders build meaningful relationships in a distracted, digital-first world, Riaz shares practical frameworks any creator, entrepreneur, or interviewer can use to unlock deeper stories and stronger trust with guests, clients, and audiences.​ On this episode we talk about: Why Riaz lost his first MTV Canada hosting job, what imposter syndrome looked like on camera, and how not burning bridges brought him back to the network later The mindset shift from “how do I look?” to “how do I light up the person watching?” and why focusing on the audience changes everything about how you show up How to “overprepare to improvise” so research gives you confidence, but listening and curiosity drive the actual conversation Simple phrasing shifts—like “tell me about,” “take me back,” and “set the scene”—that turn flat Q&A into emotional, story-rich dialogue Practical ways to ask for stories you “can’t Google,” especially with highly interviewed guests, and how that leads to more memorable content and relationships Top 3 Takeaways The best interviews prioritize the audience and the guest, not the host’s ego; your job is to unlock stories and insights that genuinely serve the listener. Overpreparation plus improvisation is the winning combo: know your guest’s world deeply, then be willing to drop the script when something more alive shows up. Asking for specific moments and stories instead of abstract answers creates emotional connection, builds trust faster, and makes your content stand out. Notable Quotes “The opportunity to unlock something unique, personal, and something you can’t Google is always there—but only if you stop obsessing over how you look on camera.” “Overprepare to improvise: do the work beforehand, then lean into listening so you can follow what actually matters in the room.” “Emotion is what connects us; when you ask for a story, people don’t just hear information—they feel like they’re living the moment with you.” ✖️✖️✖️✖️ 🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. 🚀 Capture leads, nurture them, and close more deals—all from one powerful platform. 🎁 Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices