In this episode, Dave is joined by the team at Tenon to go behind the scenes of B2B marketing. They talk about the marketing operating system -- specifically: how to organize your 2025 campaigns, align your team, and stay laser-focused on what matters most. You’ll learn how top marketers are using work management tactics to simplify the complexity, free up time for high-value work, and boost team performance—all while showing your boss the real impact of marketing.

Dave and the Tenon team cover:

• The importance of aligning marketing goals with overarching business objectives to drive meaningful results
• How to create a marketing operating system that prioritizes clarity, efficiency, and flexibility
• Practical frameworks and templates for planning campaigns, managing tasks, and adapting to company needs and changes

Timestamps

• (00:00 ) - - Intro to the Tenon Team
  


• (05:05 ) - - How to Think About Your Marketing Strategy Challenges
  


• (11:01 ) - - Framework for Building a Marketing Operating System
  


• (15:39 ) - - Why You Should Align Marketing with Business Goals
  


• (18:33 ) - - How to Ensure Campaign Alignment with Marketing Goals
  


• (23:00 ) - - Why Proactive Planning Is Key
  


• (29:26 ) - - How to Simplify Your Marketing Processes
  


• (36:28 ) - - Leadership Strategies
  


• (40:54 ) - - Tenon’s Tools for Success
  


• (45:09 ) - - Aligning Brand Goals and Business Objectives

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Today's episode is brought to you by Knak.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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