In this episode, our last episode in our old HQ, we celebrate the monumental success of the Go One More Ultra marathon. This last-man-standing race, held at Bare Ranch, saw 120 runners from 35 states and 6 countries compete in grueling 4.2-mile loops for 56 hours, covering 235 miles.

We explore the event's impact on our brand, the meticulous planning that went into it, and how it embodied the Go One More philosophy.

CHAPTERS:

00:00 Introduction and Setup

00:57 Welcome to the Final Episode in the Old Studio

02:24 Recap of the Go One More Ultra Event

04:34 The Last Man Standing Race Explained

06:40 The Race Begins: 120 Runners from 35 States and 6 Countries

08:55 The Intensity of the Race: 56 Hours and 235 Miles

09:44 A Shared Victory Amidst a Storm

14:51 The Storm Hits: Chaos and Decision Making

17:53 Reflecting on the Team's Dedication and the Event's Impact

24:45 The Aftermath and Cleanup

25:37 Inspiration Behind the Race Concept

29:30 Failed Event and Lessons Learned

31:45 The Lottery and Initial Challenges

32:49 Understanding the Audience

34:32 Learning from Failure

35:36 Preparing for the Next Race

36:41 Building the Perfect Course

42:05 Race Day Logistics

45:55 The Race Begins

50:47 The Final Battle

56:54 Reflecting on the Experience

58:42 Looking Ahead

PRE-ORDER MY UPCOMING BOOK HERE:

https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210

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