In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

• How to build alignment between sales, marketing, and ops
• Why early-stage companies must align operational complexity with their growth maturity
• How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

• (00:00 ) - - Intro to Sean
  


• (07:30 ) - - Going From Founder Led Sales to Having A Professional GTM
  


• (10:11 ) - - How Ops Bridges Business Goals
  


• (14:01 ) - - How To Align Sales, Marketing, and Operations
  


• (18:10 ) - - Why You Need A Clear Marketing Strategy
  


• (20:36 ) - - How To Build A Partnership Between Marketing and Operations
  


• (27:00 ) - - Guidelines For Long Term vs Short Term Budgeting And Planning
  


• (32:49 ) - - Marketing's Role At The Bottom Of The Funnel
  


• (37:44 ) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
  


• (41:36 ) - - Do Engaged Accounts Measure The Success Of Marketing?
  


• (43:26 ) - - Sean’s Podcast ROI
  


• (45:42 ) - - AI Use Cases In Ops
  


• (50:44 ) - - How To Hire A Good Ops Person
  


• (54:12 ) - - Closing Remarks

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