#100 Usercentrics' 100M ARR marketing playbook with CMO Adelina Peltea
Update: 2025-10-16
Description
In this episode, Usercentrics CMO Adelina Peltea shares her B2B marketing philosophy and the GTM playbook behind the companies newly achieved 100M ARR. You will get exclusive insights into the tactics that helped Usercentrics grow from 40M to 100M ARR in just two years. Adelina also unveils how she managed to create a culture shift within Usercentrics, embracing Revenue Marketing and modern GTM beliefs. This shows that impactful B2B marketing is not only about numbers and tools, but also about the right mindset. Our 100th episode is a must-listen for B2B SaaS CMOs that are ready to implement state-of-the-art marketing in order to reach the magic mark of 100M ARR. Listen now!
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