Are AI hopes artificially inflated? The 'hype cycle' may help offer clues
Update: 2025-12-17
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This past week, Time magazine named "The Architects of AI" its 2025 Person of the Year, even as the stock market wobbled with fears of an artificial intelligence-fuelled bubble. One way to help make sense of this moment is a tech industry concept known as the "hype cycle." As The Sunday Magazine’s Pete Mitton explains, the time-tested idea suggests that, as with other new technologies before it, a crash of expectations – and markets – will likely arrive long before we truly understand how to live with AI. Until then, it’s important to understand how the cycle works – and some of the unique dangers AI hype presents.
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