DiscoverThe Sunday MagazineAre AI hopes artificially inflated? The 'hype cycle' may help offer clues
Are AI hopes artificially inflated? The 'hype cycle' may help offer clues

Are AI hopes artificially inflated? The 'hype cycle' may help offer clues

Update: 2025-12-17
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This past week, Time magazine named "The Architects of AI" its 2025 Person of the Year, even as the stock market wobbled with fears of an artificial intelligence-fuelled bubble. One way to help make sense of this moment is a tech industry concept known as the "hype cycle." As The Sunday Magazine’s Pete Mitton explains, the time-tested idea suggests that, as with other new technologies before it, a crash of expectations – and markets – will likely arrive long before we truly understand how to live with AI. Until then, it’s important to understand how the cycle works – and some of the unique dangers AI hype presents.

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Are AI hopes artificially inflated? The 'hype cycle' may help offer clues

Are AI hopes artificially inflated? The 'hype cycle' may help offer clues