Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of SEO for any marketplace cannot be underestimated, and Reverb is no exception. With millions of ever-changing product pages, technical SEO plays a crucial role in ensuring visibility while allowing for the management of this musical instrument marketplace. Today, Amy discusses marketplace SEO. Show NotesConnect With: Amy Hyerczyk: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital marketing space. She emphasizes the importance of aligning keyword strategies with user intent to optimize content effectively. By diving deep into content outlines and thoughtful optimization, Kristan provides insights on how businesses can enhance their online visibility and performance. Show NotesConnect With: Kristan Bauer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insights on how businesses can dominate their niche in the digital marketplace. Show NotesConnect With: Kristan Bauer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tazmin Suleman, Coach at Tazmin Suleman Coaching and host of The SEO Mindset Podcast, discusses building resilience in an ever-changing and challenging environment. She explores the importance of adaptability in personal and professional growth, emphasizing strategies that individuals and organizations can use to thrive despite uncertainties. Tazmin shares insights on maintaining mental and emotional strength, drawing from her extensive coaching experience. Show NotesConnect With: Tazmin Suleman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Coach and Host at Tazmin Suleman Coaching/The SEO Mindset Podcast, Tazmin Suleman, discusses strategies for thriving through imposter syndrome. In this episode, Tazmin shares her perspectives on: identifying common signs of imposter syndrome in SEO professionals, effective strategies for combating imposter syndrome in the workplace, impact of imposter syndrome on team dynamics and leadership actions,tools and resources recommended for boosting confidence in SEO roles, and the role of vulnerability and mentorship in overcoming imposter syndrome. Show NotesConnect With: Tazmin Suleman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction. Show NotesConnect With: Jo Juliana Turnbull: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspectives on: integration of AI in SEO for enhanced decision-making, effective AI and ML tools for optimizing SEO strategies,examples of successful AI/ML implementations in SEO, leveraging AI/ML to identify trends in the search landscape, and future developments in AI/ML for SEO strategies. Show NotesConnect With: Manick Bhan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CTO and Founder at Search Atlas, Manick Bhan, delves into successful holistic SEO strategies. In this episode, Manick shares his perspectives on: how holistic SEO strategies align with industry best practices, key elements to drive sustainable organic growth via SEO, the role of content in supporting holistic SEO efforts, importance of technical SEO in holistic strategy frameworks, metrics and KPIs to measure success in SEO strategies. Show NotesConnect With: Manick Bhan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sophia Tyson, Senior Content Manager at Truro, discusses future-proofing SEO content strategies. She emphasizes the importance of educated guesswork due to information volatility and the need for internal communication to demystify AI impacts. Sophia highlights the significance of diversifying and de-risking content strategies by focusing on longer-tail keywords and maintaining high-performing pages. She also stresses the value of content that adds unique value beyond SEO, involving different teams for insights, and avoiding AI-generated content without quality control. Sophia's approach is rooted in transparency, collaboration, and creating genuinely helpful content that stands out from generic information.Show NotesConnect With: Sophia lnga Tyson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of addressing multiple touchpoints throughout the buyer journey, creating granular content, and leveraging sales call data to inform content strategy. Sofia highlights the need for long-form guides and the significance of topical authority, even for low-intent, high-volume keywords. She also addresses the challenge of catering to multiple personas and the impact of generative AI on SEO, suggesting a focus on long-tail keywords and brand SEO. The conversation underscores the importance of interconnected content and data-driven prioritization. Show NotesConnect With: Sophia lnga Tyson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives on: understanding client needs for effective local SEO strategies, transitioning from local to global SEO strategies, cultural nuances in global SEO and their local implications, and the dynamic nature of SEO from local to global scales. Show NotesConnect With: Jose Butcher: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategies necessary for handling large-scale SEO initiatives across different markets and cultures. By leveraging unique insights and experiences, Jose provides practical advice for SEO professionals looking to enhance their global impact. Today, Jose talks about the importance of cultural understanding and local optimization in global SEO efforts. Show NotesConnect With: Jose Butcher: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and growth optimization, Jordan provides insights into how this ruling could reshape the landscape of search engines and digital marketing. He delves into the potential shifts in competitive strategies and the importance of adapting SEO practices in response to legal and market changes. Today, Jordan explores the broader impacts of regulatory actions on the tech industry's future. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over two decades of experience in search optimization, Jordan provides insights into why this update might seem minor but is crucial for SEO strategists. He explains how businesses can adapt to these subtle changes to maintain or improve their search engine rankings. Today, Jordan delves into the strategies that make PreVisible a leader in SEO consulting and education. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, Rachel shares her perspectives on: identifying and targeting the right keywords for SEO success, the role of mobile optimization in SEO for productivity tech companies, addressing the challenges faced by productivity tech companies in SEO, incorporating voice search into SEO strategies for tech companies, and examples of successful SEO campaigns in the productivity tech sector. Show NotesConnect With: Rachel Burns: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rachel Burns, SEO Specialist at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the importance of understanding your audience's search intent and aligning your content to meet those needs effectively. Rachel shares insights on optimizing website elements to enhance user engagement and conversion rates. Show NotesConnect With: Rachel Burns: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patrick Hathaway, co-founder of Sitebulb, discusses the intricacies of JavaScript SEO, focusing on understanding, investigating, and auditing. He delves into common challenges faced by SEO professionals when dealing with JavaScript-heavy websites and offers practical solutions for thorough audits. Patrick emphasizes the importance of a structured approach to ensure search engines can effectively crawl and index JavaScript content. Show NotesConnect With: Patrick Hathaway: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wesley van der Hoop, from Sandals Resorts International, discusses the strategies behind growing a travel blog to over 700,000 SEO users. He delves into the importance of understanding SEO dynamics and creating content that resonates with a global audience. Wesley shares insights on leveraging analytics to refine content strategies and enhance user engagement. Show NotesConnect With: Wesley van der Hoop: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Specialist at Sandals Resorts International, Wesley van der Hoop, discusses why he is so passionate about SEO. In this episode, Wesley shares his perspectives on: How SEO enhances a company's online visibility and organic growth, common misconceptions about SEO in digital marketing strategies, evolution of SEO strategies and their importance for businesses today, key performance indicators for measuring SEO success, and advice for businesses aiming to improve their SEO performance.  Show NotesConnect With: Wesley van der Hoop: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. Show NotesConnect With: Andrea Cordts: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.