DiscoverMasters of Scale with Reid Hoffman70. Peloton’s John Foley – How to turn skeptics into fans
70. Peloton’s John Foley – How to turn skeptics into fans

70. Peloton’s John Foley – How to turn skeptics into fans

Update: 2020-08-257
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Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers – in their flagship fitness studio, in their stores, and on their at-home bikes – the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver).

Read a transcript of this episode: https://mastersofscale.com/john-foley/

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Comments (1)

Mack Bawden

Love this episode. I'm a huge peloton digital fan, my dream in life is to buy the tread! Love this show thanks so much Reid

Aug 26th
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70. Peloton’s John Foley – How to turn skeptics into fans

70. Peloton’s John Foley – How to turn skeptics into fans