Amazon's Upfront Week Showdown: New Content, Bigger Audiences
Update: 2026-01-05
Description
Amazon is shaking up Upfront Week again, this time by announcing their presentation on Monday, May 11th, at 6:30 PM at New York Citys Beacon Theatre. This puts them in direct competition with NBCUniversal and Fox Corp. Upfront Week is a crucial time for TV networks to pitch their fall lineups to advertisers, selling most of the years ad slots at set rates. Amazons move is welcomed by advertisers and execs, as it increases competition and buzz. At the event, Amazon will showcase stars from their various platforms and new ad tools to help brands reach more viewers. Theyve also secured deals with Disney, Netflix, Roku, and SiriusXM for wider audience reach. Amazons ad sales vice president emphasizes their focus on pairing top content with smart targeting for effective ads across the buying journey. The event will be streamed live for anyone to watch. Checkout Solipillow.com
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