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Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.
44 Episodes
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In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include: Jack Lindberg’s Career Journey from Music to Digital Commerce Key Challenges in Digital Shelf and Retail Media The Role of Menus and Delivery Apps in Retail Strategy Branding, Distribution, and Measurement in Digital Menus AI’s Expanding Role in Retail Media and Customer Experience The Rise of Contextual Shopping and AI Personalization Future Trends in Data Utilization and Digital Commerce Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of The Ecommert Podcast, host Mert meets with Jack Lindberg from Shalion at the Yale Club in Manhattan to discuss digital commerce and sales synergy. Jack shares his unconventional career journey from an opera singer to leading product strategy at Shalion. The conversation delves into various aspects of the digital commerce landscape, including the use of AI, retail media networks, and the importance of digital shelf and retail media connections. Jack emphasizes the need for brands to take ownership of their data and the potential for QSR and food aggregators to play a significant role in retail media. He also discusses the challenges and opportunities in measuring performance and driving growth in the rapidly evolving e-commerce environment. Highlights include: Jack Lindberg’s Career Journey from Music to Digital Commerce Key Challenges in Digital Shelf and Retail Media The Role of Menus and Delivery Apps in Retail Strategy Branding, Distribution, and Measurement in Digital Menus AI’s Expanding Role in Retail Media and Customer Experience The Rise of Contextual Shopping and AI Personalization Future Trends in Data Utilization and Digital Commerce Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of The Ecommert Podcast, industry experts discuss the evolution of team structures within large-scale and agile environments, emphasizing the need for agility and fast decision-making. The conversation highlights the integration of traditional and digital commerce capabilities, with insights from Bayer and Coca-Cola on removing bureaucracy and fostering innovation. The speakers also explore Coca-Cola's initiatives since 2019 to build a digital-forward commercial strategy, including leadership programs and practical training on AI tools. Additional focus is on how Mondelez's retail media team manages performance media buying, content generation, and measurement in collaboration with retail partners. The episode underscores the importance of capability as a strategic choice and the need to upskill teams for future success in the digital and e-commerce landscapes. Highlights include: Introduction to Team Structures and Evolution Infusing Agility in Team Operations Organizational Capability as a Strategic Choice Managing Agility for Fast Decision Making Building Cross-Functional Digital Capabilities Coca-Cola's Digital Acceleration Program Leadership and Practical Training Programs Empowering Teams with AI and Technology Monthly Learn at Lunch Sessions Global Strategy and Key Pillars Retail Media and Measurement Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of The Ecommert Podcast, delves into the impact of AI initiatives on business strategies, marketing, and digital channels. It covers the adoption of AI applications like generative AI, large language models, text optimization, and proprietary technologies by leading companies. The discussion highlights real-world case studies and examples of AI-driven tools such as chatbots and AI keyword tools. It also addresses the balance between the opportunities and risks presented by AI, emphasizing the importance of reskilling and the future of personalized content in enhancing consumer experience. Highlights include: Introduction to AI in Business Strategy Generative AI in Marketing Adopting and Developing AI Technologies Challenges and Responsibilities in AI Implementation Current and Future Applications of AI Deep Dive into AI Use Cases Regulatory and Ethical Considerations AI Tools and Innovations Profitero's AI Chatbot and Its Impact AI-Driven Content Optimization The Future of AI and Workforce Implications Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of The Ecommert Podcast, AI experts delve into the transformative impact of AI on consumer behavior research and strategy, especially within Mondelez. The discussion highlights the use of machine learning and generative AI to optimize media buying and creative asset management. The panel elaborates on the deployment of proprietary brand technology fueled by consumer data, set to revolutionize personalization and communication quality. Real-life examples from Mondelez, Coca-Cola, and Bayer illustrate the practical applications of AI in scaling digital content creation, forecasting, and automating repetitive tasks to boost strategic focus and innovation within organizations. The importance of training and embracing AI advancements to stay competitive is also emphasized. This is part one. Highlights include: Introduction to AI in Consumer Behavior Generative AI and Proprietary Brand Technology AI in Media Buying and Creative Asset Management AI in Digital Commerce and Content Creation AI in Forecasting and Automation The Future of AI in Business Operations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of the eCommert podcast, the host interviews Lucia, the digital commerce leader for Mondelez Europe. They discuss her extensive career journey, starting from her marketing roles at Kraft Foods to leading Mondelez's digital commerce initiatives in Europe. Key topics include digital commerce trends, retail media collaborations, and the importance of first-party data. Lucia emphasizes the evolution towards personalization and customization in e-commerce and the integral role of consumer-centric strategies. They also delve into sustainability efforts, such as QR code implementations for better information traceability and reducing carbon footprints. Moreover, they touch upon the impact of AI on business strategies, highlighting its current and future applications in digital commerce. The conversation concludes with Lucia offering advice to newcomers in the digital commerce field, advocating for continuous learning and openness to innovation. 00:00 Introduction and Guest Welcome 00:43 Lucia's Career Journey 02:27 Digital Commerce Initiatives at Mondelez 05:07 Retail Media and Collaborations 12:07 Digital Content and Shelf Measurement 14:35 Sustainability Efforts and QR Code Innovations 18:05 E-commerce Product Development 26:10 AI in Digital Commerce 28:52 Future of Omnichannel Retail 30:19 Final Thoughts and Recommendations Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of the eCommert Podcast, hosted by Mert Damlapinar, LinkedIn top voice, Keith Lehman, leader of global digital commerce for Colgate, shares valuable insights into the evolving landscape of digital commerce. Lehman discusses the importance of involving data scientists in understanding the engineering aspects of data and emphasizes the necessity of agility in transforming data into actionable insights. The episode highlights Colgate's journey in digital transformation, the evolving role of shopper marketing, and the necessity of leveraging AI for content optimization and in-store retail media. Lehman also underscores the need for better data collaboration and standards across the CPG and retail industry, as well as predicting future trends in competition, technology, and personalized shopping experiences. The conversation provides a detailed look into modern challenges and strategies in retail media, e-commerce, and digital shelf optimization. 00:00 Introduction to Data Science in Engineering 00:23 Welcome to the eCom Podcast Season Two 01:13 Live at Commerce Media Brand Summit with Keith Lehman 01:58 Keith Lehman's Career Journey 03:47 Insights into the Pet Care Category 07:05 Global Scaling and Local Market Implementation 09:35 Challenges in Digital Content Production 15:13 The Role of Data Scientists in Media 16:49 The Role of Retailers and Marketplaces in eCommerce 17:32 The Evolution of Retail Media and Data Collaboration 1 9:38 AI in Marketing: Use Cases and Challenges 23:27 The Future of Shopper Marketing Teams 26:57 Predictions and Demands for the Future of Retail 30:46 Conclusion and Final Thoughts Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media. Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco’s partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space. 00:00 Introduction and Objective 00:29 Welcome to the e-Commert Podcast 01:17 Guest Introduction and Career Journey 02:26 Evolution of Retail Media 04:56 Tesco Media and Dunhumby Partnership 06:54 Omnichannel Retail Media Strategies 08:29 In-Store Retail Media Innovations 11:38 Data Collaboration and Clean Rooms 14:31 Future of Retail Media and Analytics 27:48 Machine Learning and AI in Retail Media 35:00 Conclusion and Career Advice Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career! 👉 Watch the full episode now: 🎧 Spotify: https://lnkd.in/gE5NsjHz 📲 Apple Podcasts: https://lnkd.in/gsnTeCji 🎵 Amazon Music: https://lnkd.in/g2jq3R4U 📺 YouTube: https://lnkd.in/gniwpKhj Find us on: 🌐 Website: https://www.ecommert.ai/ 🔗 LinkedIn: https://lnkd.in/gm4tiHQV 🔗 X: https://x.com/e_Commert
In this episode of The e-Commert Podcast, recorded live at the Commerce Media Brand Summit in Atlanta, Chelsea Alexander, VP of Emerging Digital Platforms at Bayer Consumer Care, shares her career journey and insights into the ever-evolving digital landscape. She discusses the importance of trust in consumer healthcare, the intricacies of omnichannel presence, and the impact of retail media on consumer engagement. Chelsea also explores the potential of social commerce, third-party marketplaces, and AI's role in freeing up organizational capacity. The conversation highlights the need for agility in team structures and the significance of having both offline and online sales experience to succeed in today's fast-changing industry.
In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation. But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role? Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights. 🎧 Tune in now to stay ahead of the curve!
How Coca-Cola is Leading Digital Transformation in Omnichannel Commerce | Interview with Martijn & Tom In this episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to explore the company’s approach to navigating the rapidly changing digital landscape. As leaders in the FMCG sector, Coca-Cola is redefining what it means to integrate omnichannel commerce, digital capabilities, and data-driven strategies across their organization. We discuss the evolution of omnichannel commerce, the importance of first-party data, and how digital acceleration programs are shaping the future of the company. Plus, Martijn and Tom share insights on how leadership plays a key role in driving digital transformation and why a digital-first mindset is essential for success in today’s competitive market. Tune in to learn how Coca-Cola is staying ahead of the curve and shaping the future of the industry through innovation and digitalization.
In this power-packed episode of ecommert, we’re back with Andrew Pearl, VP of Industry Insights at Profitero, diving even deeper into the future of eCommerce, AI-driven insights, and omnichannel evolution. 🔍 What’s Inside: ✅ The Holy Grail of online & offline integration—are we getting closer? ✅ How AI-powered digital shelf tools are helping brands optimize content and boost sales ✅ The return of Centers of Excellence (COEs) and their impact on global CPG organizations ✅ JBP negotiations: How data-driven insights can help brands win with retailers ✅ Predictions for the next 5 years in eCommerce—what’s coming next? With digital commerce evolving faster than ever, brands need data-driven strategies to stay ahead. This episode is packed with insider knowledge, real-world case studies, and actionable insights you can use to future-proof your business. 📢 Don’t miss it! Hit play now and stay ahead of the curve.🔗 Subscribe & Follow for More! #eCommerce #DigitalCommerce #RetailTech #AI #DataDriven #Podcast #DigitalShelf #RetailInnovation
Welcome to the ecommert podcast, the go-to podcast for brands, retailers, and e-commerce professionals looking to stay ahead in the digital marketplace. 🌍📈 Each episode, we bring you deep-dive conversations with industry leaders, innovators, and disruptors who are shaping the future of online and omnichannel retail. From digital shelf optimization and retail media to AI-driven insights and growth strategies, we cover everything you need to know to drive impact in today’s fast-moving e-commerce landscape. 💡 What You’ll Get: ✅ Actionable insights from top e-commerce experts ✅ Strategies to boost product visibility & search rankings ✅ The latest trends in retail media & digital shelf performance ✅ Real-world case studies on how brands are winning online ✅ AI-driven solutions to help you work smarter, not harder Whether you’re a brand manager, e-commerce director, digital strategist, or retail enthusiast, this podcast is your secret weapon to staying informed, inspired, and ahead of the curve. 🎧 New episodes drop every week! Hit FOLLOW and never miss out on the strategies that drive e-commerce success. #Ecommerce #RetailMedia #AI #DigitalShelf #Marketing #Podcast #RetailInnovation
In this episode of the Ecommert Podcast, we sit down with Jessica Wegner, the global leader of retail media at Douglas, a major European retail chain. From the heart of Dusseldorf, Jessica shares insights into the booming world of in-store and online retail media, shedding light on how brands are navigating this dynamic space. She discusses the evolving role of retail media in Europe, how it’s transforming the brand-retailer relationship, and the exciting innovations Douglas is bringing to market, such as a self-service booking platform and offsite media solutions. Learn how retail media is not just about transactions but is shifting the media landscape by using first-party data to reach consumers in innovative ways, both online and in-store. Jessica also touches on the growing importance of sustainability and how the retail industry is embracing eco-friendly practices. If you’re interested in the future of retail media, consumer personalization, and the power of data in shaping shopping experiences, this episode is a must-listen!
Retail media is transforming the way brands connect with consumers, and Douglas is at the forefront of this revolution. In this episode, we sit down with Jessica Wegner, Head of Global Retail Media at Douglas, to explore how retail media is reshaping the beauty industry, the power of first-party data, and the future of digital advertising. 🔍 What you'll learn in this episode: ✔️ How Douglas built a retail media powerhouse across multiple markets ✔️ The role of first-party data in driving brand growth ✔️ Why retail media is a must-have in today’s marketing mix ✔️ How beauty brands can leverage data-driven insights for success ✔️ The biggest challenges & opportunities in retail media today Whether you’re a brand, marketer, or e-commerce professional, this episode is packed with insights on how retail media can drive real results.
In this episode of The Ecommert Podcast, we sit down with Rossana Rizzotto, Global VP of Data Management and CIO for Mondelez Europe, and Lucia Ronchi, Head of Digital Commerce for Europe at Mondelez, to explore the future of digital commerce. Learn how Mondelez is leading the charge in digital transformation: Through initiatives like Vision 2030 AI-powered consumer insights Cross-functional collaboration. Discover the importance of democratizing data Upskilling teams Building digital capabilities to stay competitive in the fast-paced e-commerce landscape. From success stories in digital training programs to insights on leveraging AI for personalization and proactive strategies, this episode is packed with actionable takeaways for businesses of any size. Tune in to uncover how technology and innovation are reshaping the world of e-commerce, and get inspired to future-proof your organization.
In this episode of the Ecommert Podcast, we are live from Zurich at Mondelez International’s Europe headquarters with two industry leaders: Rossana Rizzotto, Global VP of Data Management and CIO of Europe, and Lucia Ronchi, Head of Digital Commerce for Europe. Join us as we discuss: The unique challenges and opportunities of digital commerce and data analytics in the European market. How Mondelez is leveraging automation and advanced technologies to transform the digital shelf. Cross-functional collaboration between data and commerce teams to drive growth and efficiency. The future of digital transformation and engaging the next generation of consumers. With actionable insights and inspiring leadership stories, this episode is a must-listen for anyone navigating the evolving world of digital commerce and data-driven strategies. 🎧 Tune in now to gain valuable knowledge and stay ahead in the industry! #EcommertPodcast #DigitalCommerce #DataAnalytics #MondelezInternational #Innovation #CPGLeadership #DigitalShelf
This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.
This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam. Discover insights on: 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia. 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation. 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance. 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG. 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce. Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.
In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation. Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don’t miss it!
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