DiscoverB2B Marketing with Dave Gerhardt#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Update: 2024-09-02
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Description

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.

Chelsea and Dave cover:

  • How leveraging internal and cross-functional knowledge can create a content goldmine
  • Why it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their value
  • Strategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywords

Timestamps

  • (00:00 ) - - Intro to Chelsea

  • (05:47 ) - - LinkedIn for B2B

  • (12:51 ) - - Chelsea’s Experience at Chili Piper

  • (16:56 ) - - Improving Content for Podcasts

  • (20:12 ) - - How to Maximize Search Impact

  • (21:01 ) - - Driving Website Traffic Through Brand Content Strategy

  • (27:13 ) - - Merging Brand and Keyword-Driven Content

  • (32:10 ) - - Aligning Brand and Content Strategy with Your Goals

  • (34:17 ) - - New Content Channels for B2B

  • (38:21 ) - - How to Measure Content Engagement

  • (41:57 ) - - Skyscraper SEO Content Strategy

  • (43:06 ) - - How to Grow Using Gated Content

  • (50:05 ) - - How to Craft a Brand Strategy



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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
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#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

Dave Gerhardt