DiscoverB2B Marketing with Dave Gerhardt#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick
#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

Update: 2024-07-08
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Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

  • Turning LinkedIn into a lead generation machine and building a strong founder brand.
  • The nitty-gritty of creating authentic, engaging content that resonates with your audience.
  • Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

  • (00:00 ) - - Intro

  • (06:47 ) - - Why LinkedIn is a Goldmine for B2B

  • (11:25 ) - - Getting Familiar with Your Audience

  • (13:40 ) - - Challenges of Getting Started

  • (15:31 ) - - Most Common Mistakes Made with LinkedIn

  • (21:03 ) - - Founder's Content Creation: Behind the Scenes

  • (24:55 ) - - Content Scheduling on LinkedIn

  • (28:20 ) - - How Founders Should Manage LinkedIn Engagement

  • (32:04 ) - - Metrics Behind the Founder Brand on LinkedIn

  • (34:34 ) - - Inside Look at the Real Business Impacts

  • (38:20 ) - - Why You Should Overcome Your Reluctance to LinkedIn

  • (41:31 ) - - Maximize Content Impact with an Evergreen Strategy



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***

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***

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#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

Dave Gerhardt