Masters of Scale
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Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes.
Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.
On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings.
From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more.
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1With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers — especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.In the final installment of this two part series, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
With guest host Angela Ahrendts (Burberry, Apple). To innovate, you need to build an instinct to smash through barriers — especially the ones that terrify you. Music industry legend Jimmy Iovine has done this throughout his career working with legendary artists like John Lennon, Bruce Springsteen, and Dr. Dre, working in innovative tech like Beats Electronics and Apple Music, as well as in his groundbreaking work educating the next generation of creatives.In part one of this two-part episode, we learn how fear is the tailwind that Jimmy has harnessed to break down barriers and drive creative breakthroughs.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rapid Response with Bob Safian: After an infamous fall, MoviePass co-founder Stacy Spikes is back to try again, applying hard-earned lessons and a revamped model to meet the same goal: make theater-going a habit for a new generation. As a passionate Black entrepreneur, Stacy shares the hidden powers of being an outsider and how anyone can re-take control of their narrative to spark a new and exciting chapter. Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
To change the status quo, we need to lean into whatever advantages we have. Princess Reema bint Bandar Al Saud of Saudi Arabia has privileges that many do not: She is a member of the royal family and Saudi Arabia’s Ambassador to the United States. But she is also a woman in a traditional culture who has encountered many obstacles — as an entrepreneur, a CEO, and in government. Princess Reema has deftly maneuvered to help expand women’s rights in Saudi Arabia, in ways few predicted. Recorded live at the Masters of Scale Summit in San Francisco, Princess Reema talks with host Bob Safian about how anyone can use their advantages to push the boundary of what’s possible.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
After guiding the company through a near-death experience, Airbnb’s Brian Chesky talks with Rapid Response host Bob Safian about what he learned and how responding to a crisis both reveals your character and teaches you what’s most important. Recorded live on stage at the Masters of Scale Summit in San Francisco.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Early-stage startups are a lot like pirate ships — they need a buccaneering spirit to survive. But every startup needs to shed its pirate nature at some point, and evolve into something more akin to a navy — no less heroic, but more disciplined. Dara Khosrowshahi, as Uber CEO, took on the most extreme pirate-to-navy transition in startup history. Though Uber blitzscaled to become the most valuable startup in the world, it was also notorious for its toxic culture — and Dara turned the company around. His method? Truth-telling and doing the right thing"All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series." Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
You may think that to scale you need to cut humans out of the equation. The opposite is true. You can harness the power of the “human cloud” to solve almost any problem — as long as you keep the word “human” in the equation. That’s what former TaskRabbit CEO Stacy Brown-Philpot champions for this community of people who work with each other, teach each other, and continually learn from each other."All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand."All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Google doesn’t tell its employees how to innovate; it manages their inventive chaos. Their secret? Mix free-flowing ideas with disciplined decision-making. In this week's All-Star Episode, former Google CEO Eric Schmidt shares his strategies to manage chaos. CEO of Google from 2001-2015, and now the co-founder of Schmidt Futures, Schmidt reveals the hidden secret in Google’s famous “20% time” policy, their approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, the decision he made to support a crazy idea that he was certain would bankrupt the company."All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Apple logo. The iconic Burberry check. These images inspire loyalty of customers and employees alike. But it takes more than a beloved brand to power a company and motivate a team. No one knows this better than Angela Ahrendts, former SVP of retail at Apple, and the former CEO of Burberry. Angela has spent most of her career learning how to imbue those logos with meaning — and support them with down-to-earth, everyday, human connection. Why? Because to unite a team — especially one that’s large, global and dispersed — you need to turn them into mission-driven families."All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Normally, trust = consistency + time. But when you're scaling fast, you have to find shortcuts to trust, with your partners and your users. Spotify CEO Daniel Ek knows a thing or two about this. When he founded Spotify, he did what few disruptors ever do: He worked with the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users to. With cameo appearances from Gustav Söderström (Spotify's Chief Research & Development Officer) and Miles Daisher (Red Bull Air Force)."All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you stay focused and committed to putting out a fire while new fires ignite elsewhere? Mercy Corps CEO, Tjada D’Oyen McKenna returns to Rapid Response to discuss the expansive relief effort in Turkey and Syria since the earthquake, leading a grieving team, and how the org’s support strategy in Ukraine must pivot as the country enters its second year of war. Tjada also shares insights about the greater role businesses can play in societal improvement, and why altruism doesn’t mean sacrificing scale.Support Mercy Corps’ relief effort in Syria: https://www.mercycorps.org/donate/catastrophic-earthquake-strikes-syriaSupport families in Ukraine: https://www.mercycorps.org/donate/support-families-ukraine-and-40-countries-worldwideRead a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hard challenges demand that we embrace tension. Former CEO of IBM Ginni Rometty argues that, right now, business has a responsibility to deploy what her new book calls Good Power — from putting skills first in hiring, as a way to close systemic opportunity gaps, to thoughtfully erecting guardrails around new technology. As an early pioneer in the AI space with IBM’s Watson, Ginni acknowledges the risk that disruptive technology can have on society. She offers her insider perspective on balancing what she calls “the teeter-totter” of marketplace demands with positive long-term impact.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
With deserted airports, vaccine and mask mandates, and pandemic-prompted staff departures behind it, Delta Air Lines is once again soaring, recently sharing $563 million in profits with its employees. CEO Ed Bastian, in his third appearance on Rapid Response, talks about capitalizing on the big decisions made amid Covid darkness — from airport renovations to investing in free Wifi — and the opportunities and challenges of adding 25,000 new employees over the past year. Sharing insights on managing tumultuous shifts, as well as his evolving perspective on topics from wellness to business travel, Ed reveals the secrets to first class leadership, including the importance of a good night’s sleep.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Bob: We would like to know your thoughts on when AI will reach its inflection point. ChatGPT: The inflection point of AI refers to the moment when AI systems surpass human intelligence in all areas. While it is difficult to predict exactly when this will happen, many experts believe that it could occur within the next few decades. Reid: That's interesting. Can you give us some examples of areas where AI has already surpassed human intelligence? ChatGPT: AI has already surpassed human intelligence in some areas such as image recognition, language translation, and playing complex games like chess and Go. However, AI still lacks the ability to generalize and reason in the same way as humans do, and it requires vast amounts of data to perform even simple tasks. https://flixoidapk.com/
Thanks for supporting women in Iran
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I have been listening to Masters of Scale for 4 years. I have noticed many non-workable business mindset in myself and recognized several issues in our business by learning from Masters of Scale.
actually person start things from himself then implement on other things . person who successful always start from himself ignite himself then got success
The first podcast episode that i have listened on castbox is this and it was great.
Good
Haha
Good
Good
Why is Bob not using his genuine voice? Just talk to us, Bob. This disingenuous voice is no good.
One of the best podcast episode I have ever heard !
music is so annoying
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Good summary episode from Masters of Scale. Must Listen.
a good summary session from Masters of Scale. must listen for Startup Insite
Let the people you interview talk. Enough with the ridiculous sound effects and Reidsplaining. The interview with Bob Iger, one of the greatest business executives of the last 50 years and arguably of all time, was the last straw that forced me to unsubscribe. The early content of this show was phenomenal, and the early episodes can offer some great insights to newbies on entrepreneurship. However as the show goes on, it just gets worse and worse. We tune into an interview with Bob Iger to hear Bob Iger. We tune into an interview with Brian Chesky to hear Brian Chesky. We don’t tune in to constantly hear you interject and explain stuff like you’re talking to a 13 year old. There are still moments of greatness here, but things need to change in order to bring me back. Reading reviews on Apple Podcasts, CastBox and various apps podcast sites shows I’m definitely not the only one who feels this way. Listen to your audience!
good Chanel
Agree pure BS.
so excited to hopefully be in the beta group. thanks for everything you're building Reid