#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
Description
Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.
They cover:
- Subject line strategies
- Design do’s and don’ts
- What makes a truly great email in 2024
This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.
Timestamps
- (00:00 ) - - Intro to Jay and Pierce
- (05:13 ) - - What Personalization Looks Like in 2024
- (09:58 ) - - Using “Friendly Froms” to Increase Open Rates
- (14:11 ) - - How the Best Emails Are Designed
- (17:53 ) - - How Often Should You Send Emails?
- (18:57 ) - - Sending a Killer First Email
- (25:32 ) - - Your Reader Needs Context
- (27:17 ) - - Use First Person for Better Call-to-Action Buttons
- (30:15 ) - - How to Avoid Confusing Content
- (35:03 ) - - Why You Need To Focus On Building Trust
- (36:42 ) - - Writing for Engagement
- (44:18 ) - - Email Branding Trends in 2024
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