#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
Description
This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover
- Why buyers are switching to a more "self-service" model of buying
- How interactive demos stack up against traditional marketing education like videos or ads
- Tips to create a product story with your interactive demo that gets you a 30% CTR
- The most common questions marketers have about interactive demos
Timestamps
- (00:00 ) - - Introduction
- (11:01 ) - - Statistics on Product Demos
- (15:04 ) - - Gating vs. not gating product demos
- (17:23 ) - - Emails and personalized follow-ups post-demo
- (18:19 ) - - Where to place the interactive demo on the website
- (27:45 ) - - Interactive demos with complex products
- (32:46 ) - - How to budget for interactive product demos
- (35:38 ) - - Implementing interactive product demos in LinkedIn ads
- (37:16 ) - - Platform recommendations for interactive product demos
- (41:10 ) - - Use of interactive demos in the sales cycle
- (42:46 ) - - Tracking activity and attribution in interactive demos
- (44:25 ) - - Personalized demos for each prospect
- (47:24 ) - - Post interactive demo conversion best practice
- (52:06 ) - - Closing thoughts
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