19. How to price your product to scale, w/ClassPass's Payal Kadakia
The price that bleeds your business could also save it. We're revisiting a classic episode with ClassPass' Payal Kadakia to focus something every entrepreneur struggles with: pricing. When you invent something innovative, you can’t know how to price it on Day One. But you need to get people in the door — a LOT of people — even if you have to price your product fatally low at first. In this episode, ClassPass founder and chair Payal Kadakia shares the winding path to the right price — and how the journey revealed what was most valuable about their service.
Read a transcript of this interview at: https://mastersofscale.com/payal-kadakia-how-to-price-your-product-to-scale.
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