Discover"The Cognitive Revolution" | AI Builders, Researchers, and Live Player AnalysisAI-Powered Filmmaking with Waymark's Stephen Parker and Josh Rubin
AI-Powered Filmmaking with Waymark's Stephen Parker and Josh Rubin

AI-Powered Filmmaking with Waymark's Stephen Parker and Josh Rubin

Update: 2023-09-14


In this episode, Nathan sits down with Stephen Parker and Josh Rubin of Waymark, and creators of The Frost, an AI-powered 12 minute short film. In this episode, we get a behind the scenes look at their creative process, the prompting and creative techniques they used to generate and animate the DALL-E results, and an overview of the current state of AI art. If you're looking for an ERP platform, check out our sponsor, NetSuite:


(00:00 ) Episode Preview

(00:01:00 ) Nathan’s introduction for Stephen Parker and Josh Rubin

(00:05:01 ) - The Frost is a 12-minute short film created using DALL-E 2 images.

(00:07:06 ) - The Frost started as an experiment to see if a narrative film could be created completely from AI imagery.

(00:08:38 ) - The filmmaking process was different because DALL-E images provided a starting point to build the story.

(00:10:38 ) - Parker started generating images with DALL-E 2 when he got access to the early preview.

(00:12:26 ) - Prompt technique to get consistent images by providing context about a hypothetical film.

(00:15:57 ) Sponsors: Netsuite | Omneky

(00:19:37 ) - Compositional continuity, like shot-reverse shot, was hard to achieve through prompting.

(00:22:13 )- Rubin would request specific shots and the team would prompt DALL-E 2 to create them.

(00:25:24 ) - Filmmaking with AI as opposed to traditional filmmaking

(00:32:25 ) - Getting consistent facial features for characters was very difficult.

(00:39:03 ) - The storytelling helped cover inconsistencies that viewers might not notice.

(00:40:15 ) - Working with the images DALL-E provides

(00:41:54 ) - MacGuffin Object to tie scenes together

(00:44:53 ) Inpainting and compositing to refine DALL-E Images

(00:45:41 ) - Prompting for complex or novel compositions remains challenging.

(00:50:43 ) - The AI art is limited by what exists in the training data.

(01:02:05 )- Animating the human characters was challenging because of missing or incorrect appendages.

(01:07:36 ) - The team had to find creative ways to convey emotion through the limited animation.

01:02:24 - Animating subtle human movement and emotion is still very difficult.

(01:06:35 ) - A romantic comedy would be much harder to produce with current AI capabilities.

(01:12:17 ) - For Frost 2 they are using text-to-video models like RunwayML.

(01:15:43 ) - AI voicing advancements applied to filmmaking

(01:19:27 ) - The future of AI in Hollywood and filmmaking: quality narratives still require human vision


The Frost:

MIT Tech Review Feature Article:

Behind the Scenes Videos: and

The Frost Part 2 – trailer –


@Stephen_Parker (Stephen)

@bigkickcreative (Josh)


@labenz (Nathan)



SPONSORS: NetSuite | Omneky

NetSuite has 25 years of providing financial software for all your business needs. More than 36,000 businesses have already upgraded to NetSuite by Oracle, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ head to NetSuite: and download your own customized KPI checklist.

Omneky is an omnichannel creative generation platform that lets you launch hundreds of thousands of ad iterations that actually work customized across all platforms, with a click of a button. Omneky combines generative AI and real-time advertising data. Mention "Cog Rev" for 10% off.

Music Credit: GoogleLM

In Channel
Download from Google Play
Download from App Store








Sleep Timer


End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

AI-Powered Filmmaking with Waymark's Stephen Parker and Josh Rubin

AI-Powered Filmmaking with Waymark's Stephen Parker and Josh Rubin

Erik Torenberg, Nathan Labenz