An All Access Pass: Strategies for Partnering with Top Influencers | Carel Hernandez
Description
Most 22-year-olds are just starting their careers, but Carel Hernandez has already partnered with some of the biggest names in entrepreneurship. In this episode, Carel shares his unconventional journey from college dropout to in-demand graphic designer.
Through authentic outreach and a willingness to work for free, Carel gained access to influencers like Andy Elliot and David Goggins before they blew up. He discusses his unique strategy of following assistants on social media and showing genuine interest in their lives.
Carel and Robb also dive into the ways to scale virtual design business while maintaining key client relationships. Learn the tactics for finding top talent overseas and advice on when to hire your first employee.
Highlights:
00:00 Intro
00:40 Carel Hernandez from All Designs
02:35 What is the role of graphic design?
05:36 How do you take things to a different level?
08:35 Doing things for free can be beneficial
11:35 Building relationships as a marketing strategy
19:55 How to find good contractors?
28:09 Scaling up and finding an operations manager
31:11 What is a virtual design department?
37:18 Where is Carel’s business going further
40:18 Wearing too many heats as an entrepreneur
44:32 Masterminds and building an inner circle
50:14 Everybody is capable of being an entrepreneur
56:08 Following the crumbs of success trail
1:00:12 Being a person of influence and a role model
United States
