202. Own Your Brand: How to Communicate with Presence and Impact
Digest
This podcast features Lorraine Kay Lee, author of "Unforgettable Presence," offering insights into enhancing communication skills, particularly in virtual settings. The discussion covers optimizing virtual presence through camera angles, body language, and creating a professional virtual environment. Key takeaways from a public speaking class are shared, emphasizing mindset, virtual communication skills, and building confidence. Advice is given to early career professionals on finding mentors and sponsors, differentiating their roles, and building a personal brand on social media, particularly LinkedIn. The EPIC Career Brand Framework (Experiences, Personality, Identity, Community) is introduced as a tool for self-reflection and brand building. The podcast also emphasizes crafting unique and powerful introductions, conversational threading to build rapport, and strategies for introverts to leverage their strengths in communication. The importance of a "resting business face" in virtual communication is addressed, along with the overall importance of presence and clarity in communication.
Outlines

Building Your Unforgettable Career Brand: Virtual Presence & Communication Strategies
This podcast introduces Lorraine Kay Lee and explores strategies for building a strong personal brand, mastering virtual presence, and effective communication techniques for career success. Topics include optimizing virtual presentations, leveraging mentorship and sponsorship, and utilizing the EPIC framework for personal branding. Advice is tailored for early career professionals and introverts.

Mastering Virtual Communication & Personal Branding
This section delves into specific techniques for improving virtual presence, including camera framing, hand gestures, and creating a professional virtual setting. It also covers building a personal brand on social media, focusing on intentionality, content creation, and community engagement.

Effective Communication for Introverts and Beyond
This section offers advice for introverts on leveraging their strengths in communication, emphasizing relationship building and written communication skills. It also reinforces the importance of clarity, relevance, and presence in all communication, regardless of personality type.
Keywords
Virtual Presence
The way one projects themselves during virtual communication, encompassing visual elements, body language, and overall energy.
Personal Branding
Strategically crafting and communicating one's professional identity and value proposition to achieve career goals.
Conversational Threading
A communication technique involving actively listening and using key points to build rapport and further discussion.
Mentorship & Sponsorship
Mentorship involves guidance and coaching, while sponsorship involves advocacy and opening doors for career advancement.
EPIC Career Brand Framework
A framework for building a personal brand encompassing Experiences, Personality, Identity, and Community.
Resting Business Face
An unexpressive demeanor often displayed during virtual meetings; strategies to counteract this are discussed.
Introversion in Communication
Exploring the strengths of introverts in communication, such as thoughtful responses and strong writing skills.
Public Speaking
Skills and strategies for effective public speaking, both in-person and virtual settings.
Career Advancement
Strategies and techniques for progressing in one's career.
LinkedIn Personal Branding
Building a professional personal brand on the LinkedIn platform.
Q&A
How can I improve my virtual presence during video calls?
Optimize your camera angle and lighting, use natural hand gestures, and curate your background. Project energy and enthusiasm.
What are the key components of a strong personal brand?
A strong personal brand reflects your experiences, personality, identity, and how your community perceives you. It's about being intentional and consistent in your online presence.
How can introverts effectively communicate in a professional setting?
Introverts excel at relationship building, written communication, and thoughtful responses. They should leverage these strengths and choose communication methods that feel comfortable.
What is the EPIC Career Brand Framework, and how can I use it?
The EPIC framework (Experiences, Personality, Identity, Community) helps you define your brand by reflecting on your past, personality, values, and how others perceive you. It guides intentional brand building.
What makes a unique and powerful introduction?
A UPI goes beyond name and title. It shares a bit about your role, mission, and target audience, sparking conversation and showcasing your expertise.
What are three essential ingredients for successful communication?
Clarity of message, relevance to the audience, and presence (how and where you communicate). Consider your audience's needs and the communication channel.
Show Notes
The power of creating the reputation you want to have.
Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”
A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we’re perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.
In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee’s practical advice shows how to communicate your brand in today's digital workplace.
Episode Reference Links:
- Lorraine K. Lee
- Lorraine’s Book: Unforgettable Presence
- Ep.6 Quick Thinks: Communicating and Leading Virtually
- Ep.7 Quick Thinks: Use This Framework to Speak up in Virtual Meetings
- Ep.31 Quick Thinks: How to Shine Online and Excel at Virtual Communication
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- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00 ) - Introduction
- (02:21 ) - Tips for Virtual Presence
- (03:54 ) - Public Speaking Insights
- (06:39 ) - The Importance of Mentors & Sponsors
- (07:54 ) - Personal Branding on Social Media
- (10:29 ) - EPIC Career Brand Framework
- (12:54 ) - Unique & Powerful Introductions
- (15:09 ) - Conversational Threading
- (16:18 ) - Avoiding Resting Business Face
- (19:24 ) - The Final Three Question
- (23:25 ) - Conclusion
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