What the Fundraising

Whether you are a nonprofit professional seeking to enhance your monthly giving program or a donor looking to make a meaningful impact, this episode promises to inspire and inform! Meet Caitlin Wion, Data Manager at Alzheimer's San Diego, who brings a rich background in museums and academia, complemented by a Master's degree in history, to her role. Her transition into the nonprofit sector was sparked by witnessing friends' satisfaction in similar database-related positions, leading her to join the team in 2018. In her role, Caitlin ensures the accuracy and currency of client and donor records, leveraging her problem-solving skills honed from previous experiences. Beyond the administrative tasks, Caitlin finds fulfillment in event interactions, relishing the opportunity to engage with the community firsthand. Driven by a personal connection to Alzheimer's, Caitlin's grandmother's battle with the disease also fuels her passion for the organization's mission. In this episode, you will be able to: Understand the importance of seamless integration of monthly giving into operations. Recognize the impact of monthly donations on organizational programs. Learn strategies for building community among monthly donors. Discover the benefits of donor segmentation and personalized communication. Appreciate the value of a soft ask approach in fundraising communications. Learn to leverage automation tools while maintaining a personal touch. Understand the importance of data analysis in refining strategies. Recognize the significance of offering donors choices in giving preferences. Appreciate the importance of prioritizing donor experience for engagement. Get all the resources from today’s episode here.  This week's episode is sponsored by NeonOne.  NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/mallory Connect with me: Instagram: https://www.instagram.com/_malloryerickson Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast, Revolutionize your approach to donor engagement and inspire new strategies for fostering lasting connections with supporters! Today, we are joined by Woodrow Rosenbaum, GivingTuesday's Chief Data Officer. Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 1,000 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination. Woodrow is a member of the Generosity Commission Research Task Force, serves as a Co-Chair for Global Impact Canada's Board of Directors, and was previously a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.  In this episode, you will be able to: Appreciate the diverse ways in which people express generosity. Understand the dynamic nature of giving patterns. Recognize the importance of adapting strategies to match evolving giving patterns. Explore the role of guilt, motivation, and belonging in donor decision-making. Challenge common assumptions about the drivers of giving. Recognize Giving Tuesday's potential as a catalyst for sustained engagement. Get all the resources from today’s episode here.  This week's episode is sponsored by NeonOne.  NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Embrace a revolutionary fundraising approach that champions equity, transparency, and authentic collaboration with communities. Together, let's spark impactful change with Rachel D'Souza! Rachel D'Souza is a pioneering force in the nonprofit realm, renowned for her transformative initiatives. As the founder of Gladiator Consulting, she spearheads innovative strategies for nonprofits nationwide. Rachel is a trailblazer in the Community-Centric Fundraising (CCF) movement, advocating for radical collaboration, racial equity, and social justice. Her leadership extends to the global stage as a member of the CCF Global Council. Rachel is also the president-elect of the Association of Fundraising Professionals Greater St. Louis Regional Chapter. Committed to nurturing future leaders, she actively engages with the Young Nonprofit Professionals Network and EPIP.   In this episode, you will be able to: Critically evaluate the dichotomy between donor-centric and community-centric fundraising models. Recognize power dynamics and systemic challenges embedded within fundraising practices. Understand the importance of authentic relationships and transparent communication in fundraising efforts. Explore the concepts of honesty, vulnerability, and inclusivity in the context of fundraising. Evaluate fundraising strategies to align them with community needs and values. Apply practical advice for implementing justice-oriented approaches in fundraising. Get all the resources from today’s episode here.  This week's episode is sponsored by NeonOne.  NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Are you ready to challenge the status quo and thrive against the odds in fundraising? Join us for an eye-opening podcast episode featuring Kia Croom, a trailblazing fundraising expert with over two decades of experience. In this enlightening conversation, Kia fearlessly addresses the challenges facing black and brown leaders in the nonprofit sector while emphasizing the critical importance of boundaries and self-care. Kia's extensive portfolio spans diverse causes such as STEM, housing, youth development, education, and HIV/AIDS. Kia excels in forging impactful corporate partnerships and is proficient in major gifts, grant writing, creative messaging, and digital marketing. Moreover, Kia ardently champions racial and philanthropic justice, focusing on combatting anti-Black racism by bolstering Black-led nonprofit organizations.   In this episode, you will be able to: Understand the challenges for black and brown leaders in nonprofits. Learn the importance of setting boundaries and self-care in fundraising. Explore DEI's role in fundraising. Prioritize racial equity and justice in nonprofits. Recognize the harms of overwork, especially for marginalized groups. Discover strategies for self-preservation in fundraising.   Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Join us on an enchanting journey as our guest today, Steven Shattuck, unveils the secrets of capital campaigns, igniting a spark of creativity and innovation. Together, let's embark on a quest to redefine fundraising excellence, guided by wisdom and inspired by possibility. It's time to unlock the hidden treasures that await those who dare to dream big and strive for greatness! Steven Shattuck is the Director of Engagement at Capital Campaign Pro, where his expertise shapes strategies for effective donor communications, data management, and digital content. With over 15 years of experience in the nonprofit sector, Steven is a recognized thought leader renowned for his insightful contributions. He has authored compelling content for esteemed platforms like the National Council of Nonprofits, AFP, Advancing Philanthropy, NTEN, and Nonprofit Hub. As a dynamic presenter, Steven frequently leads webinars and speaks at prestigious conferences, including AFP ICON, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy. Additionally, he is the author of Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age. In this episode, you will be able to: Appreciate the value of research and data in dispelling fundraising myths and guiding decisions. Recognize the importance of board engagement in capital campaign success. Evaluate the effectiveness of pausing a capital campaign amidst external challenges. Learn strategies for maintaining momentum in fundraising efforts during crises. Explore the concept of non-transactional fundraising relationships and their impact on donor engagement. Identify best practices for successful fundraising endeavors in the nonprofit sector. Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast, From the initial spark igniting a cause to the crescendo of community support, navigating the twists and turns of motivation paves the path toward fundraising triumph! In today's episode, Dr. Szu-chi Huang, an esteemed researcher in motivation science, delves into the intricacies of sustaining motivation throughout fundraising campaigns. Her research centers on the science of motivation, particularly exploring the temporal and social aspects of striving towards goals. She uses experiments to examine causal processes closely and field studies to test these findings in the real world, such as launching loyalty programs with companies and conducting intervention campaigns with nonprofit organizations like UNICEF. In this episode, you will be able to: Recognize the dynamic nature of motivation in fundraising campaigns. Tailor strategies for each stage of the fundraising campaign. Reframe success as a continuous journey rather than a singular destination. Utilize reflection and collective sharing to maintain momentum. Leverage diverse tools and resources to sustain motivation. Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode, we are joined by Jennifer Coughlin, who bravely opens up about her profound voyage through the challenges of raising a child grappling with a rare genetic condition. With only around 250 diagnosed cases worldwide, Jennifer's youngest daughter, Edith, faces a myriad of obstacles, including visual impairment, developmental delays, seizures, epilepsy, and intellectual disability. Jennifer's life took a drastic turn when she received Edith's diagnosis, prompting her to leave her career at an investment bank to prioritize her daughter's care. Through this challenging transition, Jennifer found solace and support in the NR2F1 Foundation, a charity dedicated to supporting families affected by this rare condition. As Jennifer delves into her unexpected role as a fundraiser for the foundation, she reflects on her initial hesitation and subsequent immersion into the world of nonprofit work. Drawing from her background in strategy and operations, Jennifer leveraged her skills to develop a comprehensive fundraising strategy despite being new to the nonprofit sector. Currently, she serves as the Vice President of the NR2F1 Foundation. In this episode, you will be able to: Learn the importance of storytelling and engagement in fundraising efforts. Apply personal anecdotes and diverse networks to boost support for the cause. Use Givebutter or similar platforms for efficient fundraising and donor data collection. Engage donors through personalized follow-ups and transparent impact communication. Nurture lasting donor relationships by showing gratitude and fostering deeper connections. Overcome challenges of small volunteer teams with strategic dedication to fundraising goals. Leverage community and networks to amplify fundraising efforts, embracing discomfort for success. Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In the hustle and bustle of modern life, stress seems to be the main course on our daily menu. Yet, amidst the chaos, there is a sweet solace waiting to be savored when we choose to connect. Jake Ernst, a therapist and clinical director of Straight Up Health in Toronto, Canada, specializes in working with young people and families facing challenging and stressful situations. He is a product of a close-knit family in a small town, and he developed a penchant for helping others early on. Despite the loss of his father in his teenage years, he found solace in connections, which led him to become a therapist. Moreover, through his work, Jake emphasizes the power of human connection, addressing modern stressors and advocating for solidarity through his podcast "This Isn't Therapy" and the newsletter "Just Trying To Help." In this episode, you will be able to: Understand the importance of slowing down in a fast-paced world driven by worry, hurry, alarm, and overwhelm (WHOA). Appreciate the fundamental role of relationships in healing and growth. Explore the concept of co-regulation and its role in maintaining calmness in others. Recognize the detrimental effects of co-escalation in perpetuating stress and anxiety. Foster healthier relationships and promote community support. Recognize the interconnectedness of individual and social well-being.    Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast… Today, we delve into the heart of community building with industry luminary Floyd Jones. Whether you're a nonprofit professional, community organizer, or aspiring change-maker, this conversation provides the tools, inspiration, and motivation to drive positive change in your community and beyond! Floyd Jones is the Community & Partnerships Lead at Givebutter, a pioneering fundraising platform facilitating over $150M in annual donations for more than 35,000 causes globally. In his role, Floyd supports the Community team's growth strategy via partnerships, sponsorships, strategic campaigns, and special events. He works directly with Givebutter's Product, Success, and Marketing teams to support overarching company goals. Moreover, Floyd's dedication to community growth extends beyond his current role. Previously, he spearheaded transformative initiatives at Volo, garnering substantial funds and acclaim while fostering widespread social change and corporate involvement.   In this episode, you will be able to: Discuss the importance of understanding data and metrics in driving impactful outcomes. Elucidate how forging meaningful connections and leveraging resources can propel communities toward collective success, with a focus on partnership, promotion, and people. Explore the challenges and triumphs of community leaders. Learn practical strategies for overcoming obstacles and achieving lasting impact. Reframe the approach, shift the mindset, and embark on a journey of growth and collaboration. Get all the resources from today’s episode here.  Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode is a rallying cry for change within the nonprofit sector—an invitation to embrace vulnerability, authenticity, and mental well-being as essential components of effective fundraising. Tune in for an inspiring conversation that challenges the status quo and offers hope for a more compassionate future in fundraising! Patrick Kirby, Founder of Do Good Better Consulting and author of "Fundraise Awesomer!", is a dynamic figure in the nonprofit sector. Patrick has dedicated more than ten years to various roles within the nonprofit sector, spanning organizations of diverse scales and scopes. Moreover, he sincerely believes in challenging traditional approaches and champions the mantra that "we've always done it this way" is perilous.   In this episode, you will be able to: Explore the tender balance between vulnerability and professionalism in fundraising. Learn about the human side of fundraising. Challenge the notion that fundraisers must suppress their emotions. Discuss the topic of mental health in the nonprofit world. Address the pressures faced by fundraisers. Advocate for a shift in mindset prioritizing self-care. Consider practical strategies for fostering a healthier work environment. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Today, we delve into a compelling conversation with Soon Hagerty, an accomplished entrepreneur and co-founder of the Boundless Futures Foundation. In this episode, we explore the intricate intersection of entrepreneurship, nonprofit endeavors, and purpose-driven leadership through the lens of Soon's remarkable journey. Soon Hagerty is the Founder, President, and Advisory Circle Member of Boundless Futures Foundation. She has co-owned multiple PR and marketing firms, including Luxe Communications and Centigrade. Also, her global brand communications expertise includes working with renowned brands like Lamborghini, Ducati, and eBay Motors. Since 2016, Soon has been instrumental in shaping Hagerty's brand strategy, transforming it into a globally recognized, publicly traded lifestyle brand valued at over $3 billion after joining the NYSE in 2021. Recognized for her achievements, Soon was named one of the U.S.'s "Top Women in Communications" in 2022. Moreover, she initiated "Help in Heels" and "Running in Heels" for women's volunteerism and entrepreneurship. In this episode, you will be able to: Discover the potential of aligning business objectives with societal impact. Recognize challenges faced by female entrepreneurs. Gain insights into managing anxiety and stress during slow returns or observing others' success. Explore purpose and profit integration. Learn the importance of hard work, self-awareness, and the art of asking pertinent questions. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Today, let us unravel the complexities of charitable email campaigns and donor engagement. Also, let us explore the findings of groundbreaking experiments conducted on warm donor lists, offering a fresh perspective on the delicate balance between reminders, cognitive dissonance, and donor satisfaction! Our guest, Christina Gravert, an accomplished behavioral economist, is an Associate Professor at the University of Copenhagen's Department of Economics. Specializing in environmental sustainability, health, and charitable giving, she investigates the intricacies of human decision-making to promote societal welfare. With tenure and affiliations with the Center for Economic Behavior and Inequality (CEBI), Christina also directs the Copenhagen Experimental Laboratory. Her impactful research, rooted in evidence-based decision-making, contributes to understanding how individuals can be nudged toward socially responsible choices. As a CESifo Research Network Affiliate and advisory board member of the Society for the Advancement of Behavioral Economics, Christina's work extends beyond academia, actively addressing pressing societal challenges. Also, she co-founded Impactually, a consultancy specializing in behavioral science. In this episode, you will be able to:  Analyze the impact of timing, content variation, and affirming language on donor behavior. Evaluate the nuances involved in crafting effective communication strategies for charitable campaigns. Assess the potential benefits of additional reminders for engaged but hesitant donors. Explore the psychology of donor decision-making and consider personalized approaches to enhance the donor experience. Examine how strategic timing can alleviate potential barriers to donor engagement. Identify practical takeaways for optimizing email strategies in the context of donor engagement for nonprofits, charities, and fundraisers. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Whether you're a nonprofit professional, marketing enthusiast, or simply interested in the intersection of impact and investment, this podcast episode with Cameron Bartlett is a must-listen. It is time to gain valuable insights, discover practical tips, and embark on a journey to better understand the nuances of nonprofit marketing success in today's landscape. Cameron Bartlett is a trailblazing digital marketer with a remarkable track record in spearheading award-winning campaigns for social good. As a fractional CMO and Marketing Director, Cameron possesses the uncanny ability to unlock the potential of teams, propelling them toward rapid growth. His impact is profound, often catalyzing a 2-3X increase in revenue within the initial year of collaboration. Cameron's expertise extends across a spectrum of renowned nonprofits, including New Story, IJM, Compassion, Cure, and World Vision. Operating like a seasoned strategist for fast-growing companies, he employs cutting-edge digital marketing techniques to amplify fundraising efforts, enabling these organizations to further their causes with unparalleled success. In this episode, you will be able to:  Learn how to navigate the complexities of measuring success in SEO strategy and ad campaigns. Discover leveraging data sets to identify lead sources. Understand the value of community management in social media. Find innovative ways to measure brand awareness and relationship depth.  Uncover the strategies that connect organic and paid social efforts, creating a more holistic approach to nonprofit marketing. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode, let us traverse the intersection of motivation, healthcare, and fundraising, exploring the digital landscapes that shape our behaviors. Buckle up for an exploration that transcends theory to provide practical insights and strategies for fostering resilience, overcoming rejection, and crafting authentic connections. Today's expert, Amy Bucher, embarks on an odyssey through the complexities of inspiring individuals, creating meaningful connections, and navigating the nuanced world of fundraising in the digital age. Amy is a leading behavioral scientist with a wealth of experience, holding a Ph.D. in organizational psychology from the University of Michigan. She took an unconventional route in 2006, diving into the world of digital health. Amy is currently contributing her expertise at Lirio, a startup utilizing artificial intelligence and behavioral science to drive positive health-related actions. As Vice President of Behavioral Design at Lirio, she guides a team of behavioral scientists and health specialists dedicated to creating AI-driven paths for behavior change to enhance individual and population health. With more than 15 years of expertise in designing digital health products and a solid foundation in behavioral science, Amy is a renowned authority in utilizing motivational psychology in design. She is also the author of "Engaged: Designing for Behavior Change," a publication by Rosenfeld Media that earned recognition as one of Kirkus' favorite indie books of 2020.   In this episode, you will be able to: Explore the parallels between fundraising and healthcare. Gain insights on overcoming rejection, managing stress, and fostering resilience. Discovering strategies to enable recovery periods after stress. Learn the importance of acknowledging process successes. Uncover cognitive behavioral therapy approaches. Build self-efficacy through small wins by understanding and applying principles like autonomy, competence, and relatedness. Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast, This episode unfolds through a captivating exploration of various dimensions of motivation, work dynamics, and the interplay between intrinsic motivation, passion, and potential exploitation. Today's guest, Mijeong Kwon, is an Assistant Professor of Management at the University of Colorado Denver Business School. Her research focuses on the social dynamics of work motivation, explicitly exploring how individuals articulate their reasons for working and assess their peers based on their motivations for employment.  In her recent paper, Mijeong, alongside her colleagues, delved into the intriguing connection between a love for one's work and the perception of intrinsic motivation as a moral virtue. The study revealed that those who view intrinsic motivation as morally virtuous tend to consider working for money and recognition immoral. In this episode, you will be able to:   Learn about "passion exploitation" Challenge societal discounting of intrinsic motivations Examine the moralization of work Unravel the connection between intrinsic motivation and burnout Learn the leadership's role in motivation acknowledgment Reflect on the multifaceted nature of motivation Get all the resources from today’s episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Join us in exploring the insightful perspectives and invaluable experiences of Lauren Sheehan as she navigates the intersection of technology, empathy, and nonprofit impact. Meet Lauren Sheehan, the dynamic President of DonorPerfect, bringing a wealth of experience and enthusiasm to the world of SaaS computer software. With over a decade of leadership in the industry, Lauren has honed her skills in spearheading client service teams, demonstrating a remarkable ability to build and nurture high-performing teams. Her passion for serving customers and employees is evident in her compassionate approach, marked by empathy and a genuine commitment to excellence. Lauren's infectious energy and strategic mindset have played a pivotal role in shaping DonorPerfect's customer-centric ethos, making her a driving force behind the company's success.   In this episode, you will be able to: Explore Lauren's insights on AI, customer support, and the role of empathy in tech. Delve into the power of analogies and DonorPerfect's commitment to empowering nonprofits. Gain insights into training, customer satisfaction, and the need for impactful storytelling. Discover Donor Perfect's dedication as a true partner in the nonprofit community, going beyond software. Get all the resources from today’s episode here.  Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Simplify and enhance your volunteer management with Civic Champs' CEO Geng Wang as he revolutionizes nonprofit operations by streamlining communication, saving time, and addressing last-minute changes to drive impact for your mission. Geng Wang is the co-founder and CEO of Civic Champs, a ground-breaking platform designed to transform the way volunteer management is done in the non-profit sector. With a bold mission to provide an intuitive solution, Geng's vision is to significantly increase the impact of volunteering and reduce clerical work by nearly 85%. In just four years, Civic Champs technology has empowered hundreds of nonprofits across the United States, proving itself a catalyst for positive change and measurable results. In this episode, you will: Discover volunteer management's central role in nonprofit organizations' functioning and growth. Uncover effective strategies to streamline volunteer programs, promoting efficiency and seamless communication. Learn about the strategic value of efficient volunteer management in achieving your organization's core goals. Explore ways to integrate volunteer programs into your organization's operations for a profound impact. Realize how technology can simplify and boost your organization's volunteer management framework. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Unlock the full potential of your nonprofit's impact with Collidescope CEO and Co-founder Nick Lynch as he guides you through harnessing the power of influencer collaborations for organizations of all sizes and budget constraints to revolutionize your reach and create meaningful change. It's not every day you meet someone who can seamlessly integrate cutting-edge technology, brand advertising, and philanthropy. Nick Lynch is the embodiment of this rare combination. As the co-founder and CEO of Collidescope, Nick has over 17 years of experience in the rough-and-tumble world of advertising technology. As an earlier member of MySpace, he brings a legacy of knowledge in digital and social media. What gives his journey a personal touch is his relationship with the Make-A-Wish foundation - as a cancer survivor and now, a member of their board. He has channeled his experience in the professional and personal realms to help nonprofits maneuver effectively during the pandemic. In this episode, you will: Decode the process of integrating influencers into your nonprofit marketing strategy. Gain insights on establishing valuable partnerships for both nonprofits and brands. Rise above common obstacles that impede nonprofit collaboration building. Understand cost-effective yet imaginative approaches to win influencers for your advocacy. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

If you're feeling frustrated and overwhelmed by the lack of results from your traditional fundraising methods, such as direct mail campaigns and in-person events, then you are not alone! Despite your best efforts, you may be experiencing a decline in donor engagement and a struggle to meet your fundraising goals. Instead of seeing increased support and financial contributions, you may be witnessing apathy from potential donors who are bombarded with appeals and are looking for more personalized and interactive ways to connect with your cause. Meet Owen O'Doherty, a thoughtful innovator and the mind behind DonorSee. With a deep-seated passion for product development, with the overarching goal of making a difference, Owen has spent years shaping technology for good. His first venture was a healthtech platform for caregiving, born from personal experience and a desire to support families in similar situations. His ongoing dedication led him to DonorSee, where he leverages technology to allow nonprofits to modernize fundraising and connect with communities on a deeper level. In this episode, you will: Discover the crucial importance of exhibiting your fundraising’s palpable impact and how it can significantly boost your efforts. Learn the art of engaging donors through compelling storytelling and skillful use of media platforms. Uncover strategies that hold the key to overcoming donor fatigue and ensuring sustained donor involvement. Explore how leveraging the power of community and identity can give you an edge in the nonprofit landscape. Understand how embracing forward-thinking and constantly evolving fundraising models can keep your non-profit ahead of the curve. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Get ready to unravel the complexities of navigating overwhelm and discover the untapped possibilities at the intersection of human ingenuity and AI advancement. This episode is not just a conversation; it's an exploration of the future of creative expression in the era of artificial intelligence. Our guest today, Philip Deng, is the visionary leader and the driving force behind Grantable, where he serves as the Co-founder and CEO. Grantable is a testament to Philip's commitment to revolutionizing the grant writing landscape. As a world-class grant writing assistant, Grantable is powered by cutting-edge AI technology, providing invaluable support to individuals and teams navigating the complex realm of grant applications. Get ready to unravel the complexities of navigating overwhelm and discover the untapped possibilities at the intersection of human ingenuity and AI advancement. This episode is not just a conversation; it's an exploration of the future of creative expression in the era of artificial intelligence. Our guest today, Philip Deng, is the visionary leader and the driving force behind Grantable, where he serves as the Co-founder and CEO. Grantable is a testament to Philip's commitment to revolutionizing the grant writing landscape. As a world-class grant writing assistant, Grantable is powered by cutting-edge AI technology, providing invaluable support to individuals and teams navigating the complex realm of grant applications. Get all the resources from today’s episode here.  Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point