This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business.

Lashay covers:

• How to niche down by focusing on one problem for one ideal customer profile.
• Why it’s important to develop a strong point of view to stand out in your category.
• How to create a repeatable, results-driven process that builds trust and sells your service

Timestamps

• (00:00 ) - - Intro to Lashay
  


• (06:08 ) - - When Change Outweighs Pain Of Staying The Same
  


• (09:46 ) - - Step One: Narrow Your Job Description
  


• (12:23 ) - - Step Two: Develop a Strong Point of View
  


• (15:09 ) - - Step Three: Use the L.O.C.K Formula
  


• (21:03 ) - - Step Four: Let the Process Sell Itself
  


• (25:05 ) - - Niche Consultants vs. Agencies Are The New Normal
  


• (28:01 ) - - “Live Your Dash”
  


• (30:55 ) - - How to Approach Selling Your Brand vs. Your Name
  


• (32:16 ) - - How to Figure Out Your Niche
  


• (35:12 ) - - Closing Remarks

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