DiscoverThe Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)
414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

Update: 2024-07-291
Share

Description

In episode 414 of The Brainy Business podcast, host Melina Palmer delves into the intricacies of structuring complex choices, the "S" in NUDGES. This episode revisits the crucial topic of choice architecture, emphasizing how businesses can simplify decision-making processes for their customers. By understanding and effectively managing complex choices, businesses can significantly enhance customer experience and satisfaction.

This episode is packed with practical tips and examples to help businesses reduce complexity and improve customer decision-making processes. Melina encourages listeners to think creatively about their business challenges and consider how successful companies might approach similar problems.

In this episode:

  • Understand the concept of mapping and its importance in choice architecture.
  • Learn the five steps to effectively structure complex choices.
  • Discover strategies to simplify decision-making for customers.
  • Explore examples from leading companies that excel in managing complex choices.
  • Gain insights on how to apply these strategies to your own business.

Show Notes:

00:00:00 - Introduction
Melina introduces the episode's focus on structuring complex choices as part of the NUDGES series.

00:01:45 - Revisiting Mapping
Melina explains the concept of mapping and its relevance to complex choices, using examples like choosing ice cream flavors and medical treatments.

00:05:30 - The Five Steps to Understanding Mapping
Melina outlines the five essential steps to understanding and implementing mapping in choice architecture.

00:08:20 - Simplifying Complex Choices
Melina discusses the importance of eliminating unnecessary options and provides examples of how businesses can simplify complex choices for customers.

00:15:00 - Examples from Leading Companies
Melina explores how companies like Amazon, Google, Expedia, Zillow, Netflix, and others effectively manage complex choices through categorization and filtering.

00:25:00 - Practical Application for Your Business
Melina encourages listeners to think creatively about their own business challenges and consider how successful companies might approach similar problems.

00:35:00 -  Conclusion,
What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. 

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let’s connect:

Learn and Support The Brainy Business:

Check out and get your copies of Melina’s Books

Get the Books Mentioned on (or related to) this Episode:

Top Recommended Next Episode: Understanding Mapping (ep 294)

Already Heard That One? Try These: 

Other Important Links: 

 

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode)

The Brainy Business