Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00 ) - - Intro to Jen
  


• (06:02 ) - - Why You Should Have a Mentor and How To Get One
  


• (07:52 ) - - Sales Experiences and Becoming a Chief Evangelist
  


• (11:23 ) - - Making the Lead from Side Hustle to Full Time
  


• (15:50 ) - - Why Your Career Experiences Should Be Diverse
  


• (19:14 ) - - The Shallow Impact of Diversity Panels
  


• (23:08 ) - - How Jen Built Her Personal Brand
  


• (26:29 ) - - Creating Unscripted Content that’s Still Clear
  


• (30:01 ) - - Being Authentic in Marketing
  


• (34:56 ) - - Don’t Use Templates for Customer Conversations
  


• (41:18 ) - - Strong Relationships Between Product Marketing and Sales
  


• (42:05 ) - - Being Customer-Centric
  


• (47:27 ) - - Why You Need to be a Good Storyteller
  


• (49:16 ) - - Challenges of Data Analysis

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