View From Afar

Nayara Resorts is confronting one of tourism's most overlooked problems—the housing crisis that forces local workers out of their communities in remote areas—by building homes for its most vulnerable employees. In this ILTM episode, recorded live in Cannes, Leo Ghitis, CEO of Nayara Resorts, joins Afar editor in chief Julia Cosgrove to discuss how the luxury resort group is addressing both environmental devastation and social inequality in Latin America's rural communities. Leo shares Nayara's 15-year evolution from "improvising" regenerative travel to implementing a 10-year strategic plan with environmental consultants. The results include planting 40,000 trees to restore a barren mountain in Costa Rica, creating the only carbon-neutral luxury hotel in Chile, and operating a 100 percent off-grid island resort in Panama powered entirely by solar energy. But it's Nayara's housing project that represents its most ambitious social initiative—subdividing land near its Costa Rica properties to provide subsidized lots and mortgages to female-headed households, with no requirement that recipients continue working at the resort. As Leo explains, meaningful luxury today isn't about escaping the world but engaging with it in a safe, sensitive way—and younger travelers increasingly choose hotels based on their positive impact rather than their amenities. What You'll Learn Nayara eliminated plastics 15 years ago and now operates carbon-neutral properties across Costa Rica, with its Chilean property earning the country's highest ecological certification The resort's reforestation project transformed a barren mountain into a thriving ecosystem with birds, monkeys, and sloths after 10 years and 40,000 planted trees Short-term rentals like Airbnb have created a housing crisis in rural tourism areas by pricing out local workers from traditional rental housing Younger travelers ask Nayara's reservation team about environmental and community impact before asking about rates or amenities Key Moments [3:11] Leo reveals how hiring environmental consultants transformed Nayara from "improvising" sustainability to following a strategic 10-year plan with measurable goals [10:36] Discussion of tourism's dark side: how fathers leave rural communities for city work and never return, leaving vulnerable families behind [13:00] The housing project details: providing subsidized land and mortgages to female-headed households with no strings attached to employment [21:09] Leo's observation that meaningful luxury has shifted from "extravagance and hedonistic luxury" to guests wanting to connect with nature, place, and themselves Resources Visit the Nayara Resorts website for property information Read an in-depth, first-person review of Nayara Bocas del Toro in Panama on afar.com. Discover ILTM Cannes where this conversation was recorded Explore Nayara's sustainability initiatives and community programs Stay Connected ⁠⁠⁠Sign up⁠⁠⁠⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter,⁠⁠⁠ ⁠⁠Behind the Mic⁠⁠⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts,⁠⁠⁠ ⁠Unpacked,⁠⁠⁠⁠ where we dig into the trickiest topics in travel, and⁠⁠⁠ ⁠⁠Travel Tales⁠⁠⁠⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of⁠⁠⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland. Learn more about your ad choices. Visit megaphone.fm/adchoices

Langham Hospitality Group is proving that heritage brands can innovate without losing their soul, transforming historic buildings into contemporary luxury destinations while maintaining the personal service that defines true hospitality. In this ILTM⁠ (International Luxury Travel Market), recorded live in Cannes, Bob van den Oord, CEO of Langham Hospitality Group, joins Afar editor-in-chief Julia Cosgrove to share how he's guided the 160-year-old brand through thoughtful expansion that honors its British legacy while embracing modern wellness, design, and guest expectations. Bob discusses Langham's journey from opening Europe's first grand hotel with elevators in 1865 to current projects converting iconic buildings—from Chicago's former IBM building to Bangkok's historic Custom House—into luxury properties that tell compelling local stories. The brand now operates with what Bob calls "a British heart, an Asian soul, and a global mindset," creating spaces where posh pubs coexist with traditional Chinese medicine spas and cooking schools share space with world-class bars. Bob also explores the challenge of attracting Gen Z talent to hospitality through specialized academies and how the "Langham Way" of unscripted, authentic service remains the brand's non-negotiable standard across all properties. What You'll Learn The "Langham Way" emphasizes unscripted, authentic service where staff have freedom to engage personally with guests and tell their own stories Modern luxury travelers seek "freedom of time and freedom of space," driving Langham to expand room sizes to 50 square meters and invest millions in garden landscapes Langham selects properties with compelling stories—from Venice's glass factory to Boston's Federal Reserve bank—that help connect guests to local heritage The brand operates four specialized academies (Chinese cuisine, traditional Chinese medicine, pastry, and bar) to attract and develop young talent in hospitality Key Moments [2:30] Bob reveals why he decided to add a "posh pub" to the London property, proving luxury can embrace unexpected elements [3:37] Discussion of a guest's "love letter" describing how staff remember his martini preference and cappuccino style, embodying the Langham Way [9:53] Bob explains Langham's wellness expansion, from traditional Chinese medicine spas to pickleball courts and partnership with Sleep Matters for comprehensive sleep programs [13:27] The talent challenge: How Langham's academy system aims to make hospitality "sexy again" for Gen Z workers Resources Visit the Langham Hospitality Group website for property information and bookings Read our coverage of Langham on afar.com, including a conversation between Bob and Afar senior deputy editor Jennifer Flowers. Discover ILTM Cannes where this conversation was recorded Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of⁠ ⁠⁠Airwave Media⁠⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more than four decades, Matthew Upchurch has been a driving force behind how high-end travel is sold, experienced, and understood. As CEO of ⁠Virtuoso⁠ , one of the world's leading luxury travel networks, he's championed human connection in an increasingly digital world and advocated for the enduring value of trusted advisors and transformative, purpose-driven travel. In this ILTM episode, recorded live in Cannes, Afar cofounder Joe Diaz sits down with Matthew to discuss how the luxury sector is evolving, what personalization really means today, and where he sees the next opportunities for meaningful travel experiences. The conversation explores how AI is reshaping the advisor role, why debriefing clients is the most underrated skill in the business, and how intergenerational collaboration is breathing new life into travel advising. What You'll Learn •       Matthew's philosophy of "automate the predictable so you can humanize the exceptional" and how AI amplifies rather than replaces advisors •       The critical difference between service (what you do) and hospitality (how you make someone feel doing it) •       Why the quality of the post-trip debrief is the number one factor that separates transactional agents from trusted advisors •       The concept of "unique ability teams" and why pairing right-brain relationship builders with left-brain logistics experts creates exponential value •       How the travel advisor profession has evolved from GDS "human ATMs" to unchained creative professionals •       The "FOMO to Slowmo" trend and other shifts in how luxury travelers approach their journeys Key Moments •       [02:00] Matthew introduces his most quoted line: "Automate the predictable so that you can humanize the exceptional" •       [03:30] Will Guidara's definition of hospitality: "Service is that thing you do. Hospitality is how you make somebody feel doing that thing you do" •       [05:00] The framework: what do you do before, during, and after travel—and why the debrief matters most •       [08:00] Anne Scully's game-changing question: "If you could change one thing about that trip, what would it be?" •       [09:30] The evolution of travel advisors from the 1950s Pan Am era through GDS to the iPhone-enabled present •       [12:00] The unique ability concept: what drains you vs. what recharges you, and building teams around this distinction •       [14:00] Chip Conley's wisdom: "I'll lend you some of my EQ for some of your DQ"—the power of intergenerational collaboration •       [18:00] The creative tension of sophisticated travelers: returning to beloved places vs. exploring the new •       [20:00] Why advisors should help clients think strategically about their "most valuable non-renewable asset"—free leisure time Resources •       Learn more about Virtuoso and their global network of travel advisors •       Read Patrick Lencioni's The Advantage and Five Dysfunctions of a Team, referenced by Matthew •       Explore Chip Conley's book Wisdom at Work: The Making of a Modern Elder •       Learn about ILTM Cannes where this conversation was recorded Stay Connected ⁠⁠Sign up⁠⁠⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter,⁠⁠ ⁠⁠Behind the Mic⁠⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts,⁠⁠ ⁠Unpacked,⁠⁠⁠ where we dig into the trickiest topics in travel, and⁠⁠ ⁠⁠Travel Tales⁠⁠⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of⁠⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matter of Form is proving that luxury travel brands need therapy—not to fix what's broken, but to discover what makes them singular in a sea of "elevated experiences" and "art of luxury" clichés. In this ILTM episode, recorded live in Cannes, Anant Sharma, founder and CEO of Matter of Form, joins Afar cofounder Joe Diaz to dissect why luxury hospitality has become awash with homogenized language and how brands can reclaim their confidence through clarity of purpose. With 60 people working across continents, the London-based Matter of Form has transformed hospitality giants like Aman Resorts, Belmond, Mandarin Oriental, and Lindblad by finding the unspoken truths within organizations. The conversation explores luxury travel's eight percent compound annual growth and $1.38 trillion market size, and why bigger isn't always better when everyone's competing with identical promises. What You'll Learn The luxury travel market's growth creates more competition and pushes brands toward clichéd language like "elevated experiences" and "being in the heart of" destinations Successful luxury brands must identify which aspect of their guests' personality they're appealing to and deliver on that singular promise Matter of Form provides three key values: outside perspective, forcing clients to make time for change, and understanding what's not explicitly stated Organizational design and stakeholder values reveal more about a brand's true identity than their marketing materials Key Moments [2:25] Anant traces his path from magazine-obsessed kid with authority issues to luxury brand consultant via a 10-year transformation journey with Aman Resorts [7:36] The homogenization problem: "You can't tell people how to feel. You need to invite them into a stage that makes them feel something" [10:17] Why branding is like therapy: helping intelligent, creative leaders see past their blind spots and find what's naturally special about their culture [12:20] Joe identifies the core issue: luxury brands lack confidence to step into who they truly are, and matter of form gives them permission to be themselves Resources Visit the Matter of Form website for case studies and insights Listen to Anant's podcast, What The Luxe, exploring modern luxury concepts Learn about ILTM Cannes where this conversation was recorded Stay Connected ⁠Sign up⁠⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter,⁠ ⁠⁠Behind the Mic⁠⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts,⁠ ⁠Unpacked,⁠⁠ where we dig into the trickiest topics in travel, and⁠ ⁠⁠Travel Tales⁠⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of⁠⁠ ⁠⁠Airwave Media⁠⁠⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland. Learn more about your ad choices. Visit megaphone.fm/adchoices

AmaWaterways is expanding river cruising's appeal beyond its traditional audience, drawing in solo travelers, active families, and wellness-focused guests who are discovering this style of travel for the first time. In this ILTM (International Luxury Travel Market) episode, recorded live in Cannes, Catherine Powell, the new CEO of AmaWaterways, joins Afar editor in chief Julia Cosgrove to reveal the brand's fresh visual identity and expansion plans, including eight new European ships and pioneering Colombian routes. Catherine brings expertise from Disney Parks and Airbnb to the family-founded company, applying her knowledge of memorable guest experiences to river cruising. Under her leadership since early 2025, AmaWaterways is cutting through the "sea of sameness" with distinctive branding and curated experiences, from Smithsonian journeys to Soulful Experiences cruises celebrating Black culture. The conversation also explores the brand's pioneering spirit—and how it maintains intimacy while scaling. What You'll Learn AmaWaterways is launching several new ships through 2027, including the AmaRudi (named after co-founder Rudi Schreiner) Every AmaWaterways ship has a dedicated wellness host leading programs from morning yoga to differentiated hiking levels for "gentle walkers" and active adventurers The brand offers specialized cruises including Adventures by Disney partnerships, Soulful Experiences, Latin Touch, and Smithsonian Journeys to connect like-minded travelers Solo travelers are thoughtfully accommodated with dedicated tours, strategic table arrangements with a fifth chair, and inclusive programming during holidays Key Moments [1:59] Catherine unveils AmaWaterways' brand refresh at ILTM, explaining the need to stand out in a market full of "blue and gold sameness" [4:26] Discussion of Catherine's Disney and Airbnb background: deconstructing hospitality to its core elements of welcome, communication, care, and surprise [6:18] Julia shares her personal experience sailing with young children, highlighting how crew members embodied the family-founded company's warmth [13:35] What wellness on board looks and feels like [16:31] Catherine's vision for innovation: from Colombia's Magdalena River infrastructure to using AI to enhance rather than replace human connections Resources Visit the AmaWaterways website for cruise information and bookings Explore our river cruise coverage featuring AmaWaterways on afar.com Discover ILTM Cannes where this conversation was recorded Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of ⁠⁠Airwave Media⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar. The podcast is produced by Aislyn Greene and Nikki Galteland. Learn more about your ad choices. Visit megaphone.fm/adchoices

Forbes Travel Guide has been the gold standard for luxury hotel ratings for more than 60 years, and its anonymous inspections remain one of the travel industry's most influential forces. In this ⁠ILTM⁠ (International Luxury Travel Market) episode, recorded live in Cannes, Hermann Elger, CEO of Forbes Travel Guide, joins Afar co-founder Joe Diaz to reveal how the guide maintains its integrity while expanding beyond hotels into cruise lines, air travel, and emerging luxury categories. The conversation covers how Forbes protects inspector anonymity—even from Hermann himself—and why the Standards Advisory Committee includes industry voices to ensure ratings evolve with traveler expectations. Hermann also explores how the five-star standard has become synonymous with excellence across industries and shares its expansion into river cruises, the Edge List for emerging properties, Star Bars, and the Icons List for legendary establishments. What You'll Learn Forbes Travel Guide inspectors remain anonymous even to the CEO, with only two people knowing their identities to maintain rating integrity Service accounts for the majority of scoring over facilities—a property can have dated décor but achieve five stars through exceptional service The Guide has expanded to include Verified Air Travel Awards, cruise and river cruise ratings, the Edge List for up-and-coming properties, Star Bars, and the Icons List Standards evolve through an industry Advisory Committee that ensures ratings reflect current luxury expectations while maintaining consistency Key Moments [3:28] Discussion of how Forbes maintains inspector anonymity and why third-party verification matters more than ever in the age of online reviews [6:11] Hermann reveals the Guide's expansion strategy: cruise lines, air travel awards, Edge List, Star Bars, and Icons List to cover the full luxury travel journey [10:11] Behind the curtains of how these iconic lists come together. Resources Visit the Forbes Travel Guide website for star ratings and travel planning Explore the Verified Air Travel Awards and Edge List for emerging properties Discover ILTM Cannes where this conversation was recorded Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar Media. The podcast is produced by Aislyn Greene and Nikki Galteland. View From Afar is part of ⁠⁠Airwave Media⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fora Travel is proving that the travel advisor industry can evolve beyond traditional gatekeeping while maintaining professional excellence. In this ILTM (International Luxury Travel Market) episode—recorded live in Cannes—Henley Vazquez, cofounder of Fora Travel, joins Afar cofounder Joe Diaz to share how she's transforming a legacy industry by saying "yes" to a new generation of travel entrepreneurs who don't fit the traditional full-time advisor mold. Henley discusses her journey from running a traditional agency to launching Fora in 2021, frustrated by having to turn away talented people who couldn't commit to full-time travel planning due to other careers or family obligations. The conversation covers Fora's innovative technology like "bookable quotes" that update in real-time, price monitoring AI that alerts clients to rate changes, and how the platform turns advisors into "wingpeople" rather than middlemen. Henley also explores the challenge of maintaining community intimacy while scaling to thousands of advisors and why transparency and human connection remain essential even as AI transforms the industry. What You'll Learn Fora operates as a host agency with a $299 annual membership fee, splitting commissions with advisors while handling all back-office operations The platform's "bookable quote" feature allows clients to book travel in real-time while keeping advisors in the loop for expert guidance Fora employs 180 staff members, with half being engineers focused on modernizing legacy travel technology Price monitoring AI tracks all bookings and alerts advisors and clients when rates change by more than 5 percent or $50 Key Moments [2:01] Henley explains how COVID pushed her to rethink the industry: "I was tired of saying no to people" who had travel expertise but couldn't work traditional advisor hours [5:59] Joe reveals he's actually a Fora advisor himself, surprising Henley and demonstrating the platform's accessibility to non-traditional users [8:41] Discussion of scaling community through chapters, with local leaders organizing everything from partner events to hiking meetups across 92 countries [12:37] Henley's vision for advisors as "wingpeople not middlemen"—using technology to handle administrative tasks while humans provide expertise when it matters most Resources Visit the Fora Travel website to learn about becoming an advisor Explore Fora's annual conference that grew from 40 to 800-plus attendees Learn about ILTM Cannes where this conversation was recorded Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. This ILTM special series was recorded live in Cannes, France. View From Afar is a production of Afar Media and part of the Airwave Media podcast network. The podcast is produced by Aislyn Greene and Nikki Galteland with assistance from Jenn Flowers, Julia Cosgrove, and Joe Diaz. View From Afar is part of⁠ ⁠⁠Airwave Media⁠⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you build a travel company that prioritizes purpose over profit—and still succeed? For James Thornton, CEO of Intrepid Travel, it starts with transparency, ambition, and a commitment to local communities. In this episode of View From Afar, he chats with Afar director of podcasts Aislyn Greene about how he's steering one of the world's most beloved adventure travel companies through challenges like overtourism, climate change, and the evolving expectations of modern travelers. In this episode you'll learn: How Intrepid creates its annual Not Hot List of emerging destinations and ensures they're ready for sustainable tourism. Why the company banned elephant rides in 2014 and how transparency drives trust with travelers. What it takes to become a B Corp- certified travel company—and why it took three years. How Intrepid co-designs trips with Indigenous communities and women-focused travel groups. Don't miss these moments: [01:45] How James Thornton got into the travel space. [03:00] Examples from Intrepid's 2025 Not Hot List, including the island in Croatia that was a military zone until the 1980s—and why it's perfect for travelers seeking authentic experiences. [10:30] Why women are the primary decision-makers in travel and how Intrepid is responding with women-only expeditions. [18:00] The challenging three-year journey to B Corp certification and why it was worth it. [24:00] James's pandemic-era crisis leadership and his open letter to travelers. [32:00] The loneliness pandemic and why human connection matters more than ever in travel. Featured in this episode Intrepid's 2025 Not Hot List destinations including Vis Island, Croatia; Sierra Leone; and the Tian Shan Mountain Range, Kyrgyzstan Intrepid's women-only expeditions in Jordan, Morocco, Iran, India, Turkey, and many more countries Intrepid's Reconciliation Action Plan for Indigenous tourism in Australia Resources Explore Intrepid's 2025 Not Hot List Download Intrepid's open-source B Corp Guide for purpose-led businesses Explore Intrepid Travel's trips and experiences Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of ⁠⁠Airwave Media⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

In July 2025, a video from veteran safari guide Nick Kleer went viral, showing more than 150 safari vehicles crowding a single wildebeest crossing in Tanzania's Serengeti. The chaotic scene sparked outrage and raised urgent questions about overtourism in East Africa's most iconic wildlife destinations. But the issue is much more nuanced. In this episode of View From Afar—the first in a larger safari series that will continue into 2026—Afar senior deputy editor Jennifer Flowers speaks with two veteran safari industry leaders about the crisis threatening the Great Migration and what can be done to ease overtourism, while protecting wildlife and local livelihoods. Guests Nicky Fitzgerald - Co-founder of Angama, with 45 years in the safari industry Joss Kent - CEO of &Beyond, lifelong Kenya resident and conservation advocate In this episode you'll learn How social media's "seven-second soundbites" have reduced the year-round Great Migration to a single Instagram moment Why guides face enormous pressure to deliver river crossings, even when it harms wildlife The role of government regulation, park fees, and resource management in controlling crowds How global hotel brands entering the safari space are changing the landscape What travelers can do to experience the migration responsibly Key moments [03:13] How the industry arrived at this moment [07:56] Why this isn't just about river crossings - every major wildlife sighting faces vehicle pressure [10:16] The complex question of who's responsible: guests, operators, guides, or governments [20:28] The Ritz-Carlton Masai Mara controversy and environmental impact concerns [30:05] How to encourage travelers to see the migration responsibly [33:42] The role of social media [39:33] What's at stake if the industry doesn't change course Resources Read Jenn's full interview with safari guide Nick Kleer (who filmed the viral video) Read the transcript of the episode Learn more about Angama's safari lodges Explore &Beyond's lodges and experiences Be sure to subscribe to the show and to sign up for our podcast newsletter, ⁠Behind the Mic⁠, where we share upcoming news and behind-the-scenes details of each episode. And explore our other podcasts, Unpacked, where we dig into the trickiest topics in travel, and ⁠Travel Tales⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of ⁠Airwave Media⁠'s podcast network. Please contact ⁠advertising@airwavemedia.com⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

America's birthplace of the revolution is writing new chapters while honoring its historic legacy. In this IPW 2025 episode, recorded live from the conference floor, Martha Sheridan, president and CEO of Meet Boston, joins Afar editorial director Billie Cohen to discuss how the city balances its Revolutionary War heritage with contemporary attractions and diverse neighborhoods. The conversation covers Boston's ongoing America 250 celebrations, which began early with events like the 250th anniversary of the Boston Tea Party in 2023 and will culminate in a spectacular Fourth of July 2026 celebration featuring the World Cup and tall ships. Martha also discusses emerging neighborhoods like Allston-Brighton with its New Balance development and the Boston Art Triennial running through October, which uses public art installations to guide visitors through over 20 neighborhoods. Addressing current challenges in international tourism, Martha emphasizes Boston's welcoming message under diverse leadership and the city's continued appeal for business travelers, evidenced by major conventions like Bio bringing 20,000 scientists from around the world. She concludes by highlighting Boston's unique characteristic: the ability to experience vastly different cultures and atmospheres within a 10-minute walk between neighborhoods. What You’ll Learn The city’s governor, lieutenant governor, and mayor are all women 2023 was the 250th anniversary of the Boston Tea Party Boston is planning a massive 4th of July celebration for 2026 and will host several World Cup matches.  This year is the very first Boston Triennial, through October 2025. Boston has 23.5 (yes, .5) diverse neighborhoods.  Key Moments [05:07] The city’s governor, lieutenant governor, and mayor are all women, and Sheridan credits this trio with helping make Boston an open and welcoming city. [06:01] Boston has been celebrating since 2023, which was the 250th anniversary of the Boston Tea Party. [9:02]: Allston–Brighton is one neighborhood that may be less known to tourists, and New Balance built a track there surrounded by a development with restaurants, shops, and activities.  [10:37] Sheridan stresses that tourism can support community needs by creating jobs, attracting new businesses, and helps strengthen local businesses such as restaurants.   Resources Read the transcript of this episode Learn more about Meet Boston Listen to Martha's podcast, Boston Found Find Meet Boston on Facebook, Instagram, and TikTok Read Afar’s recent Boston coverage I 🇺🇸 America 250 Update: In 2026, Boston will host seven World Cup matches and has a blowout 4th of July celebration planned. Previous Episode: Julie Coker, President and CEO of NYC Tourism and Conventions, on how the city is unlike any other in the world. Complete Series: View From Afar Also in this IPW series: Hear from Angela Val, President and CEO of Visit Philadelphia, on how the City of Brotherly Love lives up to its name. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

New York City continues to set the global standard for urban tourism, and its newest tourism leader is ready to build on that legacy. In this IPW 2025 episode, recorded live from the conference floor, Julie Coker, president and CEO of New York City Tourism + Conventions, joins Afar editorial director Billie Cohen to discuss her vision for the Big Apple's tourism future. Julie, who started her role in December 2024, brings extensive experience from leading tourism organizations in Philadelphia and San Diego. The conversation covers New York's remarkable resilience and recovery speed compared to other major metropolitan areas, particularly following COVID-19. Julie also discusses the city's ambitious plans for upcoming major events, including hosting eight FIFA World Cup matches in 2026, celebrating the city's 400th anniversary in 2025, and participating in America's 250th anniversary celebrations with events like Sail Forth 250, featuring over 30 tall ships gathering in New York Harbor. Julie also addresses current challenges facing international tourism, including geopolitical tensions and visa wait times, while emphasizing her commitment to ensuring tourism benefits reach all five boroughs and underserved communities. What You’ll Learn Etihad Park, a dedicated soccer stadium, will open in Willets Point, Queens in 2027. How Coker and her team aim to spread the wealth of tourism across all five boroughs.  The big plans for NYC's 400th birthday celebration and America 250.  Key Moments: [06:28] Coker believes NYC bounced back from the pandemic more quickly than other cities because of “the diversity of the economy, the people, and the resources that we have.” [08:41] Diversity of offerings is key, and NYC continues to add new attractions, like Etihad soccer stadium, opening in Queens in 2027.   [12:09]: NYC will celebrate its 400th birthday this year on September 7th with a huge, free event around Broadway.  Resources Read the transcript of this episode Learn more about NYC Tourism + Conventions Find NYC Tourism + Conventions on Facebook, Instagram, and TikTok Read Afar’s recent New York City coverage 🇺🇸 America 250 Update: NYC will host eight World Cup matches in 2026. Etihad soccer stadium is set to open in Willets Point, Queens in 2027. 📊 By the Numbers:  International travelers are just 20 percent of NYC’s visitors but make up 50 percent of its visitor spending.  Previous Episode: Tamara Pigott, Executive Director of Visit Fort Myers, on transforming southwest Florida into a world-class destination Up Next: Martha Sheridan, President and CEO of Meet Boston. Complete Series: View From Afar Also in this IPW series: Hear from Kristen Reynolds, President & CEO of Choose Chicago, on how the city celebrates diversity, inclusion, and the Pope (of course). Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Southwest Florida is proving that beach destinations can evolve beyond sun and sand while maintaining their natural magic. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Tamara Pigott, executive director of Visit Fort Myers, joins Afar editorial director Billie Cohen to share how she's helped transform the region into a world-class travel destination over her 25 years with the organization, including 10 years in the top position. Tamara discusses how Fort Myers, Sanibel Island, and Captiva Island have become household names while balancing tourism growth with environmental conservation. The region stands out as the "seashell capital of America" and maintains nearly 70 percent of Sanibel Island as preserved land with strict building height restrictions. The conversation covers the ongoing recovery from Hurricane Ian, a Category 5 storm that hit in 2022, and how the tourism industry has rebounded with over 80 percent of accommodations now reopened destination-wide. Tamara also explores emerging trends like solo travel and how the region's vibrant downtown districts are creating urban experiences that complement the natural coastal attractions. What You'll Learn Sanibel Island is home to the Bailey-Matthews National Seashell Museum with interactive experiences for all ages Nearly 70 percent of Sanibel Island remains preserved land with strict development guidelines Fort Myers has developed beyond beaches with vibrant downtowns, breweries, entertainment districts, and cultural attractions The region attracts visitors with household incomes over $100,000 who are seeking "respite getaway without a passport." Key Moments [Beginning] Tamara explains how the Fort Myers region offers a "natural experience" with migratory birds, dolphins, and manatees beyond traditional beach tourism [Middle] Discussion of Hurricane Ian recovery efforts, with over 50 percent of island accommodations now reopened and destination-wide recovery at over 80 percent [Middle] Tamara shares advice for other DMOs facing natural disasters: build deep relationships with emergency management, mayors, and community leaders before crisis hits [End] Exploration of solo travel trends and how Fort Myers caters to travelers aged 45-55 seeking peaceful getaways Resources Read the transcript of the episode. Visit the Visit Fort Myers website and social media handles. Learn more about the Bailey-Matthews National Seashell Museum on Sanibel Island. Explore Fort Myers' downtown district with the Luminary Autograph hotel and entertainment options. Discover Bonita Springs' riverside downtown area with breweries and parks. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Maine is proving that small state thinking can yield big tourism results while staying true to its roots. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Maine Office of Tourism Director Carolann Ouellette joins Afar editorial director Billie Cohen to discuss her unique journey back to leading Maine tourism for a second time, having previously held the role from 2010 to 2016 before launching the state's groundbreaking Office of Outdoor Recreation. Drawing from her aviation industry background—her father was a Pan Am pilot and she worked as a flight attendant—Carolann brings a traveler's perspective to destination marketing. Her strategy focuses on connecting like-minded but disparate groups to create authentic experiences, from boutique hotels in historic properties to unique outdoor adventures. Under her "Forged by Nature" brand platform, Maine is positioning itself as a destination where landscape inspires everything from outdoor recreation to artisanal crafts and culinary experiences. What You’ll Learn Why Ouellette created Maine’s Office of Outdoor Recreation How tourism can really have an impact at a very local level in a small state like Maine.  Maine now has its first professional soccer team, the Hearts of Pines For America 250, the state is creating the 250-entry Maine Atlas. Key Moments [06:17] The state has had a lot of investment in historic buildings like windmills and mansions being turned into hotels.  [11:17] Maine’s Office of Outdoor Recreation works with high schools, community colleges, and universities to help students learn more about working in the outdoor recreation economy. [14:39]: The tourism office is focused on finding things that attract visitors that also have an impact at a very local level.  [16:12]: For America 250, the state is putting together the Maine Atlas with 250 entries covering its recent history.   Resources Read the transcript of this episode Learn more about the the Maine Office of Tourism and Visit Maine Find Visit Maine on Instagram and Facebook Read Afar’s recent Maine coverage Previous Episode: Anne Sayers, Wisconsin Secretary of Tourism. Up Next: Tamara Pigott, Executive Director of Visit Fort Myers. Complete Series: View From Afar Also in this IPW series: Hear from Stacy Ritter, President and CEO of Visit Lauderdale, on ensuring Fort Lauderdale is welcoming to every type of traveler.  Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wisconsin is proving that the Midwest can surprise travelers while breaking tourism records. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Wisconsin Secretary of Tourism Anne Sayers joins Afar deputy editor Michelle Baran to discuss how the state has achieved three consecutive record-breaking years of tourism growth under her leadership since December 2020, expanding from six media markets in 2019 to 14 today while transforming perceptions of the destination. A key part of Anne's strategy has been reframing Wisconsin as a four-season destination, showcasing winter activities like skiing, snowmobiling, and cozy cabin experiences to combat the perception that it's only a summer getaway. She emphasizes Wisconsin's unique blend of iconic American brands like Harley-Davidson, architectural treasures from Frank Lloyd Wright, and genuine Midwestern hospitality that creates unexpected discoveries for visitors. As Wisconsin rides momentum from hosting major events like the Ryder Cup and political conventions, Anne's vision is to establish the state as a must-visit domestic leisure destination where travelers can "discover the unexpected" throughout the entire state, from the Apostle Islands in the north to countless surprises in between. What You’ll Learn:  Wisconsin is bursting with outdoor activities, including winter surfing and rockclimbing Wisconsin has a festival dedicated to when a piece of Sputnik fell in Manitowoc Wisconsin has 600 varieties of cheese. Wisconsin is the birthplace of Frank Lloyd Wright. Key Moments: [02:38] Sayers started her role in December 2020, and Wisconsin Tourism has now had its third record-breaking year in a row. [06:49] Wisconsin excels in celebrating winter with all kinds of outdoor fun, including skiing, snowmobiling, and walking on frozen lakes.   [8:53]: Visitors can see Frank Lloyd Wright’s home and a school, place of worship, and conference center all designed by him. [11:13]: Wisconsin is home to the world’s largest refracting telescope.   Resources Read the transcript of this episode Learn more about Travel Wisconsin Find Travel Wisconsin on Facebook and Instagram Read Afar’s recent Wisconsin coverage Previous Episode: Brad Dean, President & CEO of Explore St. Louis, on the city’s incredible momentum. Up Next: Carolann Ouellette, President of the Maine Office of Tourism. Complete Series: View From Afar Also in this IPW series: Hear from Kristen Reynolds, President & CEO of Choose Chicago, on how the city celebrates diversity, inclusion, and the Pope (of course). Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Washington D.C. is proving that America's capital can separate politics from place while breaking tourism records. In this IPW 2025 episode, recorded live on the conference floor in Chicago, ⁠Destination DC⁠ president and CEO Elliott Ferguson joins Afar deputy editor Michelle Baran to discuss how the city welcomed a record-breaking 27.2 million visitors in 2024, generating $2.3 billion in tax revenue while preparing for major events like America 250 and the NFL Draft. Ferguson, a seasoned tourism leader who's navigated everything from 9/11 to January 6th, explains D.C.'s unique challenge of marketing a destination that's both the seat of government and home to 700,000+ diverse residents. He reveals how the city's "There's Only One DC" campaign showcases its international character—with over 175 embassies and a thriving cultural scene—beyond the traditional monuments and museums experience. What You'll Learn Ferguson describes D.C.'s vibe as globally diverse, where residents embrace people from all backgrounds in a city with 175+ embassies. Prior to leading tourism efforts, Ferguson has been with Destination DC since 2001, becoming CEO in 2009. How to position D.C. as more than just suits and politics—showcasing neighborhoods, architecture, and local culture. Where visitors can experience the "real D.C." beyond federal buildings, including festivals, restaurants, and community celebrations. Key Moments  [08:45] Ferguson jokes about not wearing a suit on stage to counter the stereotype that everyone in D.C. talks politics and wears formal attire. [12:30] Asked about D.C.'s appeal, Ferguson notes that families might initially choose Disney World, but D.C. visitors are "wowed" by free, interactive museum experiences. [18:15] A big challenge is separating the 535 members of Congress from the 700,000+ residents who call D.C. home and embrace diversity. [24:20] Ferguson emphasizes that despite political climate changes, D.C. hasn't "taken our foot off" DEI efforts or run from the acronym. Resources ⁠ Read the transcript of this episode⁠ .⁠ Learn more about Destination DC⁠ . Find Destination DC on ⁠Instagram⁠, ⁠Facebook⁠, and ⁠YouTube⁠ . Read Afar's Washington D.C. coverage⁠. Previous Episode: ⁠Walt Leger of New Orleans & Co on recovering from crises and how his city is "built to host." Up Next: Brad Dean, president and CEO of Explore St. Louis Complete Series: ⁠View From Afar⁠  Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

St. Louis is proving that America's heartland is ready for a renaissance, blending iconic history with entrepreneurial energy. In this IPW 2025 episode, recorded live on the conference floor in Chicago, ⁠Explore St. Louis⁠ president and CEO Brad Dean joins Afar editorial director Billie Cohen to discuss how the Gateway City is reimagining itself as a destination for urban exploration while celebrating major milestones like Route 66's centennial and America's 250th anniversary. Dean, who officially started his role in February 2025, chose St. Louis over offers from New York, Chicago, and San Francisco because of the city's incredible momentum—including major downtown redevelopment, a newly approved entertainment district, and massive investments in the airport and convention center. The conversation reveals the surprising gap between visitor and local perceptions of St. Louis, with guests consistently ranking the dining, history, art, and culture as extraordinary. Dean also highlights St. Louis's remarkable commitment to accessibility—residents voted to tax themselves so major attractions like the world-class zoo and art and history museums remain free to visitors. What You'll Learn Dean describes St. Louis as the "original gathering place" where rivers converged and westward expansion began, now evolving into a playground for urban exploration. Prior to leading Explore St. Louis, Dean helped transform Myrtle Beach and rebuild Puerto Rico's tourism after Hurricane Maria. How St. Louis residents voted to tax themselves to make major attractions free, demonstrating the community's commitment to hospitality. Where visitors can experience authentic St. Louis beyond downtown, including unique neighborhoods with rich history and vibrant culture. Key Moments [03:15] Dean reveals that St. Louis was the first place he vacationed as a seven-year-old from rural Illinois, planting the travel seed that shaped his career. [08:45] Asked about St. Louis pizza, Dean explains how the thin-crust style originated from local farms and today Imo's makes every pizza downtown near the convention center. [15:30] Dean discusses how the gap between visitor and local perceptions is "as big as I've ever seen," with visitors consistently surprised by the quality of dining and culture. [22:40] The recently reopened old courthouse showcases consequential American history, including Dred and Harriet Scott cases and Virginia Minor's fight for women's voting rights. Resources ⁠Read the transcript of this episode. ⁠ ⁠Learn more about Explore St. Louis⁠. Find Explore St. Louis on ⁠Instagram⁠, ⁠Facebook⁠, and ⁠YouTube⁠. ⁠Read Afar's St. Louis coverage⁠. Previous Episode: ⁠Elliott Ferguson of Destination DC on separating politics from place⁠. Up Next: Anne Sayers, Wisconsin's secretary of tourism Complete Series: ⁠View From Afar⁠ Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Orleans is proving its resilience and redefining what it means to be "built to host" major events. In this IPW 2025 episode, recorded live on the conference floor in Chicago, New Orleans & Company president and CEO Walt Leger joins Afar editorial director Billie Cohen to discuss how the city bounced back from tragedy to deliver an unprecedented run of iconic events—Taylor Swift's Eras Tour, Super Bowl LIX, and Mardi Gras. Leger, a former Louisiana state legislator turned tourism leader, explains New Orleans' unique "vibe," a place where music emerges from every corner. He reveals how the city's two-mile triangle connecting the French Quarter, convention center, and Superdome creates a campus-like experience with 26,000 hotel rooms, but emphasizes that infrastructure alone doesn't make a destination—it's the people who truly make New Orleans "built to host." The conversation addresses the New Year's Day terrorist attack on Bourbon Street and how the city responded with defiance rather than fear, doubling down on joy in a distinctly American fashion. Leger shares current safety data showing violent crime down 70 percent and explains how the community rallied to successfully host major events just days after the tragedy, while also discussing challenges like balancing 385,000 residents with 19 million annual visitors. What You’ll Learn Leger describes the vibe of New Orleans as music everywhere, all the time. Prior to heading the tourism board, Leger was a lawyer and a state legislator. How to balance making New Orleans attractive for tourists while still supporting residents and local communities. Where you can find green space in New Orleans and avoid the French Quarter’s crowds.  Key Moments [04:02] In a two mile triangle, New Orleans has the French Quarter, the Superdome, and the convention center, plus 26,000 hotel rooms.  [06:26] Asked what is the vibe of New Orleans, Leger says “long before people were talking about work-life balance, we were living it.” [11:45]: A big challenge right now is short-term rentals, which can cause locals to see visitors in a less positive light.  [16:38]: New Orleans wants to ensure that one single act of terror doesn’t deter people from enjoying Bourbon Street, which remains very safe.  Resources Read the transcript of this episode Learn more about New Orleans & Company Find New Orleans & Company on Instagram, Facebook, and YouTube Read Afar’s New Orleans coverage Previous Episode: Caroline Beteta of Visit California on sustainable tourism. Up Next: President & CEO of Visit Buffalo Niagara. Complete Series: View From Afar Also in this IPW series: Hear from Helen Hill, President and CEO of Explore Charleston, about how the city showcases all of its history, good and bad. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Buffalo is experiencing a renaissance that's transforming America's perception of this western New York destination. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Visit Buffalo Niagara president and CEO Patrick Kaler joins Afar editorial director Billie Cohen to discuss how grassroots community investment is reshaping the city's tourism landscape. Kaler highlights Buffalo's architectural treasures, including one of the world's most complete Frank Lloyd Wright restoration projects at the Martin House the former Buffalo State Hospital for the Insane, which has been transformed into a boutique hotel and architecture center called the Richardson Hotel. He also explores the emerging African American Heritage Corridor, featuring revitalized historic sites like the Colored Musicians Club & Jazz Museum and Michigan Street Baptist Church, a former Underground Railroad stop. The conversation addresses Buffalo's current challenge—a 20 percent drop in Canadian visitation due to political tensions rather than economic factors. Kaler shares how the destination is pivoting to domestic markets like Boston, Philadelphia, and Chicago while maintaining outreach to Canadian travel writers through creative care packages, positioning for recovery when diplomatic relations improve. What You’ll Learn Where to find Kaler’s favorite Buffalo wings  That the city is home to one of the largest and most completely restored Frank Lloyd Wright houses in the country. Buffalo has a rich Black history; sites include the Colored Musicians Club and Michigan Street Baptist Church, once an Underground Railroad stop. Key Moments [5:54] Frank Lloyd Wright’s Martin House, which had been sitting vacant, was brought back to life thanks to grassroots investments and community organizing.  [09:13] Buffalo has been restoring sites central to the city’s rich Black heritage, such as the Colored Musicians Club and Michigan Street Baptist Church, a stop on the Underground Railroad.  [11:50]: Visitation from Canada is down 20 percent, due to political messaging. Resources Read the transcript of this episode. Learn more about Visit Buffalo Niagara Find Visit Buffalo Niagara on Instagram, Facebook, and TikTok Read Afar’s Buffalo coverage Previous Episode: Walt Leger of New Orleans & Company on New Orleans’ unbeatable vibe. Up Next: Elliot Ferguson, Destination DC. Complete Series: View From Afar Also in this IPW series: Hear from Stacy Ritter, President and CEO of Explore Lauderdale, about how Greater Fort Lauderdale welcomes every single traveler with open arms. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

California's tourism powerhouse is gearing up for its biggest decade yet. In this ⁠IPW 2025⁠ episode,  recorded live on the conference floor in Chicago, ⁠Visit California⁠ president and CEO Caroline Beteta sits down with Afar deputy editor Michelle Baran to discuss how nearly three decades of experience has shaped her strategy for promoting the nation's top tourism revenue generator. Beteta reveals the counterintuitive challenge of mega-events like the ⁠2026 World Cup⁠ and ⁠2028 Olympics⁠—how they can actually deter leisure travelers despite the global spotlight—and shares lessons learned from Paris about maximizing these opportunities. She also discusses California's approach to crisis communication, from putting recent L.A. wildfires and protests into proper context to reassuring international visitors that "everyone is welcome." Beteta also highlights what's transforming the Golden State—billions in new infrastructure including LAX's $30 billion upgrade, ⁠Disneyland's 70th anniversary⁠ celebrations, and emerging destinations like the new tent resort ⁠The River Electric⁠ in Sonoma—all while maintaining the state's commitment to sustainable tourism through comprehensive stewardship planning. What You’ll Learn Though the fires in January 2025 were severe, they impacted only 2 percent of LA County Domestic tourism is strong in California—80 percent of visitors come from the U.S.—and, like many others, the state has seen a dip in international inbound travel. New developments are in the works, including a $30 billion expansion at LAX and a hospitality campus in Orange County. California is ready to welcome visitors before and after the 2026 World Cup and the 2028 Summer Olympics Key Moments [09:15] Over 80 percent of California's visitors are domestic travelers.  [11:34]: According to Beteta, they have not had any reports of visitors on tourist visas being detained at a California airport.  [13:29]: New hotel openings include Gaylord Pacific Resort on the water in Chula Vista, just outside San Diego, and The River Electric, a glamping resort and swim club in Sonoma.  [15:09] Beteta explains that being green and sustainable is part of California's DNA, and that extends to the hospitality industry. Resources Read the transcript of this episode Learn more about Visit California Find Visit California on Instagram, Facebook, and TikTok Read Afar’s recent California coverage 🇺🇸 America 250 Update: California will host several World Cup games in 2026 and LA will host the 2028 Summer Olympics.  Previous Episode: Kristen Reynolds, Choose Chicago. Up Next: Walt Leger, New Orleans & Company. Complete Series: View From Afar Also in this IPW series: Stacy Ritter, President and CEO of Visit Lauderdale, talking about Greater Fort Lauderdale’s impressive diversity, welcoming mindset, and beautiful beaches. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chicago is poised for a global spotlight with the historic appointment of Chicago-born Pope Leo. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Choose Chicago president and CEO Kristen Reynolds sits down with Afar deputy editor Michelle Baran to discuss how her unconventional journey from Arizona tourism to Long Island destination transformation has prepared her to lead the Windy City's bold marketing vision. Reynolds shares how Chicago is doubling down on its "Never Done, Never Outdone" campaign to celebrate the city's diversity and inclusion values, even while challenging false narratives about urban safety. Reynolds also reveals what's on the horizon—the Obama Presidential Center opening in 2026, America 250 celebrations highlighting Chicago's role in the nation's evolution, and the city's record-breaking $20 billion tourism impact—as well as her newfound appreciation for Chicago's unmatched culinary scene and James Beard Award winners. What You’ll Learn Three Chicago restaurants/bars won James Beard awards this year The Pope’s appointment will be a tourism boon for the city The ⁠Obama Presidential Center⁠ is opening in 2026 and will include a garden and athletics complex One of the biggest tourism challenges is a false narrative about the city’s safety Chicago’s biggest international source markets Where Kristen Reynolds takes her friends and family when they visit Chicago Key Moments [08:42] Chicago’s biggest tourism challenge is a false narrative about the city’s safety. [11:00]: Winter in Chicago may be tough, but this is when you’ll find the best deals and fewest tourists [12:08]: It’s essential that any elected official understands the value of what the tourism industry brings to the community  [13:42] Chicago had 55 million visitors in 2024 and saw over $20 billion in tourism economic impact. Resources Read the transcript of this episode Learn more about Choose Chicago Find Choose Chicago on Instagram, Facebook, and TikTok Read Afar’s recent Chicago coverage 📊 By the Numbers:  Chicago has 77 neighborhoods and, in 2024, saw more than 55 million visitors.  Previous Episode: Stacy Ritter, Visit Lauderdale. Up Next: Caroline Beteta, Visit California. Complete Series: View From Afar Also in this IPW series: Hear from Angela Val, President and CEO of Visit Philadelphia, about how this welcoming city is the birthplace of democracy. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices