What's Next! with Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What's Next! Podcast, I’m joined by Lisa Bodell, one of my very first guests on the podcast.    Lisa is all about simplification and productivity. She is the founder and CEO of FutureThink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. She's got two bestselling books, Kill the Company and Why Simple Wins.   THIS EPISODE IS PERFECT FOR… anybody feeling like they’re in a productivity rut.    TODAY’S MAIN MESSAGE… there’s a big difference between spending time and investing time. We seldom define the purpose of things and, more frequently, just dive straight into “the what.” This way of operating influences so many things, how teams are organized, the way that meetings are conducted, and even whether teams work remotely or in person. Lisa says the people who are truly productive will use time as an investment and have a clear sense of purpose behind the work.    WHAT I LOVE MOST… building a culture where stopping something is viewed as important as starting something. Lisa shares the example of a client that has incorporated this into their strategic planning with a slide dedicated to things that will be eliminated in order to make space for things that are more of a priority.    Running Time: 24:28   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Lisa Online: Twitter YouTube LinkedIn   Lisa’s Books: Kill the Company Why Simple Wins  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m replaying a conversation with a guest I was so honored to have on the show. Arianna Huffington is an author, mother, and businesswoman, most notably known as the co-founder and former editor-in-chief of The Huffington Post. She is also the founder and CEO of Thrive Global.   Most recently, Arianna has written Thrive and The Sleep Revolution. But what you may not know about Arianna is that she has a Master's Degree in Economics from Cambridge and was a candidate for California governor. She's been named one of the Most Influential Women in Media and one of the Most Powerful Women in Business.    THIS EPISODE IS PERFECT FOR… those hesitant about the future.    TODAY’S MAIN MESSAGE… we’re at a very interesting time in history – one that is currently being shaped in new ways every day. The next 20 years won’t look anything like today. But of course, 20 years ago doesn’t look anything like today either.    We cannot predict what the future holds, but as Arianna says, we’re at an inflection point. Careers are no longer linear. Passion and purpose have stronger meanings than ever before, and change is happening faster than humans can keep up.    Arianna is concerned about our addiction to devices because data shows it makes us less empathetic. More and more people are ditching devices for real connection, which means putting phones away for dinners and seeing friends in person instead of over a video call. Arianna calls this “thrive mode.”    WHAT  I  LOVE  MOST… as I’ve gotten older, I’ve realized that giving back and reflecting on my life is more important than I ever thought. In a tech-consumed world, Arianna warns that we need balance. The interconnectedness we appear to have doesn’t hold weight compared to investing in relationships. Giving back and providing value is what gives us a full life.     Running Time: 28:01   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Arianna Online: Twitter  LinkedIn  Thrive Global

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I’m sharing an inspiring LinkedIn Live conversation I had with Matt Higgins.    If you don’t know Matt, he is the co-founder and CEO of the private investment firm, RSE Ventures. He has led the business of two NFL teams (Jets and Dolphins), been a guest shark on Shark Tank, spearheaded the rebuilding of the World Trade Center site as COO, and is now the author of a new book, Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential.    THIS EPISODE IS PERFECT FOR… anybody who wants to boldly and courageously unlock the next level of their potential.   TODAY’S MAIN MESSAGE… anxiety, imposter syndrome, negative self-talk - these are just a few of the things that keep many people in their comfort zones, avoiding their dreams and aspirations. Matt has learned how to confront these things in his own life and vulnerably shares the lessons he’s learned so others can do the same.    WHAT  I  LOVE  MOST… we often talk about failure in the past tense because we want to keep it safe. In this conversation and in his book, Matt unveils moments that were challenging or didn’t go as planned for him with honesty.    Running Time: 30:46   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Matt Online: LinkedIn Instagram   Matt’s Book: Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring back a special episode of What’s Next! Podcast where I capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He’s the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.     THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.    TODAY’S MAIN MESSAGE… even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.    In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can’t just tweet once and call it a day. Video has to be better. Graphics have to be better.     Guy, however, takes a more aggressive approach. He’s comfortable posting about politics and difficult conversations that seemingly don’t relate to his brand. He’s less risk-averse and is willing to take chances on social media.     I, on the other hand, will craft a Tweet and not hit send. I won’t Tweet something if the content doesn’t represent my “brand,” if the intention isn’t correct, or if it doesn’t add value. I am more cautious.     There’s no right or wrong way to approach social, just choices. Guy believes social media is similar to life: error correction and experimentation.    WHAT I LOVE MOST… Guy focuses on making a difference. He doesn’t look back – he pushes forward to keep learning, experimenting, and growing. This forward-thinking is something we can all learn from.    Running Time: 37:32   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Guy Online Website  Twitter  Facebook

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to welcome back someone who was one of my first dozen guests when I launched the What’s Next! Podcast.   Mark Bonchek is the Founder and CEO (Chief Epiphany Officer) of Shift Thinking. His mission is to enable leaders and organizations to adapt and thrive in a world of discontinuity, disruption, and exponential change. That's what we're going to talk about today.    THIS EPISODE IS PERFECT FOR… anyone interested in how thinking is tied to transformation.   TODAY’S MAIN MESSAGE… mental models are how we process the information around us - not what we’re thinking about, but the way in which we think. Assessing mental models offers a huge amount of insight into the deeper “why” questions and is how companies like Starbucks, Patagonia, and Apple were built.   WHAT  I  LOVE  MOST… companies that are seeking exponential growth won’t achieve it by multiplying their inputs. Understanding mental models to see what’s at the core is the tool that can unlock that next level.    Running Time: 30:50   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Mark Online: Twitter LinkedIn  

Welcome to the What's Next! Podcast with Tiffani Bova.    I’m excited to bring back an episode with my friend Shep Hyken.    Shep is a NY Times and WSJ bestselling author of multiple books, including Moments of Magic, one of my favorites. He’s a customer service expert and a keynote speaker. He works with companies who want to build loyal relationships with their customers and employees by delivering fantastic customer experiences.   THIS EPISODE IS PERFECT FOR… anyone in customer service and customer success organization and leaders who wake up every day focused on improving customer experience.   TODAY’S MAIN MESSAGE… the only thing that's going to separate one company from the next is the experience that a customer has with a brand. It will no longer be about product and price – customer service and customer success will carry as much, if not more, weight than price in purchase decisions. Customer-focused companies make sure everyone on the team knows their value to the customer, even if they work behind the scenes.   Leaders have to define what the customer service experience is going to look like, and they have to live it: communicate it, train it, and serve as the role model. Make sure you hire people with a personality that matches the character of the company; you can train for everything else. Once you have the right people, make sure every member of your team is “service-aware,” which means understanding how your touch point matters to the customer.   WHAT I LOVE MOST… be more convenient. Be easier to do business with, and no matter what, create a frictionless experience for your customers – that’s what they will remember.   Running Time: 31:46   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Shep Online: Website Twitter LinkedIn  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a distinguished branding expert, Allen Adamson.   For the past several years, Allen has been an adjunct professor at New York University's Stern School of Business, where he also serves as the brand expert in residence at Berkeley Center for Entrepreneurship.    His previous books, including Brand Simple and, most recently, Shift Ahead, are used as textbooks in higher education business programs nationwide.    His latest book, Seeing the How, spotlights companies that have radically changed working life as usual by identifying and reimagining a whole new way to provide an overall better customer experience.    THIS EPISODE IS PERFECT FOR… marketers who want to reimagine the customer experience.    TODAY’S MAIN MESSAGE… delivering a satisfactory product is no longer a strong enough competitive advantage. In a sea of competition, Allen argues the way to stand out is to provide an exceptional customer experience. He details 8 lenses that will reveal the areas where a company can stand out.    WHAT  I  LOVE  MOST… you can’t rely on customers to spearhead your innovation. Although surveys can provide meaningful insight, most customers don’t know how their life could be better. Instead, Allen suggests offering ideas to customers and then assessing their feedback.    Running Time: 26:29   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Allen Online: Website LinkedIn Forbes   Allen’s Book: Seeing the How  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What’s Next! Podcast, I’m looking back at a conversation I had with Peter Fader, professor of Marketing at the Wharton School of the University of Pennsylvania and the co-founder of Zodiac.   Peter’s expertise centers on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. His insights are reflected in his great book, Customer Centricity.     Customer centricity is one thing. Using customer lifetime value as a corporate valuation metric is an entirely different thing. Peter and several of his students produced some groundbreaking research recently which is turning Wall Street’s quarterly predictions on their head. Peter and his team analyzed Dish Networks, Overstock.com, Wayfair and Blue Apron using the public data provided to investors.  They came up with company valuations that within 3-5% difference of the forecasts Wall Street was making.    Next, as a fun academic exercise, his students created forecasts for the next 4 quarters using various statistical methods. Peter compared his students’ numbers to Dish’s quarterly numbers and noticed two things: (1) the students were within .5% of the number that Dish announced, and (2) the Wall Street analysts were off by about 10%.     His hope is that the CFO will be just as interested in this bottom-up analysis, and it will create a dialogue with the marketers that just ordinarily doesn't happen.     THIS EPISODE IS PERFECT FOR… anybody who wants to learn how to use customer lifetime value (CLV) as a corporate valuation metric.   TODAY’S MAIN MESSAGE… Peter and his current and former students are doing tremendous work calculating CLV and what it means for companies’ future growth potential. One groundbreaking way the team is discovering this economic value is by understanding how Wall Street forecasts a company’s worth in the stock market by looking at the data rather than using intuition, which is often how Wall Street analysts are doing their job.     WHAT  I  LOVE  MOST… Peter’s work shows—through raw data—that companies truly need to master customer lifetime value. As customer experience becomes an emphasis for many companies, understanding which customers to focus on will become even more important. It isn’t possible to deliver high-touch, high-value customer service to everyone. Brands must become much more prescriptive in who they serve and with what level of support.     Running Time: 33:45   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Peter on Social: LinkedIn  Twitter    Peter’s Book: Customer Centricity   Peter’s Article: ​​How Wharton Marketing Students Beat Wall Street Analysts at Their Own Game

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with David Rogers.    David is an expert on digital transformation and a member of the faculty at Columbia Business School. As the Director of Executive Education programs on digital business strategy and on leading digital transformation, he has taught over 25,000 executives through his programs in New York City, Silicon Valley, and online.    He is also the author of five books and is releasing another in September 2023 called The Digital Transformation Roadmap, which follows his landmark bestseller, The Digital Transformation Playbook, which has been translated into over a dozen languages.   THIS EPISODE IS PERFECT FOR… business leaders who want to harness effective transformation and innovation strategies across organizations.    TODAY’S MAIN MESSAGE… 70% of companies attempting digital transformation are failing. David presents the five barriers that are repeatedly holding companies back: vision, priorities, experimentation, governance, and capabilities. Those who confront these barriers head-on will unlock successful transformation.    WHAT  I  LOVE  MOST… the reminder that innovation will not happen without people at every level of the organization being empowered to contribute.    Running Time: 31:41   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find David Online: Official Website LinkedIn Instagram   David’s Book: The Digital Transformation Roadmap  

Welcome to the What's Next! podcast with Tiffani Bova.   I’m thrilled to bring back a conversation with Josh Linkner that I believe is extremely timely in our tech-driven world.    Josh is a five-time tech entrepreneur and hyper-growth CEO, two-time New York Times Bestselling author, top-rated keynote speaker, and founding partner of Detroit Venture Partners.    Josh lives at the intersection of tech and advertising. In this episode, we explore how this intersection includes hacking, reinvention, and creativity.    THIS EPISODE IS PERFECT FOR… anyone who wants to hear a different perspective on innovation as Josh reveals the common threads he found among law enforcement and cybersecurity professionals about how they approach problem-solving and change.    TODAY’S MAIN MESSAGE… innovation is creativity directed productively. It’s not a copycat company or idea but uncovering greatness in otherwise nondescript pieces of stone.   WHAT I LOVE MOST… Josh was adamant that you don't have to end a whole company's history to start a new one. He says big ideas and creativity are often combinations of little ideas strung together in a compelling way.     Running time: ­­­33:46   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Josh on Social: Website  LinkedIn  Twitter  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with workplace expert, Simone Stolzoff.   Simone started his career as an independent journalist and consultant. He was formerly the design lead at the global innovation firm IDEO. He regularly works with leaders—from the Surgeon General of the United States to the Chief Talent Officer at Google—on how to make the workplace more human-centered. Simone also has a new book out called, The Good Enough Job.    THIS EPISODE IS PERFECT FOR… people at any level of an organization asking themselves how they can pursue meaningful work without letting it take over their lives.    TODAY’S MAIN MESSAGE… there’s a societal push to conflate work and identity, but is this the true measure of success? Simone challenges this path and presents his ideas on being fulfilled by work while also investing in things outside of a career path.   WHAT  I  LOVE  MOST… Simone predicts that in the age of AI, maintaining “self-complexity” will become crucially important. The hobbies, activities, and socialization we engage in outside of work will not only benefit us personally but also bring an irreplaceable human element to the workplace.    Running Time: 29:35   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Simone Online: Official Website Twitter LinkedIn   Simone’s Book: The Good Enough Job

Welcome to the What's Next! podcast with Tiffani Bova.   This week we’re revisiting a conversation with Jim Harris, author of Blindsided: How to Spot the Next Breakthrough that Will Change Your Business Forever. Jim is a principal at Strategic Advantage and has 20 years of experience as a professional speaker and consultant. Jim speaks internationally at more than 40 conferences per year on essential topics such as creativity, innovation, customer relationships, strategic planning, and environmental leadership.    THIS EPISODE IS PERFECT FOR… innovative thinkers.   Innovation is coming here. Our professional lives are different than they were five years ago; our personal lives are drastically different they were ten years ago. How you approach change will determine your success.    If you don’t want to be blindsided, pay attention to your systems and processes and keep the younger employees involved in strategy. Remember, diversity goes way beyond gender.   Choose a team of bright people and create job opportunities. Innovation ultimately means that everything gets lighter, faster, and cheaper, and that’s ok.    TODAY’S MAIN MESSAGE… change happens and if you want to keep up — whether that’s with social media, viral videos, staying agile, going direct to consumer, etc. — you’re going to have to figure out a way to be current.   Think about Tesla’s integrated solutions: they have energy solutions, power walls, and cars. It’s more than filling one need. It’s about finding innovative methods to solve multiple problems via one platform.   WHAT I LOVE MOST… no matter how these conversations start, it comes back to being sure that we’re focusing on the right things. It’s not about thinking and talking; it’s about execution and putting your product in the hands of your customers.    A PIECE OF ADVICE… create an ecosystem to bring your idea to fruition. People don’t work in a vacuum; it’s about the power of the whole, especially the employees.   Running time: ­­­35:50   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Jim on Social: Website LinkedIn Twitter

Welcome to the What's Next! Podcast with Tiffani Bova.    On this week’s episode, I’m welcoming back Nancy Duarte, who I have nicknamed “the storyteller of the Valley” (the Valley being Silicon Valley).    Nancy is a communications expert who's been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, and on CNN. Her firm, Duarte Inc., is the largest design firm in Silicon Valley as well as one of the top women-owned businesses in the area. It's the global leader behind some of the most influential visual messages in business and culture, creating more than a quarter of a million presentations.    As a persuasion expert, she has cracked the code for effectively incorporating story patterns into business communications. She's written five best-selling books and is ranked #1 on the list of the World's Top 30 Communication Professionals. Her TED Talk, The Secret Structure of Great Talks, has over 3 million views.   THIS EPISODE IS PERFECT FOR… anybody at any level who wants to learn how to tell a data story in a way that will inspire action.   TODAY’S MAIN MESSAGE… most of us are sifting through data to identify challenges and opportunities. But how do we effectively present our findings? Nancy has spent years studying what makes a persuasive presentation and shares what has discovered.    WHAT  I  LOVE  MOST… even if you’re the speaker, the audience should be the center of your presentation because if they don’t understand or get on board, your idea will ultimately fail.    Running Time: 26:07   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Nancy Online: Website Twitter LinkedIn    Nancy’s Books and TedTalk: Data Story Slide:ology Resonate Illuminate HBR Guide to Persuasive Presentations   The Secret Structure of Great Talks  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring back an episode of What’s Next! Podcast with Frits van Paasschen, a seasoned global executive and author of the book, The Disruptors Feast.    With 30 years of experience, Frits has a unique perspective on the current trends that impact businesses around the world. Frits served as the CEO of Starwood Hotels and Resorts, CEO at Coors Brewing Company, and have held several management positions at Nike.     THIS EPISODE IS PERFECT FOR… anyone who wants practical lessons on how to lead when change broadsides a company.    TODAY’S MAIN MESSAGE… in this episode, Frits shares how he handled disruption by changing from the inside out as the CEO of Starwood when AirBnB started and the CEO of Coors when the craft beer industry launched.    WHAT  I  LOVE  MOST… Frits’ mindset that sometimes the best way to deal with disruption is to disrupt right back.   Running Time: 35:18   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Frits Online: Website  LinkedIn  Facebook    Frits’ Book: The Disruptors Feast

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m welcoming back a good friend and a fan-favorite on the What’s Next! Podcast, Seth Godin. In this episode, I’m sharing our recent LinkedIn Live chat.    Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 40 languages. He writes about the post-industrial revolution, how ideas spread, marketing, quitting, leadership, and–most of all–changing everything. His latest book is The Song of Significance: A Manifesto for Teams.   You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo.    His blog, which you can find simply by typing ‘Seth’ into Google, is one of the most popular in the world. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame.    THIS EPISODE IS PERFECT FOR… anyone who feels like we’ve largely lost the human element in our organizations.    TODAY’S MAIN MESSAGE… the role of the leader has gotten fuzzy over the years. The key responsibility is not to be the conduit between the stock market and the stock options but to create an environment that is generative and attracts people who can create an impact.    WHAT  I  LOVE  MOST… the distinction Seth makes between managers and leaders. He says managers use power and authority to tell people what to do while leaders explore the liminal state between here and there. Being a leader, that’s the difficult part.    Running Time: 33:30   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Seth Online: Seth's Blog LinkedIn Instagram   Seth’s Latest Book: The Song of Significance: A New Manifesto for Teams

Welcome to the What's Next! Podcast with Tiffani Bova.    This week we’re bringing back a fan-favorite episode of the What’s Next! Podcast with Whitney Johnson. Whitney was recognized as one of the world's most influential management thinkers in 2015, was a finalist for the Top Thinkers on Talent at the biennial Thinkers50 ceremony in London, and is best known for her work on driving corporate innovation through personal disruption. She's the author of the critically acclaimed Disrupt Yourself, one of Tiffani’s favorite books.    THIS EPISODE IS PERFECT FOR… anybody who wants to learn how to harness change and meet disruption head-on.    TODAY’S MAIN MESSAGE… disruption is bound to happen at work and in your personal life. There are ways to adapt to change so you (and your company) aren’t left behind as the rest of the world moves forward.    WHAT  I  LOVE  MOST… the idea that sometimes leaders need to disrupt themselves to kick-start innovation inside of their company.    Running Time: 32:46   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Whitney on Social:  Twitter  LinkedIn  Harvard Business Review

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a leading voice on the Future of Work, Heather McGowan.    Heather’s groundbreaking approach to learning has made employees more fulfilled and innovative, leaders more potent and empathetic, and businesses more effective at reaching their goals in a rapidly evolving market.    Her new book is called The Empathy Advantage, which she wrote with her coauthor, Kris Shipley.    THIS EPISODE IS PERFECT FOR… anybody who wants to lead with empathy and infuse it into their culture.   TODAY’S MAIN MESSAGE… during the pandemic, we saw a natural rise in empathy in professional settings - we were compassionate, we checked in on each other, we were human - and it worked. We sustained strong performance and economic growth, only seeing a decline in the post-pandemic quarters. Heather digs into what exactly we tapped into during the pandemic and explains why we need to bring that type of empathy back.      WHAT  I  LOVE  MOST… the reminder to show empathy toward the leaders we’re expecting it from. Many of them were brought up in a very different environment than the one in which we're asking them to lead and they were rewarded for behaviors that we're now punishing.    Running Time: 28:21 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Heather Online: Official Website LinkedIn Heather’s Book: The Empathy Advantage

Welcome to the What's Next! Podcast with Tiffani Bova.   This week I’m thrilled to bring back an episode of What’s Next! Podcast with Lisa Bodell.  Lisa is a globally recognized innovation leader, futurist, and CEO of futurethink. As an expert on the topic of change, she is also the author of two best-selling books: Why Simple Wins (2016), and Kill the Company: End the Status Quo, Start an Innovation Revolution (2012).  Lisa serves as a global council member of the World Economic Forum and is a frequent contributor to Forbes and Harvard Business Review.  THIS EPISODE IS PERFECT FOR… leaders thinking about disruptive innovation.  TODAY’S MAIN MESSAGE… innovation doesn’t come down to creating something new. That's fairly easy. For innovation to be disruptive, it needs to be productive and valuable.  WHAT  I  LOVE  MOST… ideas are everywhere. It’s what you do with those ideas that make them special.     Running Time: 34:42 Subscribe on iTunes  Find Tiffani on Social: Facebook Twitter LinkedIn   Find Lisa on Social: Twitter YouTube LinkedIn

Welcome to the What's Next! Podcast with Tiffani Bova.    This week on the What’s Next! Podcast, we’re talking to Atif Rafiq, the first Chief Digital Officer in the history of the Fortune 500.   Atif has worked in Silicon Valley and the Fortune 500 for over the past 25 years. After rising through digital native companies like Amazon, Yahoo, and AOL. Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global PNL owner, transformation, and innovation leader. Atif was the first Chief Digital Officer at McDonald's.    He has recently released a book titled Decision Sprint.    THIS EPISODE IS PERFECT FOR… leaders who want to learn how to make business decisions strategically and confidently.    TODAY’S MAIN MESSAGE… many problem-solving strategies are outdated and, frankly, ineffective for our modern world. Atif looks at how teams can collaborate and use an upstream approach to lead innovation with powerful solutions.    WHAT  I  LOVE  MOST… the decision tables are set way in advance of the decision point. Setting up the right structure and creating alignment across your teams and organization will help set the stage for drama-free decisions. Running Time: 30:43 Subscribe on iTunes Find Tiffani on Social: Facebook Twitter LinkedIn Find Atif Online: Twitter LinkedIn Atif’s Book: Decision Sprint

Welcome to the What's Next! podcast with Tiffani Bova.    This week, I have the pleasure of bringing back an insightful conversation with Mark Bonchek. Mark is the Founder and Chief Epiphany Officer of Shift Thinking. He leads organizations to make the shift from incremental to exponential growth and to achieve transformational change so that they can more effectively compete in their market, engage their customers, and organize their teams.     THIS EPISODE IS PERFECT FOR… anybody willing to reimagine their business framework to create industry disruption.   TODAY’S MAIN MESSAGE… we seldom look past the surface of a business model. But every business creating waves in the market is creating a strategy around the deeper layer, the mental model.   WHAT  I  LOVE  MOST… you don’t need to get rid of everything to transform your business. It might just be a matter of gaining a better understanding of your mental model.    Running Time: 32:46   Subscribe on iTunes    Find Tiffani on Social:  Facebook  Twitter  LinkedIn    Find Mark on Social:  Twitter  LinkedIn  Harvard Business Review