DiscoverB2B Marketing with Dave Gerhardt#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack
#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

Update: 2024-08-12
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Description

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

  • How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
  • Using custom reporting and attribution to make better B2B marketing decisions
  • Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

  • (00:00 ) - - Intro

  • (05:20 ) - - Early Days at HockeyStack: Outreach and Launch

  • (12:57 ) - - Scaling Content Distribution and Launching Podcasts

  • (14:22 ) - - Transitioning to Event and Field Marketing

  • (19:29 ) - - Transitioning from CMO to Media Company CEO

  • (27:10 ) - - How to Build Trust at Scale

  • (31:04 ) - - Content Marketing Benchmarks and Data

  • (33:48 ) - - Sample Sizes, Metrics, and Context in Research Reporting

  • (42:13 ) - - How to Actually Use Reporting Tools

  • (43:30 ) - - Creating Custom Reports and Templates

  • (46:10 ) - - Tracking Traditional Touch Points Digitally



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***

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***

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#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

Dave Gerhardt