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Business Lunch

Author: Roland Frasier

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:a...
Welcome to a new episode of Business Lunch! In today’s episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.Highlights:"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way.""The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way.""Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."Timestamps:00:13- From Bitcoin Mining to Spa Heating02:05- Combining Traditional Elements Creatively03:53- Expense-to-Profit Transformations05:40- Recognizing Waste and Byproducts in Business Operations07:05- Learning from Big Companies' Strategies10:00- Hidden Opportunities in Every Business11:22- Leveraging Existing Resources for Profit Generation15:00- The Power of Group Buys and Strategic Partnerships17:45- Ethical Considerations in Expense Transformation19:25- Encouragement to Explore Creative EntrepreneurshipCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  a...
Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.Highlights:“Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." "There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization.""There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."Timestamps:00:47 - Embracing an Unexpectedly Open Week02:43 - Unveiling the Shocking Rise of Friendly Fraud03:34 - Renaming Fraud: From Cowardly to 'Friendly'07:27 - Strategies for Addressing Chargebacks10:45 - Prioritizing Exceptional Customer Experiences14:05 - Importance of Brand Congruency16:31 - Winning Chargebacks: The Key Elements19:29 - Understanding Intent in Fraud21:23 - Fraudulent Advice on Social Media25:34 - Ethical Behavior and Defending Your BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  a...
Welcome to a new episode of  Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.Highlights: "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."  "Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."  "The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."Timestamps:01:49 - Exquisite Wine Tasting Experience  06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue  10:47 - The Impact of AI on Marketing  12:44 - The Role of CMOs in Small Companies  15:34 - Advice for Medium-Sized Business Founders  16:31 - Tips for Marketers: Getting Closer to Revenue  18:25 - Marketing and Sales Alignment Strategies  20:51 - Career Advice for Aspiring CMOs  CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:a...
Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.Highlights: "The only thing worse than being in a miserable situation is missing and pining away for the miserable situation.""If you're burnt out on business, then I think you're kind of done... burnout is out." "Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."Timestamps:00:28 - Dream Vacation02:20 - Workload Exhaustion Reflection04:47 - Work Intensity vs. Rest Balance07:34 - Tiredness vs. Burnout Differentiation10:00 - Passion and Role in Business13:16 - Business Momentum Redirection15:36 - Options: Pivot, Exit, or Delegate18:33 - Running Toward, Not Just Away20:56 - Empowering Personal Prioritization23:50 - Ownership and Passion RediscoveryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok:  / rolandfrasier   📸  Instagram:  / rolandfrasier  📱 Facebook:a...
In this episode of Business Lunch, Ronald and Ryan delve into the age-old debate of whether to diversify your team or focus on business, drawing inspiration from Warren Buffett's latest shareholder letter and the challenges faced by conglomerates like LVMH. They explore the nuances of entrepreneurship and offer valuable insights for seasoned business leaders and aspiring entrepreneurs.Highlights: "It's fascinating that oftentimes good at the opposite of good advice is more good advice. Like, so good advice, you should diversify. Good advice, you should focus. Those are both good advice." "Diversification is a luxury, not a right. Your ability to diversify is going to be a function of how good of a job have you done with the core business that you have today of getting it systemized and getting it scalable." "If you're going to diversify, be sure that you are number one thinking about what are you diversifying? Are you diversifying your existing company and team, or are you diversifying your own investment portfolio?" Timestamps00:00 - Post-Lunch Business Banter02:22 - Warren Buffett's Success Story03:42 - The Paradox of Good Advice05:03 - Challenges at LVMH: Diversification vs. Focus06:45 - Navigating Entrepreneurial Decisions08:28 - Transitioning Roles: Inventor to Capital Allocator10:22 - Berkshire vs. LVMH: Different Approaches to Investing12:12 - The Pitfalls of Diversification without Focus14:14 - Personal vs. Organizational Diversification15:36 - Applying Diversification StrategiesCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook• Get my book, Zero Down, FREETo learn more about Roland Frasier https://msha.ke/rolandfrasier/Connect with me on social:TikTok: / rolandfrasierInstagram: / rolandfrasierFacebook: / rolandfrasierpageLinkedIn: / rolandfrasierSubscribe to Roland Frasier / @rolandfrasierepic Mentioned...
Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.Highlights:"Let's get our language right right off the beginning." "How can I adopt their frame? And what does that mean for me?""The best medicine is good prevention."Timestamps:00:00 - Matt's Dramatic Exit00:49 - Post-Integration Challenges03:15 - Mindset in Communication05:39 - Owning Mistakes and Finding Solutions08:02 - Establishing Clear Shared Goals09:58 - Addressing Goals and Misalignment10:26 - Unachievable Goals and Finger Pointing14:29 - Effective Communication Strategies16:50 - Collaborative vs. Combative Mindset24:02 - Embracing CollaborationLearn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1If you found this video valuable, give it a like. 👍If you know someone who needs to see it, share it. ⤵️Leave a comment below with your thoughts. 💬Add it to a playlist if you want to watch it later. ➕Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1The War Room Mastermind 👉 https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
How to Turn Free Advice Into ProfitsIn this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.Highlights"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning.""People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented.""Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."Timestamps00:45 - Introduction to Transforming Free Advice02:30 - The Pitfalls of Free Consultations04:15 - A Real-World Dilemma06:50 - The Importance of Establishing Value08:20 - Structured Engagement Strategies10:35 - The Psychology of “Free”13:00 - The Power of Saying No15:25 - The Game Plan17:40 - From Free to Fee19:55 - Conclusion and TakeawaysMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA’s Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."Timestamps:00:39 - Mind Expanding Ideas03:09 - Influential Book Moments04:19 - Welcoming Dr. Robert Cialdini05:29 - Difference between Influence and Pre-suasion07:54 - Royal Caribbean Case Study09:44 - Impact of Environmental Cues14:12 - The Ethics of Persuasion18:54 - The Power of Palm Reading25:10 - Crafting Emotional States for Receptivity32:27 - Optimizing Messaging at Every StageMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Dive into the world of zero cash down acquisitions with us! In this episode, we unravel the secrets of becoming an epic investor without spending a dime of your own money. From ethical investing to the magic of negotiation and deal structuring, we cover all you need to know to make win-win deals that benefit everyone involved. Get ready to transform your investment strategy and achieve your entrepreneurial dreams with insights and strategies that defy traditional thinking.Highlights:"Think like an epic investor, focusing on ethical profits in commerce and crisis.""Any price is acceptable as long as the terms are favorable.""Declare yourself an investor to the world, and the opportunities will come to you."Timestamps:00:01 - Epic Investor Mindset03:46 - Ethical Investing Principles05:00 - The Importance of Win-Win Deals10:00 - The Law of Price and Terms15:00 - Turning Challenges into Opportunities20:00 - Boosting Deal Flow24:15 - Creative Financing Strategies30:00 - The Art of Deal Stacking38:28 - Steps for a Zero Cash Acquisition45:00 - Finalizing Your No-Money-Down DealMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level!Highlights:"The ability to buy multiples can have a dramatic impact on your average order value.""Friendly forms boost conversions. Start out just capturing the minimal information.""Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling."Timestamps:00:02 - Intro to Marketing Hacks01:54 - Friendly Forms & Conversions03:12 - Simplify Your Landing Pages04:38 - The Power of Web Push Notifications06:31 - Leveraging Stories for Conversion09:15 - User-Generated Content (UGC) Boost10:11 - Chat and Text for Higher Engagement11:10 - Driving Leads with Valuable Content12:36 - Using Sniply for Content Leverage13:31 - Mid-Roll Video Opt-ins for LeadMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
 In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels.Highlights:"Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them.""Leadership is not just about directing; it's about listening, adapting, and growing together with your team.""Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership."Timestamps:00:00 "Episode Introduction"01:57 "The Emotional Impact of Betrayal"03:23 "Understanding Business Relationships"04:49 "Seeking Feedback for Improvement"06:14: "Ownership and Accountability"07:12 "Addressing Cultural Challenges"10:00 "Refraining from Rash Decisions"13:23: "Collaborative Problem Solving"16:44 "The Core Value of Seeking the Why"19:13 "Cultural Reset and Direct Communication"Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.Highlights:"The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."Timestamps:00:29 - "Behind-the-Scenes Business"01:27 - "Innovative Deal Structuring"04:22 - "Exploring Funding Options"06:18 - "Uncovering Value in Opportunities"08:16 - "Addressing Key Growth Bottlenecks"10:44 - "Expertise in Eliminating Constraints"11:14 - "Funding Through Sales Innovation"14:08 - "Inventory Challenges in E-Commerce"19:22 - "The Power of Creative Solutions"24:43 - "Speculating Future Growth"Mentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age.Highlights:"AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors.""The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?""Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies."Timestamp:03:25 The Importance of the Chief AI Officer05:19 Implementation Challenges07:15 The Potential Challenges10:08 AI Implementation12:55 The Chief AI Officer Role15:24 Cross-Departmental Collaboration17:48 Alternative Approaches19:44 Rolling Out AI Implementation20:07 Conclusion and Call to Action
Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape.""The best leaders are those who know the value of shifting gears before it's too late.""Innovation is not just about new ideas; it's about knowing when to abandon the old ones."Timestamps: 00:00 Introduction and the Importance of Leadership03:15 The Number One Trait for CEOs05:37 Traits of a Good CEO10:21 The Role of a CEO13:10 Identifying the Next Right Thing17:30 The CEO's Role in Proselytizing21:08 ConclusionMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do.""Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either.""I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."Timestamps: 00:00 Intro & Background04:47 Private Equity Case08:03 Equity in Acquisition10:29 Employee Equity Impact14:45 Equity Risks & Concerns16:37 Alternative Compensations19:02 Conclusion & TakeawaysMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age.We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions.From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions.Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started!Highlights:“I'm a big believer that if somebody is getting fired, there should be no surprise.”"The supervisor needs to have the training to be able to give constructive feedback which includes criticism.""What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role."Timestamps:01:00 The TikTok Firing Incident03:24 The Firing Conversation08:38 Recording the Call10:24 Handling Firing Conversations17:51 Defending the HR Team20:17 The Firing ProcessMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations.The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape.Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space.The episode explores the idea of ‘playing to extremes’ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands.A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world.Highlights:"You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral.""What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out.""Most things fail, right? And then the few things that win can make you millions of dollars."Timestamps:00:00 Building a Tribe with Unique Ideas03:16 The Importance of Personal Branding06:02 Creating Controversial Content08:07 Working with the A-List10:30 The Future of Personal Branding11:29 Mistakes to Avoid14:02 Testing Ideas and Using Data16:46 Finding Inspiration18:16 Building a Strong Personal Brand19:11 The Power of AI in Branding20:10 Acquiring Existing BusinessesMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement!Highlights:“You should expect a return on the investment of your time"“I can do all the things I need to get done without having to sacrifice a family life"​"I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"​Timestamps:00:00 Introduction: Time and Entrepreneurship01:26 The Reddit Post: Family or Entrepreneurship03:20 Balancing Family and Entrepreneurship04:18 Difference Between Being an Entrepreneur and Being Self-Employed06:12 The Misconception of Choosing Between Family and Business07:10 Time Allocation for Family and Business09:04 Creating a Schedule for Family and Business10:33 The Importance of Time Blocking15:19 Macro and Micro Level Time Blocking21:35 Being Ridiculously Productive and Having Family Time23:33 Budgeting Time and Fighting Distractions24:00 Conclusion and Call to ActionMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
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malutty malu

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Feb 5th
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Emilia Gray

This is an amazing cast from which everyone can take something useful for themselves. But remember that any advertising or marketing advice on how to increase sales should be taken as hypotheses. Build a more personalized strategy for yourself, adapting it to the type of your client, you can learn more about this here https://www.growbots.com/blog/create-better-sales-pitch-decks/

Sep 18th
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Robert Lee

I keep telling my wife this. She never appreciates it.

Jul 8th
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Darryle R. Banks

Great topic of discussion. Do we really have a true answer to the questioning of How much$$ is needed? especially with Hyperinflation in the mix. It's bananas trying to figure it all out. Just make sure you put yourself in position that your money out lives you. 💯

Jun 3rd
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Trish Abstetar

?289 man.nnmo

Jun 20th
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Michael Cloonan

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May 5th
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Jeremy Brandt

Great show Roland, really enjoying the interviews!

Jan 5th
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Chad Berton

this conversation sparked so many ideas for me. it's amazing how some of the simplest things find their way to be an inspiration

Dec 12th
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tom keeling

awesome content excited for more to come

Dec 18th
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