DiscoverB2B Marketing with Dave Gerhardt#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth
#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Update: 2024-08-26
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Description

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

  • Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
  • How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
  • How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

  • (00:00 ) - - Intro to Jen

  • (05:38 ) - - Why You Should Have a Mentor and How To Get One

  • (07:28 ) - - Sales Experiences and Becoming a Chief Evangelist

  • (10:59 ) - - Making the Lead from Side Hustle to Full Time

  • (15:26 ) - - Why Your Career Experiences Should Be Diverse

  • (18:50 ) - - The Shallow Impact of Diversity Panels

  • (23:48 ) - - How Jen Built Her Personal Brand

  • (27:09 ) - - Creating Unscripted Content that’s Still Clear

  • (30:41 ) - - Being Authentic in Marketing

  • (35:36 ) - - Don’t Use Templates for Customer Conversations

  • (41:58 ) - - Strong Relationships Between Product Marketing and Sales

  • (42:45 ) - - Being Customer-Centric

  • (48:07 ) - - Why You Need to be a Good Storyteller

  • (49:56 ) - - Challenges of Data Analysis



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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Dave Gerhardt