AI Will Soon Dominate Ad Buying. Will Marketers Trust the Algorithm?
Update: 2025-03-10
Description
Artificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.
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