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Author: Roland Frasier

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Subscribe to Business Lunch with Roland Frasier.
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, great wine, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
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Anik Singal is our guest today on Business Lunch With Roland Frasier. He shares a ton of takeaways for entrepreneurs! Anik is a Co-Founder of Send Lane (SAAS), LURN.com (an eLearning platform), a Live event company, Webinar Con and more!  Anik is enjoying a record year across his businesses. If this is a roaring success of a year for you, OR, the worst year you could imagine, listen in today for tips, tricks and strategies. Wherever you’re at in your business, you will appreciate Anik’s perspective and passion for business. “Every entrepreneur has that lemonade stand story. I was in third grade and opened a lemonade stand, but I hired second graders to run it! I used to be inside watching cartoons". Anik Singal If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! You can also sign up for emails from Roland and his team, on our home page. Listen For Anik's Expert Approach To Email The cardinal rule for working your email list. Why you absolutely NEED to use your audience (wherever it is), to build up your email list.  “The one big reason is this; you own your email list. No one can take that away from you, right? You do not own your YouTube audience. You do not own your Facebook audience or any of these platforms, and they can, and many times have taken it away from you”. Singal A winning strategy for your newsletter content. “You may not even know we’re in the middle of promoting or getting you revved up for a launch we’re doing, we’re doing it through tremendous values. So I call it the hybrid model, where you’re not saying, ‘today, am I doing content’ or am ‘I doing a pitch email’, I actually love doing a hybrid." Singal PLUS, What To Do If You’re Starting Out Right Now. Roland asked Anik if he was to start all over again, how would he do it? Anik shared these steps with you. Step 1: Build An Audience  Anik recommends these platforms in order of how powerful they are…1) Email Lists, 2) YouTube, 3) Facebook Groups, 4) Podcasts. He explains why in the episode, so be sure to listen.  Step 2: Get Yourself 1000 Concrete Followers. Singal believes to get those 1000 Concrete followers that you need about 3000 subscribers on YouTube, 4000 In a Facebook group, and 10,000 on an email list. “Then I just know it; you build the audience, you’ll figure out how to make money.” Singal  Step 3: If you’re building a Software company; “Here’s my advice. Unless you are very technical yourself, if you’re building a software company, your first, most expensive =hire should be a very advanced technical person.” Plus, You'll Hear The Learning philosophy that has led to his success. “That’s why you’re not making money because you are sitting back and waiting for you to learn everything. Just started doing. That’s all. It’s literally how I learn everything I do. I just start doing.” Singal What fuels and motivates Singal (It’s not money). How Singal came to make a million dollars in his last year of College. The power of asking great questions. “My superpower is that I know how to find the right people. And I asked lots of good questions. I’ll never waste anyone’s time.” Singal. Why you shouldn’t be afraid to ‘fail’. “It’s okay to fall flat on your face, mess it up first two or three attempts or two or three clients. That’s the best way to learn. There’s no better way.” Singal. …And so much more! Mentioned In This Episode Ryan Deiss' Programs (Digital Marketer) Think And Grow Rich on Audible Money Book By Tony Robbins EmailDrips.com Follow Anik Singal The Fighting Entrepreneur Podcast  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
The Richest People in the world don’t own 100% of their businesses. And neither does Roland. You don't need to own 100% to maintain control of your company. With an all-too-knowing look, Roland Frasier told his Mastermind, “The biggest risk in bringing on investors is that you lie and get sued. Or you don’t tell the truth and the SEC sends you to jail, AND you get sued, AND you lose your money. Uh, so it’s a really (not) a great thing to do.” That’s pretty much the worst scenario. But if you’re concerned about losing control of the company you founded - or being kicked out like Steve Jobs with Apple, you’re not alone, and you have good reason to be concerned. “These are strategies that many people don’t think about. And if you don’t think about it, then bad things can happen because if you think about Steve Jobs, he got thrown out of Apple. George Zimmer, out of Men’s Warehouse, Chip Wilson out of Lulu Lemon, (to name a few) even though they were founders.” Roland Frasier But in this episode, Roland surprisingly makes a case that will move you forward. You’ll benefit from this ex-lawyers’ perspective. “There’s just no place to make more money faster than going into those markets”. Roland Frasier. Did you know, • Jeff Bezos is worth 110 Billion (and climbing). He only owns 12% of Amazon. • Warren Buffet has a net worth of $86 Billion but only has 38% of Berkshire Hathaway. • Bill Gates, worth 105 Billion, has a mere 1.3% of Microsoft. You get the idea. “So none of these people have a majority interest in their company, but you can control the company, even though you don’t own it.” Roland Frasier.  Listen for, • How to give shares away, but keep control. • The impact of good legal advice, compared to GREAT legal advice. Thank you for listening today. Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you love the podcast, you can also head over to our home page and sign up for news and exclusive opportunities. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
Roland Frasier and Patch Baker went from being strangers to business partners, and they break down that progression in this fascinating episode. You will be inspired and encouraged by Bakers’ story and mindset.  Patch is a renowned investor and serial entrepreneur with multiple ventures and exits. As an expert marketer and thought leader, he impacts Fortune 500 clients to Veteran-owned start-ups, showing them how to lead with tenacity, discipline, and grit. “I believe that businesses are lives, and you have the responsibility for the livelihoods of the people in your team. Sometimes people call them employees. I only do that on tax records”. Patch Baker  If you don’t know how to ‘get in the room’ that you want to be in (with the smartest people in your industry), this episode will give you ideas, confidence, and insight into how top-notch business minds work.  “You can’t luck into everything. Most of the time, you pay to open doors. And try not to say something stupid when you’re in the room. Get them to know, like, and trust you, just like you would any other customer. Right? And then hopefully you find some common ground where you can meet in the middle, and it’s beneficial to both of you”. Patch Baker If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Listen For, What Patch is doing with his ‘9th life’ after many years of service in the Marine Corps and the secret service. What most people miss when networking and building business relationships. How to make people ’above you’, your peers.  How to get someone’s attention thoughtfully and not just ‘sucking up to them’. Ideas if you don’t have the cash to pay to get into the room. The non-typical business payment structure that Baker uses to acquire equity and ensure happy customers. Patch’s Winning MINDSET. “All of my businesses are built on what I learned in the military. So I’m not even trying to win every battle. I’m just trying to win every war that I have, and that war can be hour to hour. It can be day to day. It could be month to month, quarter to quarter, year to year, it doesn’t matter. I just want to win. Winning doesn’t necessarily mean more money. It doesn’t necessarily mean more impact or more people in my network. It can be as simple as just being better tomorrow at something than I am today by a fraction of a percent”. Patch Baker. Plus, Roland Shares How to guard your time. “Your time is the most precious thing you have, and it’s very easy to give it away, especially when you want to help people. We all want other people to succeed, but because time is limited, you have to guard it.” Roland Frasier How to ensure the people you’re helping have the commitment to warrant your time. Charging a consulting fee “is going to screen out a lot of people who have not got the commitment or resourcefulness or dedication or belief to invest in themselves enough to do it”. Roland Frasier • What not to do at a Speaker event. • And more! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
In this short, snack-size episode, Roland Frasier shares something near and dear to his heart. How to structure your way to exponential profits, personal protection, maximum flexibility, and smooth exits. Structure. Sounds exciting, right? But actually, it is. This episode is your fly-on-the-wall opportunity to hear Roland speaking with his elite Mastermind. Listen for a breakdown of your options, and Roland's expert insight into the inherent advantages of these strategies. He also shares what he would never do based on years of experience, saving you some trouble that you can avoid. Be sure to subscribe and tune in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. If you love the show, head over to our website and sign up for news and exclusive opportunities. Listen As Roland Explains Why You Might Structure - 1. By Value Cache: Have a different entity for every profit center. • Tangible assets (like real estate or equipment). • Intangible assets (like tradable copyrights, trademarks, patents, e.t.c). • Intellectual property (like customer lists, domain names, and trade secrets). 2. By Objective. • To Limit Liability. "So maybe you want to have different entities, to limit your liability. Anytime we do a new product suite, we do a new entity because I don't want that entity to be potentially liable for anything that might come from the other entities, including employee lawsuits or taxes, or unhappy partners or who knows what…" Roland Frasier. • To Save Taxes. Different States and Countries have different taxes. So if you're selling internationally, it makes sense. • To Maintain Control • To Be Funding Friendly • For Favorable Laws "So there are some places that you can do things that you can't do here, and you have to have a separate entity because if you don't, it all goes down, back up to the parent company here, and it can be a challenge for you." Roland Frasier. It's essential to think through what kind of entities you might want for different objectives. Listen as Roland explains and gives examples. Plus, You Will Hear,  • How Roland recommends you build in protection and the ability to get creative and splinter your assets for maximum profit. 🎧  Click to find us on Apple Podcasts and other podcast players. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.
Charlie Wallace has managed to do what SO many others have not been able to figure out. Make Millions playing guitar! (Ok, it’s a little more complicated than that.) In his conversation with Roland Frasier, the founder of the Guitar Mastery Method shares his path to success and the principles that have enabled him to make millions and live his dream. If you are trying to build a passion business online, you will be encouraged by this episode. If you’re trying to transition from being the brand or product to being the CEO, this episode is for you. Charlie had a clear goal for his business, a strong and simple Why:  To make enough money to hire his whole band and ensure that they could all tour at the drop of a hat, and show up to practice on time, every time! He’s now doing just that, and more, with a worldwide team making millions. If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Charlie's Top 3 Tips To Help You Succeed In Your Venture: 1. ‘Spend Time’ With Your Top 5 Entrepreneurial Gurus. “I had to listen to them every single day, just to change my mindset, because I had never known anybody with money. So I had to really change a lot of the paradigms in my mind”. Charlie Wallace. 2. Spend any money that you make, especially in the beginning, on education. Don’t hesitate if you can get direct education with people that know what they’re doing. 3. Have a big enough Why? “I went to crazy lengths and worked insane hours and didn’t sleep and, you know, sacrificed everything for a large period of years to the get the business to where it is. I was going to say work harder than anyone else, but it’s too easy to lose motivation. But if you have the Why the hard work is going to happen automatically”. Charlie Wallace. Plus, Listen For • Advice on making a video course (thanks to Charlie's hindsight). “If you know a subject, I literally would just bullet point it and speak to the camera because it’s so much better to have a conversation with somebody through a camera than speaking off a script”. Charlie Wallace • How he transitioned from being the product and brand to the CEO role. “At the end of the day, if I die, Guitar Mastery Method will live on, but it wouldn’t have a few years ago”. Charlie Wallace. • Non-compete issues and hiring success. • What didn't work. “I tried to create something to sell to everybody, and because of that, I could sell it to nobody.” Charlie Wallace. And more! Follow Charlie On Facebook. On YouTube. Check out his band. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
In this short, snack-size episode, Roland Frasier shares his ‘Pivot Canvas’ to help you brainstorm the smartest ways to grow and pivot.  By running your business through these ideas, you will be able to see if there are opportunities that you are missing or innovations that you can make to the models you already have in place. Listen as Roland explains each strategy and backs it up with successful examples. Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you’re loving the show, head over to our website and sign up for news and exclusive opportunities. Roland Frasiers Pivot Canvas Can you… 1. Zoom in like Apple? 2. Zoom out?  “Have one product that is very inclusive, that you can splinter out so that you have lots of separate products”. Roland Frasier 3. Improve your price or performance with new technology? 4. Switch your Sales Platform (between a house product and an affiliate or marketplace)? 5. Change your distribution channel (but not your product)? 6. Value Capture: Is there some kind of revenue model that you haven’t thought about before? 7. Can you change your growth engine? Switch from viral to paid? Or visa versa? 8. Tweak your product to solve a more critical customer need than it’s currently solving? “There’s a lot of products that started out one way. Post-its would probably be the best example - they were supposed to be inventing a non-breakable bond. And, and they did not succeed. They failed utterly because it wouldn’t stick even to paper. But it turns out that that’s pretty cool. Right?” Roland Frasier How about you, 9. Adjust your customer segment? Directing the same product to a different customer. “So we do this with masterminds. We have the War Room Mastermind for digital marketing and digital businesses. We have Closing Table for Real Estate agents and brokers. We have Boardroom for Real Estate Investors. It’s the same product just going to different segments.” Roland Frasier  And lastly,  10. Consider changing your ‘architecture’ from the high margin, making a lot of money on a low volume, to making a little money on a lot of volume. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
We’re excited to share this conversation between Joe Polish and Roland Frasier. Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation. If you want to become a better connector while working on adding more value to the world, this is your episode. Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season. “I don’t ask anybody to do anything for me without creating Value first. I don’t have an entitlement attitude. Like I am not entitled to any money, any access, anything if I don’t create value first.” Joe Polish If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! 9 Ways To Be A Better Connector Focus on how you will help people or reduce their suffering. Treat others like you’d be like to treated. Appreciate people and acknowledge people. Give Value on the spot. Create education-based help with your expertise that people can then give away to others. Connect one person a week to someone who can solve their problem or help them reach their opportunity. Give people elegant ideas Help people make better decisions. Get as close to in-person as you can. “People say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money don’t show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. You’re going to get more money.” Joe Polish. Plus, Listen For, Where he would ‘start’ as a marketer if he was starting out today. The Philosophy behind his ‘superpower’ (Connecting). How to reconcile the unquenchable need for input. “I just have a massive curiosity. If people are not really curious, I don’t know if they’d be willing to do the type of work I’m willing to do. I care, I mean, I care a lot about certain things.” Joe Polish His appreciation for minimalism and meditation. “One of the challenges with being a salesperson is you can sell yourself into all kinds of messes…For very successful people, success traps are harder to get out of than failure traps because you’re making money, and you have all this fame, notoriety, but you hate your life.” Mentioned In This Episode Joes Free Book  Genius Recovery Network  Connected The Movie Books Mentioned: Scientific Advertising by Claude Hopkins Ogilvy on advertising by David Ogilvy The Robert Collier Letter Book  How to write a successful advertisement, Vic Schwab The Miracle Morning For Addiction  Little Black Stretchy Pants Shoe Dog Master Life, David Kekich The Road Less Stupid Contact & Follow Joe Polish I Love Marketing Podcast  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
"Innovation can be hard if you can't systematize it." Roland Frasier In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn't expect. Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. Listen First For These 14 Different Business Models 1. Affiliate model. 2. Pay As You Go model. 3. Publisher. 4. Franchising. 5. Manufacturer (with sales reps). 6. Manufacturer (wholesale). 7. Manufacturer (Direct). 8. Manufacturer (Middle person brokering deals). 9. Reseller with a Value-added Reseller model. 10. Retailer 11. Network marketing. 12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!) 13. Direct seller  14. Subscription business.  Plus, 14 Different Pricing Structures 1.  Free with ad support. 2. ‘Freemium’ with up-sells based on value.  3. Tiered volume (we give discounts or charge less as people consume more). 4. Features and Add ons (think of the car industry). 5. Low Price Leader (Walmart). 6. MSRP, Manufacturer Suggested Retail Price. 7. MAP, Minimum Advertised Price. 8. Free With Paid Support. 9. Times Cost. 10. A Portfolio Suite of Products (Such as Adobe Creative suite) 11. Commodity Based.  13. Luxury. 14. Discount. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
In this episode, Roland talks with Nathan Hirsch, the founder of (recently sold) FreeUp, and (the newly launched) Outsource School. They discuss his story, why he wouldn’t do a Drop-Shipping business now, his new Venture with Outsource School, and how he scaled FreeUp from a $5,000 investment to 12 million last year. “The entire time we acted like the sale wasn’t going to go through. That they were going to pull out at any given time because we didn’t want to get to the end, have them pull out, and have neglected the business for three months. So, it’s tough to do, but we ended up having our best month the month that we were acquired”. Nathan Hirsch  11 years ago, Nathan Hirsch started his first company, Portlight, in his college dorm room, selling textbooks on Amazon. Since then, Nathan has bootstrapped two multimillion-dollar businesses.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Nathan at OutsourceSchool.com Listen For Nathan’s TOP 3 Ways To Scale A Business Up 1.  A Partnership program with ‘Content Swaps’. “…Find all the big players in your space that don’t have a competing service and find ways to mutually work together, consistently over time. So you’re constantly getting in front of their community.” Nathan Hirsch 2. Affiliate Marketing “Everyone’s looking for a good source to point people to that makes them look good. And that’s really what it’s all about”. Nathan Hirsch 3. Podcasting “So podcasts are great for networking. They’re good for backlinks. They’re good for a snowballing effect. You get to use them to get on bigger opportunities, speaking, engagements, whatever. And it’s good to get in front of thousands of your ideal audience”. Nathan Hirsch Plus, The most surprising thing about his FreeUP Exit. How he ran his company with 30 Full-time VA’s in the Philippines. What he would do differently if he were starting again today. How to find ‘good people’. How his drop-shipping business went from being a roaring success to something being something he left behind. His major mentors. His favorite read! And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Nathan Hirsch On LinkedIn  Contact & Follow Roland On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Roland Frasier addresses a threat every business owner and entrepreneur has to face, in this very short episode. Listen in for a powerful practice that will protect your time, your success, and your future. Focus.   Set specific time aside just to think and process. Determine what is essential and say no, or "not now" to the rest. All of my virtual mentors, from Steve Jobs to Thomas Edison, did this well. Some walk, as Steve Jobs did, some meditate like Ray Dalio. And some, like me, do it in the morning or evening, alongside working out.  No matter what, your current success is the biggest threat to your future success.  Read that one more time.  Your current success is the biggest threat to your future success. Your current success will create opportunities because others will want to work with you and tap into it.  Just remember it's easy to drown in opportunity if you're not practiced in the art of saying no. Choose one or a very few things to focus on, and keep your eyes, thoughts, and mind there. "Business is an intellectual sport." Keith Cunningham If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. We publish an in-depth conversation on Wednesdays and a snack-able edition on Mondays. Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode The Road Less Stupid book Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Roland talks with Trevor Jenson, CEO, Board member and co-founder for several multi-million dollar companies. Trevor’s current projects include HSEL (High School E-Sports League) and Bullibone.  The three gamers that started HSEL were receiving all kinds of equity offers, and they knew they needed help to navigate their way forward. So they brought in Trevor Jensen to consult with them. He saw that it was a massive opportunity and proceeded to help them avoid various bad deals and landmines. He is now a co-founder and has built a great team around them.  “I came in, and there was no revenue going on. They were just doing it for free, paying for it out of their own pocket, working pizza jobs, just to pay for it. Cause they knew it needed to exist.” Jensen He talks with Roland today about E-Sports, Networking, living in an Entrepreneur house, not to mention the success of his OTHER business, Bullibone.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob from his free E-Book. What is E-Sport Exactly? A tournament that gets more viewers than the Superbowl. “So if you think of basketball, football, lacrosse, anything in high school, you have a team, and you play against other high schools, and you compete for Championships (and all sorts of different prizes). That’s what this is. You can play video games for your high school and compete against other high schools.” Trevor Jensen How Jensen introduced new revenue models and put together a team of experts. What they looked for in people and investors. The steps he took and where he began in order to find the right team for this massive opportunity. The Importance Of Your Elevator Pitch For Networking “Having your elevator pitch about your company is really important because if you get people that you’re talking to excited, they’ll make an introduction to someone who makes an introduction to someone, and the word starts traveling fast”. Trevor Jensen Questions to ask that will help you to build rapport and genuinely do good in the world. “If you own the high school audience, you own all of these sports, and we are the biggest and fastest-growing high school E-sports community”. Jensen You’ll Also Hear  How he got into the Pet Industry after being hit by a car. His journey so far as CEO of Bullibone. Deals & Acquisitions. The benefits of living in an ‘Entrepreneur House’. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Trevor Jensen On LinkedIn   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
How hard are you willing to work for the success that you want in your life and your business?  Roland Frasier gives us an inspiring, snack-size episode today, with a principle most people miss.  “Winners Prepare.” Roland Frasier   Questions To Consider,  How do you show up for the opportunities that arise in your personal and business life?  Are you putting in the mental and physical preparation to maximize each opportunity? How can you use every opportunity as a leverage point for creating even greater opportunities? Are you capable and mentally prepared for the effort that you must put forth to win? “This is where my competition will stop. This is where I push forward and Win”. Kent Clothier If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also head over to our website for more ways to listen - and to sign up for bonus content from Roland. Click to find us on Apple Podcasts and other podcast players.  Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Roland sits down for a valuable conversation with Vinnie Fisher, founder, and CEO of Fully Accountable, which provides outsourced accounting and finance. It’s unusual for a service company to hit almost eight figures in under five years, but that’s precisely what Vinnie has done with Fully Accountable. If you find yourself intimidated by numbers, or frustrated with your CFO, or want to learn how to find the right hires so that you can be less ‘in the weeds’, you’ll find this and so much more in this episode. “I discovered in the process; there’s really four jobs. There’s this executive bookkeeper. There’s a controller, there’s a financial analyst, and there’s a CFO…You can’t just hire a CFO to expect all those other jobs to be done”. Vinnie Fisher If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends.  Listen For, What Vinnie believes is the Secret to Fully Accountable’s massive growth. The Simple Step/shift that doubled the size of his company. Why this ‘big internet guy’ ended up building a substantial service company. The areas that most entrepreneurs overlook from an accounting standpoint. “If your books aren’t closed on the hour of the month, and then adjustments are made by the 15th of the following, you’ve got a disconnection problem of your accounting team to the running of your business.” Vinnie Fisher The critical value of Benchmarking. What happens when you reach 1M in gross revenue. “Everything you do to get to a million dollars is way different than what happens after, right? Which, by the way, is less than 7% of all companies. So this magical number that everyone acts like is the first place you get to, is actually when the hard part of business starts.” Vinnie Fisher 5 Pieces Of Data Every Business Owner Needs To Know 1) Deposits 2) Labor 3) Cost of Goods 4) Media 5) Profit Margin (Not just profit). “I made a big mistake that if there’s more money in the bank, I’m doing good until I was until I realized there’s a real standard for what my margin of my company is. I’m now more consumed with how much I’m off on margin than I am about whether I make a profit.” Vinnie Fisher You’ll Also Hear, Why he still believes a sales team is critical and why he still loves the phone! His preferred hybrid mix of employees and ‘homeys’ (contractors working from home). “I’ve got a company that’s on the inc 5,000 list because of my outsourcing philosophy. I think that a core team can utilize outsource components to leverage growth.” Vinnie Fisher  • Vinnie’s hiring strategy and the tests he uses to find the right people. “So we believe in a triangle effort, attitude, and ability…if they don’t meet those three things, it doesn’t matter.” Vinnie Fisher • How he structures compensation, and why. “I’ve learned a couple of things. Some people don’t want their upside capped. Other people want their downside protected. Right? And so somewhere in the middle that can work. So we believe in a healthy base rate with commission.” Vinnie Fisher. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Vinnie Fisher On LinkedIn Resources Mentioned in this Episode FullyAccountable.com/resources  Contact & Follow Roland  On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Our host, Roland Frasier, has founded, scaled, or sold 24 different 7 to 9 figure businesses, ranging from consumer products to industrial machine manufacturing companies, with adjusted sales ranging from $3 million to $337 million. You don’t manage that kind of success without knowing a thing or two about creativity and innovation. In this episode, Roland draws on his experience and shares his strategies so that you can grow your profits too! If you enjoy this podcast, would you take a moment to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends? Ask Better Questions Before we break down Roland’s 5 Steps, he swears that asking better questions IS THE KEY to innovative thinking. If you want to create growth strategies that will propel your business forward, faster than the average, this is critical. If you are always asking questions like, “How can I cut costs by 1/3?” or “How can I hit my three-year goals in 6 months,” then you will turn on both the conscious and unconscious areas of your brain, and the creativity engine will engage.  “If you do what you’ve always done and copy what other people are doing, there won’t be much opportunity for innovation or exponential improvement.” Roland Frasier Listen Today For Roland’s 5 Steps To Grow Your Profits Step #1: Implement a Top-Line Scrape. Follow the “Profit First” philosophy of demanding that your business produce a profit before anything else. You work hard in your business, and it exists to serve you by providing the standard of living that you desire. Carve out your share first and force the company to perform at a level that provides you with your required profit. One of the easiest ways to do this that we employ in our businesses is to implement a Top-Line Scrape (“TLS”). The TLS simply takes your monthly Net Sales figure, Gross Sales less returns, discounts, chargebacks, etc. and then multiplies that figure by a fixed percent that you determine as your profit that you want to earn from the business. So, let’s say you have gross monthly sales this month of $210k with refunds and discounts of $10k, and you want the business to earn you a 15% profit. Simply establish a TLS of 15% of Net Sales, and multiply your Net Sales figure of $200k by 15% to determine that your TLS for this month should be $30k. “This is Step #1 because if you don’t consciously decide and then insist on receiving a specific profit from your business, your business will very frequently find a way to demand every dollar that it produces to operate and grow.” Roland Frasier The next four steps will provide you with additional strategies, tools, and techniques to drive more profit from your business so that it will be easier for you to follow the TLS model. Step #2: Turn Expenses Into Profits When it comes to innovating to increase profitability, “E2P” is one of the most potent strategies. Here’s how it works.  First, take a look at all of your major expenses. Next, rank them from highest to lowest by category. For example, if payroll is your most significant expense, that would be ranked #1, then maybe rent, then cost of goods sold/inventory, etc. Now that you know what your biggest expenses are, brainstorm ways that you might be able to turn those into a profit center. For one of our businesses, we identified that payroll for our content creation team in the Philippines was one of our largest expenses, costing about $50k per month. As we considered what we could do to turn that into a profit center, we decided that if we started offering content as a service to other businesses, we could actually transform this $600k per year expense into a profit center. At the very least, we could provide content creation to other businesses using our excess capacity to create a breakeven situation. Listen for some great examples from Roland! “You are only limited by your own imagination in creating ways to transform expenses into profits.” Roland Frasier Step #3: Identify and eliminate the inefficiencies in your business. One of the best ways to do this is using Taiichi Ohno’s seven “Mudas,” or seven’ wastes,’ which are 1) Transportation, 2) Inventory, 3) Motion, 4) Waiting, 5) Overproduction, 6) Over-processing and 7) Defects. They are often referred to by the acronym “TIM WOOD.” Roland provides three more ‘wastes’ that also need consideration: 1. Waste of talent – not using your people to their full potential. Or not asking them regularly how you can improve processes and eliminate inefficiencies. 2. Waste of Materials: Utilizing off-cuts and by-products as opposed to sending them to the dump. Listen for an awesome example of this that generated $250 million in annual revenue!! 3. Waste of Resources: failing to make efficient use of natural resources like electricity, water, and fuel. “That first step of examining potential inefficiencies is critical because you can’t fix something if you don’t know that it needs fixing in the first place.” Roland Frasier Run through the seven wastes and try to identify where the inefficiencies exist in your business. Step #4: Flag and fix failure points (both existing and potential future failure) in your business. We all have areas of our business where we know that things are going wrong. Maybe it’s something that customers habitually complain about, places where subscriptions or continuity revenue falls off, or a customer experience that you never got around to improving. Additionally, potential future-failure points may pose a threat to your business. To identify the existing failure points, examine your KPIs around Average Order Value, Lifetime Customer Value, Customer Churn, Net Promoter Score, Customer Health Score, C-SAT, and Employee Sentiment scores. To identify the potential failure points, use Inversion Thinking, where you list the things that you DO want to happen in your business, then invert them so that you identify those things that you DO NOT want to happen. Then, find solutions to all the things that you do not want to happen. For more on this, listen to this Episode. “Tell me where I’m going to die, so I can be sure to never go there.” Charlie Munger Step #5: Use First Principles Reasoning and Inversion Thinking  Use First Principles Reasoning (“FPR”) to identify, define, question, and validate or innovate on your current assumptions about your business.  In the “split the truck” example (early in the episode), the assumption would be that you need two separate delivery formats to get your products to your customers, tanker trucks and box trucks. Break the problem down into its fundamental principles. This is where you ask questions about the assumptions you made in the first step. In the “split the truck” example, the first question to ask would be, “Is it possible to deliver our products to customers on a single truck?” Lastly, create new solutions from scratch, just like our “split the truck” innovator did by designing his own half-tanker and half-box truck. Conclusion If you want to make more profit from your business, you absolutely can. You simply have to decide what you want it to be and demand that your business produce it. Follow the 5-step process provided above, and you can make it happen. You will be amazed at how quickly your business begins to perform for you. Click to find us on Apple Podcasts and other podcast players.  Resources In This Episode “The Goal” by Eliyahu Goldratt Book. PROFITS FIRST Book. “Everyone should read it”. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Do you hate your job? Is Sunday ruined because Monday’s the worst? You might just be the IDEAL candidate for a Franchisee, according to our guest on this show, Erik Van Horn. Or maybe you’re a serial entrepreneur that doesn’t want to start from scratch? This episode is a great listen if you want to know more about this whole model. But also, listen in if you have a business, and you want to hear a high-level brainstorming session on how Erik can grow his business exponentially. Erik Van Horn is the Founder, and CEO of Franchise Secrets, a hub for franchisees and franchisors to get excellent content and information. Van Horn is a franchising specialist and expert in multi-unit, semi-absentee business ownership. Usually, 1% of people looking at buying a franchise actually buy one. But because of Erik’s counsel, content, and expertise, 25% of his clients purchase a Franchise. “There are so many people out there that are pushing Franchises on people that should never buy a Franchise, and yet there are people that are really good for Franchisors as a Franchisee, that can’t find the right one.” Erik Van Horn. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends.  Listen For, The Ideal ‘customer’ for a Franchise What you get out of a GREAT Franchise with a semi-absentee model. Why life gets easier when you have about three stores in place. How many hours you can expect to put in alongside your investment. “Someone that’s never created something from scratch does not understand the challenge of creating and learning how to do everything from zero… It’s very hard. Franchising isn’t for everyone but, but the good ones have all of that figured out… so you get a brain trust... to shortcut to success”. Erik Van Horn The Ideal Franchisor The questions you need to ask to weigh up whether it’s a good idea for your business to go to the next step and take it to the franchisor level. “Franchising is not just about expanding your business. You are now in the business of helping franchisees become successful. It’s not for everybody, because you’re not going to be able to make everybody happy. You have to know what you’re getting into, but it can be a GREAT thing.” Erik Van Horn • When Erik will NOT work with someone. • How he qualifies the right people and gets his 1 in 4 closing rate. • Tips on getting the right kind of financing. “I don’t want people to get into a business that’s not right for them. It’s not easy. Business isn’t easy. But Franchising changed my life 18 years ago”.  Erik Van Horn. Plus, Listen as Roland consults with Eric on the next steps for his Franchise Secrets business. Including, • How to do things that don’t scale in order to do something that does scale. • Deal flow and opportunity. • Mastermind, group coaching, certifications, and other strategies. “It’s important to me that I’m not selling my time.” Roland Frasier   And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Erik Van Horn On Facebook  On The Franchise Secrets Podcast Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Roland Frasier is a phenomenal negotiator. Not only was he a business lawyer for 12 years, but Roland has also founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. You don’t manage that kind of success without knowing a thing or two about negotiating. So listen in today for some excellent principles to help guide you through a tough negotiation.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. If you find yourself needing to do some negotiating right now, you may also find this episode, and this episode (both with Roland) useful. The Bouchard Story Back in World War 2, in the 1940s, the Nazis occupied France, and parts of Burgundy were under their control. Orders were given to appropriate large quantities of lower quality French Burgundy for the troops, and higher quality wines were to be purchased and sent to Germany for the officers and higher-ups. To save as much of their better wine that had not already been designated “Grand Cru,” several of the local producers gathered and established a new designation, “Premiere Cru,” to permit that wine to avoid appropriation. The plan worked, and that saved quite a bit of wine. But, the best wine of the region was also at risk, and even if the wine was being purchased for the officers, the French didn’t want all of it to leave their region to be lost forever. Several of the winemakers built false walls in their large, sprawling cellars beneath the city of Beaune in the heart of Burgundy to hide their most precious wines. Among those was Bouchard Pere et Fils (which Roland recently had the pleasure of visiting). Bouchard has an immense underground cellar that covers several blocks beneath the city above, and this cellar stores millions of bottles dating back to the mid-1800s. They chose one of their off the beaten path cellar rooms that held about 35,000 bottles as the primary storage spot for their best wines and then built a false wall behind which to hide their liquid treasure. However, false walls were not uncommon, and the Nazis knew that they were likely to exist in cellars, so they were not shy about breaking through walls at the end of cellar corridors to check and see if anything was hidden behind them. So, when they arrived at Bouchard’s cellars, the Nazi soldiers did indeed knock down and break through the false wall Bouchard had built. However, rather than finding the most precious wines, they found a cache of lesser wines instead and, delighted that they had foiled the winemaker’s attempt to hide these bottles, took them all away. What they did not know, however, was that Bouchard had built not one false wall between its prized 35,000 bottles and the main cellar, but three, and cleverly stashed a large quantity of lesser wine bottles behind each false wall so that the Nazi’s would believe they had found the best wines and not go any further. Fortunately, the soldiers were not well-versed in French Burgundy terroir and therefore were unable to discern the quality level of the wines they found hidden behind the first wall. The plan worked, and thankfully, the most prized bottles survived throughout the war, hidden safely away behind two additional false walls. There are several lessons in business and negotiation that we can take from what Bouchard did. Lesson #1: Construct “False Walls” Whenever you have an absolute that you cannot give on and do not want your negotiating opponent to discover, take the time to construct several “false walls” that you can allow them to “breakthrough.” This will allow you to give them the pleasure of getting something in return as you concede the issues that you are perfectly comfortable conceding, which will, in turn, be more likely to allow you to protect your most precious negotiating points. Listen for Roland’s examples! Lesson #2: Collaborate & Infiltrate The French resistance could have opted to take a stand in the cellars and fight it out with the Nazis, but that would have risked the destruction of the cellars and the wine within, as well as the loss of hundreds of French lives. When faced with an opponent who has superior leverage, cooperate with them, and work collaboratively to find out what they really want. You can usually learn quite a bit by asking questions to get to the bottom of what your opponent really wants. Remember, humans are emotional creatures, and often there is some emotion underlying every human desire. Your opponent may not even know the thing they actually want from the negotiation. In the case of the Nazis, they wanted wine for the troops and themselves, to escape the horrors of war and to fulfill the orders of their commanders. They didn’t necessarily want or need the very best wine the French had created. Giving them something that fit the rough description of the physical thing the Nazis wanted (wine in bottles) satisfied the desire for something with enough alcohol to provide an escape and physical bottles to send to their superiors back home in Germany. “In your negotiations, always ask questions. The person on the other side may tell you they need a $2.5 million purchase price for their company. Still, by asking questions, you may find their real underlying desires are to escape the monotony of a business they no longer enjoy and to provide $250,000 to start the new venture they are salivating to start.” Roland Frasier If you can satisfy their emotional needs to leave the existing business and start the new one by providing them with $250,000, you have a good chance of drastically reducing the purchase price, maybe even by as much as 90%! Lesson #3: “Print the Label” In the case of Bouchard, they were well-aware that they would have to give up much of their lesser wines to the invading Nazis. They knew that they couldn’t protect everything. So, they accepted that fact and created a dividing line between their most sacred bottles (the 35,000 Grand Cru hidden behind the three false walls), their medium quality wines (the ones they hastily designated Premiere Cru), and their least valuable, and most easily replaceable table wines. The Nazis made the rule that Grand Cru was not to be appropriated and sent to the troops. The French did not want to destroy their designation system by suddenly elevating all wines to Grand Cru, so they literally printed a new label with a new premium wine designation (Premiere Cru) to protect the wine from appropriation. As you negotiate, realize that you most likely won’t be able to get everything that you want, but if you pay attention to what your opponent wants (see Lesson #2 above), then you can control the frame by “printing the label” on each negotiating point to achieve your objectives within the terms of their rules. Listen For Roland’s Examples! Conclusion Take these three negotiating lessons from Burgundy, the Nazis, and the 3 Walls and use them in your day-to-day negotiations. Construct “false walls,” collaborate and infiltrate, and print the label. Whether you’re negotiating corporate acquisitions or just trying to get kids to do their homework, this stuff works and can help everyone reach a happy agreement faster. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
With No Risk, And No Cost. Sounds good right? Most companies don’t realize that almost anything that a business owns is an asset that can be licensed, whether that’s a service, a process, a training program, a Physical Product, Intellectual Property, such as marketing systems, or, your name and image! Any asset can be licensed.  Bob Serling of Licensing Lab helps companies turn their assets into 6 and 7 figure profit centers. He’s a 30-year marketing veteran AND the founder of Profit Alchemy, Inc. Serling shares how he invented a skateboard toy featuring Tony Hawk’s branding, that was sold worldwide. Bob also co-created and marketed advanced assessment software currently being used by many Fortune 500 companies. This is a fascinating and super helpful episode. As always, Roland asks questions that most people don’t. Serling and Roland discuss inventions and product development but focus on licensing and how YOU can explore these possibilities too.  Serling shares some famous examples as well as a deep dive into how this all works. Listen if you want to bring these kinds of deals together. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob, by downloading his free E-Book. “It’s really important that people realize, they do their business on a day to day basis, but those relationships you’ve built are leverageable assets. But most people don’t think that way”. Bob Serling Listen For, The 25 Million Dollar letter (that he licensed and went on to make even more from). The nuts and bolts of brokering a deal. How to make money connecting people. When to turn your most significant expenses into profit centers.  Lesser-known advantages to licensing. Five of Bob’s Top Licensing Strategies Process & IP Licenses Profit Cloning Exponential Tollgates (The 25 Million Dollar Letter) Certifications Repeating Circuit Joint Ventures “Any time you get greedy, deals fall apart real quickly”. Bob Sterling Including, Bob’s Secrets To Successful Inventions (“Profit Cloning”). How he Invents something that’s guaranteed to be successful. How to research invention ideas and his personal “Profit Cloning” process that has proven successful. The stiff challenges of getting an invention to market, and how he gets around that. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Contact Bob Serling By downloading his free E-Book, The Licensing Solution. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
If you find yourself a perfectionist in your business, because you care SO much about it, this episode will help you to LET GO so that you can see the growth and lifestyle that you WANT.  Tom Wilkerson runs a multi-million dollar company with just one employee. He has Doubled and Doubled and Doubled his business, and it all began when he “was just solving my own problem”. He and Roland talk today about how he does it, in this short, snack-size episode. “You said to me, If it’s only 80% as good as I would do it, but they do five times as much as I would do, then I’m way ahead. So that’s when I started farming it out, farming it out, farming it out.” Tom Wilkerson If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For, The game-changing advice Roland gave him years ago. “I’ve consistently been the biggest log jam in my business”. Tom Wilkerson How he and his wife make working together, work. How (and why) he keeps his business so lean. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find & Follow Tom Wilkerson On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
Nitin Chhoda talks with Roland Frasier about his journey so far as an Entrepreneur. Nitin founded InTouch less than five years ago, a growing software company that serves as an engine for over 1500 Physical Therapy practices. Entrepreneurs of all kinds will appreciate Nitin's take on a relational versus transactional way of doing business, working with teams oversees AND, listen through to the end for some priceless advice a Multi-Billionaire passed on to Nitin. Plus, If you're considering a software business or project, glean from Chhoda's expertise as he shares his mistakes, advice, and insight with Roland. "Back then, my identity was, my business. How much money I made. I think I was insecure in myself and I was transactional. I think as you grow in your business, you become more relational." Nitin Chhoda If you enjoy this episode, please subscribe, and we'd love you also to write us an honest review on ApplePodcasts. You can find Nitin Choda on LinkedIn or through his website.  Listen For, How he began by modeling other similar industries and their success. Why he chose to join a pricey mastermind before masterminds were 'trendy.' "I intuitively knew that I would stagnate if I didn't surround myself with people that were smarter than me. I am a big fan of watching and learning, and I absorb things like a sponge…I wanted to feel like an insider. Peel back the layers of the onion. And you've got to pay to play". Nitin Chhoda How to identify "Unicorn Developers." "The right developer in Software is like a Unicorn. Not only because of the way they code but because of the way they think. One unicorn is better than having five average developers. They are four moves ahead". Nitin Chhoda  Where to look online for a great developer, and the use of pre-qualifying projects in his hiring approach (Please note, oDesk is now Upwork). Why he prefers Java applications but allows the developer to lead the way. "If you adopt a less common language, you're more likely to succeed because there's a higher barrier to entry." Nitin Chhoda      • Why he doesn't hire Project Managers. "I think that the owner who drives the vision should work with the developer who amplifies the vision. A project manager is like a third wheel that's needed when you get to a certain scale". Nitin Chhoda Nitin's advice for someone considering a Software project. The difference between a copycat idea and something worth developing. "At the end of the day, this comes down to how many users you have and how fast you can scale."Nitin Chhoda Chhoda's Shares His Biggest Mistakes So Far! "The biggest lesson is when you work with a lawyer, and you will… it sucks, but you must work with lawyers who are aggressive for you. Not a nice guy". Nitin Chhoda. Plus, Listen For 3 Questions A Multi-Billionaire Taught Him To Ask. How can you impact the maximum amount of people positively? How can you imagine a better future? Imagination is more important than anything else. How can you create unlimited wealth and abundance for your employees? "This was really profound for me because I realized I shouldn't look at money as a number or a game, I should look at how much value I can create…I need to do game-changing things, and then the money will follow". Nitin Chhoda. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode InTouchBilling hunter.io Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
What are you holding onto, that’s actually holding you back? Today Roland tells a story that demonstrates a timeless principle in business and life. If you want to move forward faster in your personal or business life, this episode will certainly help you do just that. "The only way to fix dependence on a crutch is to let go and start walking without it." Roland Frasier Often the 'Crutch' that you lean on will become a leash that holds you back or hurts you or your business. If this rings true for you, listen in today for Roland's Step by Step plan for throwing away YOUR crutches and leashes. Be sure to hit SUBSCRIBE on Apple Podcasts and share this episode with your business-minded friends. 5 Steps To Free Yourself From Your Crutch (And Leash) Step 1, Enquire   • What things are you doing in your life and business that you don't want to do?   • Identify the tasks that you hate, that you loathe?   • What are you doing that's not earning you the money you need to live the life that you want to lead?   • Who is someone you work for, or with, that no longer brings joy or value to your personal life or business?   • Is there anyone in your business or life that you don't see eye-to-eye with on moral or ethical issues? Who has values that don't match your own, and they're not likely to any time soon? Make a list of all of the above. Step 2, Identify Make a list of things to stop doing and relationships to end, based on your answers to the questions above. When you've done this, you now have a list of all of the crutches that have become leashes.  Step 3, Visualize If you are going to take these necessary actions, you're going to need some help getting motivated.  Take a moment to imagine life in a year, when you've eliminated each crutch/leash on your list. Picture how much more profitable, peaceful, joyful, your life will be. Behavioral Scientists call this ‘future pacing’. Now hold onto this visualization as you move on to step 4. Step 4, Prepare As humans, we are all conditioned to avoid pain and seek pleasure. The reason these crutches are hard to let go of is that at some point, they helped. At some point, they were beneficial. Ending a relationship, whether with drugs, alcohol, a person, or a crutch, is one of the hardest things we as humans may have to do.  Prepare yourself for this. For each item or person, you need to let go of, write out what you want to say ...Even if you have to play devil's advocate with Yourself and do some self-talk! Listen to the episode for Roland's examples. Step 5, Act, Throw, And Cut. Accelerate your happiness and success by using this process and take some giant leaps forward, on your own two feet. Lean on the work you've done and do what you need to do.  Now that you're thinking consciously and intentionally about recognizing these crutch and leash situations, you will be able to move forward faster into the life you want to live. Who is Roland Frasier?  Roland practiced business, tax, and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland is currently growing DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. Click to find us on Apple Podcasts and other podcast players. 🎧   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
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Comments (5)

Jeremy Brandt

Great show Roland, really enjoying the interviews!

Jan 5th
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Chad Berton

this conversation sparked so many ideas for me. it's amazing how some of the simplest things find their way to be an inspiration

Dec 12th
Reply (1)

tom keeling

awesome content excited for more to come

Dec 18th
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