This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00 ) - - Intro to Devin
  


• (06:43 ) - - How to Build Trust at Scale
  


• (12:36 ) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
  


• (14:48 ) - - Pick Your “One Word” to Guide Your Content Category
  


• (20:02 ) - - How to Narrow Your Audience
  


• (26:55 ) - - How to Pick Content Pillars & Topics
  


• (31:22 ) - - Outlining Your Production Process
  


• (33:16 ) - - How to Measure & Iterate LinkedIn Success
  


• (38:15 ) - - Using Company Pages vs Personal Pages
  


• (38:56 ) - - Communicating with Your CEO
  


• (40:08 ) - - How to Get Your Whole Team Involved in LinkedIn
  


• (40:49 ) - - Niching Down with Your “One Word”
  


• (42:18 ) - - Prioritizing Engagement on LinkedIn
  


• (43:29 ) - - Applying This Framework to Other Channels
  


• (43:45 ) - - Revising Your Voice and Tone
  


• (45:40 ) - - How to Pick Your “One Word” (Revisited)
  


• (47:45 ) - - Reach Versus Teach

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