DiscoverB2B Marketing with Dave Gerhardt#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth
#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Update: 2024-08-26
Share

Description

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

  • Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
  • How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
  • How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

  • (00:00 ) - - Intro to Jen

  • (06:26 ) - - Why You Should Have a Mentor and How To Get One

  • (08:16 ) - - Sales Experiences and Becoming a Chief Evangelist

  • (11:47 ) - - Making the Lead from Side Hustle to Full Time

  • (16:14 ) - - Why Your Career Experiences Should Be Diverse

  • (19:38 ) - - The Shallow Impact of Diversity Panels

  • (24:15 ) - - How Jen Built Her Personal Brand

  • (27:36 ) - - Creating Unscripted Content that’s Still Clear

  • (31:08 ) - - Being Authentic in Marketing

  • (36:03 ) - - Don’t Use Templates for Customer Conversations

  • (42:25 ) - - Strong Relationships Between Product Marketing and Sales

  • (43:12 ) - - Being Customer-Centric

  • (48:34 ) - - Why You Need to be a Good Storyteller

  • (50:23 ) - - Challenges of Data Analysis



Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.


What those companies need is automated scheduling for qualified leads.


And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

Dave Gerhardt