DiscoverB2B Marketing with Dave Gerhardt#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Update: 2024-09-16
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Description

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

  • Why buyers are switching to a more "self-service" model of buying
  • How interactive demos stack up against traditional marketing education like videos or ads
  • Tips to create a product story with your interactive demo that gets you a 30% CTR
  • The most common questions marketers have about interactive demos

Timestamps

  • (00:00 ) - - Introduction

  • (10:13 ) - - Statistics on Product Demos

  • (14:16 ) - - Gating vs. not gating product demos

  • (16:35 ) - - Emails and personalized follow-ups post-demo

  • (17:31 ) - - Where to place the interactive demo on the website

  • (27:18 ) - - Interactive demos with complex products

  • (32:19 ) - - How to budget for interactive product demos

  • (35:11 ) - - Implementing interactive product demos in LinkedIn ads

  • (36:49 ) - - Platform recommendations for interactive product demos

  • (40:43 ) - - Use of interactive demos in the sales cycle

  • (42:19 ) - - Tracking activity and attribution in interactive demos

  • (43:58 ) - - Personalized demos for each prospect

  • (46:57 ) - - Post interactive demo conversion best practice

  • (51:39 ) - - Closing thoughts



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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

Dave Gerhardt