#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner
Description
Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00 ) - Intro to Anthony Blatner
- (07:38 ) - Focusing on LinkedIn and Future Expansion
- (11:03 ) - Effective Social Media Advertising and Organic Content
- (14:27 ) - The Overlooked Importance of Creative Content in Advertising
- (16:35 ) - Targeting Personas with Top-of-Funnel Ads
- (22:00 ) - Creating Unique and Targeted Content: Pros and Cons
- (23:16 ) - Lead Generation Strategies for Small Budgets
- (27:29 ) - Effective Funnel Strategies for Small Budgets
- (30:58 ) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (35:51 ) - Building Long-Term Memory with Consistent Branding in Marketing
- (38:12 ) - The Power of Narrow Focus for Audience Growth
- (41:19 ) - Content Planning Based on Sales Cycle Length
- (43:08 ) - Connecting with Anthony Blattner on LinkedIn
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more